 All right, so on that note, it's time for our next very insightful session. The question being will BCCI kill GECs? They're not very difficult and cricket crazy our country called India. So everybody like a sixer put your hands together Let's have a huge out here from Mr. Rahul Jori the CEO of BCCI Met her two things happen. I met Avinash the moment I entered he said everything's running late So we went to the bar before coming in that's why we went here but Like Avinash, I had the opportunity of going to Aspen at one time and before I reached There's you know before you go for one of these courses. They send you a big questionnaire to answer and We guys as Indians are used to answering. Yes. No, so When they actually analyze the answers I was the odd guy out who had extreme views it came out and everybody else on a scale of five was answering somewhere in between It's just that at that time and discovery was blowing all the targets. That's why I survived over there Otherwise, I would have been a guy who'd have been thrown out Why I thought of that was that Today when I was driving here and I was looking at the agenda. There are very extreme words in the agenda You know is the end here or is somebody gonna get killed and things like that But if you start thinking like that then of course If you know I sit on the ICC committees and Some people say test cricket is gonna die But the answer was if you think it's gonna die, it'll die But if you think it will survive it will so I am not one of those with extreme opinions I think that there is enough for everything to coexist, but having said that I Wanted to give you guys a bit of a glimpse of what the BCCI is all about. What is this animal all about? You look at only cricket and you look at only the Indian cricket team Okay, that's If you do your job well and a good product marketed well will deliver great results, but You look at the Indian team. Thankfully they're doing extremely well and The one match I went for to Johannesburg we lost so now their superstition is that you're not coming for any matches anymore, but Apart from that Apart from the Indian we call it internally the senior men's team because we have an under 21 team We have an under 19 team who recently won the World Cup. We have an under 23 team We have an A team and on the women's side. We have a women team now We started a women's A team so there is a lot of international cricket that we do But what people don't realize is in the six-month cricket session that we have from October to March the BCCI conducts more than a thousand domestic games and we manage 43 stadiums around the country where these games happen and From the cricket center where I said the logistics of each of those games are being handled So teams are moving curators are moving match referees are moving everything is getting Ready and so it's a humongous operation and what you see is the result of that operation really the culmination of that and We'd produce 350 days of cricket for television and which is About two and a half thousand hours of live content that we produce ourselves We run we all the production happens in-house now the advantage of having production in-house is and I worked in television before I always used to cut my production guys budget But when we are doing production in-house We are not dependent on a Fixed budget. We are dependent on being first in every sphere I'll give you an example last year when England was here for the first time spider cam was used for test matches and I There was a journalist from Guardian who ran into me and said you actually use spider cam for test matches That's when now it's become the standard We are you know looking at the idea of putting in zinc stumps at test matches. So As technology comes we are embracing all the technology the BCCI is a 90-year-old organization but it embraces technology very very quickly and has been at the Cutting edge of innovation in terms of television broadcast or production and So that's what you know while of course we have some other parts to us apart from cricket operations We are the biggest beneficiaries to the legal fraternity because everybody who has a view if it's not heard of files a case against us But I'm here, you know today I just wanted to focus on the media arm of the BCCI and what is it that we are doing to deliver all this value that you are all seeing and like I said, so we are Producing 350 plus hours. We have a production We the international matches we produce ourselves the IPL is outsourced to IMG at the moment But there's a new tender which is opening on Monday. So who knows who will be the next producer of the cricket matches of the IPL but I always believe that a good product marketed well will deliver the viewers and the consumers and as Advertisers you will buy it when we deliver value and that is the role cricket is playing today the kind of investments like Tom like Sam said have been Put in for cricket. What is it? What is that? That's a testimony of the belief people have in that content Because that today we are at a cusp of change. You've been I don't want to bore you with TV versus digital, etc but Which is the content which delivers value today and is future ready, which is it that you see on your Mobile phones on your television screens on every screen that possible and that is cricket. That is the power of cricket and You know if you look at the IPL auction, which happened sometime back the Media rights auction that happened sometime back and try and analyze it the winner was stumped when the I was there in the room and when The winning group entered they were completely stumped by a number that the digital company put in it was We were estimating that the digital number would be between two and a half to three thousand crores which would have been ten times what we were paid in the previous five years and Suddenly we see a number which was a thousand crores more than that now Why are they putting that now kind of number? What is happening that? consumption patterns are changing and in the change of consumption patterns Which what is that content which is which will deliver value at both times because you're thinking five years hence Nobody knows what will happen five years hence and at the same time What is the power of this content? I mean the IPL is around the corner and We are most of the time these days we spend a lot of time analyzing What do we want to do with this IPL? Now what we want to do is last year on day one a hundred million close to a hundred million people tuned in to the IPL Today we are saying can we have a day one opening with 200 million? We are not talking about one TRP ten TRP five TRP. We are not thinking like that. We are today looking