 Hi everybody, is this the he-all-hear-me-okay? Sweet You guys had a nice work camp everybody getting good content Awesome. Well, thanks for showing up today. I have been very lucky to have been asked to speak here again This is my third year in a row. I've been speaking up here at this podium. So I'm very honored to do that I've been a professional SEO for Hey, now it's April 21 years This is my 21st anniversary was last month Which is crazy thinking about all that time and all the different websites and all the weird games I've played online and It's a lot of fun. I really enjoy it still after doing it for so long and it's just been a bunch of Experimentation and playing it's kind of fun You know back in the day, I could be number one for anything tomorrow that I wanted to and now it's not like that anymore As you know, it's months and years of planning and hard work. So Today I'm gonna talk a little bit about Something called mobile first who always heard of mobile first. Oh good. I suppose that's why you're here Google's mobile first is gonna be a really big deal But they're trying to soften the blow as much as possible, which is a good thing So mobile first for Google means that Google is going to judge websites based on How the site performs for their Googlebot smartphone version, which is a really big paradigm shift for them because to date even today They have been judging website based on how it performs on their desktop bot To see content see where the images are see in layout. There's some really interesting things that are about to happen and It's gonna be fun to see how stuff shakes out like who was top heavy How is that gonna apply in a mobile first environment where you've got this little screen? It's gonna be really cool to watch what happens with that So what's gonna happen is Google is going to base the websites ranking on how the site works on mobile Which is just crazy They're going to show the mobile version of a page in the search results If you still have an M dot site, sorry You're in trouble Better get to it Monday call somebody to start a site redesign because you're about to have a really bad time Google's also gonna show the mobile version of the page for their site cache Which is gonna be really weird So I don't know if you're familiar with looking at Google's cache But up in Google Chrome in front of your address you can type CAC he colon and I'll show you what Google knows about your website There's also a really cool feature in there that has a little link that says text only version And I would encourage you to click that because that is what Google knows of your website That's the text they can actually read including your image all tags Anchor text and all that kind of stuff. So it's a really good way to gain some insight about what Google thinks your website so Mobile first is coming, but this is not Google's first push towards a mobile first type index. This is not their first The first time they paid attention to it in April 2015 Google rolled out a much more aggressive mobile index and it's been applied to the mobile set of results Mostly since then all since then the new index favorite sites that perform well on mobile devices So did they render properly for Google's? Smartphone bot do they work for users is the engagement rate the same as it is on desktop, etc and back then most people weren't paying attention to what was coming and SEOs dubbed it mobile mobile getting because this guy was falling their rankings tanked They saw their first page rankings pushed back to two and three and all of a sudden these sites out of nowhere That were mobile friendly were popping up to the top in the mobile results. So It was a big deal and for those that weren't paying attention. They really got caught out It had a drastic impact on the ranking of non-mobile friendly sites in the mobile index But mobile mobile getting is not what's coming this year. What's coming this year is a paradigm shift to how Google does business so Like I said mobile mobile getting gives a significant weight to mobile functionality and It gave a real special emphasis to content accessibility on mobile devices What was being shown? How can you use or navigate the website? How is the content readable or pictures working? Are they not? Before mobile getting Google really Only did a few things to judge How friendly a mobile website was and include things like site speed and that's about it They weren't terribly sophisticated. So mobile getting was a big deal mobile getting Brought mobile friendliness into the spotlight and finally made people pay attention because there are some companies Some a lot of companies that are very slow to move and getting anything changed on the website is a process It can take weeks and all of a sudden these guys are getting their tree shaking and having to really react to it It was it's pretty difficult to get folks to move So what is mobile first and I'll read the little part that I emphasize there to make sure everybody can see it Mobile first and this is a post from Google themselves says although our search index will continue to be a single index of websites and apps That's really important. By the way a single index. They're no longer going to be keeping the two indexes kind of separately Which they say they continue single index. They kind of are and they kind of hurt in some areas. It's Whatever for simplicity sake, although our search index will continue to be a single index of websites and apps our algorithms will eventually Primarily use the mobile version of a site's content to rank