 Oh, the biggest difference again is that you get more more more settings to the business manager so that's what this is right so what we want to do is we want to start with the top is the account so now we'll set up a new ad account. The ad account is what's tied to the credit card. So you'll start running ads out of out of this one and it will get pulled from from whatever card so go to click on the blue one. And let's just add this real quick. So we're going to we're going to create a new ad account. So we'll create a new ad account. And what I like to do is name everything the same. So for example the top left you have it named your name Heather Schwann that's that's the name of everything. So if that's the name that we're running with. Okay that's the same name for the ad account that's going to be the same name for the pixel. So keep everything the same name, unless you want to name it something different right now, like a lot of times people will put real estate or realtor or whatever they'll just, and this is internal right now just mean business. Yeah, that's fine. That's that's perfect and no one sees that anyways that's all internal. So go to click on yeah click on your, your, your time, your central time zone. Okay cool so you're going to go my business will go will go my business and then create. I don't know why you'd want to change that will go back and change that name because now you have two accounts name the same. You have this business account name Heather Schwann and then you have your account name Heather Schwann. Right so that's why in the future you'll you'll we'll just edit the name no big deal. Okay so hit hit hit that circle on the top left, Heather, you'll always check that because you're always giving permission to you. It's kind of like, it's kind of like its own entity, the same way real estate a lot of agents they'll go out there instead of an LLC, right the LLC, it's your, it's your LLC, but it's its own entity, Heather Schwann, it's, it's still responsible for that LLC, even though it's a completely own entity. Same thing here it's the same analogy that it's an analogy that I'm trying to give you here, where the business manager, it's its own entity, but Heather is still tied to it. So you'll always want to check your name there and then give yourself full control the bottom one to the right. She done a blue perfect assign. Okay cool and then add payment info, and then just go ahead and put, you can either type PayPal or tie a card. So that part set up we're good there so now to the very very left, what we want to do is we want to tie up the Instagram make sure that's tied, tied to the account Instagram account. Click on that one. This one should be okay cool so you're good there. And then scroll down so data sources. Let's go ahead and set up this pixel real quick so click on pixel. And then we're going to add. We'll go ahead and just name it the same Heather Schwann's pixel, or just take away the word pixel you could just name everything Heather Schwann everything's Heather Heather Schwann. Okay cool and then continue. And so now that we have our, our car trip pages up we can simply add it to the page real quick. So we're here we're going to go go and click on set up the pixel now. I do have a pixel to my website. I don't know. It's not this pixel it would be a pixel maybe from maybe one of the other accounts. But this will be a whole, a whole new new account. So click on click on the middle one manually add pixel code. Yeah click on that one. And then that right there just click hover over the blue and click. Okay cool and then hit continue. That's your whole pixel code, and then hit cancel. Okay so now what we want to do is take it to Cartier real quick let's go let's go to Cartier, and we'll start with the. We'll come back to this part so just click on back and click on cancel. So click on pages to the left and let's let's start with, in fact we'll put them on both, but let's start with the opt in page. Actually they're going it's going to go on all of the pages but let's start with the opt in page. So click on the three dots and go to edit. And so this is yet often yeah three dots edit. So this is where you'll add your, your pixel. So what we'll do right away is click on, actually yeah go through this tutorial just keep hitting next next next. So now in here we're going to click on settings to the very left. So you'll see settings and then one thing that I'll always do right away is click on SEO parameters. You see all these tabs that you have open at the top. You have Gmail zoom in one hour you have the zoom one post attendee. There's titles right there's titles in the tab. That's your name in the tab so page title so your free seller guide you can always change that. So if you want to name it something else what you know, give it a different name you can always change it there. So, hit settings again. We want to go to the second one down and go to tracking code. So tracking code this where all the different codes of different ways you could track the page this where all that stuff goes so at the very very bottom yeah Facebook pasted in right there. And then apply. Okay cool now on the top right you're going to hit the green button actions, save progress, publish live. Okay cool so that was the pixel. And most websites are the same and that's why even with your with your with your real estate website, your actual the one you got from publish live. Yeah publish live. So, you want to make sure that that pixel is on anything else you got going on. So, just like a few minutes ago you said you have a pixel like we want this pixel to be on everything. So if anything, find out if if you can add your own pixel to your real estate website. I think I can I just don't know how. Okay, we'll figure that part out. So close close this out right here close close and then we'll hit actions and return to dashboard. And so, that's how you add the pixel so all you'll want to do later on is go into the thank you page go into the call confirm page into the same thing, hit settings to the left tracking code and paste in that code. And you don't always have to go back to Facebook to grab it. Now that you have it on the opt in, you can grab it from there. Okay, right