at Trying to create an event that will half the country watch it so what we are targeting today is that if Last year half a billion people watched the IPL over its eight nine weeks This year can we hit half a billion in week one? so that is the kind of ambition and level at which we are thinking and You know we have great partner a great broadcast partner today and both of us Sit down once in a week and spend the whole day just thinking of plans to do these things but This is the content which will drive Value or drive engagement of that level the other thing is you know from my television days I remember that a lot of times we sit down in these meetings and Talk or these sessions and talk advertising specific But there is a there's another Facet to this entire business which is called distribution in India and Avina Ashpande is sitting here now. He'll bear me out The reason is gatekeeping costs are prohibitively high Which is the amount of carriage that Channels pay now who's paying for that carriage the advertisers are paying for that carriage if you have bulk of the channels are free to wear if you are free to wear you will create Sensational content because you are chasing eyeballs at any cost But if you are a pay channel you have to deliver well crafted value which consumers will pay for and what is it that? Consumers will pay for and that is where Cricket or not just you know cricket in particular, but live sport opens the doors for you and that is what we are delivering today because To look at the future and to look at viable viability of medium Sport really really helps you cut that clutter and get distribution and Distribution in many ways the IPL is one example that it happens every year we are just about in a few days About to launch the tender for the BCCI rights, which is when India plays international cricket in India and That is going to unfold over the next couple of months Now what happens there this year? India is Touring most of the time in the last one and a half years you've seen we played at home So we're in South Africa now in the summer We are going to England and in the winter we go to Australia So the first meaningful big series will only happen in 19, but there will be a company Which will be the next right-solder of the BCCI bilateral rights on the 1st of April What will that company do? It will start Bulk of the distribution deals happen three years five years You can start monetizing that deal even your actual payout to us will start much later You go to Tata sky you're doing a three-year deal or a five-year deal and you tell him boss you want cricket You write the check now even though for the next one year you have no cricket whatsoever But you can start monetizing it. That is the power of cricket and that is where The cricket rights or the cricket content becomes so much important that today It is the clutter breaking content. It is the content that can that is your passport to the future and We so be competition from other genres these days. I don't follow them. So they need to Figure out what they want to do to cut the clutter and be future ready, but We were hearing about Twitter just now if you look at the number of Twitter followers that The cricketing stars have vis-a-vis the other stars in this country. They are far bigger If you look at the number of Twitter followers that BCCI or IPL have These are we the various the biggest channels. We have we are far bigger So that is where that will give you a sense of what people follow. What is the content that they will go after and The role that the other role that cricket is playing is We you know Avinash was talking about rates and add rates going down on agencies moving Well, what is driving the rates up? this cricket and It's playing the role of a leader. It is expanding the market it is driving up the rates of the market or the valuations of the market and You know, I was just saying that we want to reach a half a billion people in the first week When I was in discovery we had an interesting Matrix that whenever there was a cricket match our ratings went up The reason for that was the overall population of television sets was higher So you had a higher propensity of catching more viewers and so we are expanding the market now if somebody else has good content and can Hook it that is the time a lot of people delay their big launches to after the IPL I know we disrupt completely and My former companies launched Entertainment channels a few days back I was telling them you should have launched it after the IPL. We'll mess up with all your budgets, but This is a time that you know when the overall population of television sets is on you can go and do something and so We will play the role of leaders. We will play the role of Expanding the market of really growing it big time and the thought process is big the idea behind it is big and We want to reach everybody I mean one of the things for the IPL that we are doing this time and I'm sure in the star presentations you would have seen is It's in six languages, but on six different channels So you don't have to figure out how to switch the language On the channel. So that is where it is going plus we are training commentators today We do we handle the commentators. We are training commentators in different languages and getting them really up to speed on The look and feel of each channel how to address each Audience I was telling Mr. Gavaskar that We need to have a session of commentators and he said why I said because 70% of India was born after you retired So we need to start thinking differently and we need to work differently. So that is the role we will play and To end I would just say that On the topic of today Was the CCI versus GEC? I don't think there's any match in that we'll win hands down every day So, thank you very much. Thank you, sir. Mr. Rahul. If I may please request you to come back on stage and I'd like to invite Mr. Vinosh Pandey the CEO of ABP news network to please come on stage To present a token of gratitude to our final speaker for the evening. Mr. Rahul Jauri Thank you once again. You know Avina showed you Yes But you know, I would on the aside I would tell you he showed a picture of a man called Nando Parado Google him Think about him. He's a guy. He's one of the survivors of the Andes. I met him ten years back He's one of the most incredible stories that you will ever see unfolding He was a guy in his jeans and t-shirt who was on the On the Andes mountain and he always says have you ever been a free in a freezer? I was in my jeans and t-shirt in Temperature lesser than a freezer for whatever number of days he was there, but Correct, okay, I'll plug it in alive. You read the book survival in the Andes