 Digital supply chain is incredibly exciting to us. If you look at what supply chain tools and technologies have brought us for the past 10 years, you found yourself in a world where companies have been able to scale their supply chains very rapidly. But in the process, we've lost our connection to the customer in some cases. Digital allows you to use data in these new technologies to put that back together and make every decision from source to market with the customer at the heart of the decision.