 Oh, and you're welcome, everybody. Excited you guys are here. And I want to ask one question, because we were talking about this webinar title earlier, the word tech stack. Who knows what tech stack means? You only got like 30 seconds to tell me. So the first person that tells me, you're going to be, I don't know, I don't know, I'll give you something, probably a free webinar next week, something. But tell me, who knows what tech stack means? Because I was telling Joe, I had to look it up. OK, so nobody yet, oh, we're turning this over. Third, oh, see, dad, look at you. Tech stack, set of softwares, local cloud that your organization runs on. Dad, you're the winner. You are the winner. I'll see you in the next webinar. I'm going to turn this over to Joe and Kyle. Have a great webinar, everybody. Bye-bye. Hi, folks. This is Joe DiGiovanni and Kyle Barkins with TAP Network. We're a partner of TechSoup. And we're super excited about today's webinar. Just some housekeeping to communicate with us during the live event. If you want to raise your hand for the chat, you can just do so in the comment box or you can email learn at techsoup.com. And we're also recording this presentation. And we'll send the deck and the recording over to everyone at the end of the webinar. All right. So yeah, I'm Joe DiGiovanni. I'm the co-founder of TAP Network. My background is in digital marketing. I've worked on major brands, Pepsi, GSK, the MBA, and super excited when we formed TAP Network with my co-partner, founder Kyle, to really take everything that we learned in the corporate world and translate it into driving impact for non-profits. So we're a purpose-driven agency. Like I said, my background is in marketing. And Kyle, he's our CTO as well as co-founder and chief architect. So we have left-brain, right-brain going here for what we do for our clients and for TechSoup. So just if you guys have any questions during this webinar, just put them in the chat box and we'll answer them at the end or we can also try to chime in during the presentation as well. Again, just a brief overview with TAP Network. We're a purpose-driven digital transformation agency, like I mentioned, and we'll get into all that at the end if you guys may need some support. So let's get right into it. So today we're gonna talk about the key elements of a successful nonprofit website and how to incorporate them into your marketing, into your engagement, your fundraising and really focus on those three pillars of the tech stack, a CRM, a customer-relation management system, content management system, a CMS, and then also a donation management system. So we'll go through each one of those in detail and then actually look at how do all those pieces integrate together. So let's dig right into it. The three pillars. First thing is first is what is the tech stack? So as Rita was asking, it's a collection of software and digital tools, cloud-based that a nonprofit organization can use to support its operations and its mission. The stack part, that's really the digital tool set, the apps, the programs, how they all work together. Sometimes they're automated, sometimes it's manually integrated, but basically what it does, it connects everything to make the organization run smoothly, marketing, operation, sales. And it can really help if you put in the right tools with managing your donations, your events and communicating with supporters and using that backend database, that stack, so you're not repurposing and reinventing the wheel every single time and then you can track everything and optimize all your systems in real time. And if you look at taking a step back, or if you really look at what your nonprofit is doing, if you look at the marketing funnel stages, it's a great place to start. So at the top of the funnel, that's when you're doing social media, you're doing some blogs, which as you get into the middle, so you're driving people through awareness. And then when they come into the website, middle of the funnel, that's where your content really comes in. And then at the end, it's the bottom of the funnel where you're converting folks, that's your CRM. And then once they actually do get converted and you get them into your donation platform, that's your donation management system. So when you look at a full funnel of what your organization is trying to do, you have your CMS, you're publishing your CRM, that's your database, you're converting people along the funnel and then donations towards the end. So that's just a high level look at all that. And here's the three pillars. So we'll go into each one specifically. Great, thanks Joe. So the first of the pillars is really where everything should ultimately tie back into. And that's your CRM, your customer relationship management system or the nonprofit space, we call it a constituent relationship management system, but a strong database, which is all the tools and technologies that you guys can use to improve interaction and engagement with your existing base, grow interactions and engagements with the new customers or new supporters that you pull in to make sure that you're staying engaged with them based on previous interactions, based on specific information about them, like certain age ranges, certain demographics, certain interests that they might have along the way. And as you see these things as these platforms develop and roll out, you're starting to see the ability to use that and use something like an AI tool or an included AI tool in these CRM systems to augment that information as well. So start to create groups of different like-minded customers or audiences that you can go out and reach and being able to pull that all into one place