 what's up what's up we're back with episode number three of no labels necessary you know every episode we get a little sexier things get a little bit better if you you know check Corey's background I think it's a little bit smoother quality a little bit higher uh higher you know skin a little bit more shiny a little more glowing you know I'm saying not too much Vaseline just right you know I'm saying so this episode we want to start off real quick just let y'all know what no labels necessary means to us we ain't gonna spend too much time being too deep but you know why not go ahead and make that and you know put it in our words at the beginning so jacquory you know go ahead and drop that from your perspective yeah man you know we've been a I would say a big proponent of the indie artist space for the last couple of years and so no labels to us is basically a double entendre one there's no label involved in the creation of this this has been out of your pocket out of my pocket you know these are my saw tools our resources nobody gave it to us um but then also just offer the fact that you know I think as we've kind of evolved is like marketers and YouTube personalities like we got different shit we want to talk about you know it's hard to be labeled into like oh he's just the marketing guys you know these are guys all they know about his ads and I don't know I can't think of nothing else all they know about that shit right life man yeah other interests man y'all just want to hear me talk about one thing now man I got kids I got I will hit jacquory don't got kids I listen to some music you know I'm saying so we just want to be able to put all that out there but like jacquory said look this is we got this out the mud no no it was not we didn't have like you know the craziest mentors in the game putting money in our pocket none of that type of stuff so we're just as indie as the artist that we speak to and you know for those of y'all who know some of the things we've done we've done some shit you know I'm saying yeah so no labels necessary this is not the beginning it's not the end this is just another chapter and we're glad to have y'all for this chapter now with this being said what we got I got a clip remember I said do not watch jacquory because I really didn't want you to watch this yeah so this new to me y'all it's just as new to me as it is it's about to be y'all I want to know what you think about the theory and marketing that you are not truly when you when you see this tell me the theory and marketing that you are not truly an icon until someone can dress as you for Halloween and a stranger on the street will know exactly who they are I have a theory and marketing that you are not I've heard this three before I feel like a shout to her I love her page on tix off she's pretty far yeah but I feel like I mean I agree with her bro it's like you're not recognizable if people can't dress up as you hold up hold up where have you heard this theory before I think you heard it this is the problem with information on people forget where the hell they heard it from I'm gonna go ahead and put this this video was video because uh shawty shawty could have gave some props I'm not too big on like always just blowing up people's spot you know but there's a video created four years ago you know a young sexy individual who used to say bow a lot in the video oh yeah I remember that painting yeah yeah she's over there now every pop and art artist has at least one of these and it's the halloween theory now why am I sharing this because to be honest my injury Corey can't confirm this there's some things that we put out in the in the the universes the multiverses and you can tell it's like oh they watch my video yeah I'm saying that's cool somebody listening something got me though something got me this time because she said I have a theory in marketing I have a theory in marketing like she made this up she said have you ever heard this theory I'm like all right cool you I don't I don't need my credit I don't need credit for everything that's the way the internet works but she said I and you got people looking like you came up with this genius you you look this up on youtube anywhere you ain't gonna find it nowhere but this video right here that pops up and then I think you'll find it with her now so um all I'm saying you know I don't got no beef with you this is the first time I found out about it somebody tagged me and they're like oh yeah bruh man Sean had a video like this two years ago whatever you know shout out to you for four exactly thanks got a jail bruh it's actually four years ago you know I'm saying just to let you know but appreciate you tagging me earlier today so you know my partner he he said he messes with you so there's no hate over here well I love her page however I miss that love all right don't let no hate simmer up like don't just give me something now just give me something knowledge man but I just had to put that out there you know I mean you know I let I let a lot of time slip but I'm not in slipping season right now you know cold I get cold and a little bit better so I want all of that I want all of that credit you know and there is there's some other things that we can put out like that but that's that's not a lot bruh I feel like I come across at least something like that like a one say like two or three business months you know I'm like like you'll be listening something like damn that's just something like that was me I said that right sometimes it be words you made up I know I know I know for a fact because there have been times that I've said things that I no longer agree with and I hear being regards I'm like they definitely got that from me like I've learned since then that that's not the case and I move past that but you now you just get to it so you with it you know hey man that's how you stay ahead of the game man you borrow my trauma yeah exactly so y'all gotta watch it he be hitting y'all with jacquery be hitting y'all with misdirection advice no man I'm just a I'm just an individual who accepts that he doesn't know everything and is willing to learn and grow as the universe grants me with experiences to learn and grow that's all bro that's all you know what I know you know which I feel like people appreciate we don't sell ourselves to know it all you know what I'm saying you know we're like hey man I'm I'm cool admit and I'm wrong being wrong means I got some more shit to learn I like learning what that made me think of is so the wrong information the fact that there's a lot of people that don't know when they're consuming wrong information and that made the game up for a lot of people yeah right um and appreciate again you what is Victoria is that her name or she do it in somebody named Victoria I'm gonna throw her name out there man you're about people on the spot oh Coco yeah okay ma Coco I'll just call you Coco look appreciate you showing uh shouting out the clip that is one of the truest theories out there you know what I mean yeah I'm in showing that love and artists if y'all don't understand that theory real quick like just a great symbol right of a great brand is when people can make a do a holocawing costume and other people recognize that oh that's Drake oh that's insert your name that's Beyonce they know who you're being because you made a moment so big in culture that when people see that outfit that costume whatever you represent and they know exactly who to associate with it all right so 100 that is something y'all should lean into another thing that's similar to that is POV right so you have a unique aesthetic that people can know about but also your POV right the great artists if you start saying something like Jay-Z people it'll be something Jay-Z would say you've seen memes where people are creating Drake bars you know and people know that is Drake you know yes or should you right they say talking to the stripper on the pole trying to get tell her to get off you know who wowzies exactly 100% man so it's like whatever your perspective when it's that deep and that's where artists you know they they create longevity because everybody can make a lot of people can make songs that pop and have a moment but when you get that and and you can have multiple songs that do well yeah in culture that don't necessarily build your fan base yeah you know what I mean we're all yeah I rock with a lot of this artist music but if how can I connect to him deeper I don't really know exactly the type of stuff they say what they care about right you know what scissor cares about yeah type of bars and things like that yeah so that's something that you want to be cognizant of like pop artists like super super pop artists can kind of get away with it yeah but if you're something a little bit more niche people wouldn't want to be able to they that niche needs to be able to represent you if they want it to like make fun of you basically get it made fun of it's actually a beautiful thing right it's a beautiful thing and so many artists try so hard to like avoid get in make fun of in campaigns and me all the biggest artists that you that you respect get made fun of a lot too bro and it's like it shows that people care we don't joke about people we don't like you can't even think of a joke for somebody you don't like or don't care about yeah no energy yeah exactly it's so funny you say that because bro I remember middle school it was this girl apparently shut up I thought I was being mean to her and like I made her cry and shit oh shit but I liked her I thought we were cool yeah you know what I mean I'm like I don't joke about people I don't like for real like because for me my mentality is like then it would be some problems you know I don't want to joke about you because then it's gonna be like some real problems I joke because you're my friend you know what I'm saying like but she I found out I made a crime I felt so bad I felt so bad but all it was exactly what you said I you have my mental energy and I pay attention to observe you and I crack jokes because I care yeah I heard it here first but bully man shun first the brand man shun hey man there's a slight reputation there just a slight but it was I'm the most uh in not even involuntary the most accidental bully ever bro there's a lot of it's a lot of like wreckage and behind the scenes that I turn around like oh shit I did what my bad but it's misunderstood that's all it is yeah man you know going back bro we all grow we learn you know it's all a bit of a standing dog it's like man see if you only knew but as we got another topic that I'm really excited to talk about because you know we've been watching this young fella I could say young fella uh you know that may have grown exactly not only is he probably like just a brother in terms of like my age range but you know this young fella little little yachty you know I'm saying he has well I don't even think we have to pull anything up on them as a matter of fact I'm not gonna share the screen well we don't have to really pull anything up on yachty because we already know what it is so Poland right yeah Poland's been having a moment hit hit you you want to call it a hit I think so underground hit underground I don't know if it's gonna go out of way I personally believe in it but this is a fan not as a music person okay that's the fan of me saying it could go out of way you make a great point see so and I think yachty alluded to this one time or maybe I just made a video or something about it but yachty was a part of this when you have I feel like coach Kay actually mentioned this somewhere when you have a brand and people like you yeah they want you to win they want you to win yeah right yeah so you always have another at bat yeah now you might take some elves and it's gonna be like ah we can't support it because it's just it's just not it and it's cool that your fans are honest with you right but we still want you to get another one yeah we're not gonna take that bad song or like that bad moment be what it ain't but when you finally have something we're gonna be happy for you and be just as excited to support you all right I think that's a really really um key thing where it's just that long-term value of connecting to to the level of a true brand in a moment in time because it always buys you more visibility how many of these people it'll be like an old star that they now they can get on a reality TV show or something right because you have something we're gonna watch it right and people are gonna watch it because we made that connection man let me see what's up with Waka what's Waka doing you know I mean what's up with your boy what is he doing like people just pop up because we've already made that connection to those brands so whether it's into different arenas or in that same arena whatever it is there's always another day to live yeah if you have a brand yeah and it speaks to the personality thing like it's like if you are a cool enough person then people just want to kind of see you win they want to see you and not maybe go to the top but as far as you can take it like I have a lot of artists that I don't particularly like their music but they seem like cool people so when they drop something I go check it out if it's nice you know I listen to it again if it's not nice I'm like all right well I did my part you know best of luck