 What is up everybody welcome back to the channel you guys I just wanted to kind of come up here and do a do an updated version of a video that I did probably I don't know maybe a year ago on this on this question right here. Shout out to Kelly Cooper Kelly's been following me for a while Kelly drops a comment always appreciate your comments I always always do do and I love comments that that come from people that want to learn so if you guys are new to my channel man. I've been building a social media agency since 2026 2017 really 2017. Building a social media agency going after clients offering social media marketing services, Facebook advertising services, and pretty much that's it and focused on one niche. And in and pretty much crushed it kind of found my niche found my way found my outreach as far as my marketing method and and it worked and it continues to work to this day. And so I dropped a video on this about a year ago on just kind of going through how I how I do it and I'll just make this one a short simple one. Either you guys are going to do it or you're not man either either and it doesn't even matter what the hell the marketing method is either you guys are going to freakin get off your asses and go build something and say you know what the hell with it. I don't give a damn what type of brick wall gets in front of me I'm going to find a way to bulldozer right through it and I'm not going to stop until I become successful you have to have that type of mindset. First and foremost before any type of marketing method there is no secret. There is no crazy crazy insane strategy. It comes down to freakin work it comes down to hustle it comes down to work ethic I have a little 12 year old son and I brainwash him every single day on the importance of work ethic. I tell him all the time dude I'm like man I don't need you to be the smartest I don't need you to be the fastest I don't mean I don't need you to be the strongest I need you to out work everybody I need you to have work ethic. When people are reading for one hour a day I need you reading for three hours a day while people are going to football practice for two hours a day I need you practicing for three hours a day. So I'm trying to instill this work ethic inside of him because I truly believe that beats any type of method any type of secret any type of strategy you have to be willing to work your ass off and out work everybody else. That's kind of what I brought to the table I learned that at the age of 19. So it was work ethic above anything I had a mentor. Still to this day he's one of my mentors shout out to my boy matey became best friends best friends with him at the age of 1920 years old and one thing I learned from this guy was work ethic he out worked everyone everyone wanted to know how he was successful and to tell you truth. It wasn't anything out of the ordinary. It was simple. It was the simple fact that he would out work you if you're working eight hours a day he was working 15 hours a day. It was simple work ethic man and I learned that at the age of 19. And that stuck with me till this day. And so that's where I truly believe you guys need to start man you need to start with work ethic you need to have some type of drive some type of motivation and some type of reason why to even want to do the damn thing. Okay so with that being said now yeah then it comes down to type of methods and I tell you the truth man every method works every method works but let me just kind of break down Kelly's let me just answer her question. And just tell you what I've been able to do. Kelly wanted me to do a video on outreach to get SMMA clients okay so again as I mentioned. I have been doing this and getting SMMA clients since since let's just call it 2017, because in 2016 I started going after that niche but I was selling them website services, and that was at the end of 2016 into into the beginning of 2017. And until the end of 2017, when I said you know what forget about website website services, I'm going to come up with my own package, and I'm going to sell them that I'm going to go get my own stripe account. I'm going to charge these credit cards myself that money's going to go into my bank account, and I'm going to close deals. And so that happened at the end of 2017. And let me let me talk let me talk about the niche of it, because the niche is so important man, you have so many freaking people trying to try to go out there and get clients right whether you're a freelancer whether you're you're calling yourself an SMMA. I can't even say the damn SMMA agency whatever the hell you want to labor yourself as you're out there getting clients you're out there trying to reach people and deliver some type of service to them right. And it doesn't even necessarily have to be a marketing service it could be anything dude any type of service whether you're a landscaper, whether you're a plumber and you're looking for clients, whatever dude. The same strategy applies for every type of business. If you're offering services. Okay, so when it comes down to it. My whole thing was was was being able to focus on a niche where I have some type of experience. So that's number one, you have to go into some type of this is just my opinion. But at the same time, I truly believe you'll be more successful. If you were to find a niche that you can resonate with that you have some type of experience and that you have some type of passion in that that a niche that excites you, whether you want to learn about that niche and you can see yourself