 The following is a presentation of TFNN. The morning market's kickoff with your host, Tommy O'Brien. Good morning everybody. I'm Tommy O'Brien, coming to you live from TFNN Thursday morning just after 9 a.m. Eastern time. We got about 24 minutes to go until the start of trading. We have an ECB hike of 75 basis points. They go from 0% folks. They were at 0 to 75 basis points, which is with a historic hike. But it was all but expected, but we're seeing some action in the markets. On the heels of that, we have a press conference that began just over a half hour ago. And you have the S&P's accelerating lower right now. We have yield spiking higher. Over in Europe right now, the DAX, negative by about 6-10%, FTSE is flat, CACAROL, negative by about 8-10% over in our market. You got the S&P's. We were just positive coming into that news at about 8.30. We'll zoom in on the action. There's yesterday's action. You close out at a price point of about $39.86. You were higher at about 2 a.m., almost inching towards $4,000 within just four points of that price level. And then as of 7 a.m., you were as high as what, $39.92. So we've given up about 30 points, and we were pushing $39.90 as we came into that 8.30 a.m. Eastern time press conference for the ECB. We've accelerated lower, but in the context of where we were yesterday, man, you look at just where we opened even on the S&P's. I'm going to throw a quick Fibonacci number up there, just even where we closed, taking out the accelerated high over last night, and even a 3-8-2. Well, we're coming into that price point right now at about $39.53 with the S&P's, negative by 22, NASDAQ 100. You're negative by 89 points. That's 7-10%. That thing charged higher yesterday. Dow, negative by 1.30 the Russell, negative by 13 right now. You got Bitcoin hovering at around 19,000, quite the sell-off on Tuesday. Crude was all the story yesterday, man, quite the pullback. We hit a low yesterday, 4.30 at 81.50. You got below that at about 5 a.m. Could we have seen a 79 handle? I mean, that is pretty close when you're talking about some extreme volatility, and just look where we are over the last four hours. Crude has bounced $2, but all we're doing is bouncing to where we were at about midnight Eastern time last night. Keep our eye on Crude today, following the day it had yesterday. And when you're seeing this type of currency action, we're seeing action in the gold contract, gold yesterday, surges to 17.39. I mean, quite an update, right? When I was talking to our man, Kevin Hinks, and we'll talk to him next segment, gold was trading at 17.08. You charged higher to 17.39, but man, about 7.30 in the morning. We've had some volatility to the downside for gold. Gold, now negative $4 on the session. You're $16 off the high we had this morning, just an hour and a half ago, gold trading at 17.23. And we jumped to notes and bonds, and there's some volatility for you, folks. Now, you talk about volatility. Tuesday, you accelerate to lows. Yesterday, you had higher price and lower yield, OK? And today, we accelerate to $1.16.22. So you're trading more than a full point from the lows of yesterday to where we were, but since then, I mean, look at this drop-off, man. These are 15-minute bars. Let's put it on a five-minute to illustrate the drop-off we've had. 8.15, 8.30, the press conference began. And since then, we've dropped almost half a point on the 10-year. We got 10-year yields at 3.27%, 3.27. Well off the lows in terms of the high yield we had yesterday when we were definitely above 3.3%. But nonetheless, pulling back a bit on the 10-year, and let's jump over to some of those currencies before we go through some of the fundamental action this morning. And there you're seeing it, right? That's going to drive some of the action, man. You're seeing some dollar strength, some euro weakness. The euro was over a dollar, right? Quite the move, man, in terms of shaping what we just saw in gold, OK? But that's where you're seeing some of the give-back, folks. That's why I'm talking about currency. So important right now. Let's jump over to the US dollar yen. Yesterday up to almost $145, you pull back to $143.40. And look at the run, man, just from $7.40 this morning, the yen was at $143.30, and you're up almost a full point. In any other day, that would be a hammering move. And it is today. All you're doing is you're back to where you were at $430, but we got some action across the board, whether it's currencies, whether it's yields, and let's jump to the headline and the headline. Let me jump to, after the ECB, and they put up a historic hike. I think I, out of there, there was the headline. Historic jumbo hike, all but expected, though, folks. Deposit rate, 75 basis points, economists looking for 75 basis points. New forecasts show faster inflation, flagging the European economy. They don't see a recession. I was listening to Bloomberg earlier this morning, and they had some choice words, man, for the attitude of not looking for a recession as they ratchet up rates from zero to 75 basis points in already a slowing economy in a big way. They, as in the ECB, along with our Federal Reserve, accused