 Settling down in the right neighborhood can be quite challenging because there are so many factors to keep in mind like what is the travel time to work is it a family-friendly spot what are the schools where are they or perhaps you want to be close to the ocean or the shops we all have different needs and now there is a one-stop solution to help you with all of this private property offers you neighborhoods on their website where you can have a look at just what these different neighborhoods in South Africa have to offer in our loft is private property CEO Simon Bray as well as one of the local heroes who was featured in neighborhood videos for the private property website Jared Simon welcome to the loft thanks then good to be a cool have you back let's begin first of all with why private property started this whole idea of neighborhoods because I think it's so innovative and I love companies to innovate yeah it was a it was really a no-brainer for a property website you know property you've heard it said before is all about location location location exactly and so you're not just choosing the home that you want to move into you're not just choosing the asset that you want to invest in you're really choosing a neighborhood so what we wanted to do was put those neighborhoods online we wanted to make them visible we wanted to talk to locals that lived in the area and really promote what living in that area is all about ultimately answer that question where do you want to live exactly why video I think you know it's certainly an emerging hot form it's an emerging rich media context online and I think it's really relevant to people you know the stuff you see in your Facebook feed the stuff that you're getting over Twitter it's all video these days and it's all incredible production value as well so we we decided we wanted to bring that element that experiential element of what it's like to live in an area online it's not just cats and figures you know I love that so much so how did you guys go about choosing your different heroes from the areas ultimately we wanted a different personality for all of the different personalities around South Africa you know each neighborhood has got a unique vibe it's got a unique energy and a person is a great way to visualize that you know it's a great way to bring that story to life so one of the things was to make sure each of the locals was very different from one another because our neighborhoods are so different from one another we've had a great surfer in Durban we've got an entrepreneur in Santon and of course we've got Jared the restaurateur from Atlanta and I was probably wondering like am I the perfect cape turning I don't really know Jared obviously being chosen to be the hero of the spot of the Atlantic seaboard an honor and a privilege I must say why do you think you were chosen oh you know what it was actually quite a funny story I met the production crew they were filming at one of my favorite restaurants in Cape Town at the time and we sort of got chatting we like what you guys filming about I started speaking to them about my concept the little business that I'm running down the street here and and they sort of said well why don't we come and we're doing a shoot why don't we come and speak to you about it as a local hero I was like me a local hero I was like in out of town for so long am I really a local hero but it was great and it was fantastic really enjoyed it why did you personally choose the Atlantic seaboard you know what for me the most important thing when choosing maybe a neighborhood or place where I'd like to call home is balance you know and the Atlantic seaboard is balanced to me mountains ocean you know great residential properties in between good balance of outdoorsy type lifestyles fantastic restaurants great people I mean it was a pretty clear cut decision I was a campsite boy once upon a time I grew up here so the neighborhood you know it felt right to me and it's and it's good to be back so if you ever worked in television or production before because I mean there must have been a completely new experience for you having to be put in front of a camera to talk about your lifestyle and where you live as I'm sure all the viewers will be able to tell this is my first time on TV very very interesting experience obviously the team that we filmed with were super professional they made things very very easy for me pretty much laid it out had the map plan had it had the route planned and you know doing a voice over hearing your voice for the first time as well as quite confronted it's terrible hearing your own voice like I was like is that what I sound like my poor stuff I was like I listen to that all day but but it was great a hell of an experience and it's good to be here with Simon good to be here with you Dan and nice nice nice experience and I think you're getting the full lifestyle of where you live so I think you're the perfect character to put on one of these videos because you really are the type of person that enjoys their neighborhood is willing to share and give and do more and innovate which I think is rocking so Simon I must ask though how do I go about using something like neighborhoods it's got some really interesting tools you know part of it was the experience side and I think Jared really captured that for Atlantic seaboard but it's also meant to play an educational role you know you want to move into an area you may not know a lot about it so you need to get a sense of what the property market is like so we've got some great tools particularly around the property statistics and the data around valuations and price trends in an area so is it better to rent or buy in that particular area you know you can see that data visualized right next to each other you can see what kind of average prices are for certain types of property so you can see if it's in your price range if you can afford it so those types of tools are really useful as well as the experiential stuff like what's my neighborhood restaurant gonna be what's my school around the corner for my kids gonna look like so it's really meant to answer those questions so Simon really I think what I love what you guys are doing is like I said you are innovating and after video hopefully there'll be a whole bunch more innovations that come out eventually maybe telepathic things that come out virtual reality helmet or something guys it's such an honor to have you guys on the cast today lots of fun and really exciting to see that we can now visually sort of see the neighborhoods we wanting to be moving into so Simon thank you so much for creating this opportunity and Jared for joining us on the couch thank you so much appreciate it if you're in the process of house hunting and looking for that new home in your ideal neighborhood why not take this weekend to check out some show houses to have a look at what our beautiful country has to offer