from everything that you do from marketing, from service, from programs that you might offer allows your organization to grow smarter and grow more efficiently to serve your cause. Just some quick CRM statistics. These are probably a year or so old at this point, but 74% of organizations say that their CRM helps give them better access to customer data so that they can more effectively engage almost all organizations. So 92%, they believe that the CRM is crucial to delivering more meaningful relationships with them. And then 27% say they've seen an increase in customer retention from their organization when they start using a CRM. Just some ways that the CRM can really help power your organization. So the basic, like I said, was like contact management. So keep track of the volunteers, donors, companies that you engage with. So get them out of those Excel spreadsheets, get them out of those notepads on your desktop and really start to be able to manage these better in one place so that you can track them across the different places. So you can make sure that if you're sending postcards out, you know who you sent a postcard to and what their address is and things like that. If you're sending emails out or engaging them on social media, you're able to track that and have relevant interactions and communication with them, as well as internally. So you can say, like if Joe and I are talking to a prospect or a customer, it's easy for us to see when did Joe talk to them? When did they come into the system and what's the next step there? Just from the basic contact relationship management stage. Moving that forward into lead management. So as I said, if we're talking to someone a prospect, we can see when that person in the system is ready to move to that stage and what they've done so far. So what engagements they've had with us, what interests they've raised or they said they that are important to them and then how we can continue to move them through that funnel that Joe talked about earlier. Something pretty basic, but very important is email management. So if you don't have a database, a list of these contacts, who are you gonna email? So being able to write these emails and design these emails for those different contacts. There's either specific contacts or segmented lists. So donation request emails could go out to a list of qualified donors or previous donors and requests for support could go out to qualified volunteers or previous volunteers. Something else a little bit more specific would be something like file and document sharing so that you have an internal place to share those files about those contacts within the organization. So think of event attendance, program participation, things of that nature when someone comes and enrolls in a program or a service or if you're running a Boys and Girls Club where you're able to see which families you all are impacting, which families have signed up for different services, different after-school activities, things like that. CRM is a great place to store all that information and make sure you have the most up-to-date documents, files, et cetera for them. And then lastly would be like reporting analytics. So this is super crucial to the success of an organization, seeing how you've seen contacts grow, seeing lists grow, seeing donations grow, seeing the success of your email campaigns, things of that nature can all be tracked back and tracked into your CRM. So we just, as we go through today, you'll hear some suggested tools, some industry tools. One that we suggest for nonprofits and actually for all organizations would be HubSpot just because they really are the leader in this space. They've taken a great deal of market share from the big guys like Salesforce, Oracle, NetSuite, things of that nature. They've made it affordable, they've made it effective, they've made it efficient, they've been built on best practices. And you can really span out from something like HubSpot where you might be sort of pigeonholed in something like constant contact or MailChimp where you can just do email marketing or just do email and social. HubSpot takes like a full approach at this, but focused on the customer, focused on the contact. So how do we engage with the contact through marketing? How do we drive the contact into our system as a lead through the sales side? And then how do we delight them and engage with them on an ongoing basis through the service aspect of things in this platform? We'll share links to this and some more information on this webinar. So why HubSpot? We just kind of talked about that. It's all in one encompassing platform. Everything kind of lives at the hub of this and all based around that CRM. It's scalable, so you can run things like automated workflows to update data in a database to send an automated email out to someone once they've taken a certain action or been in your database after a certain amount of time and really allows you to like manage that data better so it can scale with your organization as you grow, as your contact list grows, as your needs grow. And then as we said, like a key important piece here would be like the data management or reporting side of things. HubSpot has a lot of stuff built in out of the box and it makes it really easy for organizations to get set up and running. So they're not spending a bunch of time connecting a bunch of different systems to try to get the information out of it. It's sort of there when you start with just some customization on what you want to receive reports on. We also want to make sure that whether it's HubSpot or something else, your CRM and these systems you're looking at are connected and powerful. So like something like