of reacting too slowly, you can probably go beyond accused at this point, reacted too slowly, can say things, folks. They definitely reacted too slowly across the globe to the upswing and inflation that began as COVID lockdowns ended and worsened when Russia invaded Ukraine. ECB deal with some big energy problems in a big way. And yeah, you talk about an acceleration. This is Euro area inflation, okay? The black line is Euro area inflation. The red line is core, right? A lot of the energy over there, okay? A big factor, that's why you take it out, of course, still accelerating, man. And they just went above zero, folks, okay? There is no turnover in that chart yet. And our CPI, our inflation chart doesn't look much better than this one, man, okay? Now the energy factor over here, definitely helping a lot more in terms of what we're gonna deal with, but our core numbers through the roof as well. And we have not seen the shift that is necessary that the Fed is looking for, okay? But they're hiking, and yeah, that's gonna be a tough one. Prospect for Germany, largest economy on the continent, our bleak due to its outsized reliance on the Kremlin for energy, talk about a big mistake. So they hike by 75 basis points. It's gonna be an interesting day as they join kind of the foray into hiking. See how that impacts things. We jump over to the dollar index. Come on, there we go. Right back above 110, man. You talk about a small reprieve. From 110 to 78, I mean the moves, folks. What is that, down $2.50, 2.5 almost. You pull back from yesterday's high to this morning's low, no, excuse me, 150, yeah. Okay, that's a little bit better. Still mammoth moves, we're back above 110 in the dollar index this morning, and we got the S&Ps down about 19 points. And yeah, I believe the guard is still talking over there, is that correct? I'm watching tigers down there, chatting about it in there as well. But yeah, it'll be interesting to see the dollar index continuing strength recently. The reason why is because they've been hiking, yields in the US far above anything else. You just saw that they were at 0%, okay? I mean, imagine being at 0% with what they're dealing with with inflation right now, folks. They got a long way to go. But nonetheless, they will begin hiking. But how long can they hike for? That's the worry over there, man. They are in some big trouble, and I'm not sure how you get out of it. When you have a lack of economic power to alleviate the pressures that are gonna come when you try and tame inflation. We're seeing it in our markets, but in our economy, I mean, we still have a pretty healthy economy, all things considered, folks. I know inflation is raging, but when you look at the jobs numbers and you look at the unemployment numbers, et cetera, real wages definitely declining. Nobody is happy about that. We're seeing core inflation rising in pretty dramatic fashions, but our economy is pretty strong as of right now when you look at an employment stance. Not sure Europe handles things as well as things slow down and they just now begin to hike to get control of inflation. S&P is continuing lower. We're giving back some of yesterday's gains, coming right into that 3A2. Stay tuned, folks. We're coming back, talking to our man, Kevin Hicks from TD Ameritrade Fast Market. We'll be right back. 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We get the S&P futures, negative by 21 points right now, trading at 39.57, that's just more than 1.5% in the red. Let's jump over to our man, Kevin Hicks. Every trading day, folks, 12 noon Eastern Time Fast Market on the TD Ameritrade Network right here on Tiger TV. Kevin Hicks, Tom White, the team at TD Ameritrade Network. They walk you through the day's market action, folks. Usually they're talking about three different equities throughout the program. They set up hypothetical trades, all of them, talking about options with defined risk. Kevin Hicks, we got the ECB joining the party this morning, and we got Chairman Powell speaking right now. Good morning. Yeah, Tommy, I mean, the one-minute candles in the dollar and bonds and the tenure, they're crazy right now. I mean, this is a busy morning for a day where we have very little economic data and very little earnings. Boy, this is a big move in the markets we're making, and the market's trying to figure out what it all means. You've got Christine Lagarde speaking, you've got Jerome Powell speaking, you've got a 75 basis point moved by the ECB, which in my opinion was the bare minimum that they could have done. I know a lot of people thought they couldn't, Tommy. There's no way. Remember, their inflation problems are worse than ours. And their new prime minister just talked about natural gas subsidies for the next two years. So they're talking about more spending, which means more inflation. So the ECB had no choice, but to at least match what the US is doing. And now you've got Jerome Powell speaking. Tommy, if I was in that room with Jerome Powell, I would ask him what gave you the, what was the reason that you had to be so hawkish in Jackson Hole? Was it the overall stinginess of yields, or was it new government