the pages That's pretty significant Especially if you remember back in the days of like the deluded mobile versions of the internet It was terrible tons of content were taken out Images were taken out functionality was significant and reduced Etc to be able to perform well on a mobile phone and browsers on mobile devices have gotten so much more sophisticated and better Processors or processors are faster. So the mobile experience has become a lot more rich. So That's why Google is moving that direction So mobile first is not supposed to be a huge shakeup of the results Google doesn't want To just have a landslide effect and destroy the quality of the rankings because that's one thing That you can really trust about google is that the sites well trust Mostly Trust that the sites that are in the search listings are pretty good websites and they're there for a reason If you were to all of a sudden present a whole different set of results that are heavily biased towards websites That are just not fast on mobile without a lot of consideration for other stuff You wouldn't be presenting as good results and you could lose some user trust so Google's been testing this and refining it for a long time. I see it turned off and on again in different niches. I'll see For a little while the desktop rankings exactly near the mobile rankings And then they'll kind of fluctuate and move around and I'll see description tag changes and title tag changes And the way they display stuff is different And so you can see them playing with this result sometimes if you take if you pay attention I take a lot of screenshots of my clients rankings So I can see from one minute to the next or one day to the next The comparison between how they actually look on a mobile device versus desktop and then have a snapshot through time that I can use as a diagnostic tool Which helps Like I said, I've seen some tests where there have been drastic changes in the results And some where there's been very little impact except for style changes Seen a lot more visits from googlebot smartphone and the server logs They'll come and they'll just tear it up and then they'll go away And it's kind of neat because you can you can see the the smartphone bot look a lot more like regular googlebot has in the past Where it's just consistently crawling indexing and finding stuff instead of getting tripped up like it used to so It's been really cool to watch this evolve The difference between mobile and desktop results have been shrinking quite a bit The main places where I see significant differences Right now are mostly related to speed That has a big impact right now. So Anyway, starting sometime in 2018 google will no longer judge a site based on his desktop performance And google has already been rolling this out They've been sending messages to people already to say we're introducing mobile first for your website All results will be displayed based on the site performs I've already talked about that a little bit and like I said, this is the largest paradigm shift in google's history And I don't know if any of you have seen me speak before but my slides are really text heavy So y'all can take these away and have them and actually be able to you know use them Used to do a lot of pictures of cats and cool stuff, but nobody can tell what the heck I was saying So Google shift to mobile first is means that mobile friendliness is no longer optional It is now a matter of survival you have got to get an understanding of how your site works on a mobile device You have to understand how your your resources load How everything renders how a site visit happens with your navigation look like How do people interact with your website? It's it's not an option anymore so Like I said, some sites that follow best practices for mobile first indexing are migrating now to mobile first That means google is going to switch for those sites to just mainly come in with their Their smartphone bot so google is already doing this and rolling out messages to webmasters saying that's come And they get the messages in search console So if you haven't got a message in your search console saying this has happened hasn't happened yet So one place so you can get some good insights about Mobile use and how your users interacting with your website is to look of course in google analytics So if you look on the left hand side of your analytics account you see this whole long menu And down the left side you'll see one that says mobile and you can go to the overview You can go deep deep down into analytics and find all kinds of information about how the users interact with your website, but Doesn't you don't have to there's good information here to be had so you can see on this client Um The mobile has already surpassed desktop usage for their users. It's crazy Uh, it's been that way for a while and this this really varies based on Our clients niches and what they do Um, and their users we've seen Some where um mobiles still remains like 10 15 percent of the traffic to the website. So It's a little tougher sell to get somebody to make a site mobile friendly when it's a small portion of their traffic So for these guys mobile is definitely the top most Used device to access the website But the sales are less and the value of those visits are lower I'm not sure if you can talk. I think this was over You know like the first two weeks of a month or something like that the revenue from Mobile devices for this client accounted for 42.9 of the site's revenue at eight hundred and thirty nine thousand dollars The desktop version which