to you you know I'm saying hopefully you don't get shamed or whatever you know comes from this and I feel like he's good at that bro like Yachty has a I mean just as a Yachty fan his personality has changed in a pretty interesting way over the last couple of years but I feel like overall these are what I mean are you a Yachty fan like were you following him pretty early I followed him pretty early I never thought of myself as a Yachty fan but I never thought of myself again I just don't think you're a fan like period in my mind there's like all the people I was a fan of like I used to work fan with I was probably like 10 year old after that is just really really appreciate I'm just weird like that I was at the underground show I think it was like 2018 they're like him it was like him k supreme and somebody else did with k supreme broke the stage and like a shootout happened and I was there I was there early yeah no I was gone way before that shit happened okay like after I saw Yachty I was like oh it's time to go home and then probably like 10 minutes later you know you got the call you okay you still at the spot no what happened some shit shots running outside oh no I'm about five minutes from the crib man I'm good thanks for letting me know you know what I'm saying I mean I left right in time but I've been watching him for a long time so it's like really early Yachty really really really early Yachty had this the scam personality thing if you were in underground Atlanta he was he was pretty I would hear about that yeah it's pretty well known for doing that and then he got with QC they flipped it and flipped him into like this you know child like personality this goofy kid like all of us watching like nah you know what I'm saying no bro no way but it was a good look for him you know what I'm saying so he wrote the whole I want to call the kitty brand but that's what he put a name for it like bubblegum pop no not that like he was like I'm the king go around the savory I think he put an album concept around it like the teen I know you're talking about come on fan come on fan we had to say it bro he's like the the the voice of the teens or the something like that yeah something like that yeah I wasn't a teenager one day when he was saying this I ain't really I ain't connected with that part you know what I mean you my little bro over there I think ice cubes that's also when Kobe died he was like I'm I'm not a fan of that many people younger than me and like Kobe was like one dude he's a fan of yeah I think that's all I'm saying it's just harder you know because you've seen certain shit yeah but I rock what you have yeah I want you to win that's that's all I'm coming from I was a fan I ain't gonna I ain't going straight away from the title I lost some credibility y'all let us know in the comments but it was it's like so he had to hold the whole teen brand thing going right he wrote that and then he dropped so nothing about another he dropped this one album where everybody was on his ass about the cover art and I feel like that flipped something in his head and he wanted to get away from the whole teenage it's like the Disney kids effect bro like like the Disney kids they come out of these nice sweet kids teenagers whatever and then like six years later they like twerking you know what I'm saying VMA is wild and the fuck out it's the same shit bro so yachty flip from the whole like teenage you know dream thing into hood nigger yeah gotta go to the extreme just to break the mold and now you got more space yeah but it was like I mean I personally I feel like rappers flip into like the hood nigger brand that's like the easy way out you know what I'm saying it's like it's so many other brands you could have said that's like the easy obvious one you know what I'm saying 100% 100% very very comfortable yeah but but I guess it worked for what he wanted he's probably like oh I don't want people to see me as this like child anymore so like he said what's the most extreme version of that motherfucker walk around with a gun that might fuck you up you know what I'm saying don't get no more extreme that was a complete polar opposite that's actually true what he is like what options would he have had like I don't know he could have been like an intellectual that that would have been the other option that would have been interesting that's hard to maintain I'd love to get like some book recommendations from Yachty you know what I'm saying maybe he's here his opinions on the political landscape of the world you know what I'm saying he would think that that's that's hard to maintain and then people don't take you seriously the value came in the game and he could have he can't go super artsy because there's so many people that are artsy it doesn't even like stick the same yeah he's not weird enough to be super artsy yeah he would have had to go strict stream and buy that character so I mean I think I think he he went through the door that was there yeah I mean we got some bangers out of it like I feel like Poland probably wouldn't have happened the same way if he didn't take that route and then I understand who's like bro you signed the QC like everybody on QC is that brand but you like I feel like you around that all the time you know what I'm saying like like I said bro you know his early background of his life it's not like he was completely removed from that world especially like you know we hear shit just being like you know what I'm saying like you hear shit all the time so it's not like he's all the way out of it but I just felt like it was the easy the like too easy of a move to make but it worked out we got some bangers from it um now he flipped in that he got Poland moving and like I said as a fan bro I personally think you know Poland could never mind I was gonna say I was gonna say beat out Taylor Swift but never mind bro I'll take that back so for Poland could go I I believe that if they see what the internet sees Poland could at least make it the top 20 it can go far yeah 100% it can go far um like Poland I want to win big yeah hey man ain't nobody messing with Taylor um and another thing about the Poland moment is I wonder how he came up with it like because so I there's something that I I kind of call like it's like the in-the-moment creative strategic marketing yeah all right so it's not super strategic like I'm in a room and I'm going to make a banger for Poland specifically because I want X Y and Z to happen right yeah but there's a moment in time where I can really see Yachty being in Poland and just being like man I really fuck with Poland or my Poland fans really fuck with me he might not be looking at the data on the charts right but he as an artist is maybe having that experience right and and experiencing that you know it's really strong out here and I get so much love and make that song so of course you already know it's probably doing something really good in Poland for the people 100% but Poland is eating it up got to right the the comments like on the meme posts around it have been gold bro I don't know if you've been I haven't seen those like that's just fans are making like I saw this one comment that was like uh what did it say it was like uh Lil Yachty singlehandedly came to Poland and fixed our country's government thank you Poland for thank you Yachty for saying it's been like she like it like people from like Poland come in like yo like Yachty came over here like just and change the world did you ever see that one joke meme about um like young thug uh helping out like a little girl and then she later grew up to be Rosa Parks and some shit like oh yeah but it's like all the jokes have been like in that same vein and it's been beautiful bro that's probably one of the the best meme I don't know I don't know if it was I think it was a strategy I think they did it on purpose but it's been one of the best outcomes of a meme strategy I think in a long time but they they joke this man back into super relevancy bro like see yeah this is why we're trying to tell y'all the power of jokes man yeah but if you can type in a laugh that you're gonna be all right that's the game but that's part of the game you just gotta sit there long enough for it to change for the time to change you know I mean you see that wave and hop on it dude that that right there is we might have to do a whole like talk around comedy and how that helps brands but I want to go to this other clip that you sent me oh yeah I still got to watch it like and hold I don't know if it was there was more to add but man yo no issues just a little bit I heard was hilarious funny and informative so 50 cent right had some advice number 50 cent brown I want to know what y'all think I remember 50 cent told me that hanging with 50 cent he was like man because he was always talking about like man you got to make a hit song you know this and that and that and this and I was like man I just want to be like artistic and like like push brown to reason like be progressive and like make experience like experimental type music like I never heard before and shit like that like man if you want to make music music he's like if you want to make music ain't gonna make no money then you might just make that shit for yourself and listen to that shit in your basement because that's where you're gonna be yeah lots of words never been spoken hey man y'all y'all let shoot he probably uncle 50 now man y'all let uncle fifth uh guide y'all to the truth bro 53 dropping game he need to write another book he does yeah he need to write another book his books are always you know more like strategic series but he needs to drop like just funny game like yeah funny way because he got such a personality and the shit he saved man like bro have you do you watch power do you ever watch power I watched it like early on not anymore I'm like a good couple of the angles a couple a lot of seasons behind it's funny I'm weird because I was one of the people who are opposite or I watched I missed the first season three seasons I never I still haven't watched them and I watched everything up from there or maybe it was first two I think that's why I stopped in the season three was why I stopped and it was like I never wanted to watch it bro my sister just she got me I got me bro but it was one of those things the 50 he had one of these things I think he was like to Tariq his buddy son so it's 50 I forgot his character name ghost son is Tariq and he was like if they say he did that shit he did that shit I can't remember the exact quote I'm gonna find that like EJ bro you gonna have to put that up man like it's it's cool it's the funniest thing though and it's truly 50 cent yeah I think they're saying something like ghosts killed somebody right so if that's Tariq dad and it was just like hey yo if they say he did that shit he did that shit he said it's so serious bro it's a funny thing bro I'm I'm I'm a father but like the advice itself man we're getting off track the advice itself man like that's how I really feel yeah same it's music business right people need to hear that bro yeah like people really need to hear that if you want to create something for your audience oh I just create music for myself no this is the music business and the music business is within the entertainment industry yeah and this is why I always say it's the biggest benefit that comedians have that artists don't have specifically music artists and that is that feedback loop oh yeah yeah if you don't laugh it's not funny yeah period and they take it as is yeah of course there's like stupid crowds bad crowds but like generally they kind of understand like hey if they don't laugh it's not fun I'm here for the people I'm here for the people yeah artists they can convince oh they don't get this shit man it's deep y'all don't understand where it's coming from and it's it's this whole you know there's a there's the positive level of delusion that artists might need that they need to have at some level especially they're doing something different but then you know there's a lot of people that know you really need to hear that like you really shouldn't have been on American Idol because you actually can't sing yeah you know let along good music like bro no you actually can't sing like I ain't gonna lie I used to think when I was little you know American Idol came out I was probably single digits or something or like right into the double and I'll be like man they probably put all these people on their own purpose so we could laugh at them but we could laugh at them I wonder if these people these people there's no way that some of these people actually think they can sing now that I'm well at the things that I get set the things that I hear that didn't know that was a joke that didn't know I feel like a lot of artists get I think they get the love of the music like their love of the music their love of the crowd confused with I guess what fans want to accept it's like just because you like it just because you love it doesn't mean the eyes of listeners have to feel the same way right I agree and I don't know man I feel like that's a that's a real like mature moment for artists to be able to say like okay this is what my audience maybe wants from me or maybe this is the type of stuff that I need to make to get me traction and if they like that enough then I can bring them