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Published on Aug 15, 2012
Project Pink is PUMA's fight-against-breast-cancer initiative, rooted in women's soccer, that empowers young women to take action and effect change. It's easy to get involved: buy a tee, tweet #projectpink, vote for a charity... Then tell a friend, who tells another, who tells two more. And, suddenly, we're making a difference. PUMA has pledged to donate 100% of profits from the sale of Project Pink gear, as well as $1 per tweet, up to $25K. In the PSA for the program, our PUMA team gets ready for their Project Pink Game Day, benefitting breast cancer awareness. Ashley Tisdale, who wears pink for her grandmother Marilyn (also featured in the video), is at the game to show her support for the team, the cause, and share the experience with the team. Through the power of soccer, Project Pink unites women and young girls around the country to generate awareness about breast cancer, a disease that affects many of us. Kick it in pink with PUMA and visit puma.com/projectpink to get involved.