had fewer visits than the Mobile version because mobile accounted for 56 percent of the traffic Desktop only accounted for 30 percent But desktop's revenue was eight hundred and fifty four thousand It was still higher than mobile if they were to get The mobile devices to convert at desktop. Holy moly. What an incredible increase in the revenue Just immediately. So we've been working really hard with this client to make sure that their site is more mobile Friendly that the checkout process is a lot easier. We're investigating implementing mobile mobile pay like Sorry like apple pay Investigating a lot of other things that we might be able to do to make the experience better for mobile users to get that engagement conversion rate up So One thing to look at is how many mobile users you have on your website. Is it significantly Lower than the number of desktop users If so, you need to take a look at your desktop versus mobile ranking So get out your phone and take a look at where your site ranks for some of your big phrases Is there a huge discrepancy? If so, you had a problem. It's gonna not be too good for you pretty soon Like I said earlier, most of the stuff that I see right now affecting mobile ranking Most of it is related to site speeds or sites slow It's a big problem. Usually that's fairly straightforward to clean up. So Look for a disparity in the ranking between the different devices and you have to use your phone to do it Um, I said you might not rank very well on the mobile device That might be why you have few users on that mobile device and that's not a good omen Um, bad things could come so Gotta think of who your desktop user is because they engage your site differently And this is part of the thing you have to keep in mind of developing that mobile experience To think of who your desktop user is a lot of times at work They're messing around or they're searching for something for work. They're sitting down. They're comfy. They can read content for a little while longer They'll chill out on your site. It's cool. They got a big old screen So all your pictures lay out where they're supposed to be all your content reads real nicely You got a mouse which makes clicking on stuff super easy They're less distracted by their environment because it's nice and quiet. They're supposed to be working They've got a full browser and they've got lots of bandwidth and lots of processor power So your site is quick your images load fast things do what they're supposed to do now You mobile device user They're chilling out on the couch. They're in bed and they're screwing around at work walking around or worse Driving a lot very often driving Traveling the bathroom are very easily distracted by their environment They're easily distracted by app notifications. They're very fickle But one good thing about mobile users is they're a little bit more likely to make impulse purchases So if you can present them what they want to see as quickly as possible You're more likely to get the sale from them. So yeah, I want that right now And then I want to go back to my facebook and tell everybody about it Now i'm going to go to instagram and take a picture of me with that thing. So very fickle easily distracted But they can be really good buyers So you think about that mobile experience and you're looking at small screen Less content a lot less content on that screen. You got slower processors. They've got less bandwidth They've got touch screen input and you're trying to poke around with your finger at your menu items If that sucks they're gone They're extremely limited on multitasking. They can't have their email up and be looking at the web They can't be running their Analytic stuff over here their sales things or whatever and still have the website up and messing around and also this is one of the big ones too for Your website experiences you have to consider in-app browsers Firefox chrome whatever it is on the androids safari on your iphone is not the only way people see your website If you're shared on social media, a lot of those sites have captive browsers that are developed specifically to work in that app And it can look weird think a reddit. I don't know how many are familiar with reddit, but they have captive browsers They also have to think of their screen orientation and monitor. It doesn't look like that Looks like that and that's it Big change. You got your good form You're good. Click to call whatever right up here on your desktop Of course you're going to do that. That can be a big difference Another thing to consider too is the big type of device somebody uses We've got a couple of my clients Well, not a couple a couple of them have some display problems on an apple. They look great on an android because android Plays nicely with the responsiveness of the website, but apples have this thing where You have a little picture over there and then it's got descriptive text next to it The container size for that little piece is only so long and you've got a word that's too long for that container Apple doesn't chop it and move it to the next line with the hyphen They move everything down to the next place it fits which means now your title has a word A picture and a bunch of content and it just looks weird And there are little functionality issues you might run into that change the way your site look you have to be aware of and Um Emulators don't get it. You have to use the actual device One example I always like to share about that is I had a client once that couldn't sell anything to anybody on safari No apple ever converted and it's