HubSpot is going to provide like that unified platform to help you grow. So have all your marketing, your sales, your services, everything in one place. You're not chasing different spreadsheets, logging into different systems, seeing data discrepancies. One last time I talked to Joe in this system, oh, I see actually talked to him more recently in this other system. So you want to have relevant contacts between those. So you can share that between those different teams actually. So as we said, like if Joe was on the services side and I was on the sales side or the development side of an organization, keeping that all in one place instead of having it in separate systems allows you to keep that context going and allows us to organize things like that customer communication all across the ecosystem. So live chat, deals and donations, having conversations with someone or an email series with somebody and following up with them on what tasks are ready to be done. Great, thanks Kyle. So next we want to talk about the content management system. So like the title of our talk today is the tech stack. So it's important not to have these things exist in silos. So as we're getting our database pulled together we also want to really integrate our content management system. So what is the CMS? It's a software platform that allows the organization to create, edit, organize and publish your content without advanced technical knowledge. They used to call WYSIWYG what you see is what you get. So when you go into the back end of your website you can easily create your content as if you're working on a Word document and then publish it throughout the site. It's user friendly, it's effective, really great to get content up live and quick and you can manage all different versions, store all different types of media, video, blogs, news, articles and things of that nature. And what's really great about it is, well, yeah, so CMS versus website. The CMS, some people call it, you're just your website editor, but a CMS, once it's integrated into your tech stack it becomes a little bit more of that. So imagine all the database information that you have that Kyle mentioned, we have everything that we know about that particular funder. And if we can integrate it from a tech stack perspective into your content management system something like a HubSpot would do, then we know what content they're digesting and reading. So someone is on the Heart Association website and we see that they're coming in because they're looking at stroke prevention. You'll be able to serve that stroke prevention type content to that person and ultimately get them to donate on behalf of that particular cause of the Heart Association or volunteer. Likewise, they may be coming to the site because they're interested in nutrition because they have high blood pressure. So that content is gonna be different, but since we have the tech stack installed in the CRM we're gonna know that this particular user is interested in a certain amount of type of content. So it'll be personalized and progressively, we'll profile them to give them that content. But the first step is to really understand how to use the content management system to easily publish everything. And then from a tech stack perspective and we'll get into integration is, how do you integrate that? So the content is being personalized for each person in your CRM. Why an optimized content management system can benefit your nonprofit? It really helps the UI, UX, the user usability interface because if people can absorb and read your content better you're gonna show up better in search engines and people are gonna be able to really engage in your content. And at the end of the day, if your content is not in the right place or being communicated effectively you're not gonna be able to drive those donations and engagement. And it's really gonna add to the credibility of your website, the thought leadership of your nonprofit, the more content you put out there the more authentic you are, the better it's gonna be. And if you're really getting bogged down trying to publish or code and get this content in manually it's gonna take a long time and it's not gonna be connected and it'll be disjointed. So having a nice robust content management system will really make things easier for you and for your constituents. Next slide. And there's a couple of different content management systems out there. If you're just getting started, Wix super easy to get started with it doesn't have all the robust CRM integration and things of that nature but if this is your first nonprofit and you're just getting started Wix and Square Pit Space are great. As you become, as you start to grow we put almost all of our clients on WordPress. WordPress is secure. It has thousands of applications and CMS and CRM plugins that can really help scale your nonprofit. And then there's open source content management systems like Drupal and Joomla. That's more on the enterprise stage but that really involves a lot of programming and software development and can get very, very sticky. So for most nonprofits, I'd say 95% of them WordPress is probably the best way to go and you have some other options out there too depending on your budget and the scalability of what you're trying to do. Thoughts about GoDaddy? Let's see. I mean, GoDaddy is similar in nature to Wix. It's a great way to get started especially if you just bought your domain name you want to get something up there and maybe you have a big event coming up or something like that and you want to test out your brand but ultimately, and we'll go into more detail WordPress is likely the way to go as you go beyond having your site being