Leveraging Behavioral Science for Persistent Consumer Engagement .wmv





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Published on Jun 19, 2012

Learn how applying behavioral science to online web portals is changing the way consumers use energy. Changing behavior is never easy because change is something most people inherently resist. But for energy efficiency and demand response programs to work, behavior change is critical. Fostering change through effective use of proven behavioral science principles and techniques is what this webinar is all about.

In this webinar, the speakers will discuss how utilities are leveraging behavioral science to create more effective consumer engagement programs, with an emphasis on interactive web portals. Behavior-changing techniques that will be covered include:

1. Personalized consumer information and efficiency recommendations

2. Goal-setting incentives

3. Social media such as gaming and collaboration

Paul Cole -- Psychological Research Expert, Tendril
Gail Allen -- Senior Manager of Customer Solutions, KCPL


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