 Rajat Mathur, I'm a partner with Boston Consulting Group and I'm part of the BCGX which is our digital and AI practice of the firm. See, I think adoption has one thing. If you're solving a real-life problem, if you're addressing to the customer need, if you're addressing a business issue, it will definitely follow up. Unfortunately, we use technology as one of the tools and try to find a problem for that rather than taking the other way around, looking for the key business issues, looking for the consumer issues, customer issues and then try to solve that and create a value out of that. That should be the approach rather than the other way around. Simple approach but unfortunately we missed taking this.