 This is usually how you're taught to have a sales conversation with a potential client You're supposed to help them to get in touch with their pain again The pain that your business solves let them sit in that pain and feel how bad it feels And then you're supposed to help them dream about what's possible What's possible if the problem were solved and and then you're supposed to say hey Guess what? I am the bridge between the pain and the goal and here's why I'm so great Here's are my credentials and and then here I'm gonna overcome your objections now What are your objections? Of course you you find that out and you overcome them as quickly as you can etc So all of that feels probably to you it feels kind of inauthentic It's not the kind of conversation you would have with a with a future friend You're not trying to kind of manipulate them through a certain series of emotions until they buy right so No, you don't have to do that What if you can simply be authentic and honest in your with your potential client and just say hey Here's what I do first of all you before you say here's what you do you get to know them and us in a from a from a space of wanting to connect and Understand really what their situation is and see if you can really help So that's really what you're trying to do is like how can I help you in this? Conversation and and does it make sense for you for me to help you further right and and then okay? Here's what I do. Here's what I charge. Do you have any questions? How can I help you you know and clarify whether or not it makes sense to work with me? Well, this is exactly what one of my clients just did with her potential client and she felt great about it and Not surprisingly the potential client said great. Let's work together So here's the thing though regardless of whether the potential client said yes, here's the key She can continue to be honest and authentic Going forward. She doesn't have to because when you start a relationship from a place of Having to manipulate them through this emotion then that emotion and trying to get them to a yes You have to you're gonna feel like you have to keep doing something like that going forward because you haven't been authentically you from the start So this is my encouragement to you is please if you're gonna have sales conversation with potential clients be authentic Be honest be in a space of connecting to see if you can really help them Or maybe you refer them on to somebody else don't assume that you're gonna be getting every single client is perfect for you Does that make sense? So always be Serving always be in in the space of helping the potential client and you will do great over time So until the next video, I'm George Cal always open to your comments and your questions and I wish you Authentic conversations going forward. Take care