spending since August 12th of about 1.1 trillion dollars? What was it that made your mood so ornery in Jackson Hole? So there's a lot going on here today, Tommy. Yeah, that's for sure, man. A nice quick summary and there's, it's amazing how rates and currencies impacting so much. And you have Lagarde and Powell out there right now and you got a historic 75 base point hike. I was talking about in the first segment, Kevin, and I was going to finish up after I talked to you, but I found this line, I'm reading just a Bloomberg article about the ECB this morning and it finishes off with economists pulled by Bloomberg, reckon the ECB will raise the deposit rate until it reaches 1.5% broadly where analysts see the quote unquote neutral interest rate that neither stimulates nor constraints the economy. And I said to myself, hold on, you're telling me that basically they're still stimulating the economy. There's one way to look at that with inflation where it is, and I guess, you know, it's not like you have to, but they're in a tough spot, man, with inflation raging, the economy's slowing a bit, but to speak to your point, I would say, you know, you have to, man, they're coming from 0% right now, so they're still in a somewhat stimulative interest rate policy and that's even after a 75 basis point. So it's quite a deal, man. With that in mind, Kevin, we got crude bouncing a little bit. We almost got into the 70s in crude yesterday within about a $1.50. What do you think of the crude action? Somewhat related, of course, to the markets yesterday and everything going on, but approaching some pretty decent levels, even below $80 yesterday. Yeah, heavy trade in crude all with volumes taking this contract to the downside. It's a little surprising that it's gotten down here with everything that we see in the future and everything that we see right now. Russia is wreaking havoc. And that's okay, that's an entered markets in general, Tommy. So yeah, this is a pretty interesting turn of events. I don't know how long it'll last or, you know, this is why another reason, Tommy, where if you're trading, you should trade risk defined because who would have thought we hit $80 with no real change in the war in Ukraine, no real change in the overall supply and demand. You can make a pretty good case that with China shutdowns, demand could be affected with a recession, the demand side of the ledger's hurting, but you've got a little tech plus talking about production cuts now. So yeah, oil is volatile, Tommy, to say the least. I mean, it's always nice to be reminded sometimes and hopefully nice in that you're not in front of that train in terms of you never know more than the markets folks because you put it well, Kevin, it's like this chart, June 9th, you were at $122, you're pushing $80, you're down 30 to 35% over the last three months and if anything, nothing's gotten that much better in that market and we're pushing $80 and if you get to 80 bucks, which we were almost at yesterday, are you telling me there's an equal chance we get to $70 as there is to $90? Very tough to wrap my head around that, but hey folks, you don't know more than the market, man. We're getting a lesson every single day with this. With that in mind, Kevin, what are you guys talking about a fast market coming up at 12 today? Two good names coming out, Erning Jeff from the belt today, Zscaler, the cloud security company and DocuSign, the electronic signature company, two really important names and then in the third block, we're gonna look at Intel. With everything going on in chips, we'll trade Intel. Obviously they've had their share of problems, but still a dominant player in semiconductors, Tommy. So three good names today. And again, if you want to lesson folks that you never know more than the market, if you told me back in, let's see, Kevin, I got DocuSign up here on the Thinkorswim platform. I'm looking at a price of May of 2018, folks. DocuSign trading basically right near the price that it's trading at right now. If you told me in 2018, the two years from then would go through a pandemic where everybody had to do everything online for two to three years and you said, what is DocuSign gonna be trading at in the year 2022? Is it gonna be higher or lower? I wouldn't say that it's gonna be at the same price, folks, to put it lightly, right? Pretty remarkable. Give us a little tease, Kevin, in DocuSign for anybody looking for a bid out there. This thing just pushing low after low after low, it seems, trading at even today, looks to open negative at 54.25. This is the classic story, Tommy, of a quality company doing the right things, growing, that got way ahead of itself in terms of the stock price during the pandemic. But that doesn't mean this company doesn't have a bright future. So we'll take a good hard look at it today. Nice. It reminds me a little bit of Zoom in terms of Zoom's a great company, folks. They're not, you know, based off nothing. They make money, but multiples. None of these companies, Tommy, are going anywhere. I agree. I agree. Their multiples might be going somewhere, but the companies, they're gonna be around, folks. Kevin, I appreciate