 So first ad, first ad, you're running a video, you're giving away a free seller guide. And so, no, no, so just five leads came in real quick. Go into, yeah, there you go. Yeah, they're going at about $13 a lead. So 13 per lead. And that's the thing, man. So first ad, higher cost per lead, going to a cold market. And that's what it is. So, so what you're getting out of it on the back end is you're getting the viewers. So you're capturing that custom audience. Are you, did you create a custom audience of those of those viewers? You did, right? I'm pretty sure we did. I don't remember doing so. Going to, because again, that's just where your money's at. Your money is in the retargeting. So that's why we have to keep going ads. You have to keep, you have to stay consistent and keep going. Because that's what's going to build the custom audiences. And that's what's going to allow you to retarget those custom audiences to get that cost per lead lower. So click on the dots to the left. Let's go into audiences real quick. So this is the second, second conversions lead. But it's the, but it's the first ad, right? It's the first, other than the intro, it's the first. No, it's the same video. We just had to read you because this one wasn't converting well. Yeah. Yeah. Yeah. So then let's go into audiences. I'm pretty sure you've created an audience. Which one, which one would it be? I'm guessing it'd be seller leads. I don't know. That would be people who land on your thank you page. Yeah. So that's why it's very, very important to really be descriptive with these names. So you know exactly what audience that is. Super, super important. But, but that's pretty descriptive. I mean, seller leads that those are people who, and you can just hover over it. It shows you what link is, is, is driving the people. Or actually we'll go into the edit check the box and then just click on edit. Check the box. Go to edit. Here? Yeah. So right here, if you scroll down, it'll show you. Dude, how come this ain't, how come there ain't no link right there? Oh, right here? Yeah. These are, yeah, I don't remember creating a custom audience. Yeah, bro. Oh, we would have done this for sure. That's, that's like, that's like what we cover on freaking call number three ever. That's like, that's like the third call ever that we would have ever done was custom audiences. Dude, go to your, okay, go to Cartier real quick. Go to Cartier, grab the link for your thank you page. So just click the dots. You don't have to open it. Just click the dots, get the link. Yeah, bro. Oh, shit. This right here is the most important, dude. This is the most important. No, grab everything except for the www. So no home. Yeah. No home to the right. No home. Dude, how can we have not freaking, you know what? I think we actually don't, how can we have not done this? We would have for sure done this, dude. So, okay. So seller leads, check the box, edit and just add in that link. So there's a link right there and then update audience. No, scroll down, scroll down, look at everything first. Mm-hmm. Okay. So, okay. So there's your, there's your, there's your audience. Yeah. So you changed the name? No, you can, I mean, it's up to you. Whatever is going to, you know, allow you to know what, what audience that is, but seller leads is pretty, pretty, pretty, you know, self-explanatory, but you can always change it. You could for sure change it. I mean, these are people who downloaded the PDF. So you can always rename it, just update audience. You can always rename it. Yeah, yeah, yeah. Okay. So I don't know how the hell that couldn't, that, that wasn't done already, but whatever. Hit done. Okay. So now, now we need to be creating an audience. And how do we not have an audience of the viewers of the video, bro? Like, are you sure you're in the right account? This is the right account. Okay. So uncheck that box, go into create audiences, custom audience, and then go, let's go video. Let's, let's create an audience. And how do we not have, we should, at this point, we should have hit next. At this point, we should have two custom audiences of the videos. You've already released two videos. So click the box at the top, go 25%. Okay. Well, I do remember doing that 5% this right here. Yeah. See, so where's it at? That's, that's what I'm, we would have done this for sure. I don't see a 5%. No, 25%. Hit the 25%. Oh, I heard 5%. Okay. Okay. So get out of there. And yeah, click out. So 25%. Okay. So hit choose videos. Choose video. And then, and then grab the intro, grab the intro. Let's do the intro first. Do the intro. What do you mean? This right here? No, the intro, bro. Introducing myself. Check that one. Oh, oh. To the left. Check the box. Hit confirm. Okay. So there's your, there's your, there's your 25%. Just go to name the audience. Intro video, 25%. Intro video. And then in parentheses, 25%. Okay. So create audience. See, dude. And so now in the, now we got to do some freaking dude. We got to do some digging real quick because yeah, okay. So hit done. Hit done. Now do it again. Create audience. And then, and then create an audience of the video that's