back to maybe what I really want to make because like you said there's a very small percentage of artists where that is true for them like that there are some people that's like okay maybe like you are a little bit of heavier time the music is still good but it's maybe just different from what we're used to right but then it's like the other 99.8% it's like nah bro you need to list that shit see that's I mean that's it right there it's simple like meet me where I'm at yeah you know and then take me somewhere new but you can't just start over there I don't trust you I need to I need to know man yeah it's like you off in the distance bro I ain't trying to come over there yeah I don't know you yet to come over there what you hold in under that coat I don't know I don't trust you so now that I trust you you can take me somewhere new yeah show me the block and man I like it over here and now you get created like you know the typical Kanye you samples can't get more familiar than samples right yeah outside of covers but you samples very hip-hop backpack Danny does graduate not graduation I know wait yeah right took us somewhere after he connected right yeah so you can either do that or you can stay in your corner and with your good music and just let it be for you or hope right there's some people that they get situations God just blesses them and makes it happen even though you know they didn't do the work and a lot of artists try to use those people's inspiration but that's that is not the norm that anomaly that is the that is 100% an anomaly most people have to figure out a way to hustle be strategic about what they create yeah and then there's some people who even you'll create music and I'll create this other stuff as a throwaway not as a throwaway but I know I'm not going to put marketing dollars because the label isn't going to put money behind this because it doesn't represent the brand that they bought me for yeah right or they're in partnership with and you have you have a fiscal responsibility so to speak yeah I don't sound like it go with artistry but in music business yeah do all right so you have that and then you have some people who they get off there they get their creative climax by saying hey this is my main brand this is what one of people want to hear from me so I'll continue to sell this way I might create something and just put it out there as a lucy and let it happen and then then I'll also might write for other other people yeah take that experiment energy somewhere else the experiment so yeah let them do it and they get all that but at least I was able to get that creative itch yeah then you know somebody like Drake every once in a while you'll see them collaborate with somebody in a different space it's like them different toes in the water yeah I've got context oh why does Drake sound like this well he's on this track with this artist what makes sense so he doesn't get a knock for if it for as if it was his own song yeah so there's strategies and ways to go about it but you can't expect any but it's hard to accept have anybody except you for all of who you are just put it that way yeah it's like and you said something important 250 cents said it I mean he's not saying like you have to quit making music you just have to understand like this ain't this might not go where you want to go right like it's like if it goes back to I think we were talking about an older episode but like consumer behavior isn't going to fold or bend for you unless that shit is amazing if it's amazing we'll bend a little bit if it's like less than amazing which it could be great great music is less than amazing but great don't always you know what I'm saying being the culture you know what I'm saying good music don't always be in the culture yep terrible music damn sure ain't gonna be isn't gonna be in the culture and I don't know I always feel like a lot of artists who like to use the the different excuse for like trash that's me personally it might be a hot take what do you mean different excuse for trash like they like to say oh my music is different so that's why people don't understand and it's like no that shit is really just bad yeah it's not different at all it's bad but I don't know if we have that contest because we get so much music you know what I'm saying we have to listen to so much music you know what I'm saying so I don't know like I've literally had a concert in the arts blah blah blah bro you think you're different you do a 15th person I've heard this week that sounds exactly like this yo I think that's something that I don't know how you escaped that because as an artist I feel like they have to believe that in some sense yeah and maybe you know an artist y'all can comment on this man like I think there's sometimes maybe what's in an artist's head right it's more different than their output right and maybe you're not in the space where you have all the production right or you know guidance collaborators to pull those things out of you that's why collaborations are a real thing I think people like sleep on the value of collaboration being behind other around other people to pull those tools in different ways to communicate things that you already got inside of you yeah because it's like yeah you you felt different and when your head and you were saying something different in your head but it came out just like what I already heard bro you how different can you be when you got to beat off a youtube yeah yeah and it's and I think it's like I guess situational context too like if I'm a Atlanta trap well if I live in Atlanta I'm surrounded by let's say Atlanta trap rappers and I want to make punk rock music I'm gonna feel different because my my media surroundings I am different compared to my media surroundings but then once you hit the internet it's like well now you're not different you understand like there's hundreds and thousands of punk rock artists that make great amazing really good music right and so then you go from I guess what is it like big fish in a small pond to small fish in a big pond you understand like as soon as you put it out and so I think it's just kind of like artists get caught up in an echo chamber a little bit or not even really echo chamber which is like like just that like situational context like I am different compared to my understanding of what is out there and my understanding of who is doing what so I think it's easy to think that but that's how I say I think that's why we see what we see is because we hear multiple artists of different types of genre to know like yo man I ain't sentenced to knock you you know what I'm saying you still make good music you just not as different as you think you are you know what I'm saying you know and that's not that's not a bad thing because I mean you could have 10 people that make the same type of music but one of them is gonna obviously be better people are gonna obviously like one more than other so it's not the worst thing not to be you know not to be super different because being different today is really just being yourself openly that's what I would argue you know what I'm saying there's a there's a true today where everything's kind of out there everything hard to find different like different is so hard so it's not even a knock on you right to be like oh no it's not really that different we've heard like literally I mean you did what you said I want people to know like of course it's literally talking about no I just talked to an artist that sounds just like that's not a abnormal occurrence for us right um but it's not a knock different it's hard and that's why when it's done on a high level it gets put on a pedestal because it's hard to truly achieve different yeah it should be hard be different and good and good yeah that's it that's that's the magic combo that's a whole another thing let along great so I think and because different doesn't sell and I think we think different sales right and we all want to be different because we've seen something different right that might have inspired us but I don't think different is as important as authentic yeah good point authentic sales different selling we know you enough right when we know you enough different will begin to sell you gotta take us to that place but authentic can sell when the music isn't even all that great you just have something to say and it comes from a perspective and it feels so raw that's what people are getting from glow real right now yeah right yeah just feels authentic and real yeah that's why I was when people people love Cardi on her come up all right you know you have all these people that put on these airs on their music or whatever and then they're just like this different person when they're in their normal life yeah you listen to Cardi you like but she wowed her and when she regularly talking to she is on the track like she just be saying so crazy shit she sound funny she heard various voices really like that so different isn't as important as authentic and it goes back to what we said earlier which is just that whole idea of your POV right your perspective is the value last time when we went to LA on a plane I was listening to well I watched a bad movie and then I watched this master class you know the brand master class oh yeah the little out there yeah I had never seen any of those before but they had one on Howard Schultz he's the CEO of Starbucks I think he was actually the founder too but I know he left and came back he did like some Steve Jobs stuff like a company go down come back flex show you how bad I am but one of his business tenants that he talked about was not being being so focused on being different and being more focused on disrupting yeah all right and the difference between different and disrupting because people always kind of think well I'm gonna do something different I'm disrupting but disrupting is anchored by what the norm is right and so is difference is a contrast of what the norm is but disruption is hey I'm going to give my unique take on something that already exists yeah you know I'm saying so it's like us getting on the same track but you make a love song and I make a I don't know hood banger or something like that yeah or we both make a love song but I do it from a hood voice and you do it from like more of a r&b voice where it's just like what is your perspective on what's already happening so if you can authentically cut through and give a a unique approach to a genre that already exists like that's what you're seeing now when with the uh what is it what is it the toxic r&b all right yeah toxic r&b you know I had like an old person moment the other day made me feel old I'm like this should already existed this ain't nothing really all that different contextually when you look at the lyrics and everything and then you look at trap soul right that was a flip of basically still just r&b yeah then you look at neo soul and I think it was an executive who really like marketed that whole thing and put these artists in a batch we're new soul to to you know say hey how do we separate ourselves we into temptations r&b yeah we're not to take we definitely ain't the temps you know I'm saying uh we don't got froze we wear tips we don't got we got the tips bro and so it was like how do I not only market if something new but also alleviate that that difficulty that comes with being compared to greats that have already been there you know I'm saying yeah it gives you more freedom because I reframed what you're consuming yeah so don't if you can just take something and disrupt it by giving us a unique tweak and again of course it has to be good can't go back to that enough right yeah has to be good but that's how you disrupt because we're used to it so we can consume but when another thing that happens when you're used to something it's like a cover a cover is the best way to describe it describe it if you did a cover song and you sang your ad song all right because I know the song already check it out I paid more attention well not just that right but I paid more attention to you because I already know the song so yeah the unique qualities you brought to the yeah that's a good point but if I didn't know the song it's kind of like I'm just hearing it all you know what I mean and that's why I think it's easier for artists to get attention not only get attention with covers because we know yeah it's just something you're already used to but to get appreciation for their talent because we know oh dang he did this and they did that that was the norm yeah it's a preset bar for it pretty much preset bar so we have something to compare it to yeah humans compare that's all it is so like well I don't want to harp on this too long because that that all came from the 50s daddy routing life I didn't know we were gonna be on that that long bro but you gotta see this is this is artist advice day because a little baby all right I found this interesting little baby shares his thought thoughts on ice vice canceling book shows because her price went up I'm surprised you didn't see this check this out girl she's pretty cool I want to ask you about this she was getting booked for three four thousand dollars right they canceled all of them because the song blew up you think at what was that the right move I don't I'm not in the music business so I don't know is that so like if you get