because the safari rendered fonts just a little bit differently than the PC people did and the cart and all that stuff got wrapped and hidden behind their header image So even if somebody added something to the cart on an apple They could never buy it because there was no visible link to them for them to get to it So you got to test it because an emulator didn't show that So There's a nice free tool from google Check out how friendly your site is. You don't even have to go very far. You just go to google and say mobile friendly test And google will say hey here it is. I got it right now put your web address in here And then it'll you can click run test. It shows you immediately And it'll say mobile friendly test. Hey, there's my site I've been trying to tame that giant logo of mine for quite a while. It's annoying But google says this page is mobile friendly It's just an arcade with its green tool. Check that out. It says page loading issues view detail Oh boy, so since friendly, but something's still breaking right development time You click that says page partially loaded not all page resources could be loaded. Oh, man What's wrong with my site? Ah, this sucks. Oh wait, look who it is google google Google google Okay, my side school Google didn't want to play those are just resources loaded that are supposed to be loaded by google that they don't want their browser tester to load So you got to check that out and look at your report to make sure that something's not going on and That says couldn't read couldn't load seven resources. They're all google stuff I just don't want to put them all up on the screen. So always check that report Look for what's going on because you could have some stuff in your code That is not loading like it's supposed to it could have a like this is a redirection error Or it could be Something that just comes back 404 like a little image. It's broken And you would never see it if it's a little pixel tracker or something So that's good information to have and a lot of times you can get in there and fix it pretty straight away So I'm gonna go through some not so easy optimizations and I've listed them out because there's sometimes some barrier to entry with tech savvy Right sizing images is one of the best things that you can do For your mobile from the website your the images on your site Need to be the size of the container there to be shown in at its largest and then squished down I run into websites that have five six eight twelve megabyte images And they're shoved down and do a little container like this because somebody wasn't paying attention And they loaded the whole picture off of their camera So not cool and I'll show you a tool to help identify images that need to be worked on later on You can go through and look at render blocking resources. It's not so easy. Usually that takes some dev help It's stuff that is required To make your site look nice But your site has to wait for that to load off-site scripts stuff like that Or even on-site scripts Remove sliders. I know sliders are super popular I haven't liked them for a long time because if you can't accomplish Your Homepages main message and your first image and that's your super call to action. This is what we do then You need to really rethink what you're doing You can't have a slider with six images to explain your business one point bam done one image Make it pretty make it light And this one's big I still run to this occasionally Never show content blocking interstitials On a mobile device. Wow, that sounds complicated. It's a pop-up If you have a pop-up on your mobile device That says Sign up for my newsletter Or if you have it on your site and it displays for your mobile device It says sign it for our newsletter and nobody can get to anything behind that until they click something click an x That's got to go now Do not block your content those suck google hates them They've specifically said that they are cracking down on sites that use content blocking interstitials Well, go to my website look at my blog. I've got a post about it somewhere in there And then another thing you have to consider too Is it easy engagement is is is conversion easy? Can you do a click to call some of this stuff might not be so apparent to you? Some of it might be so that's why I kind of gave it the not so easy because it's not always something that's Straightforward, excuse me And now we get to easy optimizations optimizations, which is kind of ridiculous because the top one says makes Conversions as easy as possible, which I just said it's not so easy So it really depends so what you need to think of is what does the user want to accomplish on the website? And can they do it from the screen that they're seeing when they come from the search results? Or they're seeing a giant picture Giant chunk of content huge form tons of links or right there. Can I click this to add to my heart? Can I check out? What can I do? Make your forms as small as possible and I don't know if Any of you work at a company with a big old form that this is always a fight Sales people want as much they want to know a paragraph about what this person's life and us Internet guys want three boxes. So it's always such a balance and If you have to fight that fight the best thing that you can do is Give them a AB or multivariate test where you set up a page with a really light form or two-step or three-step form That's different from your existing super long form that's for free text and all this stuff and see which one can burst better Pretty much guarantee it'll be the short form get