so just copy the same code there and go add it to the call confirmed add it to the thank you page. Right so. You can do it now or you could do it later. Let's. Okay, go ahead. Yeah, no it's totally up to you I just know we're press for a time. Right. Whatever you think is easier to get it up and going. Gordon. Well we need the domain that's what's going to stop us right now we need that domain, but you can add it now. Let me let me touch on this page real quick because this really the other pages the call confirmed and the email sequence those are the other two pages right right now we work on the opt in page. This is the thank you page. Right. It's really these two pages these are your two main pages with these two pages you can capture as many leads as you can possibly freakin handle. It's these two main pages. So when someone comes to the landing page and they opt in and they come to this thank you page. This is your chance for that first appointment. This is this is the chance so so that's why I call this the money page because on this page. That's when that person now trusted you they opted in. They're now in your world. They you obviously caught their attention where they wanted to give up their information and download what what what you're offering right here they need to see you in video. Okay, so this is a simple video you can shoot on your cell phone. This could be a 30 minute or 30 minute a 30 second video this could be a 30 second video and here are the four bullet points so X on the top left tracking codes exo style let's look at this video real quick. Actually it's not a video it's just an image, but but this is where you would put the video. So on this video here's what you want to jot down real quick these are four bullet points and this this is a video that you can work on over the weekend. Here's your home. Actually you have two homework assignments. One homework assignment is the domain, figuring out where the hell that domains at, and then the second one is going to be is going to be to your second homework assignment is going to be to do a simple video. Simple video and that's for the thank you page. So this video for bullet points that you're that you're going to hit on. Number one, I'm thanking them. That's a bullet point number one. Thank you. Thank you. Thank you for downloading my 2022 seller guide in this seller guide you're going to learn this this this and this. Number one, I'm just thanking them and I'm giving them a little bit of idea of what what's what they can expect in the seller guide, and why why you're so fired up and why they're going to learn so much number one I'm thanking them. Number two, I'm introducing myself. Right and let them know a little background about me why I'm so excited why I love helping sellers, you know little and you can even get personal you know, 20 seconds 25 seconds my name's Heather. I'm originally from the California area I just came to Texas a couple years ago with my family or whatever like get get a little personal, get a little personal introduce yourself, let people know who the hell you are. That's number two, and then number three, let them know that you just emailed their seller guide. So number three I would say something like hey guys and by the way, I just sent you your seller guide so make sure to make sure you check your inbox right away sometimes spam. So the title of the email is going to be your free seller guide make sure you look for it do a search if you need to, but I just sent it to you so I'm so excited for you to start reading it. So number three I'm just kind of giving them, you know letting them know hey could have landed in spam so make sure you check there, but here's the title of it. You can title it whatever you want but I'll I'll let them know, you know here on bullet point number three, the title of it is this so make sure you look for it. That's number three, check your email, and then I will also say part of number three is I would also say hey and by the way I have a ton of great emails a ton of great content come in your way. So I'm going to be educating you on what it takes to sell in today's market so make sure you check every email and make sure you open them right away. Okay, right so that's all part of number three I'm letting them know hey I just emailed your, your seller guide but but also be on the lookout for future, for future, future emails. And then number four, number four the last one, I'm letting them know I'm saying hey, and by the way you guys if you're in the market now if you have questions that need to be answered now. Click the button below so scroll down, click the button below it'll take you straight to my calendar we could schedule your best time scroll down a little bit. You see the yellow button, so I would tell him I say hey, click the button below it'll take you straight to my calendar we could schedule your best time. So number one I'm thanking them number two I'm introducing myself number three I'm telling them to check their email and number four I'm telling them to schedule a call. That's that for that's that that that short video that you would put there shoot it from your cell phone keep it simple, maybe put even put your kids in it who no one care like everybody wants to know who the hell Heather is show them the real Heather be as authentic as you can on this right because that's what people are gonna fall in love with is the real you. This is the chance where we have that a point where we get that chance to shoot for the appointment. Now, those that don't schedule an appointment here. That's why the email automation is so important because you can capture the lead on Facebook or Instagram or run any ad online capturing the lead is one thing. But if you don't nurture that lead. That's where everybody drops the ball. So that's why Carter is so important because of the email auto responder so those that don't schedule a call here. That's where those emails need to go out. So those emails are all going to be designed and written to get that person to schedule a call. So for example, if you land on this page and you don't schedule a call. Tomorrow you're going to get another email. Hey Dave just wanted to follow up. This is Heather. Hey, did you