out right now. So 25%. First video or that's why it's good to have little names for your videos. That way you can start labeling them over here. Perfect. Okay. So create audience. Okay. So hit done. And so now minimize that top, this top part. Hit that, that arrow to the top right. That drop down. Get rid of this new USLV. No, the one below it. Yeah. Yeah. Hit that. Hit that. Okay. So you got first video ebook. You got intro video. You got seller leads. You got Facebook page visitors. And then scroll down and then you got, you got seller opt in, opt in page visitors only. Let's look at, let's look at that one real quick. Let's make sure that those links are, are, are correct. This should be your landing page link. Dude, where, where's it at, bro? That's weird. It's like the links aren't in there. I mean, yeah, I do remember us doing something like this. I just don't remember it being a custom audience call. Like I don't remember. It's been a long time. See, okay. So then get rid of that. No, this is, this is webpage visitors. So, so it just needs to be the, yeah, though. Well, we're excluding, we're excluding actually leave it copied. Go back, go back, go back. We're excluding. So scroll down. Scroll down. So put that in right there at the bottom one. So right here, we're, we're, yeah, this is the exclude. So exclude anyone who lands on the thank you page. And always hit the blue too. That drop down, you got to hit that blue because I don't think it's safe. Did it save? Okay. Purve is safe. Okay. So your landing page goes right there. Dude, that's weird. I don't know where the hell those links went. I'm just, I'm, I'm just glad we're catching this now because this is what it's all about, dude, is building these audiences. So go ahead and hit update. Okay. So we should be good there. We should be good there. I'm glad we caught that now. Now, here's what we have to look at. Going to, going. What it says rules may be too strict. Is that a problem? No, no, that's why you just want to, you got to keep running ads because you got to keep building the audience. You got to keep building that audience. So let that Facebook pixel keep grabbing that data. Just keep running. So hit the, hit the dots to the left. Let's go to the business settings real quick. Let's just double check the domain. So to the left, you'll see brand safety. Click on that and then click on domain domains. So brand safety down. And then domains. Okay. So there's your domain. Okay. We're good there. So let's go into the, hit the dots at the top and let's go to the events manager. So this is, this is one thing that we, we have to do for sure. And I don't remember if we did it. So let's look at this real quick. Okay. So right here, you're going to scroll down, go to scroll down and right here where it says new. Click that. Aggro, yeah. Aggro, I'm pretty sure we did this. Did we? Yeah. I think we did, but I mean. Okay. Okay. So go in. Let's go into it. Get started. Okay. Configure web events. Oh, I thought we did this. Okay. So hit that. Verify the first one. Click on that. This one. No. The top one. Verified. Okay. So edit events. Yeah. We did, we did this one. We did this one. So hit edit. Okay. So we're good here. We're good here. We're good here. Okay. So, so, okay. So let's go back to the as manager. Let's look at these numbers real quick again. So the cost per lead is, is obviously, you know, higher than, than what you want. But at the same time, man, it's like, shit, that's why, that's why you have to look at this long term and you have to look at this where it takes one damn deal, like one damn deal. So in your business, bro, your cost per lead may be a little higher. Now 13, that's, that's, that's, I mean, it's all relative. I mean, it's high compared to what? I mean, at the same time, like in the beginning, yeah, if we don't have a huge budget, that can seem like crazy. But again, because of your business, you close one damn deal, bro, you're making several thousand. So you have to look at it that way. If I was selling a t-shirt for 20 bucks and I was getting a, a sell for, for $13, then, then, and my profit margin is only six bucks, five bucks, six bucks. It's like seven bucks. It's like, shit, dude, I'm going to freaking go broke. But if I'm selling something and I'm making several thousand, I'll pay 13 per lead all damn day. So you just have to let it right out. You have to let it right out. Now the budget or the time, the time on this is, is what? What's the schedule? What did we schedule it for? I thought we did a week. Okay. So what day is this? What day are we on? This is like four, four or five. Okay. Well, then shit, let it, let it, let it right out. Let it right out. And in these, these five right here, and that's why I do the back end is so important, bro. Those emails, those emails, make sure that those emails. Always. I've got six set up right now. I should be putting another one and another video out. Yeah, bro, put six more. And then they don't all have to be video. They don't, all the emails, they don't have to be video. But I mean, it just makes you stand out even more. But, but just the fact that