 What is up everybody welcome back to the channel. This is part three. If you haven't watched the previous two videos you guys definitely take a look at those I'm going to link those in the description. Part one is how to set up your ads, your business manager okay there's a difference you got your as manager, you got your business manager. In part one of this series I showed you how to set up your business manager and I went over the differences on. As manager versus business manager and then the advantages of a business manager as well so check check that one out link is in the description. That's part one. Part two is we then took our Facebook pixel, and we added it to two pages so these are the two pages that I'm using as this example. We then added our Facebook pixel. So part two of the video was how to do that. We added it to our landing page and then we also added the Facebook pixel to our thank you page. Okay, and I walk you through in detail how to do that that's part two so that video is in the description. This is part three okay now what I'm going to do with this in this video is I'm going to simply show you how simple it can be to set up custom audiences and why you absolutely set up custom audiences. Okay, so, and I'm going to show you just pure example. And in a to z, I'm going to take you by the hand and show you in full detail and real real live examples. So let's say we're here in the newsfeed right as we scroll to the newsfeed. Let's come across a sponsored ad let's just see what everyone's posting. And then let's see a sponsored ad right here. Okay, so this company right here this simple trick will change the way you shop at Ali Express forever. Okay, so this is sponsored at any anytime you see the word sponsored that is a Facebook ad. When we click on learn more. Let's see where it takes us. They're taking us to this one single page where you have the headline you have the text, and then you have this button right here. This, I'm telling you man this is, it's so crazy how I landed on this page how I clicked and saw this random ass ad and happened to use this one as an example because this is exactly what you do not do. Holy shit. Who the hell are these people racco tune racco tune you guys need some Facebook 101 training man shout out to racco tune but you guys absolutely are burning money right now. Here are the importance. Here are the important examples of customer answers, and we're going to use this rookie ass racco tune shout out to racco tune no disrespect but damn bro you're burning freakin bread right now. And I'm going to show you why. As I see this ad, I click on it. I come over here to this single page. There's no Facebook pixel on it. Again, that's video number two. So that link is in the description. Watch that video. There's no Facebook pixel. And because there's no Facebook pixel, racco tune does not have a custom audience setup. Now that's what we're going to be focusing on this video how to set up a custom audience and I'm going to explain why the custom audience is so freakin important when running ads. Okay, so here's the deal. As I click on the ad and I come here, because there's no Facebook pixel tracking the visit. There's no custom audience being built a custom audience are those who land here, you're going to have X amount of people land here and you're going to have X amount of people leave. That's your bounce rate, right? Yeah, people that come to the page and you have and you have the majority of people that are actually going to leave. Okay. Those are people that should be going into a custom audience under page visitors. There are people who came to the page, but did not click the button. Okay, they did not move on to the next step. Okay, so in in this case, again, burning freakin money. I guess they're trying they're just trying to get us to download an app. But but where they're messing up is the fact that they're not retargeting those who are landing on the landing page. There's no retargeting there's no retargeting because there's no Facebook pixel, and there's no custom audience. Okay, and I know that I know there's no custom audience because there's no Facebook pixel you cannot create a custom audience unless you have your Facebook pixel on the page. So this is exactly what not to do. You have to have your Facebook pixel, you have to create a custom audience around those who visit this page, but do not proceed, because those are people who you want to show your next add to. So this is a rookie ass mistake. These guys are just burning money. Let me show you another example of someone who who somewhat knows what the hell they're doing. Let's scroll down, let's scroll down, and let's go down to Let's see if we can find a random ad. Okay, here's Samsung here sponsored. Let's see. Let's see where they take me. Okay, so this is interesting because this is a full blown billion dollar company they blow money just to freakin blow it they're running ads to a full blown full blown website. Gosh man. Someone hit these people up someone hit these people up we're talking about a billion doll okay there's the pixel. I was like shit. They're not freaking okay multiple pixels there you go Samsung okay my bad internet was slow on my end. Okay, I get it. Yeah they're they're they know what they're doing they're they're they're pixeling everybody they're creating custom audiences of everyone who lands here. And that's how you retarget so so for example, I come to the page. Look, they got their pixel firing they got all kinds of activities being tracked. So, a custom audience. I click on the ad, I come here, and it doesn't matter where I click let's say I click on galaxy five five g. I click on galaxy five g. And look, the pixel should still be following me this right here should light up here. Oh shit that's where they're dropping the boss someone hit these guys up someone hit these guys up. Oh there we go