a song like munch and it blow up right your booking numbers three four thousand dollars this blow up now you can really get a 20 25 do you just cancel you go you go and it's still rock out that's what I think I what I would have to show right we're gonna rock out because it's still only one song right and you need them promoters you need all the same like the street right my promoter next promoter next promoter next promoter right everybody know everybody now here's whether this way you get innovative at if I were her I would say you know what I'm gonna do I'm gonna do this show for four thousand but you got to give me to the munch girl she that was one of the most interesting clips I've seen in a while first of all I was actually kind of surprised that little baby gave any kind of comment just because you know a lot of time street art is just like amen you mentioned somebody else that ain't my business ain't my business it's all in which I respect right which I respect but he he he cut on multiple different things right so I get it yesterday's price ain't today's price we we've heard that plenty of times but we've experienced this plenty of times with you know paying an influencer or whatever situation change and now you want to up it one thousand dollars and it's one thing when they like oh after this campaign we'll go up yeah we're talking about we already agreed to the deal and you're gonna switch and you're gonna just not post sometimes we even sit the money over and you just and you're like oh yeah you gave us the rest of them no no no no since that money back we'll see you later like if you would have did it when we paid it we would have caught you before that happened exactly exactly because also it's like hey man look and you're doing this especially on tiktok like bro you're gonna be hot for a month yeah now you're not and then you come back to us hey y'all y'all got some campaign work you know it's like hey man keep your relationship just so just like a little baby said man like one is the relationship that he alluded to period right before well I'll say this he alluded to the relationships of one promoter to another promoter which is a very real thing those people have relationships you gotta remember yeah very artist look the people in the business often have been in the business for a minute yeah right so they have relationships on relationships because that's how they stay in the business a lot of times right and so it's one the one off promoter which is a line of revenue for you right and then two you know you could be killing multiple streams of income not even realizing it because you screw one person over and now people are just watching like oh is he going to do me like that I might take a chance on you but it's a completely different energy yeah we have far less leeway like you don't want to you don't want to take that away from you and I get it the bag is going up we ain't seen money like this before we're trying to figure out how to make this money back especially because I know a lot of that is driven by the managers probably not just like ice bite saying that yeah you know what I mean yeah but you know and maybe hey they're clout because I don't know much anything really about who's behind or like that you know maybe they're like hey we're so good where we are we can do stuff like that and not care yeah but then it also kills a lot of the like the core dynamics have been a new artist because it's like here are all these shows you got but I mean we saw the the jokes about her rolling loud performance you know saying people were coming on the fact she's not a great performance like I think it goes back to another conversation we had about is there other value in this opportunity outside of just the money that you might be getting because the value and that would have been like hey I ain't never practiced I ain't never performed before right I haven't performed let me knock out three four five of these 4k shows before I have this rolling loud performance that's gonna basically put me on the big stage and people really gonna be looking at me right and then there's the like I think goes back to how smart the team is in terms of like do they know what to do to flip that attention um because I don't know what that last guy was gonna say but I'm pretty sure he's gonna say like maybe she should negotiate like a ticket split or something like on maybe a percentage of the door or something on top of whatever so like that could have been the opportunity that could have took it they probably that would have been pretty fair to like a respectable promoter um could have fucking sold merch so if you brought up more people than you thought you were gonna brand it could have bought stuff from you you could have pushed these people to some online shit you got moving on but then most importantly it's like you are a new artist with a viral song like you the most important thing for you at this stage is building relationships not just with the the back end people but with all these people that came to see you because all these people that are coming to see you are trying to decide do I like this song enough and you enough to continue paying attention to you and so it's like I don't know let's say she had five shows for four thousand dollars five opportunities that went over different people you get a knockdown I think she was asking like 20k the room was what she was asking like 2025 care something so I was like okay now most of these promoters probably aren't gonna pay that yet because you're not it's proven but let's say you know let's say you get two three of them right um there's two three chances for you to win people over when you could have had eight 10 15 20 you know what I'm saying whatever and just been just been knocking out and I think it's a like a long-term mentality and going back to what we say but like it's ours like you feel like you're not gonna be here for long then yeah go for it you know what I'm saying give as much as you can get right see this is where we go back to goodwill and the confidence of having a career or not because when you have a feel like you're gonna have an extended career you're more apt to build goodwill which is I don't need to take every single dime off the table yeah you know it's like all right I leave a little bit on the table because I'm building and I'm gonna cash out bigger and bigger as I go and almost the game becomes I want to leave a little bit more on the table yeah all right so if I always take less than there actually is there's always something right now you owe me their deposits right you owe me yeah right whether that's a from a fan base standpoint or you know just goodwill within business right person to person but that's essentially what's happening and I saw so one of these comments she said nah she doesn't even have her stage presence down peck to even raise anything which goes down to what you're saying so what can you demand because of the song right and what can you what value do you actually produce as a product yeah on stage right and it's one thing people feel differently about a bad performance on a 20k show then they do a bit on a 1k show yeah and there's a couple people in in the you know out there little room even feels different you can have a worse performance but still not feel as bad not bomb as bad and this is without me seeing any of her shows you know this is just based on the commentary and the conversation is more important to me right yeah you ain't missing much but people don't like practice right yeah that's really that's really all that should have been that was just practice and I'm gonna it goes back to the pay practice right that's the most important part of it and it goes back to the comedian thing you said earlier but like comedians will go do comedy clubs with a hundred people in it to get the joke right so when they step on this you know step on this stage with 30,000 people on that shit is perfect that shit is tight I feel like it's only in music bro people like I don't need to practice man I'm gonna I'm gonna be alright man they came here because they think which is still true to some degree like yo they're here for me no matter what and it's like no we are here to see you do a good job we are not just here for you we are here to see you ideally kill it right so I can I can say I have fun I got some good memories get some good pictures for the gram and shit and it's like now it's not now now you're just taking that away from me as a fan you know what I'm saying like you just robbed me robbed me of a good experience but I don't know man I just think that like I always feel like the fan building aspect of a artist well an early artist career is the most important part than the money because like look at how many hours we've seen nickel and diamond that way you know what I'm saying for three four or five years on the sixth year they just really blow the fuck up you know what I'm saying now they're getting you know what I'm saying quarter million to I don't know maybe millions of show or something like that depending on how big they are and that's a result of all the work they've been put in and even those artists that don't make it that far can't demand a type of attention they're still good two three five years beyond the moment happening because they took those small opportunities to make sure they were going to be straight in the future you know right man I want to talk about Kanye real quick yeah you know that's a touchy subject to talk about Kanye these days but I think there's some important things to be said so we're not gonna get into some of the Kanye conversation but what I do want to talk about is this part of it right here so I'm you know read this article and it says this is the craziest part but know what let's skip to this he doesn't have the devious deal right anymore and what he lost gap too right yep all right so just days ago the rapper what the rapper come who writes stuff like that the rapper come fashion entrepreneur Kanye West challenged Adidas to drop him following a week's long barrage of anti-semitic remarks made on social media and in national media appearances right blah blah blah blah guess what he gets dropped now let's start with his headline billionaire no more Kanye West anti-semiticism obliterates his net worth as Adidas cuts them ties now it's a couple of different angles but let's start here the one main reason I wanted to like even bring this up was because I saw Nori did the interview the drink chance interview with Kanye right yeah I did not see it but Kanye says some wild stuff apparently because then Nori had to go in apology to it right yeah take it down oh see I didn't know what's taking down yeah he took it off a channel and you can still find it on youtube if you search hard enough yeah but like now he took it off his show yeah right and like my thing is initially you're just thinking oh yeah Kanye says some wild stuff right you know and it makes sense it all makes businesses but like oh he says some wild stuff and now he has to apologize for like put of having on this platform and people are like oh Nori got scared as if he was responding to the the media online not the media the people in the comments everybody just hating on them totally quietly like just not hating on them but you know just against what was said so I see that but then Joe Budden I actually saw a clip with him and it clicked for me because I had only been consuming that side of things but and I still hadn't watched the clip but Joe Budden was speaking from an angle of a man when things like that happen like it's like Nori them calls that you get right like this company like your pot is in partnership we're a vote we're votes in partnership with this was it your sponsorships for your podcast and I'm like oh man money I did not think about Nori losing money because of this all right or the potential to it was like oh yeah I can't I gotta apologize I can't have my people and my pockets in failure mode at the same time right so because obviously the people were against them so it made me think about how today we're in a day where artists man like their awareness when it comes to partnerships and the things that they can say on platforms this is just literally a different time you know what I mean it's really different but then of course you go back to Kanye West and it's it's crazy how fragile things like net worth are all right and these things that we big up and and I didn't want to say it in a moment because you know people always kind of consume your hating or something but I'm like when he would be saying he has a higher net worth and he's richer than some people I'm like it's not the same type of Richard inside like you were talking about paper and it's because of a big contract from gap yeah a big contract from Adidas that's and a contract is different than you know my business is worth certain yeah we're seeing firsthand those contracts are fragile contracts are fragile he knows because he done broke them yeah I was like hey man maybe these contracts outside of the music industry a little bit weaker you know the music industry is one thing I ain't glad that's what the labels do but the that right there is like dang right you lost I mean you're not a billionaire just from a couple moves and you know he's gonna be straight whatever bro