 Plop-plop-fizz-fizz That memorable jingle is the work of advertising legend Mary Wells Lawrence while she would go on to be named the first woman president of an Advertising agency Wells Lawrence got her start as a copywriter at McElvie's department store in her native Youngstown, Ohio Some of her other iconic campaigns included trust the Midas touch. I love New York In this classic from shore Having created some of the most memorable campaigns for McCann Erickson and later DDB Wells Lawrence was the founding president of Wells Rich Green and was the first female CEO of a publicly traded company when the agency was listed on the New York Stock Exchange in 1968 during women's history month. We honor Mary Wells Lawrence