 What is everybody welcome back to the channel you guys in today's video? I'm gonna take you behind the scenes I'm gonna show you some real live posts of what your colleagues do I'm gonna focus in on your industry and just show you what people put out right when it comes to their listings When it comes to their open houses, I'm gonna show you the pros and cons of what we see here And really just the one single tool the one single page that that that that I I'll just say 99.9 I want to say 100 of you guys are missing but let's just let's just say 99.9% Of you guys are simply missing on the back end, right? When it comes to marketing our brand when it comes to marketing our business, right? That's what we're all trying to do. So whether you're a real estate agent or or or the local plumber It's all the same if you're a local business owner the small business owner down this down in the strip mall Or downtown in the corporate office You're you're a small local business owner medium-sized business owner it all applies We're all trying to build this brand up front what we call top of funnel and that's on social media So pick your platform. It's all the same Facebook Instagram LinkedIn TikTok. It's all the same. That's the front end Right. That's the top of the funnel. That's what what the audience sees is that post whatever you're putting out Educating homeowners on what it takes to sell educating people on what it takes to purchase. You're promoting your listing You're promoting your open house. That's the front end. The million dollar question is what is your back end, right? What is your back end? What is your call to action in these posts that you're putting out, right? So so so so I truly believe again This is the what I teach today you guys is just a result of having thousands and thousands of real estate agents as Friends on Facebook as personal friends on Facebook, right and they're just seen by the thousands of What everyone posts, you know, they're listing their open house. They're educating on buying they're educating on seller They're giving me VA information. They're giving me staging, you know information putting out good good stuff, right? But but what I started seeing the combatant nominator what I started seeing damn near 100% of the time was the back end was Was was non-existent when I click on their link if there even is a link Though the click the link is taking me to a full blown website You're pretty Keller Williams website or you're pretty, you know, cold wall website or you're pretty royalty one or your Sotheby's You know pretty website that your broker gives you, right? They're giving it to every agent. That's your cookie cutter replicated website that you that every agent in the company gets, right? And so as you're promoting your business, you're taking people there Where where where there is not not really your not not not a landing page. It's not it's not a lead It's not designed. It's not designed to create the lead. It's not designed to capture elite, right? It's designed for informational purposes That's a website. So so as we move into 2023 you guys as we move into 2023 You got it. You got to secure your back end. The whole goal here is to build something on the front end That's the audience. That's the top of funnel That social media that is your organic post. That is your that is your that is your online advertising Facebook ad Instagram ad TikTok ad That is your online presence the front end, right? But the back end is when I is when I can get a piece of the market to click Right, I can get a piece of my audience to click come over to a basic page Where they can enter their name and email and come into my world It's all about owning the email you want to do that you guys so so I'm willing to bet 100% of you guys that are watching this are business owners, right? You're a real estate agent your local business owner You're trying to take over your local area. That's why what I teach is is traffic You got to run ads you got to target your local area stop posting all over the place, right? But but as you do post again as you do post what's the back end? Where are you taking me? So what I wanted to do what I wanted to do here today is just show you show you by the thousands I could show you a million of them, but but I'll just show you a couple. That's all it takes every single post is the same Um, and and this applies for again in this in this case real estate agent your listings your open houses You guys are doing phenomenal jobs. You're you're writing out the most amazing text You're putting your emojis the the images of the property look freaking amazing All this is about you guys today's training video trust me. This is gonna be worth your time All this is about is is is the millions of dollars that are missing on the back end because no one's clicking No one's clicking your post, right? And we got to get them to click So here's here's what some clicks look like and I'm going to show you the simple one pager that that can really fix it all Let's get into it This is all about you guys just how do we 10x our leads you guys? So again as you build on the front end keep doing what you're doing posting your amazing Content your listings your open houses. You guys are already writing the most amazing ad copy Is what we call it the text, right? You guys are already writing and and producing the most amazing stuff All i'm saying is where is the click and if there is a link we're going to go through right here some real real posts This is a group that I have um I have a few thousand agents in this group across the country that um that simply post their listings Their open houses and really promote their real estate business, but it's really their listings and open houses So here I see it by the thousands not only do I have five thousand friends On my personal facebook page and it's been this way since 2016 A few will unfriend me all unfriend a few and then I'll have this at five thousand by tonight, right right now It's probably at four nine nine nine nine, right? So all I'll fluctuate between four nine nine five and five thousand Every