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Uploaded on Jun 25, 2009
Caragh McKenna, Head of Search in ICAN, presents "Balancing Paid with Organic Listings" at Search Engine Strategies London 2009.
Caragh makes some key points, among them: 1) Universal Search has not fully rolled out in the UK/Ireland, 2) Search engines are still prioritising listings pulled in from their own verticals, and 3) Paid search is still as important as ever.
ICAN is Irelands leading Online Advertising agency; specialising in Online Marketing, Web Design & Development, Social Media & Search Engine Marketing.