there we go my bad Samsung my bad. Okay just took a little a little while to load. Okay that's fine. Perfect example look these guys know what the hell they're doing obviously Samsung freakin multi billion dollar. Oh hell yeah they're their stuff is firing firing. Here's a custom audience man. I clicked on galaxy five g. They had their Facebook pixel tracking their creating custom audiences of everyone who's landing here. And then when I go scroll through my news feed later on today. Possibly I can see another ad of Samsung regarding the 5g of what I clicked on very specific very very specific I didn't click on gift ideas I didn't click on explore. I clicked on galaxy of G. They had their Facebook pixel tracking that activity. They're creating custom audiences of every single link, because the custom audiences built around the link. So this is 5g, right products. So anything I click on man anything I click on if I click on TV and audio and I come down here and I click on soundbars. That pixel should be following me. Okay and and and and I'm going to give them the benefit of the doubt they for sure know what the hell they're doing. I'm probably hiring the best Facebook advertisers on the planet and and you know, shout out to these guys, but every single activity every, every page I every button everything I click on, it's being tracked. And so now again, when it comes to very detailed targeting. These guys can turn around and simply create a custom audience of everyone who landed on soundbars, and then a freakin second later, as I scroll through and continue to scroll through and possibly see another Samsung ad on that 5g or on that soundbar. Now I probably won't see it this second. But if they have their their stuff really put together, I should have saw it again. I should have saw it again, because these guys should be running all kinds of ads at all times 24 seven given their budget right billion dollar company, they probably have a multi million dollar, you know, ad budget. So, as I scroll through, whether it's right now or whether it's later on, I'll start to see ads on that on what I clicked on. Okay, those are custom audiences you guys those are custom audiences but as you can tell from that that first one racketeer or whatever that was, they couldn't track me there was no pixel on the page. Therefore there was no custom audience being built, and they're burning money, because that's where your money's at your money is is is after the click. People run Facebook ads and think that that it's all about making the cell on that one ad, making the cell from that one click. It's like dude it doesn't happen that way it's all about the retargeting it's all about creating custom audiences and getting back in front of your market retargeting people who are engaging retargeting people who are landing on your pages and just and just and just building that rapport, getting people indoctrinated with your content because they're engaging with it. So therefore you keep retargeting them and they keep seeing you and eventually end up buying right they end up buying if you're selling or they end up opting in if you're offering something, you know, and you're just looking for an opt in whatever it is. I should continue to see Samsung ads from this point on right from from whether it's today or tomorrow I should I should see another Samsung ad for sure. Because look over here bam, perfect example, look at that you guys right over here right over here, save it to 650 on that 5G that I clicked on look if I click on it again. Let's see if it takes me to the 5G. Let's see words that taking me it is taking me to trade in and save bam 5G look at that you guys perfect freaking example hallelujah. Praise God this is a great freaking I hope you guys are getting value if you guys are seeing what I'm freaking throwing at you if you're picking up what the hell I'm dropping please click like please click like that's the most you can do from right now if you're not subscribing whatever if you're not going to comment below and say Dan David freaking fire if you're not going to do that shit just freaking politely click like can you just give me a like on this one. This is exactly how you do it you guys it's all about that retargeting. These guys straight ran another ad right away and they have it going constantly that's why I saw it again that's why I saw it right away because it's not like they ran another ad right away they have the ads already constantly running. They have ads that are running to specific custom audiences 24 seven and it just makes it look like they continue to run new ads to me but they already have the ad set right and and they know who's landing on which specific links, which again, those are custom audiences. So I clicked on 5g I was now part of that custom audience because their Facebook pixel picked it up and then boom right away they show me another ad on the 5g and they're even showing me some type of trade in and save type of type of promotion. Right that right there you guys that's where your money's at your money is in the retargeting and after talking to thousands and thousands of business owners since 2016 on this exact topic. Most people try to one try to run one ad and think they're going to get rich. They try to run one ad and think they're going to freaking capture a shitload of leads or make a ton of cells it doesn't happen that way dude it happens in the retargeting. You have to be creating these custom audiences, you have to be retargeting these custom audiences, and you have to continue to stay in front of these people. Okay, so you got to take cold market and turn it into a warm market by showing them more ads. Okay, so let's get to it hopefully that right there you guys was a freaking good explanation of what the hell, you know is really going on and why it's so freaking important. So here's what we're going to do. We're in the