month and it's been that way since 2016 and we're now in 2023 to make it of this So so I've seen it for years, right? I've seen what and and so you can go to my my friend list It's a public list right look at all my friends shout out to every single one of my friends So many of them are my clients anesthesia bethany nancy jessica rachel shannon cammy matthew oscar tamara cassie betty Ben noah these are all my clients man nicky bean becky chase These are all my friends on facebook. It's a public list. You guys can see all this stuff But but these are all my clients as well. So many of them are my clients So so I've seen it on the on the friend list side, right as I scroll through my news feed I start clicking on people's open houses. I started I started clicking on people's listings Where are they taking me? Where's the lead capture? Where's the opt-in, right? So I so so again you guys This is just what I've been seeing by the thousands for so long This is the back end. This is what everyone's missing. So so so I see it on the front end on my friend list I see it in this group that I have right all everybody does every single agent in the country All they do is they just post in these different groups, right? And and these are groups that are all across the country. This is a property in summerville, South Carolina I'm in california. I'm nowhere in the market, right? So so she's she she's posting it in this group. There's all the text, right? There's all the text Where is the call to action? Where is the link? Where is so all she's hoping for is she's hoping that someone comments, right? But she's she's she's splatting it against the wall first of all. She's posting to different groups She's in summerville, right? She's posting in in in different groups where there's thousands and probably even millions of people that are seeing this that are across the country So yeah, if the investor is who you're after for sure You never know where the heck your next your next client's coming from and it could be someone relocating for sure as well But that's not marketing. That's not marketing But if you're gonna do that, okay, if you're gonna do that All I'm saying is where is the link? That's all I'm saying the click, right? So let's scroll down. Let's look at another one. Let's look at another one. So so there's there's there's nicky west valley Horse properties There's the text, right? So we have all the text right there. There's a link. So this is listed at 534 Right, there's the link. There's her phone number her email her dot com. Let's see where the dot com her dot com takes me Her dot dot com takes me to a full blown website. That's problem number one The website is so beautiful That's the problem. There's too much information. There's so much going on So so if you're if you're promoting a listing, right, that's the attention I don't you only have three seconds with me, right when I click Dude, we're scrolling on people are busy scrolling all damn day. You got to make me stop You got to stop my scroll. That's what we call a pattern interrupt, right? And when I do stop and I do happen to click You can't take me to this full blown beautiful website where there's so much going on and there's not One one specific headline on that one Specific property all I'm all of a sudden. I'm seeing all these other places And before you know it I'm gone, right? You would think that this stuff is is is is better But but it's hindering you and you have no idea This is the back end. It's all about the click. So so number one too informative too beautiful Too much going on. That's the problem That's why there's no leads coming in from this from the site at all. What whatsoever not at all Um, and then right here. I have this little facebook pixel helper meta pixel helper You can google this go to the chrome store and and and get get get get a plugin. It simply sits here at the top Um, it's free. It sits right there and all that does is lets me know if a website's pixeling me or not But I don't I don't care. We're all being pixel nowadays. We're all on freaking camera nowadays So who gives a damn about that? I don't care about none of that, right? So so I have that for my purposes, right? So when I'm putting my pixel on my pages, right? So as you guys are clicking some of you are watching this on facebook Some of you are watching watching this on youtube Some of you getting an email from me right now watching this, right? So so if you're clicking and going to one of my pages to watch this your pixel, right? So this pixel helper you want to make sure that you you have this so you can just start text Testing your facebook pixels on your pages so so powerful, but but I could tell here look no pixel So so so she's not getting she's posting on facebook She's posting the listing on facebook But she's not getting any she's not collecting or capturing any of the data On the back end. So as they click They're coming over here The pixel should at least be installed this link would be set up as a custom audience And and and all that is you guys is now facebook contract those who click if I clicked on 6555 north 186 This link is pixeled this link is set up as a custom audience Therefore I can take that data. I can put them in a bucket and show them another app, right? Hey guys, this is david with with with exp roti I know you looked at my last property 6555 five north 186 But hey, guess what man that property went to an amazing family blah blah blah But I have another listing on the market get a load of this you're gonna love this one This one is featured at right so That's an audience that you could talk to all because you Created a custom audience with facebook and and now now you're able to talk to these certain people Right when people are clicking on different parts of your website You guys all of these different parts of the website that should all be set up as a custom audience So you can at least track it but but but but but that's not even going on over here, right? So not only not only first of all it's not about a website. It's about a web page Which I'll show you the difference And