 Seven mistakes that will make your e-commerce store fail. Hey, are you starting an e-commerce store or you've already started one? Well, you need to listen to this video in its entirety. In this video, I'm gonna reveal seven mistakes that you could make that can actually make your store fail. And we're gonna be starting right now. It's okay, it's true. It's true. People make a lot of money online. They make a lot of money in these e-commerce stores. But you know what? A lot of them fail. And they fail because of one of these seven mistakes that I'm gonna go over with you. Now, I personally made some of these mistakes and I was able to muscle through, I guess, and get through it all and make money. As a matter of fact, since 2009, I've been online and we made millions of dollars selling both digital and physical products. On this channel, I share with you all the things that I've done, the mistakes and the good things to help you start, run and grow your online business. Now, at the end of this video, I'm gonna help you out even more. I have a $97 e-commerce course and I'm gonna give it to you absolutely free. All you have to do is click on the link in the description. There's no credit card required and you can take that course and it will help you out. Also, do me a favor, below this video, there's a big button that says subscribe. You gotta click that button and subscribe to my channel. And then once you've done that, you gotta bring the bell. Right next to that subscribe button is a bell. What the bell does is it will give you notifications when I do a new video, if you turn on all notifications. Very important that you do that. Once you do that, you will be part of the Fisher family. You'll be part of the VIP group, the group that gets notified before anybody else once I do a new video. Okay, now let's check out these seven things that could kill your e-commerce business. We don't want you to do them. Number one, don't depend, and I didn't say don't sell, I said don't depend on limited lifespan products. There's a lot of products that come out in the market and they're very fattish. They have a certain lifespan. They're not gonna be around a long time. You can make a lot of money on them, but it's not a business, it's a product. So the one thing you don't wanna do is depend on these things. And I see it happen time and time again. They'll come out with some type of political thing. There's something that's current in the market right now and they start selling a product based around that. A good example of that may be a MAGA hat or some of this toilet paper right here, you see. These are things that are not going to last long so you can't really hang your hat on it. You can certainly sell these items and they can accompany your other products, but you can't base your business on it. You don't want limited lifespan products. And these can also include everything from fidget spinners, right? You remember the fidget spinners? Where did they go? Okay, those are gone right now to pet rocks way, way back when people sold those. These things will go away after a while. So make sure your product is something that will stand the test of time. Number two is don't focus on one-off products. So what's a one-off product? A one-off product is something that somebody's gonna buy and they're only gonna buy one of them. They're not gonna buy more from you and you're done, okay? You're basically done. An example of that could be a video game, okay? They're not gonna buy multiples of a video game. I know when I first started out, I sold cell phone cases and that's a one-off product, right? It's a one-off product because, you know, though you may like different cell phone cases, you're not gonna change your cell phone case every day. So the odds of me selling you two or three cell phone cases at one time were not very good and I didn't do very well at that. That's one of the reasons why I didn't do well in cell phone cases because people aren't gonna take off the cell phone case and then put on another one each and every day. They're just not gonna do that so you can't sell them a lot of it. Now on down the road, I moved into different products. Some other products I wanna mention are things like dog collars. Like people who do love their dogs and they wanna take them out, they may buy multiple dog collars. For a while the lit up dog collars were super popular and people were buying bunches of them because they were all different colors and you can make a lot of money on those because people bought multiples of that product. We now sell survival food and survival food is a product that somebody can buy a lot of. They may be by the breakfast, they may be by the lunch, they may be by canned meats and then they may wanna stock up on it so maybe they'll buy two or three of a product and keep adding to their stash of survival food. That's a pretty cool product that you can sell multiples of. You can actually get softwares that will show the discounts if they buy two, three, four biblies. Now if you use Cartra, which you don't know about Cartra, I wanna mention that to you real quick, Cartra is a great place to build these sales pages because they have the software built into it that can get discounts for more and more products. You can also use it as an email provider to build your sales pages. As a membership site, as a help desk, there's so many things it does that if you're building your online store and you wanna get a piece of software like that that's gonna cover a whole lot of bases. Now maybe you won't use everything in Cartra right now. Maybe it's a little overkill for you right now but the cost is so low, why not have it and have access to it? Now what I'll do in the description below is I'm gonna put a link to Cartra. If you click that link, you could actually go there and watch a video. You don't need a credit card or anything like that but if you do decide to get Cartra, if you use my link, you can get it for a $1 trial. So you wanna check that out, check out Cartra, it'll help you build your business and it'll help you for a situation like this when you're not selling one-off products and you wanna sell multiples of it, you can set it up and they're super easy. Number three is you gotta have upsells. Yeah, I didn't even know what an upsell was when I first started selling online. I thought you sold a product, you made some money and you moved on but that's not the case. An upsell is something that is gonna be in addition to what they just bought. An example would be the other day, I just, I went and got a new cell phone, okay? And I was done, I got my new cell phone, I was ready to leave and the lady says, well, you have this new cell phone, what about an iPad? And I said, well, I don't need an iPad, it's not necessary. And she says, well, we have this discount on the iPads and you get this special discount. So I went ahead and got the iPad because I thought, well, at some point, I could maybe use it. And then she says, do you have a screen protector for your iPad? And I thought, well, no, because I don't have an iPad. She says, well, you need a screen protector for your iPad and you're probably gonna need one for the phone you just bought too. So these are all upsells, these are all accessories that went along with it. So I got these other items and then I had to have a case for the iPad, right, you got a case for it. So all of these items were upsells. And this is where