you're just sending out an email, like if I were you, I would just put six more emails to that campaign over the weekend. Okay. Oh, just go ahead and all six of them. Just knock them out. Just knock them out, bro. But, but I'm saying, like, if you don't have time to do a video, then, then that's fine. You know, maybe, maybe, maybe the ninth email is just texts. Hey, John, just wanted to follow up, man. I'm, I hope you, I hope you're getting, you know, value out of my previous videos and my last few emails. I'll be available if you need to talk, blah, blah, blah. You know, here's always a link to my calendar. I'd love to talk to you if you have a minute. You know, like simple shit like that, like you're talking to your buddy. You know, it's the psychology in it, is the fact that an email is going out to someone and they're seeing your name again. So, so there's, there's major massive more psychology when the, when, when, when, when it's the fact that they're seeing a video of you again. I mean, that's even more magical. But even if it was just a basic message, even if it was a basic text email, there's still power in that. So that's why you don't want that to stop at six. You know, you want to add to that every freaking weekend. Make it a goal every weekend when you're off of school, every freaking weekend, you're going to add six more emails to that damn campaign. No, come. Yeah. Make that shit go on forever, bro. Right. Like, like with, with, with, with evergreen type of hello content, you know, value, you know, base content. And even, even with videos, dude, even with videos, you should have way, you should have way enough time. No matter how busy a person is, bro, take out your cell phone. I don't give a shit if you're walking to class, pull out your cell phone and do a simple video. Like, like integrated. Yeah, I definitely will have time to do it. Yeah. You know what I mean? Like, like we, there's so much, we have the opportunity we have with our cell phone alone. It's ridiculous. Yeah. So, so don't think you have to be in a, you know, in front of a green screen or at home and the lighting has to be perfect and the mic has to be on perfect. No, dude, pull out your damn phone and just go on a rant for two minutes. Make that your freaking 13th video. You know what I mean? Like, like, like you want to keep it real. Like day in the life, pull out your cell phone, day in the life, you know, like, like that, those are powerful, man. So you should be able to add to that sequence every damn day or at least, I mean, not every day, like, but at least maybe once a week allocate two hours a week to add into that sequence. Yeah. No, yeah, I definitely can do that or delegate. I should say delegator, you know, put aside freaking a couple hours a week to do that. I didn't realize it said five right here. Is it okay if I like see what? Yeah, yeah, for sure. Well, well, you're in the campaign. So it's not going to show you much right here, but, but, um, this is just showing you the campaign. And then what you want to do is also go into the ad set. Actually, you're in the ad set. You're in the ad set. Yeah, perfect. So right here. So, so, well, this is giving me more leads. Yeah, see, so here's the deal, dude. Shut off that Auburn one. Yeah, shut off the Auburn one. Shut off the Auburn one. Yeah, let's shut off that one. Now we're, we're past four days, right? We're past four days. Yeah. Okay, we're past four days. Okay, cool. So let, let that one write, let the Columbus write. So if you can get 866, if you can get $8 leads, $9 leads, and, and, and your closing deals, bro, like, come on, like that's ridiculous. You know, that's ridiculous. But again, looking at it in the very beginning, it could, it could look scary because we're like shit, man. Like that's a lot of money, right? In the beginning, but as you let the thing write out and you close one freaking deal, you're profit, you're profitable. For sure. You know what I mean? So, so that's why it's either this or what else, bro? Door knocking, flyers, direct mail. No. Yeah, yeah. I see so many people talking about driving for dollars. Driving for dollars. It's like shit, bro. I hate that. Like, like cold calling. Like really, like, I'd rather freaking, I'd rather put a video out, leverage the video. 24 seven, that video is going out while you're at school. People are downloading your freaking seller guide, getting your email scheduled on a call with you. Yeah, this definitely seems like the most, yeah, likeable marketing solution to getting out that you're buying and selling and all that kind of stuff. Just for anything, any form of advertising. Any, right? Any, any budget, especially. Yeah, because even in your business, bro, like even, I'm sure you've, you've, you've researched and looked into, into different lead brokers, because you could buy leads for, for any business. Like, I mean, shit. Yeah. No, yeah. It's like, dude, what's the cost per lead if I went through a lead broker to buy leads? Oh yeah. No, it's expensive. They're talking about a thousand dollars or something just for a major need. Hell yeah. Yeah. And so it's insane. That's