mainly brochure-like and then evolving from that. I just, everybody understands Joe just answered a question that was in the chat he didn't just decide he wanted to say thoughts about GoDaddy. I don't guys can't see the chat block. Yep, someone asked me about GoDaddy so I was like... We'll chime in from time to time as we go through this so we're not inundated with a bunch of messages at the end so feel free to keep those questions coming in the chat and we'll get to them when they're relevant. Great, so yeah, selecting the best CMS for your organization it's got to be user-friendly and easily adaptable into your day-to-day activities if you have very little programming experience WordPress, GoDaddy and Wix and Squarespace best to go with prioritize the ability to add plugins and external integrations if this is needed. WordPress has one of the largest libraries of plugins and they each have their own upsides and downsides and you'll have to really look at doing some comparison there. Security is critical. The programs that we just shared have very strong security measures and consulting agencies are external resources if you have any questions and that's what we're here for. Yeah, so WordPress, they're really the best for integration and scalability like I said, a lot of themes, tools and plugins whether it's sliders for your photos, video players, integrations for different types of donation platforms it really is probably the best, you know, tech stack friendly platform out there and it integrates with like I said, thousands of different tools which leads us to donation management software which is one of the most common tools that you'll want to integrate as part of the tech stacker. Yeah, thanks, Joe. So I'm pretty sure most of you on this call at this point would understand or know what the importance of donations to an organization, but the importance of a donation platform so you're able to manage influx of donations, make sure you're tracking all that, where it came from, how to grow those. It's really, this is your key fundraising tool. It might not be where you get all the donations so everything might not be like, you know, paid through like a donate button on your website but this is where you would track all those donations and track all that fundraising so you can go back and make those requests in future months, years, whatever, at future events. But some of the big benefits of having a donation platform set up are just being, you know, setting up recurring donations. So if you have some automation, you're able to say, hey, would you like to, you know, can we match this donation from last year? Can we count on you again this year or even allow your funders to set up like a subscription where every year or month or whatever it might be on a certain date, we know what we can expect from them. They can just set up that auto pay. It allows you to manage the donor data. So like how much did they donate? Some more specifics around, you know, possibly like their, their income levels, their education levels, things like that that are also then carried over to that CRM that we talked about earlier. And then you have that fundraising, like tracking and analytics. So you can see, you know, from a development standpoint or from a donation manager standpoint, how well your different campaigns are doing. Some ways that this can benefit your nonprofit organization just gives you an easy way to collect donations and we have it on you kind of 24 seven. So if it is coming through your website, if it is coming through events, there's a way to, you know, you're kind of an always on mentality to collect those donations. So if you send out a campaign to make a request for someone to contribute, they might open that email in the middle of the night. This gives them the way to make sure that they can make that donation right then and there or if you're running like a Facebook campaign or a fundraiser of some sort, being able to track that all back into one place. So, you know, you could set up better peer fundraising online 24 seven. You can reach more people. So by just having like, you know, physical events, physical fundraisers, physical auctions, galas, things of that nature, you're sort of limiting yourself to just that audience who's able to show up that event through the donation platform, you're able to really branch out from there. We've seen very successful campaigns, run very successful campaigns, virtual campaigns, you know, in real time, but also that run over time, like over that sort of 24 seven life cycle that have raised hundreds of thousands of millions of dollars online that never would have been possible if we stuck to the in-person thing, especially as organizations evolve and have continued to evolve during and following COVID. And then sort of lastly is less paperwork. So, you know, before you have to deal with all those forms and all that administrative work behind processing donations and processing paper checks and things of that nature, having a donation platform in place allows you to cut down or cut out that paperwork. It also should make, you know, things like accounting easy, a little bit more simple as you can just run a report instead of having to, you know, hand over a ledger or, you know, a series of checkbooks or bank statements. Some quick statistics on online fundraising. Online giving made up about 8.7% of fundraising, all fundraising last year, which is a great jump. I think in 2019, 2020, it was only about 2%. So it's becoming, you know, it's a larger piece of the entire fundraising pie. And if you think about the traditional donations or the previous micro donations, this is pretty big when you're looking at all fundraising. Because fundraising can come from things like large foundations or big grants. So the hundreds of thousands or million dollar grants. So when online fundraising is making up, you know, almost 10% of that at this point, that's pretty impressive. 