minimal information to contact that person and put your sales people to work on Integrate mobile pay if you can Make your content clear and concise Get to the point If your site has spam content duplicate content You can get rid of that and clean it up Content has been hugely impactful for several of my clients. I've got one good site good size client who has Most of their content excluded from the index because it's duplicate content Hundreds of thousands of pages. I have another client who also has hundreds of thousands of pages And most of their content is good and unique and it works. It just dominates Big deal there and that's a whole nother session Use click to call on your site if you have a phone number Take the guesswork out of it and make it an href with the little tail hook And make sure that the browsers understand that that is a phone number Like I said, this this is not considering maybe some of the bigger ones like safari Chrome firefox, this is for the little internet browsers that might get confused If you do you have your contact info at the top and bottom or at the top bottom of each page So they got to be able to click to call you and at the bottom of your page need your naf name address phone number So those are some of the easy optimizations that you can do But that's just when somebody gets on your website. There are some other Considerations to be made including title tags title tags haven't changed a whole lot, but they're now I think a little bit more Um important than they used to be because they're bigger. They're more noticeable on the phones and they're on the desktop It's right in your face So you really need to work on your title tags to make sure that they stick to the character count that they need to Stick to that they display well and that they contain a keyword for the page that you're trying to be ranked for there's no real difference in mobile for the number of characters of the pixel width Well The total width that it comes down to there's still adhering to about the same character count limit So try to go with your keyword first Don't stick your brand name in there first unless it's so hugely important. They have to there's some instances where it's appropriate But go for a keyword first because remember that gets bolded when it matches the searchers query And you get about 55 characters including spaces You can go out further than that. I mean you can get like 150 Eyes in there or you can get like 36 os it all comes down to a width and Google will chop it If you're looking in the search results and you see a nice title tag going along and then it ends with that That means that that was too long Or Google didn't like the title tag at all and picked something else off the page That they thought was more relevant than what the user than what the webmaster did Not cool. So Right good right good title tags. Try to stick to that Probably a wordpress user. So yost has a nice Guide where they'll cut you off. They give you a nice little preview Start typing in there and they'll cut you off when you get too long Now description tags That's become a little more difficult to nail down lately and i'm not 100 sure if it's all related to I'm prepping for mobile first or it was just a shift in the way that they've done stuff lately I've seen the description tag treated a little bit differently In mobile results, then it wasn't desktop Then desktop started doing what mobile was doing and now everybody kind of does the same thing ish So right now it's a bit of a moving target I think it's slowly solidifying though to be what the standard is that i'll present Google's Description tag if you're not familiar with it This is this little two-line description of your website below the title tag in the search results It's like the title tag is your sales hook You've got to get their attention with that title be super relevant to their query And then little descriptor descriptor underneath it says yeah, I got what you want here you're reading more detail come on in So used to be you have about 150 155 characters to accomplish that and it's really changed now The length now really varies from 60 to 320 characters Which is crazy and that depends highly on the device and the location of the pages being listed So you can see here There's one version of a mobile description tag. This one goes out to about 175 spaces. Yes, I know it's mine and it's truncated I was playing with links to see where it would get cut and at this point it was getting cut at about 175 But of course, like I said, it's very you probably get 400 eyes in there You can see where it got cut you can see how For this term I searched kensity seo and kensity seo was bolder from my site And then we've got a nice little description tag So we've got that kensity seo in the description and the title. It's bolder. It grabs our attention. Cool But now you look at a site search from a site on a mobile device and now we move to having Not we still have that 75 description That 75 character description tag But now we're looking at some of these little description tags that are not quite working right and You can see here the one the first one under there says home semicolon links semicolon about They don't like my description tag that sucks. So they're pulling stuff off of the page for that one And that's not what I went up there. They're pulling a breadcrumb, but I was experimenting at the time So maybe Google was just like no I'm not doing that one So you can see here that it's getting cut in weird places and it's really hard to get a consistent message