I can keep scrolling down. I can keep scrolling down But you guys get you guys get it you guys are all guilty of this you guys are all promoting your fancy website Um register here. This guy's taking me to an an event bright, but let's look at this one Let's look at this one coming soon. It's all the same. I can show you a million of them It's all the same look in this case no call to action The only call to action is her phone number So this is what I typically see by the thousands right having thousands of people in a facebook group Having five thousand friends on facebook as facebook friends, right? This is what I see This is your typical text So so this is the whole purpose of this video you guys is how in the hell do we 10x our leads, right? How do we capture leads on social media if everyone's pitching freaking social media social media social media? And I got to build a brand on freaking social media. Okay. Well then shit. How do we get them off the platform? That's what it's all about. You got to get me off You got to get a piece of the market off the platform off the facebook off the tiktok off the instagram You got to get me to get off click and you got to send me to a simple page No one's calling you shout out to nicole, but no one's calling you like this ain't marketing, right? So so so so 42 seconds Looks great, right? She obviously put on all that swag to do her cute little video shout out to nicole But that's just not marketing what I'd be doing is I'd be running a facebook ad Targeting that local area getting thousands and thousands of people to see this video that lived down the street The hell with david sanded in california. This property's in texas. I ain't moving So so we're putting this that we're putting our product in front of the wrong audience you guys. That's it, right? So so so running the ad that's a whole other thing All I'm saying here if we're gonna continue to put out content the back end you guys the back end Had she simply changed up her call to action again, all this stuff is the same all this stuff is great You guys are already putting out the good stuff. I'm telling you we're just missing the call to action That's your link. That's your link, right? So so here and here's the simple Here's here's the the an easy little tweak To make it happen. This is it. This is it. It's a simple little tweak to what you guys are already doing For more information or to schedule your private showing click here for all the details That would have been the same post on linkedin the same post on twitter the same post on freaking instagram The same link on tiktok whatever on facebook on your facebook business page. This is for organic All i'm changing up you guys is the click all i'm changing up is the call to action No, don't call me. No, don't text me. Don't even bother commenting below Don't send me a direct message click the link for all the details The relationship must start there. In fact, the relationship started on social media So if you're building a brand and if you got your little audience going right You got your little youtube account going right Facebook whatever instagram you you think you're you're all that because you got 3700 people falling you when when when when when 99% of them don't even live in your area Right, but but but besides the point all we're trying to do now you guys is get a piece off the platform into our world So click here for all the details as they click. This is a listing right this is a listing Coming soon. Um, and it's a one milli. It's a one milli. So at that at that price point Why wouldn't I invest in in tools like this with what i'm talking about? Why wouldn't I go get some landing pages and and start putting them out right like like as if I was fishing That's what we're doing. We're fishing get me to put something in front of me to give me a click Right, that's the offer. So in this case, this is the offer. It's the listing as I click out It came to a simple page like this Excuse me Not the full blown website Not the full blown website, which is where she was taking me before actually the other one the other one But but it's not it's not the full blown website It's not the phone number. It's not text me. It's none of that. It's one basic page It's one basic page get instant access to the price and photos of this property Right homes in this neighborhood move fast and this this is basic This is template you guys can change up the headline however the heck you guys want it but but it's basic, right? It's a headline. It's a headline. It's a sub headline. It's a few bullet points. It's one freaking red button. That's it That's the magic. That's how you 10 extra leads Send me to a page where I can opt in It's one page, right? So so whether this was a listing whether it was an open house I clicked. Let's see if I let's see if we can come across an open house one Let's just say this was an open house again typical typical typical typical. She sent me to a full blown website I click on that one. She's sending me to a full blown website Right full blown website all this information. See she gave me all the information. What do I need her for now? Right, what do I need her for? I don't need her no more. She gave me all the information Right, and then she sent me all these other all this other crack So if she's running ads to that or again, even as you're just putting out this organic This is why you're not capturing leads. This is why you guys I gotta go to a basic page So if I keep scrolling, let me see if I can just find I mean You guys you guys get it Look all the same all the same all the same all the same phone number all the same email the same No other website call her text today 20 people saw it in a group of 4400. She's doing this in 15 groups a day Everyone's across the country. This is not marketing. This is not marketing, right? But again God knows she's going to continue to do it and all you guys are guilty of doing it So all we're doing is posting in groups and posting on our personal facebook page when no one lives in the area Right, but however, if you're going to continue to do that, that's