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Published on Jul 27, 2008
The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best of them.
Heroes - Legendary Olympic athletes including Roger Federer, Yao Ming, Laure Manaudou, Liu Xiang, Yelena Isinbayeva, Kenenisa Bekele, Haile Gebrselelassie, Vanessa Ferrari and Carolina Kluft who, star as superheroes seeking to achieve the seemingly impossible.