home, we're in the newsfeed. All we're going to do is come over to the left, we're going to look for ad center, we can we can get to the ads manager from there. We're looking down click on ad center click on all ads. Right here we're looking for ads manager. Bam. That's where we're looking to go we're looking to run everything through the ads manager to stop trying to do it from your cell phone. Stop trying to boost posts from your Facebook business page, come into the ads manager this is where the magic happens. This is where you run the Facebook ad is also where you run your Instagram ads as well. Okay, so here's what we're going to do we're going to set up custom audiences again yesterday. In the, you know, again, that's part two that the link is in the description, we set up our pixel yesterday. Okay, so today, because my pixel is now on these two pages, the landing page, and the thank you page, right there's our pixel. So I can turn around and create custom audiences around these specific links. And here's how we're going to do it so now that we're in the ads manager we're going to click on these dots right here, and we're going to come down to audiences. Okay, this is a Facebook custom audience and you're going to start building custom audiences around everything around people who go to your landing page around people who visit the thank you page around people who visit different pages within your funnel. You're going to start building custom audiences around people who are watching your videos. So if you're running video ads, which I highly highly highly highly recommend and highly encourage you to start putting out video. Facebook ads, you can start creating custom audiences around people who watch your video, which is so so important. So, in this case, we're going to do these two pages. Okay, so let's go back over here we're going to click on the first one create a custom audience and we're going to build this one around So again, I might as well just explain these ones. Anyone who engages with your Instagram account I can put all those people in a bucket and retarget them custom audience Facebook page events video lead form. Website customer lists. These are the ones that I really focus on I focus on website. Customer list is any email list. So if I have an email list of, of everyone who unsubscribed, I could take that list, upload to Facebook create a custom audience, and make sure that I always exclude that audience from seeing future ads, because they've already unsubscribed I don't want to I don't want to show them I don't want to show them an ad at all. Right, they don't want anything to do with me I don't want anything to do with them. I'm spending money showing ads to people who unsubscribed from my email list I don't want to do that. So I would create a custom audience, and just exclude them from ever seen an ad, or I can create a custom audience of everyone who opted in to a specific campaign, or I can create a custom audience around a customer list of all of my buyers. So all of my customers who have ever bought anything from me. If I have them in an email list I can upload that list around a customer list create a custom audience and I can retarget them in the future. Or again if it's a customer list and I don't want to show them ads I can exclude them from seeing another ad because I created a customer list, which is a custom audience right so normally what I focus on his website. Customer list, video, Instagram, Instagram account and Facebook page. Okay, so so in this case with this example I'm going to do it around website. Okay, and all we're going to do is we're going to simply grab the link from the two sites. Okay, so this first one and all you got to do is grab this part right here you don't need the www you don't need the HTTPS. You just need this part right here. Okay, the full URL. And we're going to bring it over here. And we're going to go down to people who visited specific web pages. Okay, and I'm going to do I'm going to do within the in the last 30 days, you can go as high as 180. But people that visited my site, you know freaking 180 days ago four months ago or whatever that is. I don't really care to target them like if you've seen it within the past 30 days, then then I'll continue to get back in front of you. Okay, so there is where I paste in the link and again as I try to explain it earlier. You want to retarget this is the this is the opt in page right this is the opt in page. So as people come here you're going to have X amount of people that leave. I was trying to explain earlier, they come here to the landing page they saw your ad, they came to the landing page but they didn't opt in they did not schedule a demo for whatever reason. They left the page without even without even scheduling right without even clicking the button, but they got there. That wasn't that person is somewhat interested or at least or maybe they're just trying to hack you or maybe they're just clicking for the hell of it but I don't really click people click ads for the hell of it. That's to maybe hack people and see what they're doing different people in my in my industry but if I'm targeting a specific type of person who's not in my industry they're they're a consumer they're a potential customer of mine. And they're clicking and they're coming to the landing page but they didn't opt in. That's a custom audience. Those are web page visitors. Those are people that didn't opt in but but but are now warm. They came to my landing page they know of me. So I'm going to create a custom audience and retarget them in the future. Right. So that's this first one right here is is is web page visitors and we're going to call this one landing landing page visitors. And what I'm going to do is I'm going to be very specific, very specific, and I'm going to put only. Let me explain only. Okay landing page visitors only. Okay. Now, you got