building something else within that niche in the future, or whether you come from that niche with previous experience maybe you're in some type of career field that has to do with that industry, or that niche somehow some way, because that previous experience that alone is going to help you relate to that niche. So for example with me. I come from real estate and mortgages I come from marketing that's where it all started marketing, advertising, network marketing, marketing, just as a whole in general that started at the age of 19 right so it all it all came it all started with marketing, but as I started getting a little older. It was that let's just call that 1999 in 2010 is when I got into the mortgage industry. So that's kind of where it all started for me with now running an agency going after who I'm about to tell you I'm going after. But it all started in mortgages when I was in the banking industry doing doing mortgages. So that need a refinancer home, we would we would take care of them, people that are looking to purchase a home, we would take care of them. So in that industry of mortgages is when I network and met real estate agents. And because I had a marketing background, I knew that the majority of them were not leveraging market they weren't, they weren't, they were not only were they not marketing but they weren't leveraging social media marketing and I'm noticing this as a lender, doing mortgages, just networking and meeting these types of people I'm like dang dude, they're trying to build a business but they're not even advertising like this is stuff that I would think in the back of my mind right as I'm as I'm doing their mortgage as real estate agents would come to our bank to help us get their client approved to purchase a home right so I'm just noticing different things and and so at the end of 2016 is when I already got I was already fed up I was sick and tired. I wanted out of the industry somehow some way I did not want to do mortgages anymore. So I kind of stumbled across a website company that was actually marketing a good product they were marketing websites I was able to partner with them and they told me that I can go sell them to anybody and I'm like okay cool let me go after real estate agents real estate agents need a website they need to have some type of online presence. Let me start going after them, because I had the experience of working with them in the past. That's kind of what when the light bulb went on I'm like okay maybe I can focus on these people, because I already know that they suck at marketing. I already know that they're spending way too much in marketing. I already know that they're missing what needs to be done on social media today so I'm already knowing this right so it starts with website. And as I started selling them websites. That was successful, but that wasn't that that long it was only a few months end of 2016 into 2017. And then I started and then I pivoted into social media marketing, no website, social media marketing, Facebook advertising, and that's kind of where where where it took off. And so I tell us to my clients all the time I'm like man, I go into helping real estate agents and I could, and from a marketing perspective, I knew that I had to reach them somehow some way. And I tell us to my clients all the time I'm like dude I knew I knew I didn't want to tell a market. I wasn't going to call every agent in the country and in pitch them marketing services. I wasn't going to reach out to my previous network of realtors that I worked with and I when I was doing mortgages I wasn't going to reach out and say hey john, you know I did your mortgage, you want me to do your marketing services now. Like I didn't want to be that guy either. I wasn't going to doorknock, you know there's a real estate office on every damn corner here in San Diego, I was not going to jump in my car and drive to every freaking office office to pitch them social media marketing services. I wasn't going to do that. I truly wanted to learn what it was going to take to build this from home on my freaking laptop. And so what I did and I got this from Gary V shout out to Gary V. This is where where let me back up let me give myself credit for a little bit I'm going to give I'm going to sound a little cocky but it is what it is I'm going to give myself a little bit of credit first. Because I actually I actually started doing that without without anybody without without learning from anybody I started direct messaging these agents on social media and it was and that was in 2017. And it wasn't until I think 2018 when I saw a video from Gary V and that's what he was talking about and that's when the light bulb went on I'm like holy shit I am doing the right thing. This was this was maybe already almost a year into to me direct messaging. And then I get I get a confirmation from Gary V I watch a video and he's like dude. Hit people through the DM and he was talking about Instagram and I'm like holy crap dude I've been doing that on Facebook I've been doing that on LinkedIn. I'm like dude I'm seeing success and then and then that video when I saw his video I'm like holy crap. I'm doing is working if I were to just step it up. I'd get even more deals. And that's what I did man I came from the telemarketing background right when I jumped into mortgages even before mortgages in in in just my basic overall marketing marketing experience a lot of it had to do with telemarketing a lot of it had to do with picking up the phone and freaking smiling and dialing I would