 Our lives and livelihoods are tied to nature, and yet nature under our watch is suffering. How did we get here? Why do we act as if our own well-being is separate from nature's? Here's one reason we make big, world-changing decisions with incomplete information about how nature sustains life. Take forests. They provide wood to make things we need, and we have sophisticated ways to value that wood. But what about... Let's do that too. Without a clear way to value these gifts, we can't make sound decisions. What if our communities, business leaders, and governments had the information they're missing? How would that change the choices we make? That is the future we strive for at the Natural Capital Project. We make it easy, fast, and cheap to produce actionable information. We work with leaders to understand their realities and create new solutions together. We use big data to create cutting-edge science and open-source software to shine a light on the many ways nature sustains human life. In the 10 years we've been at this, we've seen new information create a seismic shift in the way we shape our world. Now is the time to go big, and we'll know we've succeeded when we act as if it's in our own best interest to care for nature, because nature cares for us.