 Do you consider yourself a good cook? Because when I hear, I was cooking for investors, I better be damn sure that the recipe I'm making is at least palatable. You know, it's an induction hob on the table, plug-in, pan, oil, and just the product. I, it's equivalent- I think that's even better, right? Exactly, I'm not hiding it behind sauce or a bun or cheese or relish. It's the closest thing to home muscle as there is on the market. So we, when we pitch, what we love to do is do nothing to it other than just cook it in a pan. And it's like, there is chicken on the plate. This one happens to be made from plants. It has, you know, 90 calories per serving, 14 grams of protein, no fat, no carbohydrate. And that's the wow factor.