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Published on Sep 18, 2013
We'd like to ask for your help in an exciting new marketing campaign that we're launching, called "#ShareTheLex." It's a campaign that attracts more visitors to Lexington AND supports local businesses and the local community— all good things, right?
Why would we launch a tourism marketing campaign targeting people that already live here, you ask? Well, we've found that the #1 reason people travel is to visit family. The #3 reason people travel is to visit friends. So in activating our community to #ShareTheLex with their friends and family, we can be a major catalyst for Lexington tourism.
Lexington's biggest cheerleader should be its people, the ones who live and play here. No one knows our city like we do. So that's why we would love for you to become involved.
Here's what we're asking our community to do:
• Share Lexington on social media using the hashtag #ShareTheLex. • Leave reviews for their favorite businesses on Yelp, Google, Urbanspoon, Facebook, TripAdvisor...anywhere they can. It helps our local businesses while also making it easier for our visitors find all of the best spots (including your business). • We'll feature their/your content in promotional ads, social media and more (like on our social hub http://www.visitlex.com/guide/). Plus, we'll be giving away weekly prizes for the best posts, photos, and videos capturing the best of our city.