all that we're missing at the end is the call to action Click here. It's not text. It's not call me. My phone number is not going to be listed My email is not there click here for all the details Right as they click they come straight to the one page. It's one page Right headshot same thing. It's the same cookie cutter page Right and but that's the magic you guys. So as you start to click on ads This is not just for you guys for real estate. It's for everything. It's it's basic marketing as you click on people's ads Whether it's on the right hand column, whether it's in the news feed, whether it's facebook instagram linkedin twitter, whatever Start clicking on ads people are taking you off to one basic page. This is not a website. It's a web page Right, there's nothing on it but a bunch of images bunch of images bunch of images And then where is the one button? The one button that's that's the button Could you be next that's the one button? That's it and it takes me straight to a lead capture This is what you're gonna see all over the internet all over social media is the back end and that's the landing page you guys So so if you need help with any of this reach out if you're watching this on youtube subscribe Stay stay in touch on on on youtube comment below These are landing pages where i've been using the same one. Look look so so so as you click on anything you guys as you click on anything Let's click on one more ad here. Here's another here's another ad sponsored ad whether it's on the right hand side Whether it's in the news feed this guy is a major advertiser as I click on his button on his ad This could be an ad anywhere you guys. He's bringing me to one single page So this is all one button This is all we're missing you guys is the back end the the the landing page software that i've been using is Carter i've been using that software that one software to run my landing pages My email automation my online calendars What I what I did is I simply put together a trial a 14 day trial click on the button below Activate a 14 day trial. I have these funnels already done for you I have a listing funnel that you could just take from me. I'll import it into your account I'll give you my time for free where I'll educate you teach you train you take by the hand and we'll we'll I already have the template so all we'll do on our on our on our strategy call is literally dive in And tear it apart change out the headshot change out the color of the red button Put an image of your listing. So if you have a listing or if you have an open house Let me help you dominate. Let me help you so so so on the organic side all we're missing is is a link, right? This is how i'm showing you how to 10x your leads in 2023. You're missing the link This is the basic link. So when you activate a 14 day trial, I'm going to give you this page I'm going to give you the open house page I even have a stellar guide page. So those of you that are out there educating homeowners on what it takes to sell Let me show you this one. This is a basic again. It's a basic template. It's a basic template, right? So so seven steps to home seller success Secret strategies I give all my clients to sell their home above asking price and fast and all this is Is if I was a realtor I'd be educating my my audience. I'd be educating homeowners I'd be educating people looking to purchase. I'd be educating one person That that's a tip. I'm gonna I'm gonna say here in closing. I'd be educating one person Now when I have a listing or when I have an open house, yeah for sure I'll be I'll be posting and sending people to to my link to my one page where they opt in Right where they opt in name email. There's the lead capture They then come to a second page where they would see you on video Hey guys, this is david with exp roti on the listing agent of this beautiful property Let me tell you a little bit more about it and why you're going to want to schedule your private showing right away Look you guys if I was running this as as an ad targeting my local area I'd be capturing a ton of leads all day every day So rather than posting on all these damn platforms thinking that I need to be present and I need to build a brand And I need to have an audience and in social media my broker keeps telling me. Hey, I need to be active No, dude, you don't need to do none of that It's it's targeting one person homeowner or buyer pick one Right whenever I have a listener open house I'll run an ad on that and target an area for sure and capture leads on that send people to a listing page Send people to an open house page for sure But but if I don't have a listener open house, I'd be running ads I'd be targeting my local area giving away a seller guide, right? So if I was looking for listings, I'd be educating homeowners on what it takes to sell and I'd be getting them to click Hey guys, and by the way, I put together a 2023 sellers guide that I love to give you for free In this sellers guide, you're going to learn this this this and this click here to download your free copy If I was a realtor you guys, I'd be educating homeowners on what it takes to sell and getting them to click Come over here to my basic one pager I'd be driving all traffic to this one page all traffic every platform pick your platform add organic Whatever every single piece of content that goes out from this point forward goes to this one page. That's it. That's it. That's it That's it right stop confusing the marketplace stop talking about all these different random things under the umbrella of real estate No, dude, that's not content Go all in and focus in on one person and then when you when and how you take to the next next level Is when you go all in and target your area when you build a local brand and only run facebook ads That's it, right? So forget about all these damn platforms if you really focused in And and started targeting one person either the homeowner or the or the buyer Right educating one person on one thing getting people to download your buyer guide or your seller guide That's when your next business that's when your business goes to