the time as always, man. We don't talk to you tomorrow, so have a great weekend. We'll talk to you on Tuesday and we'll be watching Fast Market at 12 o'clock today, man. Thanks for having me on, Tommy. Have a great weekend. Always a pleasure. You too, man. Folks, tune in every trading day you heard about it. They'll be talking about three great companies and yeah, Doc, you signed. He put it well. It's a great company. They're not going anywhere. They got ahead of themselves in a big way, but you start looking at some of these companies, folks, that are profitable. Okay, it's one thing when you're getting into a company that's not profitable. Then you're just basing it off theoretical, pro-forma spreadsheets in the future. And if you know how those work, they're just basically pulled out of thin air for all perspective and that's what we see last year. That's what we learned over the last year. You know, forward projections are just pulled out of thin air sometimes and they could be magnificently wrong. As was the case on many of these companies when they pulled forward all the growth during the pandemic and it turned out that's not how it was gonna go forever. Seems too easy in hindsight, right? But when you start pulling back, I mean, Zoom, now listen, I'm not saying by Zoom, I have not bought Zoom at these lows, okay? But this company makes money. The market is now well aware that their growth is severely hampered. I think they grew Zoom at about 8% for their enterprise customers last year. Last quarter, excuse me, I'll have to look it up. No matter what it was, it was pretty low dismal growth. The market has priced that in. There might be some opportunities to the upside when the market is pricing in pretty mundane growth for a company that does make money, all right? They're still dealing with some PEs though. We'll take a look at this. Let's jump around right now, even as we come into the break. What are we talking about here? We're talking about, where's our PE? There it is, 25, it's still a little pricey if you're not growing at any severe level, but well off those historic multiples before. Stay tuned folks, we'll come back for the open. In a time of booming inflation, we are purchasing powers eroded. There's no better place to protect your harder and money than in gold. This the gold flagship asset is the Monk Todd Gold Project in Northern Territory of Australia. This is Australia's largest undeveloped gold project. We are talking a world-class gold project in a tier one mining district. This is a large-scale, low-cost project with significant existing infrastructure in a politically safe and friendly mining jurisdiction. This the gold just completed the Monk Todd feasibility study, which resulted in a seven million ounce gold reserve in a 16 year mine life. All of this combined with the approvals of all major operational as well as environmental permits. 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From the moment the market opens until the closing bell sounds, Tiger TV has eight different shows with expert hosts to help you make the right moves with your money. Watch online at tfnn.com or on TFNN's YouTube channel and become the investor you were born to be, TFNN, educating investors. This segment is brought to you by Think or Swim. For more information, just click the Think or Swim banner on the front page of tfnn.com. Okay, welcome back, folks. We got markets open and you accelerate a little bit lower on the open. Actually, you just had a spike. Yeah, this is the 9.30 bar, correct? Yes, it sure is. You just have the S&Ps drop 10 points just in the span and what have we been open, 30 seconds or so? Now we were, if you back things up here, is that where I am? Yes, we were right at the 3.82 coming into the open. We blow through that, the 6.18, it's 39.31. That's where I look, the next stop for the S&Ps. We'll see if it runs into any resistance. You're about 12 points above that price level, but markets dropping pretty quick right now with what's going on. Now, folks, if you don't follow Fibonacci's, I would advise that you take a look at them at least and see if they work with your trading ideology. Look at the 6.18. I mean, the Fibonacci rotation we were just looking for was the short term, but on a daily basis, from the lows of 36.39, you trade up to 43.27, doesn't mean this low is gonna hold, folks, but 39.00, the 6.18, we got 100 point bounce in the S&Ps, man. Now you did make it as low as 39.78, okay? It is an art, not a science. Doesn't mean it's gonna peg it to the point every single time, but at least you have different price levels on your chart. You can keep your eye on it. 39.00 seems like an important level right now, and also correlates to an area of resistance, potentially turning into an area of support. All right, let's jump around to some of the fang stocks and see how they're trading. Apple had their big day yesterday. You were higher, you give back some of that, putting it on a 15 minute right now. Apple trades higher, they give it back. They're off about 7.10% today. That's still pretty much in line with the market. Now, putting Apple on the daily, quite a pullback