dial hundreds of numbers a day man I built a seven figure company myself. My business here in San Diego 50 employees 4000 square foot office I'm the CEO I'm writing payroll I built that from my bedroom into a brick and motor office down the street here in San Diego back in 050607 telemarketing I come from that whole hustle right background of telemarketing and in and going through your numbers right so I bring that whole concept and strategy and work ethic to the DM. And that's when when I watched his video in 2018 that's when I just stepped it up a few notches and I'm like holy shit dude I'm going to be consistent with this. This is how I'm going to reach people I don't need to tell a market I don't need to even run Facebook ads right now I am hidden up to the DM and I'm seeing success. And so this right here let me refresh this this stripe account. This is my stripe account man. 376. What it was three 376 533 successful payments. You guys I'm telling you man. Let me put it this way, because I gotten a handful and I'm talking about a handful. Let's just say two handfuls let's call it 10. Okay. I've gotten two handfuls of the 376. So let's call it 366. Two handfuls of these clients of 376 came from YouTube. Okay, so now that I've been building this YouTube channel since 2017, people are finding me on YouTube. They're reaching out and they're saying hey David, can you help me to a handful came from YouTube. Okay. The other 366 came from the DM. So, am I better than you guys or my better than anybody else not really. Now to tell you the truth, I am a closer, I am a closer. You, I hope I hope you guys are closers to right. I am a closer, your boy will pull a credit card from anybody over the phone. However, the method was the DM and and and what I did is Facebook, and you can do this on any platform, Facebook, the personal page okay not the business page. Facebook, the personal page, LinkedIn, your Instagram account, your Twitter. Okay. Those alone those those those accounts alone man. What you want to do is you want to pick your niche and again I chose real estate because I came from it. So, so it allowed me to relate to the to the end user to the client. It allows me to talk real estate talk, the verbiage, the terminology, the freaking experience once I tell them I was in the mortgage industry they're like holy shit okay cool this guy knows what he's talking about. I wouldn't be able to say that if I was going after dentist or if I was going after chiropractors like I have no experience whatsoever. And that's where I think a lot of people get it wrong. A lot of people chase the money. A lot of people chase these high paying clients because you think you can go get five clients paying you 3000 a month each. And you're going to freaking do well. You may do well for a little bit you, but it's going to take you a long time to even get those clients man because as you're recruiting and as you're just reaching out and marketing and as you're trying to get appointments. You're not going to be on the same page as far as your terminology and your conversation that combo has to flow that person has to automatically be like damn okay he's just like me. He knows what I'm going through he knows what I'm talking about. Maybe that person can help me. If I was talking about a completely different industry that I had no experience and I truly believe it'd be 10 times harder and I wouldn't have hundreds of clients. This right here is from 2017 January 2017, and I don't think I close my my my first transaction until September of 2017. So to tell you the truth, I don't even think this needs to be a January if I took it up to. Let's let's just go. September what was that nine. I think it's nine. So if I go nine. I think it'd be the same number. Yeah, see 376 because I didn't start closing deals I just start putting people through my stripe account until until September of 2017 look it's 376. So I don't think that would have been that number at all if I went after an industry that I had no experience in. Okay, so number one was the industry you have to pick something that you come from and I truly believe that would help you more than more than anything else. And then number two, I started reaching people to the DM to this day I haven't even ran Facebook ads to ads to get a client. Now where I'm at right now with the making of this video 2020 okay June 2020. My whole plan now is to take all this knowledge that I have and all these services that I did for this for this niche. And what I put together and what I've been working on for the past year is an actual digital course a training course with video tutorials teaching people to do it themselves. So in June 2020, that's what I plan on rolling out. I've been working on that for a while now, but I just want it to be right man I want it to be right. I want to scale it. And that's a course that I'll be selling at high ticket and then I'll start running Facebook ads to a webinar and getting people to buy my course. And that's where I'm headed now with all this okay so all this knowledge man. It's all being packaged up bottled up and going to be sold via digital courses okay now, whether it's LinkedIn whether it's Instagram whether it's Facebook the personal page, what I would do and what I did do is I literally took every person that I knew my in-laws, my brother, my mother, my freaking cousins, my nephew, my best friends. When you look at all of your let's say you pick LinkedIn okay let's say you pick LinkedIn as the actual platform you only need to pick one you