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Published on Jan 18, 2010
Sharp Electronics introduces its latest innovation for the AQUOS LED LCD TV series - Quad Pixel Technology. Sharp has added a fourth sub-pixel, Yellow to the existing three pixels of Red, Green and Blue. Sharp unveils three new AQUOS LED LCD TV series, breaking new ground in LCD technology and design. Premiering in the U.S. in early 2010, this next-generation set of UltraBrilliant Edge-lit AQUOS LED LCD TVs unveils a revolutionary technology, introducing never-before-seen colors to the TV industry. Unveiled by the company at the 2010 International Consumer Electronics Show (CES), Sharps proprietary four primary color technology enables more than a trillion colors to be displayed for more sparkling golds, Caribbean blues and sunflower yellows. As a pioneer in the LCD industry, Sharp continues to advance the technology, introducing its first LED-backlight LCD TV on the market less than two years ago and paving the way for larger screen sizes, thin designs and Internet connectivity. Sharp has dramatically changed the way an LCD TV produces an image with the new four primary color technology, allowing the viewer to have an exceptional visual experience and immersing them in a new world of color.
Four Primary Color Technology This four-primary-color display employs a four color filter, for the first time in the industry, that adds the color Y (yellow) to the three colors of R (red), G (green), and B (blue). This combination expands the color gamut, faithfully rendering nearly all colors that can be discerned with the unaided human eye. Four primary color technology enables the display to reproduce colors that have been difficult to portray using conventional LCD displays, such as the golden yellow color of brass instruments. When combined with Sharps 1080p X-Gen LCD panel, which incorporates UV2A Technology, the displays offer dramatic reduction in energy consumption compared to conventional fluorescent-backlight LCD TVs. Continuing Sharps history of innovation and originality, the new AQUOS LCD LED TVs offer a stunning new contemporary design that pushes the envelope for flat-screen television artistry. At only 1.6-inches thin, the full-front panel glass (on the LE920 and LE820 series) extends to meet the slim border for a subtle edge that befits the elegance of a modern home theater. These advanced AQUOS LED LCD TVs also include Sharps newest version of AQUOS Net, which delivers streaming video with Netflix®. AQUOS Net gives users instant access to customized Web-based content as well as AQUOS Advantage Live real-time customer support. The new AQUOS LED LCD TV product lines are all compliant with Energy Star® Version 4.0 standards which become effective in May 2010 and are equipped with Sharps OPC function that automatically adjusts the units brightness based on the lighting of the room. This Full-HD 1080p LCD TVs, available in an industry-first 68-inch (LC-68LE920UN) screen class size, as well 60- (LC-60LE920UN) and 52-inch (LC-52LE920UN) screen class sizes (68 1/32, 60 1/32 and 52 1/32 diagonals respectively), combines Sharps Full HD 1080p X-Gen LCD panel with its UltraBrilliant Edge-lit LED backlight to display vibrant colors and deep blacks. Additionally, this 1080p TV offers outstanding performance for fast-action imagery, employing AquoMotion 240, which virtually eliminates blur and artifacts on fast-moving video. Offering extreme flexibility, the LE920 Series includes a USB media player for digital video/music/photo enjoyment.