you got you'll be alright you know there's plenty of people who won't follow you no matter where you go you know yeah he's big enough to have sheep yeah every every icon has sheep but it's really interesting because he's gone this path of partnership at the partnership at the partnership and you know now I don't know if you saw when he said oh sway was right yeah the answers yeah I didn't see that it's like huh I was like what that doesn't go in line with your whole I don't listen to anybody who has less money than me either all right and I you know but we all fall for that too sometimes yeah right whereas like oh you have to be ultra successful in this thing before I get any advice for you this thing all right and I think there's truth to that but there's also a nuance because I remember talking to my trainer and I'm like do you think what how do you feel about only having trainers that are like really swollen in shape man and you can't be a good trainer without and he was like no that's not true and this this is a various shape guy but he's like there's a lot of people who are just good for themselves but they don't know how to actually train somebody else yeah right yeah that's a completely different dynamic it's a completely different skill because one everybody's body isn't your body and then your pain threshold or what you're willing to do yeah people got different goals it's a completely different goals all that stuff is different and it made me think about you honestly us right as a marketer right like we see 50-11 situations all right all these different types of artists different types of drivers bad artists while they're bad and helping helping them as they become better all right um in their own development yeah artists who are already popping at a certain level helping with certain things we've seen so much and sometimes I've seen some artists have their singular success for them and it could be great like a great level of success not even like fronting on it but then think their path applies to the rest of the world yeah and other artists will buy into that oh I'm gonna listen to him because he did this but it's like yeah but he you're not him you don't have his charisma you know I'm saying or you don't have his work ethic or you don't have the ability to mix master like worse you know I'm saying yeah like there's there's so many different situations and I think sometimes artists rightly so pay attention to successful artists right there's an allure to it but just because they swole don't mean that they can help you get it swole yeah and I mean and going back to the different goals thing it's like sometimes if this person is so far ahead of you they can't even remember how to relate to where you are in your position right it's like it's like you're ours that just started making music today like the worst person to ask for advice on how to blow probably drake your drake you know I'm saying it's been 10 15 years since he was a underground artist he don't know what to tell you hey man I don't know man call your label and tell them put up a marketing buddy that's what you need to do bro you're like what you know what I'm saying but then it's like there might be these artists who may be not as massively successful but there's four or five steps ahead of you and he could he or she can more closely remember like where they were in your position and give you good advice that could help you get to where like yeah I might not be able to take you to a 10 so I can get you from a one to a four you know what I'm saying once you get to four you in the game you can start figuring out yourself make your own path all that stuff you know and I don't know man I just always go back to the goal thing I remember thinking about like um like the mastermind thing we did you know Sam talking about like you know like I don't want this you know what I'm saying 100 or whatever super massive business like some of the people I've coached you know what I'm saying like he's proving like bro there are people there are people out put in the world and make 10 20 times what I make because that's what they want that's not what I want so it's like it could be easy sponsored goal like oh man you ain't making 30 million year well I'm gonna listen to you it's like well I have the ability to do I just don't want to do it you know Sam because I got I got different goals and a lot of artists following that but like so many artists are like you know you might say like man you're not number one on billboard you know Sam you're not you didn't have a top a number one album I listen to you it's like man I could do it you know I have the resources to possibly do it that's not what I want I don't want to have to play that same game that those artists have to play but in the small arts looking like you don't know what the fuck you talking about it's like not you got different agendas different goals exactly I took a left where you might have wanted to take a right but that that left was good for me and there's just some personalities where it's like they're just not good for the teaching right a lot of artists like they want to pay attention to themselves they need to pay attention to themselves so it's hard to give true attention to the other product and they don't know sometimes some well some of them especially from a more label era yeah like it was so much going on around you that had nothing to do with you right it was for you but it had nothing to do with you right in terms of you weren't involved in the process little things and then we know a lot of artist manager relationships where like managers are protecting right from hearing certain things yeah in certain lines of communications and things so artists are receiving filtered information and that's not even to their fault sometimes because sometimes people are doing it because they you know think that's what the artist needs and then of course there's people doing them maliciously but like there's someone who's just like not it's better for the artist in their motion keeping them in their emotional state so you have to be a pretty even-headed person yeah when you get information for them to continue to do that otherwise you're like I it's probably best I don't overwhelm them or yeah blow the whole spot up yeah blow the whole spot up nuts next thing you know they can't perform for the show in three hours yeah so like it all makes sense but and you know Sam is different too because you know it's like Sam like I don't want to make my more any more money than this this way he's like yeah I went to 35 million a year I decided to go down to six million over here but I'm building this like future billion dollar company yeah it's like it's a different but I'm not yeah but you can look out oh you're not making this amount of money this way anymore over here yeah cool but again like you said I applied it to how I want to I was ready his life seems so relaxed exactly bro exactly bro like he got like a four person team five person team or something right exactly exactly so I mean we get to this from Kai West but like to even bring that like back full circle you know I think like Kai isn't his really interesting spot right now where I think many of the people who are still acting as if everything he's like he never does anything or says anything questionable right there's still there's still some of those people left but many of those people especially the ones where artists still don't recognize how unique his scenario is you can't follow that path yeah it's like and I know you're inspired by it because look at him doing XYZ but I it's cool to also see hey there's some consequences because I think people have only seen the allure to it and don't understand what it what it comes with on the other side of it at the same time if you if you're about that life for real for real I'ma just say and do whatever I want to like Kai has been bro he's so intelligent with his positioning because to me Brad and maybe because you know I mark it but I see him as a marketer first damn near yeah and like I he would hate to hear that oh I don't like marketing you know him and Travis really say the same bullshit oh I don't like marketing but y'all market that's all you do marketing motherfuckers I ever seen but that's one of the best things to say hey I don't mark it bro shit just happens it just happens so you feel like it's all from the great inspired place no intentional planning but the shit is so specific and detailed it's no way that this is not playing yeah everybody's called out your your formula oh I'm coming out and you're starting to do x y and z type of things that's pretty clear you're not doing it for no reason yeah right so there's a formula that's always been there and to be pop right Kai compared himself to Michael first like Michael Jackson and now he's compared himself to whoever's big at the time right yeah I think you're the one who told me about that somebody told me he compared himself I want me to hear about that's crazy whoever's hot the hottest person in your mind right now I'm them that's such a wild comparison because whoever's the top whoever's at the top bro I want to be right there with a Steve job bad bunny Elon Musk like whatever right um that's such a crazy comparison oh great marketer oh great marketer right I wanted to bet so if you want to be pop right the best pop and Michael Jackson he was such a genius marketer yeah and he doesn't get credit enough for it and like their ability to want to take things from other places because Kanye West like forever has just been like hey I'm gonna take it from some other place and then be the one who gets caught for it by introducing it right it's not that he doesn't bring any innovation right but he's not necessarily an inventor right he's not necessarily the craftsman in every area that he gets credit in right yeah which is fine right he's a producer right EP in many ways yeah right um but that was what Steve Jobs said like he had that quote right I don't play an instrument I play the orchestra like when the code is there's a code yeah that's a barn if you look at Michael Jackson but you look at all the stuff he did like it's literally the playbook for decades to come that people didn't even get a chance to truly capitalize on and start capitalizing on until like now yeah because social they didn't have social they couldn't spread you really look crazy because it's like what are you doing this for a little crazy and so the understanding aesthetically of branding yeah you know the glove we know the hat we know the like the postures that he would do with certain dance moves kick up the leg there are so many single parts of his brain that you know would be Michael Jackson you want to talk about halloween costume all right and just or someone it could be a swole dude that looks nothing like him you know what I mean got the hat on you know got the hat on you know got a glove on you know just does a kick you know does does this you know thriller move and you know right and then collaboration he's done this in multiple videos with the one that like I think is most known and clear to see what's some other videos ridiculous so I don't even know the name of the song but the remember the time the one where they were in Miami though he was a mummy right well no they were in Egypt that's what it was are they were in Egypt there's the king and the queen and like he comes up to perform for the king and the queen and he tries the king by like flirting with his girl basically yeah I mean they turn into some dust and disappear so they can't they can't get them right in that video you got magic johnson you got so many different people I think our senior halls and that one but he has like person after person after person type of people that were not anywhere near that industry so many collaborations so we are the world collaboration like now social media era people are like truly understanding the impact of collaboration he was doing it where it was like solo yeah if you look at the references there's not many people in that era that you see that collaborate to that level on that scale like pulling people from all these different spaces and places that are the collaborating so it's just it's it's really interesting to see like I mean he was like studying clothing in Japan and then integrating it into his like suit like little bands like all these little things like the moonwalk wasn't his dance he took it and introduced it on a pop scale play for real yeah I know that no that's not him bruh yeah man like G is a marketer bruh he's a marketer like he's a true artist too producer like you know they will say great artist still yeah like like what kind of you doing all the time he will take it maybe in some many cases improve it to you know to be fair but presenting on a larger scale in a in a great fashion and get it going that's what pop is I feel like you know they call Michael Jackson a king of pop I don't know how much pop existed before Michael I feel like from my reference point then like you know young person study of history without like reading a scholarly article on on on history of pop Michael Jackson seems like he almost like invented or validated validated pop and made it a legit genre oh man I know what you're going to know that I don't know where you thought I was going but no he feel like