don't need to pick all these platforms. It's either going to be LinkedIn, Twitter, Instagram or Facebook the personal page okay so choose one of those platforms. Remove every friend that you have every real friend I'm talking about the real friends people you actually physically know right it's only a couple hundred so if you have 3500 friends on Facebook. I'm willing to bet there's only about 100 of them that you actually know your cousins your aunts your in-laws your wife's friend like there's only about 100 let's say 200 okay so out of my thousands of friends on Facebook it was only about 200 that I actually knew people that I went to school with that I don't even talk to anymore but they're high school friends and we're on Facebook but I haven't seen them for freakin 15 years right so it's like those random people. You do know but chances are you don't even stay in touch with them anymore. So what I did is I reached out to every single one of them and I said hey man. I'm getting ready to actually tell you truth to be very very honest with you. I told him I was closing that account. I told him that I'm closing this personal account and you can either follow me on my business page or Instagram. So when you look at my Instagram look did I am not playing when I'm when you look at my Instagram in fact my link is in this is in the description I don't want to mess this up. Go to my Instagram my link my IG link is in the description go to my Instagram. There's only about a couple hundred people there. 9 out of 10 of those people are people that I know those are people that used to be on my personal Facebook page until I moved them all over to my Instagram because I said hey man I need to free up this page or I told him I'm actually closing it because they don't they didn't they weren't going to understand me. Requesting a bunch of people that I'm that I'm going to do business with I just say you know I'm closing this account. Can you please follow me on my business page or my Instagram account. And that's what they did man so now I have on my Instagram it's only a couple hundred I don't have these crazy numbers on on these platforms I don't because I'm not a social media butterfly. Everything I'm doing is going on YouTube and then everything else that I'm going to be doing is a Facebook ad. So I'm not posting all the time at all at all at all but those 200 people all came from my personal page because my whole strategy was to fill up my friend list you only get 5000 on Facebook. My whole strategy was to fill them all up with people in my niche. These are all potential clients of mine. These are all people that I want to get to know. These are all people that I want to help. And that's what I did. So I did mine on Facebook and just build up 5000 people that I can potentially help and do business with. And so since 2017 you guys right here I'm telling you let's just call it 360 360 of them came from the DM. Okay. One thing you have to know also is what they're lacking. Okay the pain the pain points the freaking what they suck at like as far as marketing how you can bring value what you can do to help them that's even better. Majority of those clients came from me starting off low with them starting starting starting them off small right offering an initial beginner package and then up selling them down the line. So my whole secret was knowing what they sucked at what they were missing how I can bring value to what that that missing piece was and then starting them on some type of small package which which still allows my family and I to eat right. And then and then and then up selling them in the future for even more services and more value. Okay, so 360 came from the DM. And that's how they continue to come. I still DM to this day I get a lot of clients in fact just last week alone just last last week alone I brought on seven new clients shot to every single one of you guys. Seven new clients last week alone we're talking the last seven days off from the DM all my clients you guys come from the DM a handful has came from YouTube. So shot to every single one of you man if you're new to my channel subscribe dude if you made it this far in the damn video subscribe my name is David I'm out here in San Diego building a social media agency and a digital publishing company now I'm just taking all this knowledge man and I'm packaging it all up. I'm going to be offering it to my niche right because there's because out of the 376 this is called 360 or whatever. Not all of them could afford me monthly right so that's where the idea of me putting it all into a training course and having you just buy my course, which is going to teach you how to do all this stuff without you having to hire anyone. So that's where I'm at now is is is now publishing courses digital courses to leverage my time and now make even more money because now I'm going to be able to put Facebook ads on autopilot run it to my automated webinar and get people to buy at a high ticket. That's my freaking ultimate goal man and just bring value to the same niche. Okay, so one thing you want to do for sure is is is focus on one niche. Don't keep going after different people I speak to shout to my girl Didi shout to Didi. But every time I talked to her she's talking about a different business and I'm like shit D stay stick to one businessman stick to one industry one niche because that's going to allow you to freaking master that. And just simply duplicate it over and over and over and over. And when it comes to different services, what what