 Hi! Hashtag is social Friday. Napenda yosans. Jee e pasamaenda. Apia ma piya elkwanas mamia kura ma liyuko. Anyway, it's fine. You're just watching the latest breadfisher in this town. And it says, say, neka accentuvene na jariboku, no? Siri, no? Okay, fine. I try to perform on Facebook. Y-2-5-4 channel on Twitter. Y-2-5-4, underscore channel on the ground. Hashtag of the day is social Friday. And we were asking you, Master, just for example, kuna song flani anya, you just always bump to it when you're by yourself in privates. We no one can see. But apia tekuwa ground. Can never be you. Manu original pali Twitter. This is our Twitter page. Says, tuning out yodan. Apama zoka niki bamen. Big up to Mr. DJ. Aha. Eh, si pole bas. Si uringata kidogo michi eka noksas greetings. Abed. Mugendi, says, tune den. Teerich kingpin. Says, in. Get it to justice. Obsessed with you at Central Sea. Sev love by you, Justin Bieber. Eh, na ni umeya muka ade. Uh, sa good morning. Ichi finger says, hi, I'm back. Hashtag social Friday. Na patata watua li badileka. No, no, no, no, no, no, no, no, no. Guest DJ is DJ Vensimba. The wise one. Eh, tutaru ditu formation. Don't worry. Eh, nothing has changed. N nothing has almost changed. But nisao achakutu vinkling Simba, afo ko ni riks nanding na utile Ate! Ina man. Agani, wo nam извест logo na niyan zema naaka� moli. H께서 nawile zia wo arrangements na ndatoka watu sa. Ver сдел social Friday, hai. How are you? Mastakwani. As you can. See he has something on his arm. 1 mechi li ko intend sa No, I'll not tell you. I'm going to sleep for some time. Maybe we'll sleep at a table so you can put up a thought. I'm a bus driver. I'm a bus driver. You can do that. I really want to do the film. Yes, it was that. You used to do movies and drama. Yes, we used to. But I'm glad to learn to live. 2 mani na wa 2 mani na 1 na wa kita, ita owa bad Ile, nga kwa mkaiwe nioe kaka ku. Ito na pata kwa nai ko zileza o Do na notice kumbe kwa kuwa na nimso San OK Introduce yo to the people first kabla trendole Na ciliaza kubaye kita wam posesi So just hi. Taweh, wu you wa? You, what's up my good people? For those who know me, kama kawahida. Kama kawahida, yeah. This is your boy director, Don. And of course, Wait, Nasta, you could introduce me. I'm a content creator and director. Yeah, and I'm a marketer. Apo kwa marketing? Is it digital marketing or like it's a job, it's a 95 job? It's also digital marketing. No, no. I can't say that because it's easy to make a market, so it's a it's the most struggle. It's the most struggle. Okay, you don't have to struggle, Master. Don't lie to me. Do not lie to me. Yeah, but my main thing is content creation. So they tell me that you had the online media community. Tell me what that is like. So we have a group of content creators, media personalities, let me call them that, media practitioners. When you wanna size on a sumbom tandaoni, of course, pa le YouTube tunafanyele kitru. Walae? We set the pace. We set the pace. How to subscribe. That sounds amazing. Not giving you something, an example of something that you are doing with them, in content. Lek ni kchore maap chulifanya ii na ii na ii na ii. I can't say that ni kchore maap because everything that has been trending of late, of late in the entertainment scene. That's what we do. I mean, that's our work. I'm trying to get a pay-per-tive in Zimbastwee. Kama na nio na kabatime make eye contact in him shop. Nye wu na nia naongia kwafafa. Like, okay. So you're literally influencing people. Literally. Yeah, because we started last year, early last year. It's been a struggle. It's been a journey. Early last year? Yeah, early last year. To now trending. That's a very short span of time. You don't think that? It's not. Why? Some of us tumikuwa tulikuwa tunapigai kitu kutuka kitangu nikiwa mimi personally nilianza kufanya content creation nikiwa high school. Form 3. Did you know it was content creation? No, I was just doing stories on YouTube. Mi nili kwa na jibam. Yes, at a sikuwa jwa ina lipa. But