in front of your users So for right now We're trying to experiment with links and I'll show you that here in a second Um that here's the description tag as it shows up in a desktop set of results All the way up to 320 characters and mine mine here if you go 321 it will truncate that last whole word and give me dots Um, and if you come up short Google will start sticking stuff in there that they think you ought to see so this is straight out to 320 And I think that's about the max that they're going to give you even though there's still all this extra space now Keep in mind that if google injects a date in front of your listing for whatever reason like if it's a blog post or a sale item They'll take away from your character counts that are adding to it. So that'll get you truncated as well So this is the breakdown that we're trying to use for clients right now We're breaking the description down into three different chunks We're breaking it down to finish the first sentence within 60 characters We're breaking it down to finish the second sentence at 115 And then we've got i'm sorry an additional 115 and then the last one we're adding another 145 This takes us out to that 320 length and we're finding that if you get a good Cut at 60 You'll get your end of sentence with a period and then google will go dot dot dot see you've completed your thought You presented your information Away we go with the long mobile 115 Put a period on it google stakes dot dot dot And away you go. So you get a much more concise clear message delivered to your user And this is kind of a a moving target. So if you're playing with this You may only get 45 and the first one you may get 70 Like I said, it really depends on the width and the size of the letters and how google feels that unfortunately, so It's a good place to start anyway. And then once you do it you can go Into search console and have google fetch the page and you'll see your cache updates pretty soon after and then the next day or so Or sometimes almost immediately you see it We'll see the change in the search listings and see if you've hit your targets and if not Adjust accordingly So You guys will have the slide deck and like I said, it's just like this that way you can refer to it later if you like so Another really important thing to think about With mobile friendliness is content And piss tends to be a really big deal And it has been until recently when it started to move towards mobile first Google has said that they're going to treat content on your mobile site exactly as they have on the desktop search They're looking at h1 structured data Length they're looking at sentence structure grammar spelling Etc your mobile version still has to be as good as your desktop version And that can be really difficult to accomplish in such a small environment But there's a cool little caveat that they've also said and that's that you can use expandable content So don't take the content out to suit the small screen Make it respond to where it smashes it all together and hides it from the user In the past this has not been that good Google would and I don't mean hide it like Cloak it or stick it in white on white. I mean smash it down into an expandable area So give it a read more and then you can dump out your whole article for somebody to read. Don't take it off the page Used to be that Google didn't like you to stick content behind Clicks and if it wasn't immediately apparent on the desktop device that the content wasn't Google said they would ignore it for ranking, but Yeah, they were very inconsistent in doing so I could still get stuff to rank for phrases and content that was hidden But it wasn't as reliable as on-page content. So Now they're saying that it's okay Mobile first this this new change is going to account for hidden content, which is rad is otherwise webmasters love this Huge dilemma of what content do I take off my website to make it work better on this mobile device? How much of this can I cut out until I don't rank very well in google and then how's google going to respond to that on and on on? So They give me a bit of an out if you're paying attention and that is expandable content So Another thing to keep in mind is amp who knows what amp is Okay, a few it stands for accelerated mobile pages. It's a very Sluined down version. It's like text and maybe an image That's so light and fast and is designed to be more For news type results. That is not mobile friendly. That's not what google means That's don't go amp and think that you're going to solve the mobile first problem because you're not going to So like I've been saying a couple times site speed is huge if all things are equal which You know they never are but the faster site will prevail In google search results, there are over 200 reasons why every little site ranks where it does out to page whatever Versus all the competition in that set of results at that time when the when the rankings were calculated Is they're calculated On the fly basically So if everything was equal among those 200 factors and one of the sites was faster, it's going to rank better and Being slow has a dramatic effect. It can be really dramatic Even if your site is awesome and you rank super strong on desktop You may be two three four positions lower on the mobile device and that will destroy your clip through rates Mobile devices don't always have the full bandwidth that they might so you might have 4 g lte screaming fast It's great. You go into a building and now your sites drop to a crawl You have to consider that when you're talking about a mobile