I do do is help them with their social media marketing and their Facebook advertising. But when it comes to Facebook advertising there's also landing pages cells funnels email automation that also are involved as well so by sticking to one niche it allows me to have to now have these funnels that I can go give to them. Over and over and over and over I create a handful of funnels one time and I could just give it to them. So if you're an affiliate that's where my affiliate marketing commissions come from because I create these cells funnels or my clients and just give it to them. Have them activate their account. They click on my link which is the link you see in the description profit with Carter dot online. That gives them a 14 day trial for their landing pages and then I send them over a share code where all they got to do is import the funnel that I made for them to justify even more value. So that's my little affiliate affiliate marketing commission is by giving them funnels. But if I had to create funnels for doctors chiropractors yoga studios real estate agents freaking dentists. I'd be all over the place man a florist a restaurant I'd be all over the place and I wouldn't be able to master my craft focus on one niche man focus on one niche. And in this whole strategy as well you guys it's for the person that doesn't have a huge budget when I started just because I came from mortgages and banking I didn't save one penny. So when I made the transition and pivoted I was dead broke. So I didn't have a ton of money to start running Facebook ads to try to get clients. I had to do it on a shoe on a shoestring budget. And that's where it all came from. I didn't choose the DM just because I freaking wanted to direct message 300 people a day. I had to choose it because it's like shit everyone's on social media. This is an easy and a free way for me to get to all of them. And if I can just remove every dumb ass on my friend list who is not even my friend anymore just because you knew me in high school bro you haven't messaged me since. So don't think that we're still friends no disrespect but it's like dude I have a business to build and you're taking up a spot. That's how I would look at it so when you look at your friend list man. Well dude I'm telling you when you're scrolling through your newsfeed on Facebook when you're scrolling through your newsfeed on Instagram when you're when you're scrolling through your newsfeed on LinkedIn. When you're scrolling through your newsfeed on Twitter whoever you're connected with I'm willing to bet nine out of 10 of them are random ass people. So as you sit here and scroll through your Instagram who the hell are you even looking for. You're you're connected with 50,000 people you're following freaking 10,000 people it's like holy shit for what what the hell are you following dude. You're in your newsfeed just looking at freaking what the hell are you looking at dude that's what blows my mind. So it's like forget about following freaking a bunch of weirdos focus on a niche go request all of them. If you're going after plumbers go look for every damn plumber on Facebook and request them as a friend. You're going to go search for every single one of them. You're going after restaurant owners go search every single one of them on LinkedIn. You're going after chiropractors yoga studios go search every single one of them dude and request them as a friend and don't just pitch them right away. Don't just pitch them right away. My first message is an intro without sound like a freaking salesman because there's a thin line dude there's a super thin line. You can send somebody a message and automatically like those of you that send me an email. I'm like holy shit dude what a rookie like automatically I know you're trying to pitch me something dude make it genuine. Especially on LinkedIn LinkedIn blows my mind all you freaking dumbasses on LinkedIn that message me it's like holy crap dude rookies and no disrespect. I love you guys I'm just you know I'm just talking smack over here rookies dude total rookies like I already know you're trying to sell me something bro like that was not a genuine message at all like at all at all. That first message has to be genuine man. Hey John. This is David. Hey did I notice your super success what freaking landscaping that's freaking awesome. Hey man I've been helping landscapers with their social media marketing and Facebook advertising for the past two years. I'd love to just give you some secret strategies. Give you some information that would really help you take your business to the next level. Love to chat with you someday man have a great day until then continue to crush it. You guys I hope you guys replay that message right there dude I freaking freestyle that that was at the top of my head because it comes so natural for me. Yes I'm telling you what I do yes I'm mentioning it but I'm not in any way aggressively trying to get you on the phone. I'm just saying hey man I'd love to give you some free information. And here's what happens that person replies back and says damn David okay yeah man I'd love to hear here what kind of free stuff you can offer. And I'll reply back and I'll say hey man I've been doing this for a long time. I could really show you some amazing things that will really help your business but I am going to do one thing. I am going to charge you and I'm going to charge you a good review. Let me know if you're up for it and we'll schedule a time tomorrow. That right there you guys has been my secret