get a chance to get to page two yet on page two I'm talking about the importance of renovating your kitchen and how much value that can bring to the overall listening price as you go to sell. Here's what what I meant by it. And by the way Dave, if you have any questions I'd love to talk to you click the link below or take you straight to my calendar where you can schedule your best time. I'm going to talk to you. Right, that could be an email number two that went out to a lead that did not schedule a call and culture will know who scheduled a call and who doesn't I'll help you set all that up. Okay, and then and then and then three days later, another email goes out. Hi, this Heather just wanted to follow up. Right. So these emails are all written one time up front, but then we, we, you know we we program and program them to go out maybe every two days, you know, after after the fact after they land there. So, culture is so important because of the landing pages because of the email auto responder and because of the online calendar, those three tools are normally sold separately. And that's why I use I use cartridge because those are the main three tools that we all need. So yeah, so say Prague actually hit the did you hit the apply button to the bottom left. Yes. Okay, cool. Okay, so published live. Okay, good. So we're good there. Okay, so that tracking code. What's that done the tracking code. Perfect. Okay, good. So as long as you hit the green apply button to the bottom left, you're fine. So we got that. So that's all four pages. So now what we want to do really, really quick is click the three dots on the opt in page, get code or link. So click the three dots, get code or link. And this is where we would change out the custom change out the link, get the page link, we would change it out to the custom domain but we don't have the custom domain yet get the page link click on that get the page link copy that link. And now would again that would normally be your custom domain, open it up in a new tab so Facebook can read it for the first time so now we have the pixel on the page. Facebook is now going to track that visit, but it's not the most accurate track because it's missing the domain. Facebook needs to know the domain that is coming from and we can't give that domain to Facebook because that's not our domain. Right. It's our domain but it's really cartridge domain so we need our own custom domain. So, so okay so now that's that let's go back to the ads manager real quick. Okay so we got the pixel up. So go to refresh this page, actually know what add people add people to the bottom right, or to the very right add people. So we added, we added Heather to the ad account. We're also adding Heather to the pixel. Right so manage full control manage pixel you always go in full control, assign. Okay cool hit done, and then hit refresh top left refresh. So this will eventually that red dot will eventually turn green if it doesn't turn. Okay perfect so see so Facebook read the page right away and activated the pixel. So, you're good there so now to the bottom left, let's go down a little further. Click on brand safety. This is where you would integrate the domain so you would click on domains, and then you would add that domain in fact we can do it now but it won't be active because we have. And go ahead and add it now going to click on add it'll at least be set up here so we're going to type it in there. Actually know everything except for the WWW no WWW just the domain. And then add and we'll just leave it leave it here and we'll come back to it so I have a question so if I have, you know this registered to California should I just like make a brand new domain then you. It's not registered anywhere actually it's it wouldn't be specifically a state state related at all. Okay, well because it's I guess it's hooked up to my my California real estate website. Okay yeah yeah whatever one domain per website. So if you're going to leave it that way, then yeah you would need a different domain. Okay, so what do you have three different you have two different websites. Yes. That's right your Kelly and Texas. Yes. Gotcha, man Heather you're getting ready to crush it. I'm trying. So then. Yeah, you would need a third domain and here's a little hack as well if if if you're able to hack it but click on. Click on me and what I mean by hack is just a little discount just a discount if you were to need to purchase a domain which I think you do. You're going to you're going to need to purchase a third domain, right, because these are already tied to so let's remove this one top right let's just remove this one. Go into incognito do you know how to go into where's your incognito click on that you see the three the three dots in the top right where it says update and read those three dots. No to the very top yeah click on that yeah go to new incognito window and then go to Google just go to Google.com. Go to Google.com and then type in cheap domains cheap domains. So right here at the top. We should see where's your words go daddy do we see a go daddy one. Go daddy go daddy go daddy. Normally it's an ad at the top we didn't see at the top. No, go back up real quick. Normally it would be an ad. We got a web we got domain we got put a space in between so go back up in the in your search put a space in between yeah put a space and do it again search it. There it is perfect so that ad 99 cents. So this this just simply allows you to get the next domain for for a buck, but it's only if you you, or it's only. It's only if you haven't used that credit card with go daddy. So if you have a completely different credit card maybe grab your hubbies or whatever just just it that's if you want to get it for a buck if you don't care then whatever but I mean if we could save a few dollars why not but right click on it click on it it'll allow you to get the next domain for a dollar but you would just set up a new account. And again you can tie everything into one account. And I've done this a million times because I've always, I'm just cheap like that. I'll use different credit cards and get the next domain for a buck and then I'll just tie it into my my real account. So this is just a little hack you can always do