from where this thing was, what, two, three weeks ago, 175 to 155 right now, we've pulled back. Apple, if you're looking for the 618 for Apple, you're talking about 147 or so. Still another $7 from where we're trading at right now. Microsoft shares this morning, opens about 10% down. We jump over to Google, off 1.2% right now. Tesla, saw some news, maybe it was yesterday's action, though Tesla produced some more cars than ever almost in China, I think was the headline. We'll jump over to that, but I wanna get to Amazon. Negative 1.2%. So, NFL football kicks off tonight, folks, with the kickoff game. Now, Amazon has purchased the right for Thursday night football, but that does not start tonight. The NFL probably wants to kick things off in more grand fashion. They know everybody doesn't have a prime account. Maybe that's not a big enough kickoff game. Nonetheless, Amazon's deal begins one week from tonight and it will feature Patrick Mahomes and the Kansas City Chiefs, and you got the Chargers out there as well. Thursday night football, now this is an 11 year deal, I think, how long is this for? 13 billion dollar bet on the NFL. Yes, an 11 year, 13 billion dollar deal that makes Amazon the exclusive home for Thursday night football. That's the key part here, because they have aired games previously, but those games they were airing were also available on the NFL network, or potentially available on one of the networks simultaneously, okay? But it's a first time for a streaming service, has obtained exclusive season long rights to NFL games in the US. Now you think about, they're gonna be known for that. And Thursday night on regular television may not have been enough to support the ads that they needed to pay for the rights for that programming. That's the reason why many networks have struggled when purchasing Thursday night football to make money with it, because it's nothing like Sunday football, folks, and it's not like Monday night football either. Usually Thursday, you're getting cast one of the weaker games, because it's less ratings. People are still going through the weekly day-to-day of business and work and school, right? The kids got practice, you got work, you gotta get home and make dinner for the kids, you get them a shower, you get them ready for bedtime. If you don't have kids, maybe you're just finishing up work, you're out with a friend for dinner. Nonetheless, it's a weekday night, so they don't get the same amount of ratings, okay? They're projecting fewer viewers than TV networks attracted last season, okay? They're looking for 12.6 million viewers a night, though. Now, they paid money for this, they're gonna sell ads on this as well. This is not just a straight-out prime loss, they are going to sell ads as part of this service. And we'll see if they can sell the ads and what they can sell. Now, they're gonna have everything from Al Michaels, doing the play-by-play to NFL analysts, pre-game show, and all of that, and we'll see what they get. But as a part of prime, not a bad deal. Now, in March of last year, Amazon agreed to pay about $1.2 billion a year for the exclusive rights, and what ended up happening was that was 80% over Fox. Not long after the signing, the NFL added another wrinkle. The league was ending its Thursday night deal with Fox after the 2021 season a year earlier than expected. That meant Amazon had to jump up a year early. You had both CEO Jazzy and chairman Bezos signing off on jumping that deal a year ahead to be the exclusive provider. The show is being shepherded by Fred Godelli, not familiar, but he's been producing prime-time football for more than 30 years. You're gonna have Al Michaels in there with Kirk Herbstreet, who's a big college-known analyst. You're gonna have standard things in terms of sideline reporters and everything. Now, in its main feed, Amazon will overlay stats and game updates using what it calls x-ray technology. They're gonna put a little bit of a wrinkle here. It will offer an alternate stream for younger audiences hosted by a group of YouTube personalities called Dude Perfect, and it's also gonna carry games on Twitch, which is the Amazon-owned site popular among video game enthusiasts. So they're adding more than you would think that the normal TV network could, okay? The first challenge for Amazon's gonna be making sure people know where to find it. The company plans to buy ads on cable TV. It's kinda like when the internet started and the internet companies were buying ads on television, telling you to come to their internet site and on the internet site, they would try and sell you ads, but meanwhile they were doing the advertising on the television, telling you to come to their internet site and advertise on their internet site. But Amazon, they're gonna be telling people about this. Now it will be interesting in terms of what those ads will look like, but they're gonna remind fans that Thursday night games are no longer on TV anymore. I imagine you can have a little fun with an ad like that. Now they also struck a deal with Direct TV. They're gonna be available in bars and restaurants. Hometown fans will be able to see their