weapon. That right there that was worth the freaking time you invested in watching this video. So again if you haven't subscribed man subscribe I'm dropping daily videos all of 2020 just bringing the fire and what I got going on. But that person will reply back and say damn David only a good review that's it man. And here's what happens nine well here's what happens. Here's what happens 10 out of 10 times but let's just call it nine out of 10 just to be a little conservative okay. Nine out of 10 nine out of 10 times when I get that person on the phone. Okay they're looking for a free strategy they're looking at to build their their business on social media. You're telling them you're going to give them some free advice and all you're going to do is charge them a good review. Nine out of 10 times when we go and schedule that call and what I do is I say hey man send me your email and best time tomorrow. I'll add us to the calendar and email you a confirmation what I end up emailing them is my zoom link. I tell them it is a zoom call I don't ask for phone number. It's not a phone call we're going to jump on zoom so I can visually share my screen and walk you through what your pages are missing and how I can help. I'm going to show you some examples of maybe another yoga studio that I was able to help. And you're going to really see the light and day that you're going to really see the difference versus the night and day of what of what I'm bringing to the table. So I do it that way right I do it that way. I get them on the call I get them on zoom and then and then and then and then and then and then once I get them on that call right we're on zoom. 9 out of 9 out of 10 times they're like damn David. I've never I never looked at it that way you're right my page is missing this my 200 my 200 likes you're right I clicked invite and invited every single one of them and not one of them do I know and not one of them live in my local area. You're right I do need to take that number to 2000 you're right David I do need to be running Facebook ads to my local area to take them to a landing page to capture the lead to then email automate that lead and nurture the list you're right David. Shit I need to do all that. But I'm super busy with my business. And I don't know one damn thing about any of it. What would you charge me to do to do it all for me. 9 out of 10 times you guys that's what ends up happening they end up hiring me to go get the job done. Because I was because I came at them from from a place of humility. I didn't throw up on them I didn't hit them up aggressively I didn't say I didn't pitch them hardcore. I said first of all I said hey man thank you so much for accepting my friend request. I see you're super successful in the industry that's really cool in fact I've been helping. Landscapers for the past two years with their social media marketing and Facebook advertising. I'd love to give you some free strategies. These are strategies you can do yourself. That's why I tell them in the first message man. These are strategies you can do yourself I'd love to maybe just you know get a couple minutes and share my screen and just show you what you can do to take your business to the next level on social media in 2020. In fact let me know if tomorrow works I'll email you my zoom link we can jump on I can share my screen and show you what you can do yourself. You don't even need to hire anyone. I'm telling and and John by the way I'm going to I'm going to do all that for a good review on my business page. You guys anybody would be like okay damn this guy's willing to give me free information and all he's charging me as a good review. Hell yeah take that call and especially when you're when you're when your social media platforms are all optimized links are matching. You got thousands of likes on your business page like your credibility has to be there as well. So many of you have a blank Facebook page I go to your page. I look at the intro there's nothing there. I'm like holy shit is this person even real you got to optimize your pages man put some post out update your profile picture match your links. Do simple things like that to add credibility to your page because these people that you're messaging are going to look you up. They're going to click on your profile they're going to go to your page and don't don't let it be where you're freaking. Last post was from 2017. Don't make it be where your intro doesn't say anything about what you do. It's like dude come on optimize update your shit and people will take you more seriously. And so with all that being said they're like heck yeah David here's my email tomorrow at 10am works for me. I look them up I make sure we're in the right time zone. I go to my cartridge calendar. So what I do is all I'll just well with cartridge you I mean cartridge again if you if you don't know what cartridge is click on the link in the description profit with cartridge dot online. I use cartridge for my landing pages my email automation my course to host all my video you know trainings for my course I use it for my calendar. I use it for my affiliate marketing. So what I end up doing is I always end up going for the next day let me know your best time tomorrow and that's another secret I don't say hey I'm only available tomorrow at 9am. No dude I tell them in the DM. Let me know your best time tomorrow send me your email here my exact exact words. Send me your email and best time tomorrow. I'll add us to the calendar and email you a confirmation. Okay. Those are my