he made it almost like a legitimate genre to continue to chase and just like in basketball they're always chasing Michael Jordan and trying to find the next him because of the marketability the success of it all that stuff in the marketing machine that it is from a capitalism standpoint people were chasing oh shoot we needed a pop star pop star pop star because he Michael was taking a rock and r&b and all these things and oh god yeah that was they were calling the king of pop for a reason when back then I mean I feel like now it's more there's a it's more generic and people don't care as much people don't I want to say care as much like there's a almost a negative stigma on pop now and I'm sure there are people in those individual genres that probably were against Michael right and sometimes like if it was like your genre that you care about like everybody else love it but man that's not real rock or that's not real whatever yeah I'm sure there was some of those people that existed but the reality is you know pop was legitimately by definition at the moment popular music yeah yeah so it's like how can you how can pop be anything bad if it's just like just popular and popular is because a lot of people like it right but now there's a formula for pop right and it became is like a true genre which then you know now it has a stigma it feels generic it's less sold to it yeah wherever you're coming from but no anyway man like Michael we do I could do a whole breakdown but like that dude marketing wise the shit that he was doing like I'm still fucked up about the moonwalk thing that's crazy you didn't I really didn't know that bro I did not know that man he really did not know that's funny that's funny yeah I remember when he found it when I found I had to I had to cope a little bit I'm like dang that's that's crazy by the way fun fact for y'all you know Michael Jackson did the moonwalk in Pasadena for the first time you know shout out to Erko yeah we did just learned up yeah Erko got all the facts bro about things that happen in Pasadena um so here's the next thing though we got to talk about man BTS to do military service in South Korea all right one this is crazy I'll do a quick little reading for some of y'all who don't know one BTS is a massive k-pop band I first learned about them probably like 10 years ago at this point and they just been killing it and finally crossed over hit a whole whole another level for k-pop music by like within the last like two three years yeah getting awards above American artists in American award shows stuff like that right so here's the article the seven members of BTS one of the world's biggest bands will perform military service in their native South Korea their agency has said ending a long national debate over whether they should receive an exemption while many fans of the k-pop sensations were hoping the band members would be giving special consideration due to their contribution to the South Korean economy and international prestige the artists will serve almost two years in the military it's a long time it's a long time and I know you had some thoughts about that so I'm gonna let you go off on it yeah so my first reaction to it was I was like man I kind of hold their elbows up you know what I'm saying and and I was like nah the South Korean government probably don't play and I actually think that article goes in detail about a couple other um South Korean celebrities who tried to kind of escape it oh really yeah they talk about um I think it's a composer or something they talk about with like the guy tried to get out of it by getting us citizenship and then as soon as he as soon as he touched foot back in South Korea they got him they set him up but I had a conversation with uh with sam the other day and Sam it was weird because I was like man this is like terrible for them like bro they're gonna be taken away like you said at the the peak of their career they're just starting like super super crossover right and he was like nah I think it's gonna be great for him and I was like why he's up bro think about that comeback album like when they drop it he's like that's just gonna be massive and I was like and I was like man it goes back to last week's conversation of building up a narrative bro like building up a really strong narrative that's gonna make people buy in um yeah and I'm sure that people take two year breaks yeah and I'm sure they're not gonna put them in like any like real danger you know what I'm saying like I read another article that you know like any military you can have different jobs within the military you can be having different skills and they they are a national international commodity at this point I'm pretty sure their government is about to fuck that up bro commodity I think that was you who told me it was like they was like they're responsible for maybe a billion two three billion yeah a year to the South Korean yeah they're not gonna let them get touched they're not putting them in nothing they go hey man you go be a teacher somewhere you go be like a graphic designer let me see what their GDP is man it's still in the trillions that's a whole another number there's still a lot bro that's still a lot that you know but still three three billion let me let's see if we can do you remember the exact number I think it was like two three billion and this was like a while ago when we had that conversation yeah I'm sure it's growing about now and then plus bro like if something happened to BTS bro like k-pop fans everywhere right I got it so it says well how BTS is adding an estimated five billion to the South Korean economy they're not they're not getting rid of that they're not letting me get touched that's a number that is a number and it's not just them right because you know you want to think of the government well why does the government as a whole especially if the GDP is still one one trillion like five billion is big but what is that to one trillion well actually that is actually very five percent that that is a significant number yeah five percent five percent of a trillion yeah a trillion no that's probably more like point five yeah you are actually it is significant and you gotta think about the people who are the primary benefactors from that yeah so somebody's losing money yeah like big money let's just say they're a record label I don't know their full situation but let's just say it's their record label and they're getting bank of courts because they're directly related to it so you talk about that percentage of Korean GP but the record label this might be 80% of their shit I don't know I'm making up another that person and also to have that kind of money you got some clout within the pop political landscape yeah that person will like hey man I done did too many favors y'all can't be having my guys out here like y'all are risking my assets right now yeah so like okay okay I get it we they have to perform their duties I get it but like you said no we can't yeah we gotta keep them safe we gotta keep them safe yeah and the fans gonna fight for it but well I mean it ain't really working so far but I just that's what I think but if something seriously happens to them but k-pop fans would will riot but that was something that happened this like last week that I feel like every couple of weeks something happens to remind me how crazy like k-pop fans really are but they were like on twitter like spazim because I think it was like a BTS Spotify ad somebody noticed like a BTS Spotify ad was running or something like that and like they're like oh you know that why is this ad running you know what I'm saying like so they didn't like that BTS had ads running yeah was it like oh this is an organic type yeah exactly that's exactly what it was and so their fans are so bruh it's like their fans lose it as something as small as that bruh if something serious would have happened to them it would be crazy like I genuinely feel like that would be another start like I don't know but like something like what's it called one like mini silverware there we go silverware there we go yeah exactly bruh be a whole lot of beat up a young lady yeah bruh they're gonna be out there in the streets fighting for BTS bruh shit might be some people up here who go over there you know what I'm saying to help out I know a lot of k-pop fans over there yeah exactly a lot of k-pop fans who would take off for it so so it's like I look thinking about what Sam says like all right you right that's gonna be a great narrative for when they come back that comeback album probably gonna be stupid dog stupid it's like going to jail it is like yeah you're right that's a good point damn that's a great point bruh we know what that does and then you don't go to jail it's practically a rollout plan sometimes and you don't get the negative stigma that's attached we're going to jail your record's good you know what I'm saying you know this wasn't your fault had nothing to do with you like damn that's a good point but I did see like what's the lead member uh because I think they're they're they're not all going at the same time I think they all have like different points where they're gonna start because the oldest member the lead member he's not starting his sentence or not sentence but he's not he's not starting his his service term until he drops his solo project and like I'll talk what I was like sometimes this month I think it's like a couple weeks you know maybe right yeah but they still got a little power in this let us get it out about them you know the people around them they got some power like hey man again y'all that's another investment let us go ahead and exploit to the fullest as much as we can so we can plan continue to manage this asset as much as possible so please bro let's put the album out first please let's put the album out first I wouldn't be surprised if they start doing um like some not VR what's the word not virtual live stream hologram type shows like crazy stuff I really hope not I wouldn't be surprised how much rather than do a live stream concert maybe drop some kind of game you know experience or something something that that keeps it like just popping and maybe they have a day a special event during right yeah so y'all in the service but y'all had this one special day to do like you said a live stream concert because them bts I can't remember oh man like bts they've been ahead so long remember it was during the pandemic they were doing virtual shows yeah right yeah and bang yeah that was killing it like I think it was like it was at least a hundred million for let me see I can find this real quick virtual concert uh money 2020 and I'm calling it now when they drop their first picture of them in their uniforms that she's gonna break the internet I'm calling it now it's gonna be facts she's gonna break 20 facts need to make that shit a nft though so that didn't even be the cover for the next album bts cash is in on worldwide streaming concert earning 90 million in three days it's crazy that's 30 million a day for people who bad at math like come on wait and oh snap I don't even think this was this is actually not during the pandemic oh this is like recent or something this says March 16th 2020 yeah now what was the pain there was a pandemic right oh my bad yeah no I messed up 2022 oh god okay that was all that wait what you mean that's only a few months ago yeah but yeah so 2022 so I imagine maybe the concert was a few days before that or something but but yeah so this year but I would keep that shit up too yeah because whatever they did during a pandemic let's see if I can see the pandemic number pandemic number real quick but I need to just go ahead and pre-record a bunch of concerts playing some live dates and get that last couple of fan meeting grease and maybe drop a new merch line they might look going cash out bro because it's gonna be a no I don't think they'll be a rough two years but it's gonna be interesting I'll send them in the bro so many hours about to finally get a chance to like shoot to the top you know saying get to the really compete that's a big power player been taking out the game bro oh yeah hey fash bro come get your hey man take advantage the competition is gone I know somewhere it's all these k-pop boy bands like yes finally a chance all right so this they had a huge revenue from BTS's two-day virtual concert is drawing attention I should start saying these sources and everything so this is all k-pop all right looks like a k-pop red or something or maybe it's a red threat with k-pop branding but big hit entertainment revealed that a total of 993,000 people logged into BTS's concert map of soul one during the two days of the concert so 993,000 over two days considering the minimum ticket price is 49,500 krw I don't know what currency that is you know you all put some game in the chat on that it's a lot of krw yeah a lot of them that's what I do know the company has earned more than 50 billion krw all right which is let's see what the u.s revenue I need to know man I gotta hit google real quick I need to know yeah 50 billion krw let's see if we can get that in revenue I think oh look it's saying I think it's saying 43 million at us revenue maybe I don't know yeah I think it's that's a weird invitation but I think it's saying 43 million 43 500 million okay what hold up 43,500,000 plus