63% of donors interviewed through BlackWard and through 360 match surveys have said that they would prefer to give online with a credit card or debit card. So, you know, then you take advantage of security, convenience, and then again, back to the accounting and tracking things. And then about 40% of those who gave a gift have made multi-year gifts, right? So they would give something this year, they would give it again the next year. So now you've kind of created some stickiness with them. And then monthly giving in the same year made up about almost 17% but almost 20% of all online revenue last year. So that's that recurring type of monthly giving or, you know, recurring asks for donations. Some donation platforms that you'll see available through TechSoup or something that we'd recommend, we'll hone in on GiveButter because it's kind of, it's one of the easier ones to get set up. It does integrate with all the tools we've talked about so far today. But there are tools like DonorBox, Fundlay, and DonorPerfect, some of these you might have heard of. As Rita said or as Joe said, you know, we'll distribute these slides following the webinar. So you'll have access to link to these and learn more about each of them. But when you're selecting a donation management platform for your organization, some things you wanna look at, you wanna make sure it's something that's user-friendly and adaptable. So some of these have some pretty high price tags. Some of them you can get started for free or just a percentage of donations that run through it. Just make sure that you're looking at more than just price, you know, looking at something that is user-friendly that you or your development team or your donor team can manage. Something that is adaptable. So adaptable within your organization, but also adaptable for your needs. So will it work with your website? Will it work with your email marketing system? Will it work integrate with your CRM? Or are you putting something that has a lot of bells and whistles in place but it's gonna need a lot of manual intervention and manual connection? So look at things like plug-in support and integrations with your current or planned CMS or ecosystem there. Think about what your nonprofit needs specifically. So again, we see it oftentimes people see like big shoddy objects. They're like, oh, this is great. This has peer-to-peer fundraising and this has, you know, we can run a 5K through this and we can do these other things. But think about your organizational needs and if that's realistic for you all or if you need something a little bit more simple or simplified it's gonna meet your actual needs not just the sort of pipe dreams that you might have for the future. Security is paramount. As we said, you know, donors wanna give you or want to give and they wanna use their credit card but they need to be sure that there's some security involved there. And then feel free to seek the external advice if you're not sure about that. You know, we're here to answer those questions. There's a number of resources available directly through TechSoup to help compare and answer some of these questions. And last but probably most important as I started to touch on make sure it works with your CRM and your website. Make sure it integrates with that so you're not spending a bunch of time exporting from one system trying to get it matched up to the other system or build complex integrations. Which leads us to integration. How these three pillars work together to help you grow and scale your organization. So we think we see how people are looking at integration and the different tools that are available. So we're talking about the three pillars but this really breaks down to like five different buckets. There's content. So like where is your content hosted? Where are you pushing it out through? There's the messaging. So how are you getting that message out? Is it, you know, through email marketing, through live chat, through SMS messaging, things of that nature. There's the automation piece. So how do you reduce those manual tasks? How do you make sure that like you can set these things up one time and it'll continue to run and grow with your organization, reporting? How do you put together a strategy, track the performance of that strategy and then make updates based on that? And then the data. So like what is happening? How are you managing that data? Where do these things live? When you're thinking about integration for these different tools, think about how each of these tools fits within all of these different pieces or how does it serve or solve some of these different problems. So one of the power of really being able to integrate this thing is to take advantage of that. So how can you make sure that your systems are sharing data from one platform to the other? So as I was mentioning the donor management system, how do you make sure that that is actually integrated with your CMS and with your CRM? So you aren't spending time exporting things, matching up, trying to clean data up and you're able to take advantage of the things like the automations or operational efficiencies that live within that connected platform. So if we go back to what we were talking about earlier, something like HubSpot sort of has that out of the box and that's those key features and functionality and what we're looking for and you want to make sure you're capable of doing if you select these different