exact words man. So I'm not asking for phone number. I'm asking for tomorrow and nine nine out of 10 times that person says I can do 10am tomorrow. Okay cool. I'll email you here shortly. Thank you so much chat tomorrow. That is it dude. That is it. I'll add them to my calendar through my cartridge calendar and email confirmation goes out with the with the information regarding the link which is my zoom link. So zoom dot us is where is what I use to screen share. And I do it this way so I can visually show them and and then tell you truth I turn off the camera so I'll go like this. And it's just voice but I share my screen so I can walk them all through it. Okay. And so I don't have my camera on because a lot of people are shy on camera as well so I make them try to feel as comfortable as possible. And I'll even tell them in the email. Hey man I don't use webcam. It's going to be 100% voice. I use zoom just so I can screen share and visually walk you through all of it. And again John I'm going to ask you for a good review. That's about it. So hopefully you don't you know screw me and you keep your word. You know I'll make fun of it right and just tease him a little bit and they'll be like oh yeah of course I'll give you a good review. You know what I mean. And so that's how I do it you guys and then nine out of 10 times as I mentioned they're like damn David. I don't know how to do any of that like I haven't run a Facebook ad. My ads always get rejected. I tried running a like ad I spent 50 bucks and got two likes. Like you'll find out that these people you guys with all due respect don't know a damn thing about Facebook advertising or social media. And that's what that's where you want to be for for local businesses right now 2020 and beyond for at least the next few years as I can see it's it's it's Facebook advertising. Social media marketing is organic posting posting on all these damn platforms and thinking you're being productive. When it comes to the local business owner and I tell us to them all the time when I'm on these calls. Look at all these damn strategy calls I do man you I'm doing strategy calls every damn day and putting them up on this channel for you guys. But I'm telling them on all these calls man I'm like dude if you're a local business owner. Organic posting is a waste of time because 99% of your 4000 Instagram followers all live across the country. 99% of all the Facebook friends you have you got 3700 Facebook friends 99% of them live across the country. You click invite to all those people to like your business page. Now you have 593 likes on your business page and you're over there posting on your foot on your Facebook business page when 99% of your 593 live across the country. You're following people on Twitter who lives in your local area man. Unless you're the mayor of your town 99% of your friends that you're connected with on LinkedIn Pinterest Instagram LinkedIn what are Twitter Facebook whatever. TikTok if you guys are over there freaking dancing and shit on TikTok 99% of all the people you're connected with live across the country. So if you're a local business owner and you're trying to post organically you're dead. You're not staying in business very long bro at all. So when it comes to marketing if you're a business owner you need to be Facebook advertising. If you're an agency like me trying to help business owners you need to be running Facebook ads for them. Bottom line that's it dude. My drop I could end the video right here. That's it. So when you're on these calls you're not pitching the fact that you're going to post for them every day. Hell no that's what I do not do I do not post for people at all at all because of everything I just said 99%. Don't even care. We're running Facebook ads. So when I get that business owner on the phone man with all due respect they don't know a damn thing about Facebook ads man at all. And it's not that they should they're busy building their business and to build a business is not easy man. I don't care what kind of business you're building it ain't easy. Although marketing is the most important 10 out of 10 business owners forget about that part. And so they're not in the trenches learning the newest marketing method. They're in the trenches trying to freaking figure out all the logistics of building a damn business and that alone takes it takes up your whole damn day. Right so when you can bring value and you can and you can focus on on on just a handful of services don't try to be the jack of all trades and post for them on all these platforms. Do all other social media marketing designs freaking run all this and run all that no dude. Keep it simple Facebook advertising what I do is Facebook advertising and landing page management because without the landing page then we got to run lead generation Facebook ads and I'm not about to run lead generation Facebook ads. I want to run conversion ads to a landing page to capture the email to nurture the list via email automation and we need culture for all that. So what I do in my business is I help them with Facebook advertising and landing page management and I do all the landing pages through cartridge. So that allows me to charge them. It allows me to send them my affiliate link for cartridge and make an affiliate commission on that account. Not only are they paying me monthly to do all this stuff for them but I'm also making a residual income on their cartridge account because I'm explaining the importance of needing one and and and and and being successful with