two types of of of landing page visitors. Okay. And again, this applies to anything this applies to your business is applies to any business. And we're talking about just the landing page and the thank you page let's just focus on these two basic pages your lead capture page and your thank you page. Okay. So there are two types of people that will ever come across your landing page. One type of person person number one is a person that comes to the landing page. They see your ad they click learn more they come to your landing page and they leave just like I showed you right they left for whatever reason. That's one person number one person number two is the obvious, the one who comes there and opt in. So that's the person that opt in and goes to your let goes to your thank you page. Both people, two different types of people, one opted in one did it, did it. But both people fit the criteria of this. Both people fit the criteria of landing page visitors right both people would you guys agree right give me a like give me like if you guys will both agree. Both people fit the criteria. However, both people are not the same person number two actually opted in person number two landed on the thank you page. Right. So what we're going to do in this case, we want to be very specific. These are landing page visitors only. So what I'm going to do is I'm going to get the link for the thank you page. I'm going to exclude anyone right here exclude people and I'm going to go specific. Keep it at 30, and I'm going to exclude anyone who has landed on that page. Okay, very specific, very specific. This right here, I name it landing page visitors only, and then I create audience. This right here you guys is a great audience to continue to retarget from add number two and on. Okay, so as you build this audience at number two at number three at number four as you continue this campaign, you're going to have a ton of people that keep getting added to this audience because you're going to have a ton of people that click on your ad go to your landing page but don't fill it out for whatever reason that happens all across the board no matter what kind of business you're running, you have X amount that land there and leave. And then you have, and then you have X amount that actually opt in. Okay, so this specific audience right here is something you'll always retarget is an audience that you'll always retarget why not you always want to get in front of people who are landing on your stuff. You have not fulfilled the action who have not opted in in this case. Okay, always retarget that page visitor landing page visitors. Okay. That's how you set up a full legit one being very detailed, very specific. Okay, so now what we're going to do is we're going to create an audience of everyone who landed on the thank you page. Who are people who landed on the thank you page, people who opted in a ka leads, right. This is the page we're trying to get people to as we run conversion ads as we run Facebook ads and we're trying to capture leads. Our ultimate goal is to get them here. So again, we have our Facebook pixel on this page, which is going to give us the ability to create a custom audience. So we're going to go custom audience. We're going to drop hit the drop down specific we're going to keep it at 30, and we're going to simply paste in that link. And we're there's no one to exclude. So we're going to simply come down here and name this one. What's the damn remote patient monitoring. That's the campaign. That's the product remote patient monitoring 100 plus I'll even get even more detailed with it. And this is going to be leads leads. So let's put this in the beginning leads this right here you guys very, very, very, very important leads. Okay, so this right here. Let's create audience. Now, here's what we're working with. Now, we have our landing page visitors only custom audience. Those are people we're going to always retarget with every ad from this point on as long as it's relevant to that exact product right. And then we have our leads, our leads that right there you guys is a custom audience that you'll always exclude in future ads. So as I go run ad number two ad number three ad number four ad number five as I run every ad I'm going to always exclude because that audience will continue to grow. So it's going to continue to increase the more ads I run. So that's an audience that I'm going to always exclude from my actual targeting. Okay. And so, and let me just show you where that where that even happens. So as we come in here to the ads manager click the dots click on ads manager now we have our two custom audience audiences set up. Now there's one more step we have to complete, which will be video number four. So make sure you catch the next video that video is coming up. That'll be tomorrow's video depending on when you're watching it. It's it's it's video number four in the series and I'm going to link everything in the description. But this the next video is the most important and that's custom conversions. We have to set that up first before we even go and run the ad, but I'm going to show you an example right now with the with the simple custom custom audiences and I'll just use traffic as an example. So as I as I smash that green button and I come in here and I actually run an ad. Let's just go through this just to get to the ad set level. Here's where you would include or exclude your custom audiences. Okay, it's in the ad set level. It's what I call tab number two, the second pillar you have three steps right three tabs, new the campaign tab, the ad set tab and the ad. Okay, so in the second tab, you scroll down scroll down and it's right here. So I can click and it'll drop down my two custom audiences. Now those are the only audience audiences I have that's why you'll see it in the off. And as you continue to build this list, you just click on custom audiences