platforms. So how does this work with your nonprofit? Sort of the old way was we'd have the CRM data over here. So things like Salesforce, maybe using the nonprofit success pack on Salesforce or using some black ball system that lives over here has your CRM data in it. Maybe you have a donation platform over here or you just use PayPal with a donate button and then you have your marketing system. So that could either be something as simple as MailChamp or something like Active Campaign or Acton. That was like the old way, right? The new way is having CRM power marketing. So as we talked about the CRM at the base of everything, having integrated system, keeping that customer data integrated with all of your marketing and engagement is going to keep this all connected, make your system, make your organization run more efficiently and keep it simple for you. It also allows you to have continuity. So as you're bringing on interns, bringing on volunteers, being able to train them to get them up to speed on one system is going to allow you to kind of get out of that day to day a little bit faster if that's not what you usually be spending your time on. So there's some native integrations or native integrations are the things that kind of work out of the box and we're looking at different types of integrations. We're looking at what is native. So what works with this platform? So if I keep going back to HubSpot, like what works if I get HubSpot today, what systems can I connect to it with the click of a button basically? Or what's going to easily map data fields and things like that to this? We're looking at those types of things and we're gauging them on simplicity. So these are straightforward, easy to set up. You don't need a lot of technical expertise. These are efficient. So they're going to allow the date, like someone else has already done the work to make sure that the data flows seamlessly between those systems. If you think of something like your accounting system and your CRM or your donation management platform, if there's a native integration between those, you're not going to have to spend a bunch of time saying, this field should map to this field and this field should map to that field and so on. And then this allows for also allows for deeper integration. So native integration have, as I said, they've gone through a deep understanding of how the systems work and how they should be expected to work together. So you're not going to have to spend a bunch of time architecting and mapping that out. The other option would be third-party integration. So there'd be a way to tie two tools together that don't work together out of the box, so to speak. But there's a bunch of tools that are available. One that we like to use is called Zapier. There's other things like automate.io, integrate.io and other systems that will connect two systems together. What's nice about something like this is it gives you some versatility. So it might not be something that works out of the box. You might not have seen it. There might not have been a developer on both sides that has spent the time thinking through everything, but with this, with these third-party integrations, you can get those systems talking to each other. So there's some versatility and flexibility there. It's nice because you don't have to know how to code. There's no coding required with these things. So you don't have to go find a developer to create like an integration layer between the two systems or write API calls and say, hey, when this happens in this system, do this in this system. And automation is usually built into these tools. So it allows you to save time on some of those redundant tasks that wouldn't be available sometimes through like a native integration. Ultimately, some benefits of integrating your tech stack, I've touched on this throughout this, but just to kind of recap, being able to personalize your engagement. So if these systems are talking to each other, what's happening in these different systems is also talking to each other. So you can influence engagement based on something that's happening. So an example would be, new person comes in through the website. They sign up for an event. Now they're in our system. We know they're interested in this event. We have some information about them. They're in our CRM. Now we're able to make a request to them through our donation management system because the CRM and the donation management system are integrated and ask them to, think about sponsoring that event. Maybe they clicked to become a sponsor. It goes back into the donation management system. We logged them in the CRM. Now we move them from being someone who was interested or just a stranger when they came in through the CMS through the website into the CRM in the donation management platform back to that CRM that says this person is now a donor, is now a supporter. So we can kick them off through like an email automation to know that in the future, we can count on them for a donation so we can keep making requests. And we can even tailor that engagement to them to say, hey, thank you for your sponsorship during last year's event. Can we count on you again this year and make it really easy for them to click here and say yes. That will obviously lead to time and resource savings. So you're not spending time manually going through doing those types of things, doing that type of outreach. You set it up one time, you set up the automation, you use the data in that system to decide who gets what and when, instead of you or someone in your organization have to manually do that. And that's ultimately gonna enhance that donor journey. So it makes it faster, more efficient, more