 Does everyone feel the same thing when they take it or is it? You know, everyone's different. Um, it's funny. I had a couple of people say that I made them sleep better. And like, I'm like, oh, that's so interesting because that's not even something that we talk about. But, um, I've seen it quite a few times when people are like, oh, I sleep so much better. I'm like, oh, okay. I'm just thinking about this from like a marketing perspective, right? It's like, at some point you have the high level, which is it's a PCOS, it can help and then, but, but then on the list of benefits, it's like, what's the first one? Right? There's so many things to talk about. Oh, yeah. I mean, I definitely, this is like one of the struggles when I started to bring it. Usually we just kind of start with like hormone balance. Usually the energy levels is a big one weight loss, like all like the big high level ones, like the ones that are really impactful in relation is a big one and like fertility health is a big one as well. They're like, we've got all of those like breast center. But like, how do you do it though? Like if you're engaging so, so to your point, you, it's not something I can take once at the grocery store and go, oh, I love it. Let me buy it. I might have to take it for two weeks. And so from a, just from just a pure marketing play, are you reaching out to blogs? Are you reaching out to like, who is it that's getting your product out there? Cause they have to talk about the benefits, right? Yeah. Yeah. And like that ad is like, is it like a blog post or is it literally here the benefits and purchase the product? It's so pretty much just like a testimonial. Okay. I would stop and then there's like four different images. So there's like a glamour shot to smooth and then there's a benefit shot and it's like a glamour shot smooth. So the secrecy packaging, like benefits to the side and pretty much the benefits, like it's all listed benefits that like we hear, like it's a good amount of them. So kind of what we do is we capture a large pool of people and like they can decide whether or not the products for them, but like we kind of put everything that's possible that can come from it. What, how do you make sense? How do you decide on which markets to advertise? Is it big cities? What have you found? So pretty much like my targeting, I literally do women. Usually like even like 65 because our class and we go worldwide, so we don't target anything like that. And then pretty much, I mean, we, but as far as targeting is usually the PCOS group and wellness, women's health, reproductive health, fertility, endometriosis, like people who are interested in things like that, that we're really just targeting like our core consumer and then obviously we're retargeting as well. Yeah. So I mean, that's really the both of what we're doing right now. I mean, the goal in the future is to be able to really expand it to everyone, but right now, like just targeting your target. Yeah, for all the entrepreneurs listening. So did you know about Facebook ads? Have you done that before? Or was this like your first venture into this and you're kind of figuring it out, but also learning a lot? I'm figuring it out. Okay. But I did a lot of testing before work. What kind of testing did you do? I mean, I just kept putting different things like I just as far as like, I wasn't getting super fancy. Like I still don't do any testing. I'll be transparent. Sure. I'm no Facebook ad guru. Yeah. You know, like I just would change the coffee. I change the coffee. Like sometimes I would put a testimonial. Sometimes I put the benefits in the coffee. I put different imagery. I put a different image first. I put a video. I mean, I've tried so many different things. It's so great. And I've watched a lot of videos. Long time ago too. And I think at some point I watched a video by the digital marketer on YouTube and he I think just he gave this format and I feel like it was really helpful and it's like the star emoji. The star emoji is a five star. He put a testimonial from your website and then with the really feeling photos each one has a little caption and that's it. It was a really good format. And it worked well. Yeah. I love that. That's great. So five stars testimonial, a few images with some captions next to formula. Yeah, like I do. Yeah. It was like. Oh, that was such a classic. Oh, it's so beautiful. And so how are you monitoring the success of these ads? Are you basing it solely on the feedback and interaction from Facebook itself like the likes in the comments or are you tracking sales or is it a combination of both? Through the ads. Yeah, that's awesome. They're like, that's always I think they're on shout. So like, how do I grow my social and I put the ads go to your website and then people just go to it's cool. But the thing is when it comes up on Instagram, right? And so I mean, it's been really, really helpful. The other thing too. So okay, like there's a few ways I look at it. So one is sales. One is social. And then the other is like my email list. And so like when I get them to the site, like it's like, okay, like I want to make sure I grab their email. Yeah. And so pretty much what I do is I do weekly giveaways off of the email list. And so like my email capture is like, hey, like if you want to free smooth, run email list. And then like I have to choose what they want to learn about. We have different flows and everything. So you've set up the whole customer segmentation. You have the flows and that's great. We're working on really building it out. But like, so it's just kind of starting. But that's amazing. Yeah. I mean, as far as like just getting people like it's like you spend so much money on an ad like you don't want to lose them. So like getting them on email is key. Yeah. So like if it takes giving away a product every week or even every day, I can actually do it every day. Yeah. It's totally worth it. Cause that's like, I don't know, like later on. The lifetime value of that customer is so high. Yeah. You can afford to do that. Exactly. Thesmooko.com for people wondering.