Are you discarding your advertising before its lost its potency?
Today's advertising tip comes from legendary advertising executive, David Ogilvy, and discusses measuring the success and failure of your advertising. The quote is taken from his classic marketing & advertising book, Ogilvy on Advertising.
"Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency. You aren't advertising to a standing army; you are advertising to a moving parade." -- David Ogilvy