flexible. It gets them to be a supporter faster. I'll breeze through some of this stuff, but I've given you like the high level view of this. But integration, what we really see the benefit of that is, is that automation, so enabling automation so that one of these tools talking to each other can drive you down like a path like I just talked through. So something like setting up a workflow in HubSpot that's gonna have some, an action they took means that they should be added to this workflow to receive this email. And then we can continue to sort of like mine them through our system. So just some example slides that we'll share with you that we'll be shared with you just to show you like what this would look like. And you can see these steps that would previously be undertaken by an intern or you within your organization. So contact and roles at the very top of this, we create that record. It might be like a donor record or a donation record in the system. It updates a property value that says this person is a donor, this is the date they donated on and now we're able to continue to do more of these steps instead of you spending the time doing all those updates maybe exporting report, updating data, importing that back into another system. So we hope this kind of shows you how you can take advantage of cost, resource and time savings by integrating these systems and automating them together. Love this slide because it's super overwhelming. It shows you the thousands of different tools. But if we keep going back to what we were talking about sort of a recommendation earlier these are all the things that that at the time the slide was made we're part of this help spot ecosystem. So all the tools that tie back into this so you can really see like the sheer breadth and depth of a tool that has integration at the core and how this could help and work with you in your organization. So just going outside of the three pillars we touched on today. Here's some of just the examples of all the different integration options that are out there. Great, thanks Kyle. So that's a quick overview of tech stacks. We hope that was helpful and we'll have a Q and A immediately after this and we'll share the deck. Tap network in partnership with TechSoup we provide all of TechSoup's members marketing and web support just quickly go through that to show you how you can navigate to us through the website. So next slide, previous slide. So yeah, if you're on TechSoup's website homepage anywhere and you click on services scroll down you'll see website services and digital marketing. That's the partnership between TechSoup and tap network. And if you go to those pages you'll see our different offerings and you can ask for a free consult. You can click right here or when you're on those pages you'll see a form to ask for a free consult and our team can answer specific questions for you whether it's a tech stack or any other website development type question you may have or need. So I'm not gonna go through all of our services. One of the main services we have is digital marketing support. That starts at $3,500 a month. That's running full stack, full funnel campaigns. So helping you really get started on that element of what you're doing on the top of the funnel all the social media blogging, mid funnel, lead capture, bottom funnel donations event registration, things of that nature tying them all together and managing your campaign. So we can talk you through that. And then the other main offering we have different types of website development. A lot of the clients we work with we do over 300 work with over 300 nonprofits a year. We can start putting together custom websites and develop them for you folks. Full stack starting at around $15,000. Everyone's a little different but just to give you a ballpark in terms of once you graduate from the starter websites that you may start with on Wix et cetera and then really need to scale and start building the tech stacks out and really driving those full funnel marketing campaigns so we can help there too. And I think there's one more and a lot of clients they may already have the website up and running and just might need some marketing or website development support services. So we have some cost effective retainers starting at $4.99 a month and we can help out that way. So I hope that's helpful. We're here to help. I know we can't get through everything in a webinar but if you wanna contact us we can talk through some of your specific challenges and now we'll go through some questions. Awesome. So I've answered a couple of questions in the Q&A but I wanna run back through the chat for a little while. Feel free to add any additional questions to either the Q&A section or this chat. So I wanna say which website would be good if you wanted to add an online store. All these answers I'm gonna give you today are somewhat subjective like to your organization and what your needs are. So I'll try to give a couple examples or answers for each. Squarespace and Wix both have the option to add an online store. So depending on how many things you're going to sell they're a great way to get started. If you wanna get more customized I'd look into something like Shopify or WooCommerce which lives on top of WordPress. Let's see, it says thoughts on Microsoft 365 Dynamics. Gents that's specific to your organization is a very powerful CRM and tool but look at it in line with the rest of your technology and make sure it's going to integrate with those different tools if you are primarily using Microsoft for things like SharePoint for just general office and things of that nature. It integrates obviously out of the box with that very well and TechSoup