the next level when you're when you're adding Advertisement when you're adding facebook ads and instagram ads On top of that and just dominating a local area penetrating a local area Where only people in that area are seeing your video, right? You're putting out videos all all you guys are putting out great stuff You're putting out great video content, right? Just start all i'm saying is start targeting start targeting your area If you're and again this applies for local if you guys are rotors and you're like david I'm trying to build a local. I'm trying to build a freaking global brand If that's you and and and i'm not talking about your ambition or your goal eventually I'm talking about your real business strategy strategy today if your real business strategy today if to build a nationwide brand Okay, well then shit organic organic organic is how you can easily get there, right? You're putting out video you're putting out video But it's all about the link. It's all about the link On the other hand if you're a local business owner If you're a local rotor and you're farming a few zip codes ads ads ads you guys So as I click you're bringing to this one page and this is where people opt in So in this case, I'd be giving away a free seller guide They opt in they come straight to a second page where it'd be. This is one of my clients oscar See so now oscar shout to oscar this young freaking professional in ohio Crushing the state of ohio crushing columbus and so freaking young like i'm so proud proud of this guy I just had the fortune and the blessings to come across him. He's been a client for like a year now I think he's like freaking 21 years old 22 Randomly found him on facebook. He's one of my 5 000 friends over here on facebook that I you know prospect and nurtured and And and really brought value to shout to oscar, but it's like prior to him connecting with me He wasn't putting out video. He wasn't sending people to a landing page, right? He wasn't Directing traffic this way and and and now this is the flow you guys. I just went to the first page I opted in came to the second page in this second page He's telling me thank you and he's saying hey click the button to schedule a call Right, and that's what it's all about you guys. So if you're not capturing leads We're missing these basic tools landing pages Email automation and an online calendar. So so what I highly encourage you to do you guys is either comment below comment below Activate a fort today trial On this one page if you're seeing this one page you can simply come here the very very bottom get this funnel for free Click on that It'll bring you straight over to this one page Where yes, I'm pixeling you so look as I put out content you guys look man This is how simple this stuff is and how powerful this is as I put out content, right? Number one, I'm pixeling you so all of you guys that are landing on this page right now You're pixeled and all that means is that now I have you in a bucket now Now I have you in a facebook custom audience and now I can show you guys my next ad or or on the flip side I can exclude you from seeing my future ads it goes both ways Right, but imagine if I just had people that were landing on a certain page and yeah, they're showing interest for sure They're on my site. They're freaking navigating through my web page my web pages, right? And in this case, these are just web pages. These are just landing pages. This is not a website at all Right, there's nothing to click on there's absolutely zero to click on but one blue button So this is where you guys would be would be taken to you're going to see this link You're going to see this link right below. So um Activate a 4 to 8 trial you guys. I have all these funnels. I can give you for free I can give you my time For free and really take you by the hand and teach you these basic tools that we're missing We're all missing this on social media your landing pages your email automation And and if and if you're in the if in the business of appointments You need an online calendar and that's the flow you guys from a landing page to an opt-in To a second page right to a second page where it's now you on video talking about that listing It's you on video talking about that open house. It's you on video the moment. They just opted in It's you on video saying thank you for downloading my seller guide And in a one minute video It's you on video saying hey and by the way Schedule a call So this is all it takes you guys is basic back end software. This is what I see by the thousands This is what everyone misses and it's so simple I spent a hundred bucks a month for this software it runs my entire online business all my leads that come in You guys are seeing this content as they get you to click and come into my world all these leads that are coming in They're coming in from the back end So so as business owners, you have to understand just basic tools that we need right These are basic tools that we need to build to build our business right the brand is is the is the upfront But the the the back end is is the lead management and the lead capture Simple software you guys so activate a four day trial. It'll take you straight to and even on this page You'll see it As they opt in it'll take you straight to this page Whereas just me on video going through how to set this up and and the moment you do I'm showing you all these different funnels that you can that you're going to be able to Import into your account for free the open house funnel the seller guide funnel a buyer's list funnel a listing funnel I'm going to give you the funnels For free and I'm going to give you my time as well to coach you and teach you on how to implement all you guys And to capture more leads 10 extra leads than you ever can can imagine And again, once you start sprinkling some some local Advertising some facebook ads some instagram ads. That's how your your your business can go to a whole nother level By really building your brand strong you guys on on paid advertising So i'll see you in the next video you guys activate a 14 day trial and i'll talk to you soon