 The Rife Center in Grand Rapids is rebranding and the idea is all about creating the best community experience possible. Lakeland News reporter Shrell Moore has details about the new look. This $11 million renovation really took us about three years to get through the entire renovation and we're still finishing up some of the very final details to make that happen. The Rife Center in Grand Rapids has made a few changes and they're all to bring more life to the ultimate performance arena. The lobby space is much expanded. It's an opportunity for people to meet and gather and before performances, after performances, to share stories, to be together. The Rife Center hosts up to 50 touring performances a year, not to mention shows from Grand Rapids High School. There's also a dance studio. The building's new features are meant to optimize the space to create the best shows possible. We have a Rife Dance program and we've renovated the dance studio so that we have three 2,000 to 2,500 square foot studios. Main stage, the Wilcox Theater has been renovated, entirely new seating. We've lifted the height of the ceiling above the stage. We've created a full fly space that allows us to bring in some major touring theater performances now that simply we didn't have the capacity to do before. We've created the new Mary Ives Studio Theater, which is a 200 seat studio theater with a retractable seating. The Rife Center has been working on these upgrades for the last couple of years. The whole idea is to bring a new sense of magic to new generations. We're rebranding to have a fresh new look to come out to the community and say this is our Rife Center for the entire region. Come on in and share the joy, share experiences in the arts. Along with the building, the website also got a new look and that's where you'll be able to find all the upcoming performance dates. The idea that we have is that this is not one single thing, but that this is the community's place to share stories, share performances, share events. Reporting in Grand Rapids, Sheryl Moore, Lakeland News. Another new feature of the rebranding is that tickets for shows can now be bought on the Rife Center website without any additional fees. If you enjoyed this segment of Lakeland News, please consider making a tax-deductible contribution to Lakeland PBS.