what was on lipo? Ah, yeah. So here time we'll kifiki sha 100 subscribers na around 400 watch time on anza kulipo. Mi nili piti sha kitamu, but sikuwa na jwa. Wow. Kukuna subscribers, kukuna numbers, but uji kama watu na lipo. So we were good numbers. Of course, one of your workers hapa evi Ken Relbis ali kwa tulikuwa tunapigai kazi na e. Of course, presenter ali kwa kujaka tujoin. Tukakuwa na a number of them up to around 2015 apu kuna jama na ito apia BTG good guy na jwa una umum cheki cheki but of course, BTG ali kwa before. Na, ma-challenge na juli kitamu li kwa kipigo strike mojew men. Ah, yeah. So, watu tulipote zapote zap ma-account without knowing what to do, ni ni ni ni. Ah, yeah. Baya, saizi watu amela na na jwa community village and operate ni ni ni ni. Yeah. So, imekuwa jani, so until now, I think we are over a thousand online content creators kufanya entertainment and politics. Yeah. We are a good number of us. You said politics is such calmness. Ati? Really? Eh, kuna watu ona tangi na zapesa na politics pali YouTube baya san. Wow. Uki, uki giamtanda oni uki taftaio iti V station awi pati. Lakin, uki giamtanda oni napatamtu ako 500 subscribers, 500,000, 600,000. Wengina saizi wana Wow. Yeah. Help us understand how it works. So, let's say, umtwana kungalia na tkaku and the YouTube channel diakia kuna talent flani and they want that recording. So, first step is record or what channel. First step me kuna smartphone. Okay. Yes, that's a very smart first step. Yes. And then you can create email you go to who can use the YouTube channel and then yeah, do your thing. Do your thing. Kupost. Sai venye tunai beba venye naskia iki semo or maybe me and you kuna issues but content creation it sounds like it's so complicated. Vinili kwa nana venye koro ebu mutua venye ligro like from his storytelling li kwa natokanje natstool natu vitabu nana record. If it kukiende le ando sa siya menda la kumukwana he actually has a full production on setting up. Why is it that we're all thinking that it's so hard like me had it to buy camera to buy equipment microphone. Because it's me and you know because we're from your production Yes. It's kukupata camera maybe a camera that can oneeza weka mic ono jwa see zote zinach kwa mic so in oneeza weka mic like lazmo uchimbe kitu kama kaita kupanda yon camera to get a good mic quality aqisa da si quality kabisa to get a good mic lazmo kuna kitu kama 8000 kupanda oneeita jika lighting kamo jai ama si lazma lighting kamo inimto ama mchana mchana so uki angali apu evo kaisa butuka koka nachizia kaso iniwanze kupika kaziia kum natu jamza post production yofkiri ate biin uchi uti kuna ma post production kuna segui editing ne ne ne nati na kunya kuediti una kapigapa okama una maleza apu kwa simu editi na simu utu komitanda on hatunai utaimi ya kuenda iti nan yata editi o nan yata ahahahahi wala i i would have thought uti cold time west-ing ah muku mu kuatumiatan o kuak a filled yunit yu구 Ni sewa Content creation can generate content in the corners of the surface. Now, if frequency... I want to... I think content creation in ataka... in ataka number one, wuku active, wuku e muntumu niya kuchapchap ku, ku figure out things, wuku e muntumu napiga research, because, of course, tu mekwana so many issues, musa niya na ulizu wa ulikula ni ni lunch, ama these basic questions, then musa niya ko zileza, yo, what kind of question is that? But for those who do like research before they go to the field, of course, wutakuna patiyama funds, wu witu zene, wana feel like, okay, this is what we want to see. So the moment wuna ku authentic, wuna ku atafautina, you do your research well, yani wuna ulizu wa ulizu wa ulizu, maybe press or something, wuna wuna ku a the best. And of course, consistency, tajika ku a content creation. Yeah, because, adeyo kipuze, two or three videos, you're good to go. Of course, it's business, so you have to push. So how to nashna kiyama ku ase mosa yati nkuchatu na chat, kaya working? Eh, wu kuna timegania kuchatu na any content creator, wuna toa