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Published on Feb 12, 2013
Welcome to the world of the ever connected, always on, highly opinionated, on the move customer. This is a customer who understands they now have power. And they know how to use it.
They now expect more than just a product or a service from you. They expect a relationship that is on equal terms. They expect to be at the center of your world. And you need to put them there. You need to become a customer company. Discover how with http://www.salesforce.com.