teams on local stations when they play on Thursday nights. In addition, they're gonna promote everything on top of Amazon's straight out homepage, okay? To the cardboard boxes that prime subscribers have delivered to their homes. I mean, Amazon boxes folks are gonna start looking like Thursday NFL promotions. I'm just bringing you through how this is a big change. I mean, it happens one week from tonight. This is the NFL season. There's nothing like the NFL, at least in America in terms of live sports and the draw that they have. And you're seeing a streaming giant have exclusive rights to an NFL game on Thursday. Now, the NFL is very smart in how they divvy up their rights to many of the networks. They don't go all in on one. So don't expect that something like Netflix is just gonna corner the market and sign a deal with the NFL for some obscene amount of money just to try and corner that type of a demand. But it is a game changer, how it will happen now. The one thing that they do talk about on the back end of this, and I've experienced it, man, is you miss a moment in live sports and people are not gonna be happy. As in, you got problems streaming and no matter what happens, people are occasionally gonna have difficulty connecting. Maybe you have a glitch in your stream of some degree. Nonetheless, I'm sure they'll encounter some of that as they go, but Amazon's got prime. And it's not like they're entering a foray they're not familiar with. For Amazon, success this NFL season could take many forms. I mean, you're gonna see, there's a lot of NFL fanatics out there, folks. And if they're not prime members, they're probably gonna sign up for prime. And where does that lead, right? I mean, think about it. They could lose so much money if they just got enough subscriptions because if people sign up for prime and they start having them order products on prime, et cetera, that's enough money, maybe indeed. Stay tuned, Amazon though, of 1.5% so far will be right back, folks. You might think that if you want to be successful at trading in the stock market, you're going to need a crystal ball. 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We got to the market. It's catching a little bit from the lows. Finishing up the conversation on Amazon. Amazon has 1.2% today. Getting into that advertising part of what they're dealing with. Come on, where am I? Here we go. Nope, one more. And I got to jump back to the Amazon article. Come on. Don't do this to me. Oh, I just had it up. How do we do this? All right, I'll get it. Yeah, it's right here somewhere. All right, I'll find it after the next break. What they were talking about, and I don't even need it, what they were talking about is, that they are going to be charging $600,000 for a 30-second ad versus $500,000 last year. They're looking for about 12 million viewers per game versus 16 million. But what they're saying to advertisers, okay, and think about how this is a game changer. Amazon knows everything that people buy that are watching NFL football. They have millions and millions of people that are watching, and they know their entire purchase history. On Amazon, the level of information that they're gonna be able to serve up to advertisers that they're reaching, is, I mean, it speaks for itself, right? Well worth the money that they're probably gonna be paying. I imagine if advertisers figure out the best way to use that information to focus on the people, that, I mean, maybe you have certain advertisers that only are targeting people who have ever bought one of their products. You got a company like PG that sells so many of their products, right? They're just serving up ads directly to their consumers. I mean, it's pretty endless, but when you think about having that much data, watch out, folks. And yeah, market's catching a little bit of a bet. S&P's just jumped about 20 points right now. Over in Europe, they are diving lower, man. But there you go, there's a pop for you. Right when we open, that's the last 15 minutes. Let's put it on a one minute bar. As Kevin was saying, one minute bar is pretty decisive right now. And look at that, man, the last few minutes, we just jumped about 20 points from that low of 39, 45, the NASDAQ 100 catches a bid. You're talking about almost 100 points from where we were at 9.36 this morning, and the Dow, just off 100 points when you were off 200 points at one point in the Dow. We jumped over to Crude, 83.53 up about a buck 59 for Crude. And let's see how Apple's trading today following their news yesterday. Pretty well received, but the market charged higher Apple yesterday. Apple finished higher, but pretty much barely in line with the market. Today you're off about half a percent, pretty much in line with the S&P sitting off about three tenths percent right now. Apple yesterday, in terms of what they came out with, and I am an interested consumer right now, and here's that Amazon article, it's right there. I knew it was, I couldn't find it. So they're guaranteeing advertisers, they'll reach more than 12 million viewers per game. Yeah, about 80 million households have watched Amazon Prime Video at least once in the past