 Ghost kitchens using generated images in their menus. Many of them, though it's unclear how many, have been using generators like Stable Diffusion and Dolly to make the images to go with their menus. Grubhub specifically told Mayberg, it forbids that. Why would a restaurant decide to use an AI that's gonna show a shrimp with three tails or a fork with six spines? First of all, it's hard to make food look good in a picture. That's why commercials spend a lot of money on photo shoots, you know, spraying shellac on the food and everything to make it look unrealistically good. Another thing is that the algorithm rewards refreshing your photos regularly. And the other reason is consumers respond to good-looking photos. We know those photos aren't necessarily what the food will look like when we get it, but it's just an involuntary part of our brains that's like, ooh, that looks good. Makes you want to order from that particular place.