 I got a great question that came through my email newsletter. I send out newsletters three, four times a week and if you're not on my list, go join my list, all right? Just go to buildmysportsbiz.com. Go to the bottom of my page. I sent out a newsletter about running camps and clinics and this coach responded. He said, hey Ben, I'm going to be running my first ever clinic. What are some things that I should avoid? And we're going to get into that here in a second. Welcome to the buildmysportsbiz show where we talk about how to create, build and scale your own local sports training business. Let's go. It's time to get started with your host Ben Neighbors. The show starts right now. All right, so I'm going to recap this guy's question. He said, hey Ben, I'm going to be running my first baseball camp, this baseball clinic and I haven't run one in the past. I'm a little nervous. What are some things that I should avoid, right? And in this video, I'm going to try to break this down so it's really simple, all right? And really there's two types of coaches out there. There are coaches that wing it and they'll skate by and then there's coaches who are on it. They are really organized. They have everything in place. They protect themselves. They are really good at marketing. They don't wait for the last second to promote things. They know what they're doing at all points during the day. The person who wings it just kind of floats around like a little butterfly in the wind and can be going this way and then they're going this way, like there's no clear path, no clear direction that they're taking, right? So what you have to do first is you have to decide who you're going to be, right? In 2009, 2010, I was that little butterfly. I was floating around, didn't know where I was going, had zero direction and all I knew is I loved coaching. And there's a lot of passionate, hungry coaches that are just like that, but they don't have any direction. Now we have to change into the second type of person, which means you need to take a lot more ownership. You need to take more self-responsibility. You need to have a plan, right? You need to know what the heck you're doing, right? So I'm assuming if anyone's watching this video, you're hopefully trying to be like the second type of person or you are already that person. Now if that's the case, my advice here works. If that's not the case, your first person doesn't work here, right? That's just the facts. So assuming you're organized, you are on it, you are disciplined with your time, here's the things you need to avoid, right? When you run your first clinic, you need to avoid miscommunication on your checkout page. And here's a good example. I spoke with a coach the other day. He ran his first ever clinic. He had 20 kids there, which was a huge success for him. He generated $1,000, right? For someone doing their first ever clinic, that's a huge success, right? 1,000 extra dollars in his business, 20 kids at $50 per kid. Now he had a miscommunication problem though, right? Because 18 of the kids that showed up there, they were within the age group that he wanted to train and it was all high school kids, right? Then there were two kids there that showed up. They were under the age of five and they were girls, like everybody else was high school boys and there was these like two five-year-old girls there, right? Now I want you to think about how weird that had to feel, not just for the five-year-old girls that were there, but for the 18 boys that were in high school, they're probably like, dude, what the heck are we doing here? And then think about how weird it was for the parents who are watching and observing what is going on. And here's why. It's because there's a miscommunication problem on the enrollment page for the parents, right? He should have said, it's four kids that are this age to this age only. He didn't do that, so unfortunately there were kids that were there. And this was a great lesson for him to learn though, because now guess what? He's not gonna run into that problem ever again, right? And that problem could have been a thousand times worse in a year from now if he just kind of skated through and didn't run into that problem now. That problem could have been way worse if he was running a bigger summer camp and he wasn't clear, that could have been terrible, right? So being clear and don't miscommunicate, right? That's number one. Number two is you need to be clear on what your refund policy is, right? This is a massive mistake that coaches make. Most coaches when they run clinics, there is no refund policy. So guess what? If a client misses the clinic or they're sick or maybe they show up 45 minutes late, like there's zero communication, there's zero terms in place that protect the coach. So that means the parent in this situation, the parent can do whatever they want. They can say, well, we need our money back. Or well, we can do our rescheduled clinic, which doing a rescheduled clinic for one person is not gonna work, right? But I see a lot of coaches, they fall into that trap of getting bullied by their clients, right? So that's also something you have to avoid is the miscommunication on your terms and you need to have terms set up, right? The other thing that I can think about, this is a huge problem that I know a lot of coaches have is they just don't, for some reason, they don't streamline their payments online, right? They don't streamline any of their payments online, which means that they are going to the clinic and they're waiting to get paid. And they're relying on people to show up to get paid. Now I'm gonna give you a very simple example here. All right, because I get texts all the time from coaches who do this type of thing where they'll be like, hey, Ben, I'm having my first clinic. I'm trying to get 20 kids there. I'm like, great, awesome, man. Go get Samkart, it's free for 14 days. Choose the most affordable option. Use that for your clinic because that's gonna save your butt. And then a month later, they're like, hey, Ben, I had my clinic and I only had three kids show up. And I'm like, well, how many people said they're interested? And they're like, well, there was around 25 people. So I look at all the amount of money that is lost on clinics if you rely on getting paid in person. And it's 2021, like we need to stop doing things like we're in the 1930s, all right? We're not getting paid cash and checks anymore. Like that's not what we're doing. This business needs to evolve for you. And in order to evolve, you have to change. And to change, your business gonna end up doing a lot better. And this is why I said there's two types of coaches. Coach one always gets paid cash and check. Coach two streamlines his crap online and everything is so freaking detailed, right? Big difference there, right? Coach two is gonna make way more money. Coach one's gonna struggle and escape by, right? And always be wishing and wanting, oh, I wish I could have more kids at my clinic. Well, coach two is probably talking the same amount of people that coach one is but he's gonna generate way more money in his business for his clinics because he is on it, right? And that is a big, big mistake coaches make is they don't have a process online. They're skating by, they're getting into this session, they're trying to collect money like they're selling crack, right? You're not a crack dealer, you are a trainer and you should be running your training business like a business, right? Not selling crack here, right? So hopefully if you're watching this you can avoid these mistakes and if you are a coach that's serious about growing your clinics, go in the link in the description. I have a complete program there, it's called Big Money Camps and the title of that is exactly what it means. It's like you go through the program, the goal is to help you generate more money in the camps and clinics that you're on and help you streamline things like the pro that we're talking about, right? So that is it for today's video. If you have any questions for me, right? If you're shooting a text right here I keep my number is available for any coach at any time throughout the week. You can message me there, do not call me, I never pick my phone up, all right? I only talk to people when it is scheduled, all right? So message me there, I'm an open book, I am here to help you grow your business, period. It's my only role here. It's why I've shot or at this point probably over 500 videos on YouTube, all right? That's it and hopefully this helps you out and I'll see you soon.