it's something like that yeah all right and excuse us for trying to figure shit out but these numbers are massive and if y'all don't know about BTS y'all should really follow them because they're amazing at their brand experience the way they've been using apps live streaming and which I don't quite understand why people on live streaming like they like you thought would have happened during the pandemic yeah people are like made it all that let's go back to these shows yeah y'all are really still missing out on additional revenue like duckwork where you at bruh your live stream was so fucking hard bruh that I want I need to see more I don't know if you needed like sponsorships and what it take of course the work is the work my god but your shit was amazing that should have been like at least once a year of experience man I watched that shit with my girl she didn't even know who you were and she was like I'll go watch another one of these things that was like a date for me you know in the house for real bruh like for real I'm just saying man like these live streams they could go somewhere creatively if you keep like like people need to turn those it's just another experience it's another it's just another experience bruh it's another experience it's another experience but you don't have to deal with as much of liability you know nobody gonna throw a phone at you nobody gonna throw a phone at you unless you planted it within the live stream you know I'm saying like they might throw the phone because your live stream is bad but like that as an additional revenue stream like it only asks especially if you make it an experience something that's legitimately dope which in a couple of weeks I want to talk about Rihanna's uh fashion show because I think it comes out in a couple of weeks and I know you still haven't watched one yet right no shit is hard we're gonna wait to talk about intergalactic till then too because I think I say I watch that too yeah episode to package yeah put it on my to-do list we're starting to think episodes people y'all give us some some some thoughts man we're gonna theme these episodes and talk about certain topics but BTS man shout out to y'all um you know free BTS as you Corey said y'all's sentence in the military um but we gotta talk about chris brown flexing as he's done many times before with another mistaken moment of success because the internet makes those right because the internet makes those and that you just wake up and shit working god loves them yeah I mean y'all don't forgive but god does chris stamp brown is winning out here in these streets all right let's let's let's up go um this headline right here bruh chris brown drops the official music video for under the influence now under the influence I don't want to play this for too long y'all gonna have to like you know copyright right so y'all are just gonna google it in fact I'm not gonna even play this thing let's say that and under the influence came out when like three years ago like three years ago yeah all right let's let's see chris brown under the influence put myself on the spot with the type speed man and typos that's bad enough 2019 so yeah three years ago it's 2022 yeah almost three years ago yeah that's crazy yeah so there right there it's crazy and you said it popped on tiktok on tiktok tiktok again bro tiktok for another for another w but like I don't know the exact moment that made it pop off because it did it did feel like I don't know where it was everywhere so I don't think I don't know what happened um but yeah I started catching the viral moment on tiktok chris called word everyone was like oh I need to cap on this video yo this is no it's beautiful like 50 50 long ways man because I'm gonna stop with this one right because you just said this the music video you know how our advice basically these days when an artist like oh I want to create a music video don't create a music video until the song starts taking off yeah right see if people like it first see if they like it first right because especially for a new artist videos are an investment time money good money especially if you want to do a good video so just put in the music put in the marketing as the song moves the video can be released and now you have attention to that video naturally because it's already interesting otherwise you have to market it in the video individually it's a whole thing right so great that's that advice don't drop the music video until the song itself starts to show some level of popping all right but I don't think some people realize even if it takes three years for that shit to pop you know what I mean yeah I think people are thinking like yo well what about overnight or whatever it would have taken three weeks which one of these are gonna be working three months but just like with able heart you know and it's funny when it when that song started popping that we were working with him I didn't realize that had been dropped a year before yeah oh so the song did maybe 30,000 streams over a year and then in the next 30 days 2 million 30 million streams all right because of tiktok by the way because of tiktok by the way because of tiktok by the way Ray y'all be sleeping on tiktok even though everybody has us also aware uh so like my thing when we first started getting on tiktok in those 2019 ironically when we started going hard on it one of the things I saw early on was Harry Belafonte jump on the line went viral all right you know that song jump on that line okay yeah yeah yeah yeah yeah I didn't know that was Harry Belafonte at that time all but one thing I didn't know I was like Harry oh and I was like bro this thing has the power to take this song gotta be 50 plus years old or something because I know Harry Belafonte bro like city 48 you know I mean Sicily Tyson that's the same camp age wise that's like my grandma's grandma's you know what I'm saying so like to pop off a song from somebody that oh that's old like anybody's catalog can get it these days right if somebody finds it and they put it in the right video right shit anybody's catalog can get these tiktok moments so so question then do you think the inverse could happen do you think an artist could drop a video for an old song and then that sparked the viral moment for it and I'll tell you what makes me ask this is I remember there was once while I was sitting in this clubhouse room with uh J Cole's marketing team from Dreamville and that was having this exact argument like the the marketer I wish I could remember this guy's name because I was on his side but their marketer was like bro we got a hundred percent could drop old video videos for old songs and just respite attention into it because like you know if the fans still like it like the old fans are gonna still support it because they love it and then new people gonna be like oh this shit hard you know what I'm saying let me let me tap into it and then it was like you know J Cole's like you know more executive people on his team were fighting against it and now we're not putting out a video for an old song and the market like bro they don't have to be crazy we just go take 10 old songs make find some little homie that's amazing at the videos that's charging two three k for videos then we get you know i'm saying $30,000 for 10 videos for some shit and we re-spark it and make it pop off and I was like the whole time listen to him like bro he's right like that's as a J Cole family that she would work bro that's some songs I wish he had made some videos for that would definitely have me going back to it so that's why I asked but i'm saying do you think like yeah 100 that is but that's beautiful right there yeah that's and you said that was one of somebody who's on the marketing team yeah it was like his mind I can't I wish I could remember yeah I wish I could remember the guy's name bro but yeah that that is a hard idea 100% because to me that is the entire point of RP yeah all right we have this IP to continue to use this image you know name image and like listen different forms and facets over the years and bring new attention to it right I could drop a mini series of a tv show and put all my music in and that brings clout back to it so yeah I'm gonna tell the entire story of um not come the warm up right visually in a way that it wasn't told before so it might not just be oh a music video one off but it's more in a package fashion where you consume in a high level or it is just a one-off music video but like buddy said basically the the risk is so low at that point because the artist is already who they are fans are 100 gonna percent gonna watch it so there's no l that you can really take outside of like you said the cost and uh to uh like capital wise time wise to create the video it was like jaco you can figure out like exactly like actually no I think I think they did do that I just remember jaco either earlier this year last year did drop like three or four videos for old songs I'm assuming that marketer eventually got his point across uh see now yeah we got a week I remember it was either I would love to know what those are we might not have time to dig deep into that for the sake of keep moving we're gonna have to come back with that one I'm already on this youtube page oh oh yeah he uh damn where was it uh okay these are all new stuff man I think it might have been last year oh yeah fire squad lost ones and then uh he just redraw old videos never mind I think I think the only one that might have been new video for an older song was fire squad okay you see I gotta yeah I don't know I feel like y'all let us know in the comments I feel like it was other but he did but he did it I feel like that marketer will eventually want somebody let us know and they they probably like I said just continue to cap and go deeper into that if you if you push it in the right way yeah just do it like because I'll I'm so confused when it comes to jaco music videos specifically because there were one or multiple people that were creating really legit jco videos they weren't real videos yeah every time yeah I'll be watching them and we're like dang this should be the video there was a lot of jco videos that were created like that but that idea of dropping old stuff you're an established artist and you drop some old shit well a music video for some old shit when you have a bigger fan base yes that's beautiful and it's like even if it's just the art artist like I didn't have the funds to artistically you had a story to it I didn't I couldn't artistically express it in the way I wanted to so you actually could have already had a video for it too by the way yeah like but I wanted to show y'all in the way I really wanted to do it all right and this is what the vision is me with money it's the vision for me with money me with money right no that's that's a great idea we can we can dig in like with that there's there's so much that comes from your early work and value to that because you know like what the artist that we were working with who her first album never came out and she was already a super established artist okay all right okay yeah this is like bro you're if jz turned out to have a first album that nobody heard whoever it's or anybody who has a name for themselves yeah right now and they're popping consider like top tier if they came out with a first album like hey this album didn't come out for whatever reason the story alone would give it the views now hey maybe doesn't usually wasn't that good and you came too far or so that might but the idea of it we know for a marketing value is going to get trained at least be a good moment maybe a good collectible at least a good collectible yeah and that's T ironic because that's what you know but you know it is it is what it is it is what it is so with that same um that same vein though right we kind of got off to chris brown and that and that thing blowing up want to give quick shout out to kids take over because they also have a post that is probably for this topic bam pull this thing up songs that took forever to blow up these hit songs yep took forever to blow up so just to add to it right trap queen says it took 18 months look at me why x two years murder on my mind i didn't realize it was two years for that no yeah murder on my mind two years i didn't realize it was two years for that yeah lose a dream 17 months yeah i knew that yeah yeah and then pros it's four years no i definitely that was the one i didn't know i was like hmm whatever hey hey it is what i think i mean we know lma's boot up yeah because that was one of those things where i actually knew the song and i was confused because it came up and i was like i thought i knew this song you know what i mean all right but yeah it happens so often especially these days like it's like as long as that song is out there you all it always got shot always got shot like i said man great content never dies right especially if it's never had its moment yet so hey man like y'all got hope y'all got hope and maybe y'all will be dropping music videos that's even better way if you really feel stressed about not being a creative video no hey when you get big one day you can drop that video in yeah go back go back go back now next tayla swift going indie so i don't even have anything to read her story um to really show on this but we had known tayla swift going indie