year about the same number who subscribed to pay TV service, but there was the part that I wanted to emphasize folks, because if you think about this and you think about that they could almost do this as a lost leader just to bring people into the Amazon Prime ecosystem. They've told advertisers it has an abundance of data on Prime subscribers and could serve up targeted ads that lead to purchases. I mean, imagine you're gonna be able to click on something while watching Thursday Night Football. They know you bought something three weeks ago, you click right in the screen, you're brought to the product, you order it without even doing anything and you're still watching the show the entire time. Pretty cool, but that's where it's going man in a big way. All right, Apple. So they come out with the iPhone 14. I am interested because I have had my iPhone 12 for about two years. I may go for the upgrade middle of November or so. I'm done paying for that. I maybe I'll trade it in. I'll see what kind of deals they have. Maybe they have some good deals on the iPhone 14, but I'm pretty interested to see what they have and not really too much that I'd be using at least. I mean, satellite service. I don't plan on using that anytime soon. Hopefully I'm not in the middle of the wilderness and need a satellite to text or call somebody and camera improvements. Camera improvements always welcome, but we all know, man, especially if you have an iPhone that's as recent as the iPhone 12, man, my camera's so amazing. It doesn't need anything. You know, I mean, they're going to keep producing cameras just like they keep making computers better and better, but the functional betterment of that product for everyday use, not really that big of a deal. Nonetheless, my screen does have a little bit of a crack in it right now. Sometimes you can get a decent deal when you trade it in. That'll be something I look at. They also came up with an ultra watch, I guess. I was looking at that yesterday. The ultra watch just really for like an avid outdoorsman type deal. They have one thing that's like a beacon you can hit that people can hear you from 180 meters away or 600 feet almost. The one thing that they did not do is they did not raise the price though. So maybe that's where the market thinks that they'll be able to compete with Samsung and pretty interesting down here, they talk about that they control 58, and yeah, that's what they say. The devices, the bulk of the iPhone upgrades are coming to the higher end pro line. Those devices are going to get a 48 megapixel camera. Do we really need all those pixels? I mean, pretty cool if you can get it done, but not enough incentive to upgrade if you don't need to maybe. What tends to happen though, folks, is you know how it goes, right? These batteries, they only last so long. Maybe you have a screen that's a little bit broken as well. So what am I going to do? Am I going to have to pay 100 bucks for a screen? Am I going to pay 100 bucks or 200 for a battery? Is that $300? I'm paying to put it into my phone when maybe they have a promotion that allows me to trade in my phone, get a new one, get some type of a deal, and I end up paying three, four, 500 bucks or something like that over a year or two. I don't know, but you see how you really need that type of incentive. So those are going to get a 48 megapixel camera and a screen, this is one cool factor, that screen's going to be capable of always staying on in a low power mode. So they have, I guess, a similar to a recent version so with an Apple watch. So imagine that your phone, which I have right here, would be able to stay on so that you could see small widgets. Maybe they're talking about weather, calendar appointments, stock tickers, for instance, as they say, while the rest of the screen remains off. They redesigned the notch a little bit in there as well. And the, let's see, yeah. So the standard iPhone 14 is going to cost $799. Ship on September 16th, the Plus version, $899, October 7th. When you talk about the Pro, that starts at $999 and the Pro Max is going to start at $1,099. Those September 16th as well. And as they mentioned, they did not raise prices. Yeah, and pretty staggering, man. Flag, ship, device, counselor, about half its revenue. You're talking about last year, almost $200 billion. They expect to command almost 49% of the US smartphone market this year, increasing to nearly 50% by 2024. They have made gains on Google's Android operating system used by competitors such as Samsung. Folks, I am super biased and I don't even consider myself an Apple fanboy. I probably should, I guess, but I got some friends who are Apple fanboys, man, and I can't keep up with them. But I do have a watch, a phone, and some AirPods. So that probably qualifies me. But it's amazing that Google competes with phones that are as expensive as Apple. I completely understand the dynamic that Google and Android allow people, if you don't want to spend that type of money, because it is an obscene amount of money, man, when you talk about buying a phone and then you add on the plan on top of it and what you spend on a monthly basis on that piece of