has a great program for Microsoft their nation. So it's certainly one we would look at but again make sure it works with the rest of your initiatives. Let's see what somebody said one additional software tool is crucial which is accounting QuickBooks are very popular with nonprofits and affordable through TechSoup are the pros and cons of QuickBooks versus other software. So I think I kind of glazed over that a little bit but we do think the CRM the donation management platform and the content management system if you have, if you are taking payments through that as we mentioned like in one of the a couple of the examples like they do, you do wanna think about how that impact is on the rest of your tech stack or ecosystem and QuickBooks or an accounting system would be that. I know the QuickBooks online would be the one I would look at as far as like does it integrate and how does it integrate because you have access to just pass data back and forth and it is super scalable as this person said there are some great programs through TechSoup that for QuickBooks so definitely one we would recommend another one that we've seen success with in the past I think it's called zero XERO I'm not sure if that's one that is supported here but there are a number of integrations that are available through that. Someone else mentioned that Kilo's a great all-in-one CRM absolutely we've seen clients use that help clients on that platform in the past it's just not as widely supported as some of the ones we've covered today. Let's see is it easy to transfer to a new system whether it's CRM if we have a different only or currently using again subjective to what you're working with already and what you're trying to grow to. It should be possible if your data is clean structured well and it's similar to what it would be in that new system or if you can kind of create like a translation of sorts of what that would look like then yes it should be pretty easy to use also depending on the system there are some where there's just kind of one click migrations not one click like you can't just go in and click it but like it's very straight forward you kind of click through and say this field maps to this field this data type maps to this data type so that would be it could be pretty easy depending on what that is feel free to reach out and ask us about this we can answer some of those questions for sure on different platforms. Let's see I see some people answer these questions in here so when we get a copy of the recording yes this will be sent out to everyone today I saw some actually answered that so just talked. I currently have donor box I like it but just heard of a new one called Zephy that apparently does not change any charge any fees and you get the whole donation amount and you heard of this I haven't specifically it's thought that's really not in my wheelhouse so to speak but I would just read the fine crank on how every organization is making money in some way so they're either getting something from the person paying so when you're looking at making a request there are platforms that allow I mean if anybody's donated on something like trying to think of the platform some of the platforms that do this I know I think GiveButter allows you to do it but they also cover a certain amount of the fees I think Classy does as well but like you wanna look at a platform that allows you to shift that fee to the donor if they would if they'll take that on and I think you'll find in many cases they will just it's just a matter of how you present that like what that user experience looks like so if you say, hey Joe would you consider contributing $50 to our organization and then when they go to check out there's always a little option that says will you cover the fee with the 2% or whatever the percentage of that fee is so that our non-profit can take in the entire amount let's see a couple of people asked about HubSpot like is there does TechSoup offer HubSpot there was a program between TechSoup and HubSpot and I think HubSpot's changed the way that they sell to non-profits so we're happy to share I can share a link following this or with you all in a follow-up email that will take you directly to that non-profit program so you can kind of get right into that and have those questions answered there are great discounts for non-profit organizations on HubSpot but also depending on what your needs are there's also like a there are free tools through HubSpot that can kind of help you get started as we mentioned in some of these slides earlier when you look at these things look at things that are going to scale with your organization and they're gonna scale at the same sort of rate that you want to scale so if you have a small database right now you're not doing a lot of marketing you're not doing a lot of donation requests a few a year you can probably get started on something a tool like HubSpot's like free version what's nice about HubSpot is like it has the versions that can grow with you if you look at other tools that might that might fit your need right now so it's such that these people that are asking about like can I migrate from one system to the other you probably don't want to get yourself in a situation where that's going to have to happen if you grow especially if you grow rapidly so look for something that works now and maybe they have like different tiers that you can grow with as you add complexity or contacts down the line anything else if not give you guys a few minutes of your day back and we'll file up with a recording here and some of the links we talked about should just be right directly in these slides Have a great day everybody Thanks everyone Take care