 Well on that note ladies and gentlemen, it's time to give a head start to this evening I'd like to invite on stage the co-founder of exchange for media group. Please put your hands together for Nava Lahooja Thank you. Thank you, Kavya Warm welcome to all of you apologies for the delayed start. I know this venue is a little Far off we've we've shifted a lot of events out of here. Let's see maybe next year. We'll shift this one, too With that, I'm glad to see a lot of you here turn up on time Sam. We were waiting for you For a change You're moving were usually on time Thank you for being here this as some of you might know is the seventh year of the impact of 50 most influential List initiative A lot of people ask us what is the criteria of choosing women on this list because our industry has people from diverse set of Backgrounds it is not a homogeneous industry How we like to define it as a list which constitutes Woman leaders from across the marketing communications domain, of course the marketing communication Communication domain is a extremely, you know, wide umbrella. There are people from you know, the marketing side of the business There are you know, women who are in advertising lots of them in media corporate communications PR So we try and assimilate the best talent from you know across all of these five six industries Put them on a nominee list which is taken to the jury the jury as you know has been led by Sam Balsara for many many years Ever since we started actually seventh year So, you know if any of one of you has any complaints about the you know ranking or where you feature Sam is the guy to go To we are only we are only facilitators of the process We don't take on us of the ranking jokes apart. I'm glad to see a lot of jury members here who took the time out the entire day To you know, choose the ranking decide who should be in the top 50 and where the person should be placed One of the other things, you know, we've been questioned on over the years is why create a you know woman list, you know woman leaders are Sorry woman leaders have been part of the industry for many years. They've led they've inspired So why create a list a separate list of woman leaders? You know why create a differentiation Some of some of the people especially some woman leaders have you know seen this as a Exercise in you know breeding gender segregation our response to that has always been that you know woman This list is primarily to inspire the younger generation The the ranking is not important as I've explained many times in the past What is important is you know for a lot of you to be on the list to be able to inspire the younger lot We do another list as all of you a lot of you would know which is called the top 30 under 30 I again see young you know woman on that list as well So this list is to create a sort of you know Benchmark gold standard that people want to aspire to and one of the unique things that I've seen about the list We've been doing it for the last seven years is the fact that you know every year There are fresh names on the list almost 25 30 percent names on the list are fresh for instance this year I counted almost you know 13 names out of 50 are fresh on the list so that tells you the turn of talent That's happening in the industry for the good As you all know I'm not a very religious person but as you all know you know we are me this is the Navratras are going on and My father-in-law has been sending me you know messages. He's he's a doctor He's not a he's not a you know religious person himself, but he's been sending messages Which I thought you know I mean I've been reading them every day So today is the fifth day of Navratras a lot of you might know it is the day of mass Kandamata Who's the fifth avatar of Durga and is worshipped on the fifth day of Navratri? Skanda is another name of Lord Kartikeya maa Parvati's son and Lord Ganesha's brother and she's another former maa Parvati In this form Durga has forearms She holds Kartikeya in one hand holds the lotus in the second and the third hand and blesses our devotees with the fourth hand She rides the lion and sits on the lotus Kartikeya is also the commander-in-chief of the army of the gods So that is the kind of role you know a woman leaders in our industry have had multi-tasking doing many things at the same time So continue to inspire us continue to lead us Have faith in the men around you most importantly we are as capable with that congratulations to all the winners All the you know woman who are on the list this exercise as I said is an exercise to celebrate You know your leadership your qualities your abilities and not to create a you know differentiation Thank you also Puneet and your entire team for having supported this initiative. It is a unique initiative It is close to our heart. I hope you enjoy the evening apologies for the late start again, but we'll make up. Thank you