the real money is made. If you go into a fast food restaurant and they have a special on a 99 cent burger or something like that, that's the beginning. But then they sell you the fries and the drink and the apple pie. And by the time you've paid for all that, they've made a profit. They may not have made it on the first item. And that's another thing I wanna tell you is you probably won't make a profit when the first item you try to sell because there's not enough items there. The sale is not big enough. That's why you have to have upsells. If you're gonna sell online, upsells are mandatory, you gotta have them. Number four, you gotta make sure you have a reliable source for your products. What are you gonna do if that company runs out of a particular product? You're out of business, right? So you gotta make sure they're reliable. When I first got started, I sold survival food online and I had another company that I was buying it from and all of a sudden they couldn't ship it. And I had orders waiting and I had to refund money and I lost my accounts and it was terrible. Because I couldn't rely on them to manufacture and ship the product the way they were supposed to. So that actually prompted me to start my own product in my own survival food line, which is survival cave food. You wanna check that out, this great product. But that enabled me to manufacture and have a supply of it. And I'm not saying you need to manufacture your own product. You certainly don't need to do that. That's not necessary. But you wanna find, if you're going through somebody like AliExpress, you wanna find somebody who's been around for a while that has a lot of ratings that can supply you a lot of it. If you go into AliExpress it'll tell you how many units a week they can ship or they can manufacture. So you can actually build your business around that because you know what your availability is. So make sure you have a reliable supply. I know that one bit me. Number five, be organized. Oh my gosh, I wasn't organized. I was not organized. I'm not the most organized person now but I'm a lot more organized. In the beginning when I first started selling I would get all these orders in and I would put off doing the orders. That's not a good move. You can't do that because I got so busy doing other things that I forgot about the orders and that caused me a big problems with shipping time and all that. So what you wanna do is you wanna get somebody to help you get organized or get softwares which they have now. You have softwares to help you organize all this stuff now. But make sure you're organized because if you're not organizing you don't have a plan and things aren't getting automated the way they should you're gonna have a problem. So organization is super important. If you haven't been organized before getting organized is really necessary once you start your e-commerce business. Number six, you gotta do things you don't wanna do but you gotta find somebody else to do them. Now when I started my business online I didn't like balancing my checkbook. Didn't like doing it. So guess what? I didn't balance my inventory either. And if you don't have a balanced inventory that can be a real problem. You have got to, got to, got to realize that if you don't like doing certain things you're either gonna have to do them anyhow or you're gonna have to hire somebody to do them. They can't be left alone right the way some things can be on a job where somebody else is gonna pick up the slack because you're the only person. You're the only person there to do it. But another thing I could think of when I was starting my business was SEO which was search engine optimization. And I knew I wasn't good at that so I did get help in that area and that's basically making sure all your title tags are in, your descriptions are in because if they aren't there those products can't show up on the Google search results. So understand there's gonna be things that you don't wanna do that you don't like to do. So you have two choices. You're either gonna have to hire somebody to do it or you're gonna have to do it anyhow and just kind of bite the bullet. And that's the only way you're gonna be successful in e-commerce if you actually do that. These things cannot be ignored any longer when you start your own business because you're the guy, you're the woman who's gotta run it. Number seven, I didn't have any automations. In all fairness back when I started in 2009 there weren't that many automations out there. There weren't many things to really make things happen. You know nowadays if you have a Shopify store you can use something like the Burlow and you can integrate that with Aliexpress and as soon as the order goes in there right over to Aliexpress and all you have to do is click accept and boom the order gets shipped out. So they have stuff like that now but back then they didn't have that. So take advantage of all these automations now. Don't try to do all this stuff on your own because your time is better spent finding more products, marketing your products than doing things like putting in orders. And I know several years ago we had a system where we got a lot of orders all at once and we didn't have an automation for it so we hired people in Pakistan and for 20 cents an order they were putting in the orders for us. So overnight they could put in 100, 200 orders for us and we didn't have to do that because our time was better spent doing other things that were gonna hurt us more money than 20 cents an order. Now here's a bonus. I said I was only gonna give you seven. I'm gonna give you a bonus one. We'll call this, we'll call it bonus because that's what it is okay? And this bonus is emails. Emails are so important guys. Yes the thing I didn't do in the beginning was I didn't build my email list and I'm sure I'm still hurting from it today and we've recuperated, we've made money and we've built a list. It's never big enough. Please understand that email list is never big enough but having that email list is so important so what I wanna do is I wanna do something a little special to help you out. And that little special is I wanna give you an e-commerce course that shows you how to use these emails and how to automate some of this stuff to make money. Now I use Cartro which I highly recommend. There's a link in the description down there. You can watch a video on it. You can get a trial for $1. It's our affiliate link just full disclosure but it's a really great software and it does so many things for you so I would highly recommend you doing that. Now here's the question of the day for you. What have you learned about selling online? Have you tried any of these things? Have you tried automations? Have you tried any of the things I've said or which one of these things I said do you think you will use and it will be advantageous for you? What I'd like for you to do is put your comments below in this section in the comments section and if you have questions you can also ask me questions in that area too. So I really appreciate you listening to this video. Don't forget, you gotta subscribe. Hit that subscribe button down there right now. Don't forget to do that. Right next to that is a notification bell. You gotta ring the notification bell and how do you do that? You click and then you turn on all notifications. If you do that you'll become part of the Fisher family. 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