and again there's your audiences. So in this case, what I would always do is I would always include landing page visitors. Okay, landing page visitors only I want to always retarget them I want to always include one of them because again those are people who have yet to opt in, but they've shown engagement and and and I track them. That's an audience. I want to I want to I want to continue to leverage that audience and and get people to opt in. Okay, keep showing them future ads. Then what I'm going to do is I'm going to exclude. I'm going to click on the exclude button. I'm going to exclude right here. I'm going to click and I'm going to exclude my leads. Those are people that do not need to continue to see my ads. So I will always exclude leads to make sure that my my ad cost isn't know through the roof. I don't want to be burning money for the hell of it. I don't want to be showing ads to people who already opted in. It burns my wallet, as far as burning money, spending way more in ads that you need to, and even freaking a noise people when they keep seeing your stuff, and they've already engaged, or they already, they already fulfilled it they already opted in, or they already bought it so many people man it's so crazy because I follow just like you guys are you know coming across my channel maybe maybe the majority of you guys are beginners at this stuff. So I thank God for every single one of you every single one of you man I thank God for every single one of you that are watching this video right now man and and I truly mean that from the from from the bottom of my heart man I'm not joking. Because you guys could be watching any other damn video right now and you're freaking watching mine. Right and hopefully you're learning so if you're learning please click like if you're learning please click like, but I also learned from other people as well right we all have people we're learning from. And it blows my mind when I buy something and that person continues to show me the same ad on that thing. And I don't want to throw out names but I can throw out a couple very specific names right now that you guys will all know these are these are big big marketers and I'm like shit. You guys know this stuff. Why am I seeing your ad again and again and again and again when I bought your shit last month, like why are you not segmenting me, why are you not segmenting these custom audiences what is going on like I'm learning from these people. And it's like dang you guys are dropping the ball I don't know what it is but I noticed that for sure a lot. I noticed that a lot on YouTube. I'll buy someone stuff and then I'll continue to see their YouTube ad I'm like dude I already bought your stuff. So not only is it is it is the marketer spending more money than they need to, but it starts to annoy the lead. It starts to annoy the customer right because you keep showing them the same shit when they've already bought it so it's like you want to always exclude this. This exclusion could be leads, or this exclusion could be customers right people who already bought your product. Make sure that you're excluding them and if I go to your web page and I buy the product let's say let's just use this as a random example. I click here by now. I click there and let's just say was a product your your your, you know selling a Shopify product or whatever, or you have a random, you know product on your on your website and I buy it right let's see I click. I put in my credit card number. I buy it. I then go to the thank you page. Thank you for ordering your product will be shipped right away. Right. That's a very specific page. That's what you would build it around. So you'd grab that. Thank you for purchasing page and you do the same thing. So you could come in there come in here create the custom audience and rather than name it leads it would be purchase or be customers right same thing applies man. So hopefully this made sense you guys this is how to set up a Facebook custom audience. You want to include the most relevant ones you want to exclude the most relevant ones. And you want to continue to retarget man that's what this is all about it's not it's not about running one ad it's all all about staying consistent and running weekly ads aka daily ads but retargeting the right people. Alright guys so hopefully that made sense if you got any value you guys please click like draw me a comment below and subscribe to the channel if you're not subscribed man please subscribe I'm dropping fire like this every damn day on social media marketing Facebook advertising and really just day in the life. Giving you golden nuggets and giving you guys tutorials and giving you what I'm doing daily like this is stuff that I'm doing like I'm setting this up for a buddy of mine and shout out to Dan. I'm setting up his entire account and just set up these basics and just documenting documenting it as I go. So if you like this type of stuff man hang around subscribe I promise I won't let you down. Drop me a comment let me know what else you guys want to learn social media marketing I've been building an agency since 2016 I've gotten hundreds of customers on social media. When it pertains to all this stuff right here hundreds came in through the direct message method that I that I that I pretty much mastered since 2016 I've gotten hundreds of clients all from the dm. Offering social media marketing services and Facebook advertising so if you're into that type of stuff man subscribe again hit the like. And smash that bell for notifications right guys I'll see you on the next video don't miss the next one because the next one's going to be custom conversions. And without that we can't even move forward so that's the myth that's the last and final piece of this for series force for yeah for for video series and hopefully you guys again are getting value I'll see you on the next one over now.