equipment, there are some outstanding phone carriers, folks. If you want to go on the cheap, and I say that in a great way, and you just want to spend a very bare minimum on a phone, you get something small, you get a service that's not that expensive, that is the part of Android I understand. But if you're paying like $800, $900, $1,000 for a phone, like some of these Samsung's, and you're on the Android network, I've seen the phones, folks. The ecosystem, it is not as enjoyable paying that amount of money, okay? And again, that's why I say I'm not a huge fanboy. I am in that I've seen the phones. I had a Google Android phone at the beginning of the smartphone revolution. Apple brought me over and it wasn't even close since I've been there. So, you know, as the revolution has come where Samsung is now trying to sell phones to compete directly with the iPhone, and don't see it playing out that way. And I love Google, man. I got Gmail, I got all that stuff as well. About 50% of the entire smartphone market, that's how we live, just pretty much. Stay tuned, folks. One more segment, we'll be right back. TFNN has just launched their new trading room, the Tiger's Den, hosted at Discord. 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You might think that if you want to be successful at trading in the stock market, you're going to need a crystal ball. After all, it's impossible to predict the future, right? Like any endeavor in life, before you decide it's impossible, get some advice from the experts. You might find that it's not so impossible after all. For daily market overviews that give you direction on the key indices, selective stocks, and commodities, subscribe to the opening call newsletter at TFNN.com. The opening call newsletter is written by Basil Chapman, creator of the trading methodology known as the Chapman Wave. The Chapman Wave up-down sequence gives you an edge in identifying price turns, finding the peaks and valleys in stock prices. Get the opening call newsletter by Basil Chapman in your inbox every day. First-time subscribers also get a 30-day money back guarantee. If you're not satisfied, let us know and you'll get a full refund within 30 days of signing up. TFNN.com, educating investors. 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This segment is brought to you by Think or Swim. For more information, just click the Think or Swim banner on the front page of TFNN.com. Welcome back, folks. We get the S&P's negative by 10 points right now and Aztec 100 charging back right now. You're just negative by 15, the Russell negative by five, and Tao off 101 right now. Chairman Powell, jumping over to the headline from the chairman. Oh, come on, you're killing me here with these headlines. I got too much good stuff to talk about. There we go. Powell says, Fed will act forth rightly until inflation job is done. Fed chair speaks as investors harden bets for, that's probably a typo, and I'm guessing they mean 75 basis points hike because 785 probably would spook the market just a bit, you think? Yeah, going from there just a bit. And as I mentioned tonight, the NFL season kicks off. Pretty interesting when you look at, so you get the Rams out there defending Super Bowl champions. The Rams are hosting and they're going to be in the stadium that they won the big game back in February because they got to play at home. The Bills, the Bills are on the road and they're gonna be a favorite. So two great teams out there, man. A rare road favorite against the reigning champ and a seasoned Oprah. How's that gonna make the Rams feel, man? You win the Super Bowl, you kick off 2022 at home and the market says we're pricing the Bills as the favorite, but the Bills, man. Josh Allen, they had quite a team last year. Yeah, and we'll see where they go tonight. That begins at 820 Eastern time on NBC. And as I mentioned, that's tonight. Next Thursday, Amazon kicks it off with their action. And it's gonna be an interesting one. Folks, let's jump around to currencies as we wrap up the program. This market, look at this. NASDAQ 100, we're gonna be green by the time we get off the show. Talk about some volatility and there is green. We got the dollar index. Yeah, there's some volatility in both directions. Sitting right near 110 right now. We jump over to the Euro-US dollar. Sitting just under parity at 99.70. We check out yields this morning. We got the 10-year, sitting at about 106. That's correlating to a yield right now. When I jump over, you're talking about a 10-year, 3.25% of the 10-year. Over in Europe, markets really accelerate and lower. The DAX off 1.6%, FTSE was flat. Just about a half hour ago off 810th percent. CACAROL off about 310th percent. Stay tuned, folks. We got our man Basil Chapman. He's coming up next. We got our man Steve Rhodes at one o'clock. Fast Market at noon Eastern time. You heard it. They'll be talking about three great stocks over there. DocuSign, one of those stocks. They'll be talking about Intel as well. We got our man Larry Pezzavento coming up at one o'clock. Steve White at two o'clock. And Tom O'Brien, he's back today live at three. Stay tuned, folks. Have a great Thursday.