device. There's all kinds of considerations And I'll talk about a tool here a little bit that you use to kind of simulate some of those And one thing and I'm going to show you this with a little bit of a caveat too Is google analytics does have information about site speed for your users But the sample size is very small Here's a sample out of a client's website And this is a day of traffic and you might think golly. How do you have a client that only has three visits a day? I don't this one doesn't get a whole lot of traffic But they get about 1,300 visits a day and out of those 1,300 visits three Registered as providing speed information to google and analytics so you can't just solely rely on this And this came back with this, you know the site six seconds. Yeah, that's about fair That's usually about what it loads in and we're still handling on that But then you got one guy that took nearly 12 and it changed the average load time to nine seconds So you really gotta take this information with a grain of salt and hope you have a good data size Sample if you don't have a lot of traffic, you're just gonna have a flat line. You got to go look elsewhere so Yeah, so That was a different one Info reported depends on the sample size and I thought I had the other slide too. I have another client that gets um Yeah, thank you. I missed a bullet. Sorry I have another client that gets over 13,000 visits per day to their website and google only collected site speed information from 14 of them So that sample is not that good. So one thing that I like to mention and I'm Kind of getting close to the end. I've been talking fast today. Sorry y'all. That's the last session of the day I don't think you'd be too mad if I came up with short um One resource that I find invaluable is called web page test.org you can see all kinds of great stuff You can see how long it takes to make a dns look up You can see how long ssl negotiation comes on takes and if you need to fire your cert provider because of that You can see all kinds of stuff There's a wealth of information you can find here and play with So you can see the individual details on every resource that loads on the website How long the images take how big of a file they are In what order that are loaded so you can play around with that. It's great stuff You check this out. Look at this report and there are lots of this I think there's been a book on this to help you understand what's going on here. They've got really good Explanations you can go online and look this stuff up and it's really pretty straightforward. So this guy He's got a lot of images and that's what all those blue bars are just tons of images But they're coming through pretty quickly for what it is Um, then I wanted to show you this guy. So these are kind of this is kind of what you want to look for This is no longer my clients and he's Great at updating his pictures, but he never right sizes them So we'll get the picture fixed and they'll come in fast and then two days later Come back to that So these really long bars up there show that some of these images are taken 11,000 milliseconds to load Thanks. I'm glad that we did that And if you look at that green bar all the way at the bottom He's got this video that you just can't break up with and it's like 13 seconds until it's fully loaded Okay, whatever the rest of it loads really quickly But these are the kinds of problems you want to find In web page test so look at your resources if they all look like they're loading kind of quick And then you got one odd ball guy that probably needs to be addressed And also if there's something that is loading in the background but failing every time that That increases your load times. Let's see a big red bar. You look for that red bar because that's something broken that you need to fix so Google mobile first is At first people were really afraid of it and thinking this is going to be the worst thing that ever happened and The sky is falling, which is what SEOs like to say the world's coming to an end. I quit. I'm going to go manage ad words all day And that's it. Okay. See you Mobile first is a real opportunity for you guys to get ahead of the folks that don't know it's coming For my clients that we've been helping through Becoming mobile friendly for the last couple years The gains have been incredible They have taken over number one positioning for most of the stuff just because as we're going through to make it mobile friendly We're going through to make it fast. We're going through to present content more clearly We're going through an optimizing images All the stuff that we're doing is really good for the users. So it's really good for your ranking and it's been dominating so the folks that can and do react will really make hay here because By the time mobile first comes out and those folks that do rank high All of a sudden they aren't ranking so many more because their sites slow or it's not mobile friendly You have an opportunity to go unseat somebody that's been there for 10 years Those opportunities don't come around very often. So go get them That's all I've got today. You guys have any questions? Cool, I did such a great job of explaining it. It's perfectly clear Y'all have mobile friendly fast sites tomorrow, right? Excellent if you have a question you think of in the meantime come on up and talk to me I'll be here for a little bit Um, and I want to thank you all for coming to word camp. This is a great organization I'm really glad to see some faces. I've seen in years past and some new ones as well. So thank you very much