this later but yeah you're going to you're going to want a third domain. Okay, so let's go back to. Yeah let's go back to the as manager real quick you can close. Yeah you can close it okay cool so here's where you'll add a domain. Now click on, click on business info to the bottom left. Okay cool so this is what you'll want to fill out so in the top. Let's start at the top so click on edit at the top. And you'll want to tie this. Let's see if you're able to the primary page click in primary page click and type in your name. This page is probably tied to your other account so well if anything we can untie it but let's see if you can choose one of these which which page are we going to run ads from this. Okay so click on click on save. Let's see if it allows us to save. Awesome cool. Okay so now this part so so important. There's everything in there. You don't need tax ID that can be blank that's optional, but but everything else. For sure we want to want to make sure that's that's filled in. This part is so so important is the email verification. So go to put that in type in your email and then yeah go to click on edit and then type in your email here and you have to put it. It doesn't matter but but you want to make sure you remember which one it is because you want to you want to always be able to refer back to it and check for any verifications from email or from Facebook or anything like that. So anything related to this account will be going to that email. Yeah so just make sure you save it and then go ahead and verify it. Okay cool so that's perfect okay so to the left we did we did pay so click on pages click on pages to the left. So let's make sure our page is over here. Okay cool so this Amanda do you need Amanda. Why is this real team one group. I need this one. Actually you're in, you're in the Heather Swan ones that's what I'm saying you want to you want to change out that name because now you have to Heather Swan accounts even though this one has the profile picture. But go ahead and hit the drop down to the left. It's because you're in your old account so hit the drop down to the left. Heather Swan note to the left Heather Swan top yeah hit that see so you're in. Actually that that is that is that account. Okay so it pulled it pulled. Yeah that's fine because because we added the primary page that's what it was because we added the primary page okay so it's this account you want to be running out of and imperfect so who's a Taylor Winkle do you need that person. No, I think that was something that well maybe they, they actually post on my page from LRE social it's like they post like content like once a week or something, or once every few days for that cancel it but if you're not paying for it then whatever I'm paying 25 bucks a month but cancel it I'd cancel it for sure like you don't need any of that stuff. Because because if you're yeah you don't need any of that stuff at all at all, and especially for the fact that okay you posted on my business page the moment someone clicks on it and they go to it. Is that my pixel that's tracking that visit or not. It's not right so that's that's why it's like we're not tracking any of that data they're the ones tracking it actually. And that's not we don't. Yeah, that's not what we want for sure. So okay so we're good here. So for brand safety we still need to add that that domain that the pixel has been set up the business info, all that's been set up so now, click on the three lines in the top at the top so now as you go to the ads manager. As you go and run future ads click on ads manager. So now as you run future ads, you're going to always want to make sure you're in the right dropdown, and they're both name the same, but but you can kind of tell the difference by the profile picture, but right here click on no. Actually you can excel. Yeah see so now you're in this account Heather Schwann, but click on click on that dropdown at the top Heather Schwann. You see how it says Heather Schwann, you want to change that see more ad accounts. Now you have to that says Heather Schwann. Oh, that's why you don't want to go with the same name you want to change it out. Just just know just for the confusion fact of it, we're going to get. I don't know like what it's actually the other one it's the top one, because the reason why I know it's because there's no ads there. This one right here you should see a ton of ads. You see so this is your old Heather Schwann account so you don't want to have yeah you don't want to. That's why you always want to name it something else. If you already have something named your name which you know we all do because we all have that personal ad account. That's always added art. It's always our name. So maybe I'll just do it to real estate or yeah there's Sean real estate or something. Yeah for sure like and again no one sees that this is internal. But it helps you, you know know which ad accounts what accounts you're in. So this right here is where is where you want to run your ads from brand new ad account at the top click on no. So here we set up the business manager we set up the pixel the customer or or the ad account the pixel and the business manager all the business info. So what we need now is we need that we need that custom domain, because that custom domain is what we're going to integrate to cartridge so we can get the pages set up over here. And then and then we have to integrate it to Facebook as well. So that's kind of where we're going to be stuck. So let's say that for our next call so try to get a hold of go daddy simply give them your name, they'll pull every account you have, and then add and then let them know say hey can you merge everything into this one account. Okay, and they'll just grab whatever domains you have and merge it into one account. That's homework assignment number one and then homework number two is work on that thank you video. And then I guess really quick, can we look at that cartridge again really quick restaurant and it just see if it'll work. Yeah, for sure. Let's pull that any questions on the on the business manager side of it all. Not right now I mean it's very technical so I'm like, you know having to. Oh that's that's why you got me don't worry exactly.