like she was rerecording her albums and they were like yo we gotta rewrite the whole like bible and music because we can have new people doing this like she really fucked the game up y'all understand how much she really fucked it up and i've seen other artists do it too around that same time but she's obviously the biggest one and then you become the example and they're like yeah you'll you'll you'll we gotta stop this train so um her rerecording her stuff did it did that write out before we get into the indian stuff like do you know of her rerecording her stuff completely like write out to other owners like hey this is completely different music because she was just literally rerecording the same song for y'all who don't know right and when she she rerecorded that same song that do i now have no ownership of the new version yeah like at the level yeah like she owns it i mean you know you still gotta get like credit for artistic purposes yeah but like yeah like no ownership of it because it's technically a new body of work that's what i thought that's what i thought it's crazy bro that's such a that was such a big brain for this at the time because i don't i don't know who came up with that idea i know i would have never thought of it but that shit was wow that bruh that shit was genius and so she really released a couple and i guess after she got those out right and then she started giving her stuff more support and now her latest project if you go to Spotify you look at the name where you usually see the labels the companies that are behind this thing it just says Taylor Swift. Taylor owns her own thing and i don't think you understand how ridiculous this is but it's not just Taylor right so we talked about bad bunny Sam like put me on the central sea i didn't know central sea was independent yeah me either that was that was that one was random that one that one's pretty random especially the level of artist he is right now but i maybe just he's popping he popped fags before it happened yeah i don't know i gotta i still gotta look more at the central sea story i mean he was popping he was he was doing really well actually before he had his tiktok moment right i knew he was doing well for sure because i already knew who he was but i just don't i didn't i mean i didn't really realize how well how much better he started doing though from that moment i thought it was a song that i fucked with i he was one of those artists where i just didn't look at the numbers for a while yeah and i looked at his numbers i was like oh he's going stupid right now yeah so if you take him bad bunny Taylor Swift and them being indie that's going to change the game like it's or it's symbolically right you look here and then you look five years from now the game is going to look very very different yeah i think Taylor Swift is going to be more impactful though of course yeah because i think it's the the thing i think we see with the indie game is everybody's waiting on or was waiting on like the big massive used to be major label artists to come along and prove that it could be possible and none of them were willing to do it bad bunny's cool because bad bunny's been you know indie from ground up but you know well he didn't just become massive but he's not he hasn't been around as long as Taylor Swift but Taylor Swift is a person that was once a product of the machine once had you know um the help of the machine and she took that leap and but the arc i was showing you are before is but her numbers are bigger than they were when she was a part of the machine all right she she's only come she is a real me versus me situation with with Taylor Swift and it's like what was that article it was like it was uh Taylor Swift the is the first person to do a million albums in a week since Taylor Swift in 2017 that's a wild headline bro that's such a crazy headline it's like a real like it's a real me versus me situation so i'm i'm thinking that that has to be other major artists looking at her and going like damn she didn't skip a beat even though you know what i'm saying she's any like she she did better you know what i'm saying actually like nah she didn't even fall off and she hit so many of the core things we talk about it's like you know she has a really strong narrative she's come out of that school to burn situation she got her negative viral moment right now you know what i'm saying there's there's been crazy on twitter for the last couple days people talking about this video she dropped saying she's like fat shaming and everything so she got a negative moment around her she she has a narrative around her yeah no that's it that's it's been it's been a wild couple days on twitter um because of that you know she got the she tells us that she definitely got the resources but she's calling probably calling the bsbs like y'all we gotta tell us oh yeah when that shit coming out friday all right bell you in it you you good right so she's proving you can keep the same level of relationships or somebody around you at least can keep the same level of relationships and so i'm hoping it makes other artists go like oh okay cool like we're not other artists but like other big artists go like oh yeah so that shit is possible yeah let's do it i wonder if drake's looking like no i don't think maybe i should it's contract poppy drake gonna stay in the contract bro that's not his part of the game i want to monetize in a different space i you know i can see that because drake has so many aspirations beyond music yeah he doesn't he doesn't have to look at music for his value as much he doesn't have to exploit it as much all right he can share more of that pot when you look at um baby right like music is hey that's where we're getting it yeah i'm sure they got some real estate all that other stuff but you know it's not the same as like jay-z who i'm playing all these other brand deal games and partnerships and you know playing that level we are gonna exploit and keep going that's probably why there have been the ones who have lasted and lasted and lasted and been hot like a and r like how many people i mean like thug they were on thug and rich homey early on yeah i mean thug right um who else i mean they were i know they were connected with blue face through um blue face the rapper yeah really yeah i know that it was somebody else there's a there's a through line there they are on it bro yeah baby them that their system is tight always i did because he was trying to like um cash money west or something something like that yeah yeah exactly okay nah man i mean and we know the the drake and little wane uh nicky nicky all that stuff tiger they're like we're tiger we're gonna get abrah gotta keep that respect on tiger man because that man be hitting and and and cally yeah man when he won a hit bro he won't win man if y'all don't feel that way there's someone in cally who doesn't feel that way all i can say is my personal experience when i went to cally uh one year when i was in cally i was like yo like tiger like people really fucking with tiger out here this this music really playing playing out here i don't i don't hear him you know where i'm from but out here like and but in california california texas right two states where you can just stay in that state and you can do crazy number yeah all right because it's so so big but you know shout out to tiger you know we're back we're back to the point they cash money they make their money in music for real for real drake of course he's made money in music but i think the path he wants to go i could see i could see him stay in contract pack poppy you right yeah bro contract poppy bro what about ego just saying man i could be doing it that way i could have a bigger piece of the pie i could just you know i'm still drake i got the name people want to connect to you have high level execs that are highly skilled pushing for me but i feel like it's different when you know that the other people that are just as invested as you are in keeping that name as big as it is and it's like that's a hard machine to put together by yourself like you know what i'm saying it's like you already have this building the people that like bro you drink you know what i'm saying like they're gonna they're gonna make sure the drake shit work out so i can understand not wanting to step away from that situation unless it's like you feel like it's really really lucrative or i really feel like teller did it because there's probably a message behind it like look at how i was you know wronged by one of the biggest music executives in the world and look at my look at me bounce back because teller's whole story is always been like you know like looking me overcome kind of thing you know what i'm saying it's not really drake's narrative drake's narrative well it has or at least it hasn't been for a long time drake's narrative hasn't been looking me overcome probably since the first album now it's looking me dominate look at me stay on top and i feel like he probably feels like an order to keep that narrative going he got to stay in the major label system that's interesting can drake afford to take a real l i think so in his brand oh in the brand yeah in his brand because like you said taylor has had i'm overcoming right yeah we've seen drake overcome we had the one moment where him and meek right and he won that yeah so there was never and it the battle didn't end up it was it felt so one-sided in that moment it doesn't it didn't look like you know drake could take any else period so we haven't seen drake take a legit l since he's been drake and then come back from it yeah i mean what that was which album was it was the views of scorpion that didn't do that i can remember which one it was it didn't do that great that that was a little chink in the armor you know what i'm saying it's a chink in the armor but i don't it sucks it's weird to say this in music but i don't feel like a bad album is the l is a l if your catalog is good enough maybe a catalog is already there yeah yeah for drake talking about right okay here i don't have you that and you still got it's like that album almost disappears because your shit is still playing we still hear all your great songs and you're still coming out with other new songs that we're still hearing we forget that there's other songs that you came out with that we don't respect like that or he you know mess with like that i don't know i think he could he could take a l i think it'd be interesting to see drake take a l because like i don't know he i mean he doesn't really have the like i guess he still has like the biggest rapper narrative going on which yeah he does but he's not the biggest like we don't nobody thinks drake is the biggest artist in the world but he compete with title switches in a million in the week bro there's no way he could think that bad baby out here dropping multiple albums breaking records there's no way he thinks right yeah um not bad baby bad bunny i was on the google saying i actually searched a bad baby i was looking for a bad way i'm like what the hell's going on but like bad bunnies numbers are stupid literally like i remember the charts it almost looked like it was double drake streams a day yeah and you're talking about bad bunny being indy now he's indy where he owns the label he signed to i don't know what his percentage is but he owns something significant and then they are with republic i believe they're in business of republic yeah i think so like so that's something that y'all could look look hey if there's more artists that was a nipsey approach what he wanted to do that's what russ has done right like i'm gonna build my shit up and then i'm gonna do jb's distro deals things like that it's just at the scale of that bad bunny it's doing it on it's like it's global i mean like bruh it doesn't even seem possible that he could be like in that type of situation right he's a very unique case i don't think we're gonna see another case like him for another three or five at least at least man you gotta dig in deeper now in the bad bunny for real for real i'm not gonna touch uh uh uh oh yes you know we don't even got time yeah i was about to say what time we got that mean yeah we got that meeting at 12 and i gotta hop on this uh other call so we're gonna end the pie for today appreciate y'all staying tuned as y'all see we try to make it better and better learn more and more love y'all's feedback appreciate the love y'all have been giving us um the best thing that y'all could do for us at the moment if y'all want to show love and support other than liking and commenting all that good stuff of course we love that but just watch another video give us some watch time on the youtube channel let that watch time go and ask you send us videos like if you see something you feel like we need to talk about dm it to shon we don't have to come up with it i don't want that organization drop send us on let's say this follow no labels necessary on instagram and it definitely dm a topic if y'all like for real though we'll have somebody sitting there and like organize and try like position topic we would love to actually have some topics that y'all pushing we'll give you our credit shout y'all out yo yeah all that good stuff so um yeah thanks for tuning in for another episode episode three no labels necessary this is shon this is kory we out peace