it all. So narrow in the services man all a business owner cares about dude all they freaking care about is lead capture. If you can capture lead and hopefully turn that lead into a paying customer for that business owner. They will freaking love you to death and they'll keep you around for three lifetimes. That's just the way it is man. You bring customers that you bring a business customers. They love you for life. That's all there is to it man so it ain't all this other fancy stuff. It's getting down to the bottom line. You're paying me to bring in leads. You're paying me to bring in customers and that's it. And I'm telling you right now the best way is Facebook advertising. Whether it's Instagram advertising or depend on your business YouTube advertising but it is paid traffic. You're not going to pay me to post organically. That's not going to happen. You're not going to see an ROI at all unless you're a nationwide business. If you're a nationwide business then organic posting and posting 50 million times a day like Gary Vaynerchuk preaches then that makes sense. If you're trying to build a nationwide brand and you have a nationwide business go after everyone and their mother on social media. But if you're a local business owner the best way and damn near the only way to target your market right now June 2020 is through Facebook advertising. I could take that post target my local backyard and crush it all damn day. Facebook ads Instagram ads YouTube ads targeting. Okay, so you as an agency or you as a freelancer narrow down your services man focus on only a handful of high ROI services and these businesses will love you forever man. Okay, so shout out to Kelly Cooper. That's how I got all my clients man. 99.9999% of all of them have came from the DM and and keeping it real, but not just half fast in it going all in. This is all I've been doing you guys full time since 2017. All right, I feed my family this way. I built my YouTube channel around all of this. So with my YouTube channel you could see my YouTube channel growing shout out to every single one of you man God bless you guys. God bless every single one of you guys. I pray for you every freaking day you have no idea man how much I appreciate you guys that are subscribed to the channel because all I've done over here man is I've literally documented all this shit. I just spent the last 20 minutes talking about all of this stuff dude. All I did is I simply documented it here on YouTube and now my now now you've seen what it all turned into now I got this income from YouTube, which I am so freakin thankful for. I got this ad money coming in every single 21st of the month. YouTube deposit cash in my in my account. I am so freaking humbled I am so grateful for that income you have no idea man. And it all came from me just showing you guys what I do on a daily so what I do daily man. So I'm telling you on a shoestring budget I've been able to build this business. And now I'm going into scaling my digital course and taking that to a whole another level. So shout out to every single one of you guys shout out to Kelly for asking the question 376 360 let's call it came from the dm and and and just keeping it real bringing value and and nothing else man, keep it simple. You got to hustle you got to have the hustle mentality man you got to you got to you got to be focused you got to be determined you got to be like holy shit I'm not going to stop until I freakin when you cannot quit man so focus on that one niche wherever your passion is that wherever your excitement is and go all in. All right. And on the side I would highly also let me throw out there. Start a YouTube channel, because not only is YouTube pain me and I'm very thankful for that income, but because of my YouTube channel it solidifies my credibility. Now as clients go and look me up. Not only can they go to my Facebook page and see thousands of people that like my business paid page but they can come over here to YouTube and see a freakin video that I'm dropping every damn day talking about the same crap. So it's like that right there you guys is major credibility when clients can go to your YouTube channel and see videos that that that you're preaching on what you're preaching. It's like dude, that's instant credibility. So that's why I truly believe 360 of them came from the DM. The other let's just call 16. It's really a handful. Let's just call it 10 whatever came from YouTube. And these are people that have found my videos. Shout to Chris Garcia. Shout out to freakin Marlin. Say Lee with freakin say we portable buildings. Shout out to freakin Didi. Shout out to all Mark Turner shot all these people that have found me from YouTube. And all that is man is credibility. All that is is is brand awareness. So whatever the hell you're doing, you have to add YouTube to your arsenal. Even if you're just a local business owner, right? If you're not going after businesses like I'm going after businesses. If you're a local business owner, start talking about your business on YouTube. All that's going to do is help you take your brand to a whole new the level and get you in touch with more people than you could have possibly imagined. All right, guys. So I hope that helps man. Shout out to every single one of you again. If you haven't subscribed, smash the bell for notifications. Drop me a comment below. Let me know where you guys are coming from. Let me know how I can bring value to what you got going on online. All right guys, until then I'll see you in the next video over now.