api yungu, wuna toa api yungu, wuna toa api yungu, that's the biggest question. Feedback, how important is feedback for content creator? Once you're already happy with what you're doing, is it something that should change to say maybe five people don't like it or out of ten, but sometimes what you're performing on the content creator? What I tell people is, when you start to buy into their comments, you'll die. Number one. Number two, you'll not do your work. When you start something, you know where you want to be and you know the targets that you have as an individual. Because, wuki anzisha kitu yungu na jua gap yungu na takaku bridge, yungu na takaku cover yungu na una ii, yungu na shidaflania kitu ABCD. So ni kikuja ni anza kufanya, ni takuwa ni me bridge yungu gap. Wuna una, ni takuwa ni me later this information closer to the people. So when now someone start telling you, ah wachana na ii yungu na fanya, anza kufanya ii, kila kitu yungu na timing ni ake. So it doesn't depend if else a majimbo could have stopped ni ni yungu na ion, kama ange wachaku, ange buy into Kenyan arguments and comments ange kwa kwa ni aku. That says, is in this dudes, wana itwa ni, muya na vanga, kinyasa all the time, but na kanga, Fiji! Ni me sahau rapamen, ako kwa music video sahia. Life has just changed exponentially just because of content creation. Yes. Yes. Tuman yule tu toa ki aki check na crisips na shades. Yes. So, generally, online, aiko kuja kwa ribia, to be assured. Kus most of the people, let me say, this online, this mainstream, wengi wama kwa kisema, you guys are coming too fast, ni ni ni ni. We are trying to make the industry active, so that kila mtua ta kula shia aki. Because, saizi, there are those people who still, who are staunch people wana taka aspo angaliya TV, wama aspo wot shoyako, atas kia fiti. Wana checki. Shoyako, see the old day, it's like a three hour thing, two hours thing. So, if someone can come watch your show, online, if you have to go watch that, angi kimaliya, kilama tona kula, kilama tona apa ta shia aki. So, Kuna early, twima na kwa ni, umtanda ni, si poa lakini. Kuna appreciate, of course, everything, kwa na Ittu. That's when you will know that you are dead somewhere. I like how you saying it, so, come and collected. Today did not, because she is a kisha kamauniki kwa tufuminamumu, henda. Henda? Asi, henda kwa uzaêmeku. N는데, kwa kwa kuwaiti koma, kwa kwa koma yun zaumilina. Aka kwa uzaezi, kwa yung cha nini kilimtua nazo, hengu kwa Newi nana nukwada. Tata na nukwada. Kwa hengu tanya wenda, hengu n고 kwa kwa kwa kwa hengu, The reason why I had lepid me do challenges is you know is not online For example, piniangu me kwa 2 years ya wuze, ya payments Na mimi na minele, 2 kujitu ma day in day out, like what's atu nia nani, talk any bigger content Nili kwa na me give up nani iwa chana nyansi channelingina, but your talk a name That's your name So you have to get back to it Kama huna wa tu enye piwa na ku upiga, supportu na ku encourage na fanyanini, isafari ni ngumu, ni ngumu ya. So akuna kutimia pekiya kwa? Pekiya kwa ina kwa ngumu, because when you're doing something, for example, mi ya noma ilikuna, kuna mituna sumbuanga by the way san, you know kalondu. Kalondu, as much as maybe, I don't know if ni lingi ambelea, keko industry ama lingi ambelea angu, but I've loved the way she does her things. So whenever I have anything that I want to, kama ni musa niflani ni kona nae na tagakufanya interview, I don't have enough content about this artist. Nampegi angaduna mambeni aji. So that means I'm not alone. The moment she decides to help me na manisha, we are together. So if at all people will come together, obvious tu ya ni vitu ziwa kwa kuretu kiwa, pekiya kwa utanda arak, bati mu kiwa wengi mu tanda fa. You're speaking with dumb. You're speaking with dumb. Okay, last question, hopefully. We heard in the Julizia, Amanipulizia. Online community cuts across all the platforms, right? That's Facebook, Instagram and all those things. Why is there a niche for every