 So I'm here at Printed Electronics USA at the ThinFilm Electronics booth with Bill Cummings. Bill, thanks for exhibiting. Tell us about the new things going on at ThinFilm. Well, this here, what you're holding is our printed NFC sensor tag called NFC OpenSense. And the unique part about this is that inside the chip, it's got two unique IDs. So what we're able to do using an NFC-enabled smartphone or device and tapping a product that has the NFC tag, we're able to determine whether the product is in fact factory sealed and not tampered with or whether it's been opened. Now, what that does is it enables brands to address a couple of important applications. Number one, anti-counterfeiting or product authentication and also consumer engagement. Now think about it from the consumer engagement side, if you're purchasing a bottle of wine and counterfeiting is quite prevalent in China, for example. Now this is an example of a ferngrove winery. We've got a collaboration with them and hope to be starting some field trials in Q1 of 2016. It's got an NFC tag incorporated into it. And we've seen studies that indicate anywhere from 50 to 70% of the red wine in China market could be fake. Wow, so quite prevalent. Now what ferngrove is doing is leveraging the NFC OpenSense technology to arm their consumers with a tool to give them a bit more confidence that they are in fact purchasing an authentic product and it hasn't been tampered with. So you can see here, we've got the ferngrove app and then we tap it to the NFC OpenSense and you can see the messaging near that product is authentic. And they're working on the app. Currently it'll enable the user to get additional information as well. And this is going to be, these will be on shelves in about 50 retail outlets that ferngrove has in China where they sell ferngrove exclusively. So this film has come a long way. I mean you've got some incredible technology. I know it looks simple but a lot of efforts come into that. What are your next challenges in terms of getting this to market? Are they more technical or more just commercially? Well first of all there's been quite a bit of interest. We talked a little bit about wine. We've also got a collaboration ongoing with Diageo to incorporate NFC OpenSense into the Johnny Walker, Blue Label, Whiskey and some other brands. But if you think about some of the other verticals where we've received quite a bit of interest and some traction, all markets where you have pervasive counterfeiting and also the need for consumer engagement. So right here you see some cosmetics packaging that we also use for demonstration purposes. But we've had ongoing discussions with a number of global leaders in the cosmetics industry. Counterfeiting is a major issue for them. There are countless articles that you can read online about across many brands the counterfeiting that occurs now. This would be another example where you won't use it. Yeah and it's not only a matter of inferior product but in many cases the product and ingredients that they're refilling these packages with can be harmful if not fatal to the end user. So there are huge concerns among brands to be able to address this counterfeiting issue and make sure that they're putting authentic product out there in the marketplace for their consumers. The context is quite simple. When you open it, you break the connector on the label. Let me show you an actual sample here. So this is an NFC open sense tag. And you can see here that you've got the coil antenna. You've got the IC or chip which is manufactured right here in San Jose by ThinFilm. And then you've got this extended sensing loop. It's quite a long trace here. Now what happens is we incorporate this into the packaging and I'll demonstrate with the Johnny Walker blue. So right underneath this label here is where the antenna goes and you could see the extended sensing loop runs up underneath this label and up and over the cap. Now there are two unique IDs in this label. The first indicates that this sensor is intact and it would indicate the product is factory sealed and has not been tampered with. So that would be in this state. Now for the open bottle, what happens is this sensing loop runs up across the point at which you would open the cap. And when a consumer end user opens the bottle, this trace or sensing loop would sense cut. And that serves as a switch to trigger the second ID which is associated with the open bottle or open product. Now we're talking about whiskey and bottles here, but it could be a cosmetics package. It could be a pharmaceutical bottle. It could be a home healthcare product. Really the idea or the concept is about running this loop over the package at the point at which it's opened. So that would trigger the second ID and indicate that the package has in fact been opened. Now again we're getting back to the two applications that we're talking about. It could be help brands address counterfeiting. A product's been opened and refilled with inferior product or from a consumer engagement standpoint. If a product's been opened we're able to determine using an NFC smartphone that the person is in the consumption mode of the product. So the brand would be sending them different content, perhaps even reordering information. Cocktail recipes in the case of spirits. If the product is closed we're able to identify that with the closed ID and the brand would send information perhaps to spur the consumer along to the purchase. Might send them a discount offer. They might send them product information. And this really is a complete solution, not just hardware but there's also software elements. How are you managing the software element? That's right. So ThinFilm would provide the hardware in the form of the NFC open sense tag. In the middle you have the communication element, the NFC enabled smartphone or device and then you also have the cloud where all of the data associated with the tags and the interaction that the consumer and user might have with the tag is then stored in the cloud. So there's a platform in which this data is managed and analyzed and business decisions are made. So ThinFilm developed some authentication apps and is working on others and is developing a software platform. We'll provide some services but we engage with a number of partners who also fit inside of that platform and provide a range of services as well on the software side. Thank you so much.