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Published on Dec 9, 2010
Miox CEO Carlos Perea was able to lure top talent to his venture by allowing the product to sell itself. He shares an anecdote about how his employee learned first-hand the power and impact of clean drinking water while on a trip to Honduras, and how this urged him to leave his career in solar power to help further Miox's goals. This desire to push helpful technologies forward can be a potent carrot and stick, Perea points out, and one that can't be ignored when trying to build a clean tech team.