platform? Kuna wa tuwa TikTok, kuna wa tuwa Twitter, kuna wa tuwa Instagram. Nwa tuwa Instagram waku begabicha nanguwa. Tua Twitter ni Twitter was na kina, Uganda ni Ethiopia. Everyone has their own thing. Why? Aparenta mimi am good in three. Niko YouTube, Twitter Niko Fiti, Instagram Niko Sao, because I've been doing marketing, the online marketing. So I can make you trend in a few minutes in Twitter paledu ki piwa vitu. Say Master kwa kiki? Sila ziwa kwa kiki. I can help you get numbers in Instagram. I can help you grow in YouTube. So kuna mituwa ko strong mali. Like wo kishi katu, simia ko ewi, wuna jipatanga tu, pung, omengiya TikTok. Pung? Ono na. As in, wukonde wuna feel comfortable. So there is, nika mata shule. Shule, sikila subjectu wili kuna pita. Atakama weni chopi aji. Kuna zile zenye. Kuna zile zenye, wuna wuma inje. Kama, for me, my example mi, kisuheli li kwa tafash, in bahasa na li kwa. Like it was not my thing in school. So everybody has their niche, where they feel like if I'm doing this, or if I'm using this up, niko sao. So comfort is important. Clearly confidence is also very important. In a sense of teamwork. A sense of teamwork is also very important. Which not to grant hands. But haizuru. Last words before we close this up? In kwa na mou goka, but you are a vibe continuum. Wul kuna niya goka wana ni. Oza hepul kuna niya goka wana niya goka wana ni. So anyway, what I can say is that I appreciate those people who have been supporting the industry in terms of online content creators. Tukuna jalas by the way. A very great mentor to young people. Tukuna, tukuna watuengi. Anywhere, I can mention, waka oengi. But of course there is this guy who supports us individually. Not in terms of words, but in terms of money and getting equipment and anitofa ruk. Empire group. Hei. Hei jabama. A lafana ana fungo studio. So anytime soon ana. Tukuna expect saa, pati ana more chances to young people. So shout out to you manze empire group. Muna fanya kazi fitu. And of course to everybody that is pushing themselves out there to make sure that you you make the ends meet through online content creation. Na kusalutsana. The reason, can I say why I created, ama I came up with Kenya online media. Kenya online media in my mind was like we want to make artists big. The same way Tanzania they do. Onojiwa akina mila, the IOC TV station. Ni individual tumanya liyanzaka. Aka grow. Kuna so many like they have over 20 channels over one million subscribers now. Tanzania. And the same thing nili kwa na takatukue as many blockers as we can. If we talk about you right now, you become a star. If we talk about let's say Nyeshinski Anakwa star once again. Boom. Ono na. And you becoming a star namanisha, you'll have so many people under you. Number one watakwa na wana kula kutoka kuako. Watakwa na pata. Ilemshara kilamito of kosa na tegemea paman wuki employ wa 220. That's enough for kitu tunaita kazia manini. Ono na. Na wu mtu pia kuna mamamboga wa taku anakula kutoka kuwa wa tuote. Yani, tu taku watuna empower society seem to moja. Wuki tangeneza bati uje tangenezam to moja. Ume tangeneza society kuna watakwa numba, kuna wama muenia na muzi yamboga, kuna mtu ana fanyanini. So online content creation yani, that was the reason why nili jambiania if at all tu taku watuna creating sani moja, wili kumoka, that will be a plus for us. Yes. Vinsimba umesketu kongelia tu evi famous, star, kumoka. Kitambipap. Wei, atwepe for Facebook, why 254 turn on twitter, hashtag is social friday. Your socials man last time for wili. Nifolo. At director don director don and my youtube channel naitua don online tv usikosa manze, alafu tundele na takakama unifan manze ingiapa le online support was ani support content creators komi entizu komenze nyumuna pata apa evi, wana umotivetum nandele kufanya kazi nyamuna sta elikom na fanya. So let's support one another, the society naitrajikilam tu, nidia to grow umotivetum na fanya We are all perfect before the eyes of the lord. Tumge maliza tuapuna trakiya guiding angels DJ 20 Nga