 So there's this perception that CIOs should and the IT organizations should sort of sit in the corner. We have to stop being in this mindset of incrementalism. So we often tinker around the edges a lot, right? We take our budgets and we add a little, we subtract a little, but very rarely do we do like a zero-based budget, for example. We don't just throw it out and start all over again. Or we take an existing technology and we take an existing process and then we make it a little bit better. We make the process better, we technology enable it. What I tell my team is that I don't want them to think outside the box. I want them to ask why the box ever existed. I want them to crumple up the box and throw it away. I want them to do anything but think about the box because when we do that we're just being incremental and we need to really just dramatically rethink things and when we do that I think that's, you know, it can be pretty powerful.