why in this case, not only are you captioned a lead, but you're building your brand. You're literally getting thousands of people, bro, to see your freaking face. Like that's crazy. Watch how many impressions are the video. Let's move that cursor over. Let's look at the, we got impressions. We got, keep going to the right. Do we got, do we got views in there? Yeah. Three second video plays, video percentage watched, video average play time. So those are, those are good numbers to look at as well. I know it should be higher, right? Like you'd want it to be the whole entire thing. Yeah. But at the same time, it just, it just hasn't ran long enough. It's not, we, bro, we're like, we're tippy towing right now. Like we're literally tippy towing right now. We're so early in this campaign. It's not even funny. So wait, if out of eight people, they're saying eight people have clicked on the link. Link clicks. Yeah, dude. Yeah. I mean, three out of eight, like, bro, come on, right? Yeah. That's actually not that bad. I mean, if you get more people to click on the link, that's awesome. But yes, bro. So, so as those numbers, as, as these ads keep going, and that's why you want to, you want to, you want to definitely prepare for your next one, you know, prepare for your next video. And then, and then as we get that, that, that custom audience from the intro, as we retarget everyone who's watching this one, you roll out the third ad. Now you're retargeting those both to previous video ads. That's when you start to get the cost per lead lower and your brand even builds even more. See, because, because we're just, we're just rolling out new video ads, new video ads, you know, so, so let this one, let this one write out. And I would, I would for sure work on that email sequence, continue to add, you don't want that thing to end. You don't want it to end. Yeah. Because I'm telling you, man, once that pipeline is full, that's where appointments are going to be coming from. They'll be coming from the thank you page, but also, but most importantly from, from the email sequence. For sure. So, so, so it's a, it's a live and breathing organism over there, that sequence. Don't, don't let it die by only, you know, freaking putting six emails there. You know what I mean? But this, uh, if this ad is going to end and like the next, what, maybe three, three, maybe four days. I don't remember which day specifically that we were on. Well, if you go into a click edit right here, I'll tell you what, I'll tell you in the, in the ad set. So click edit. So right here, it'll say the end date. So the 16 days, I still got four more days. Yeah. Oh yeah, bro. See, you're way, way early in this campaign, way, way early, but, but again, that's where everybody freaks out. Everybody freaks out in the first freaking seven days. They're like, holy shit, David, I'm not doing anything. I'm not getting anything. It's like, dude, it's being freaking five days. Yeah. You know, you got to, you got to look at, you got to be prepared and, and look at the longterm of 50 days. What's going to happen in 50 days? You know what I mean? So now, now I'm not saying you got to wait that long to close a deal. I'm just saying longterm vision, man. Longterm vision, looking at it as a full blown monthly type of campaign. And, and I'm just telling you, there's nothing else. There's nothing else better in my opinion, professional opinion. You know what I mean? Yeah. No, yeah. I mean, I'm in school right now. I've got like years to figure this out. Right. Yes, bro. But, but at the same time, you're in, you're in school right now and people are, are, are seeing your face and downloading your shit while you're at school right now. No, yeah, I definitely, I would want to be doing stuff like this once I'm out of college for sure. You know, that's, that's, that's powerful. But just, just the leverage of marketing on this type of a platform like social media, it could be this, it could be mark, it could be running an ad on Instagram. It could be running an ad on YouTube, on TikTok. It's the same thing. It's leveraging, leveraging video marketing is what you're doing right now. You're leveraging video marketing. You have an amazing approach. You have a great ebook that people are able to download. You're given value. Just keep going. You just got to keep going with it. You know, that's, that's, that's what I see with you. You have a great proposition. Like you're giving away something of value. You know what I mean? So yeah, I definitely want to keep going with this for sure. So, so work on, here's, here's, here's some homework, man. Just work on that next video. Work on the next video. Keep it simple. Just like you did this one called an action at the end. And then, and then add some more emails. And then let's talk after that. Let's talk, let's talk, let's talk the day before this one's going to end. And then we'll strategize if we should roll out that next one the very next day or or not. Okay. So this coming Monday then? Yeah. Yeah. So let's chat Monday. Okay. Yeah. Yeah. Yeah. Thank you so much. Cool. All right, brother. Have fun and have a great weekend.