 Hello everyone. As you guys are getting into the room, feel free to utilize the chat to introduce yourself, the name of your nonprofit and also where you're located. Hello everyone who's joining in. As you guys may see in the chat, please feel free to introduce yourself, who you are, your nonprofit and where you guys are located. We'll get started in just a couple of minutes. Awesome. I'm seeing so many people from just across the country. We have Colorado, Georgia, Virginia, Florida, Texas, Ohio, so many places. Welcome. All right. So I'm gonna go ahead and get started. As you guys come in, please feel free to continue to introduce yourselves within the chat and also feel free to utilize the chat throughout the webinar for any questions, opinions, thoughts that you have. There is a Q&A tool as well that you can use if there are specific questions that you want to have answered at the very end. So let's get started. All right. Hi everyone. My name is Lisa. I'm the Senior Community Engagement Manager here at Mighty Cause and I'm so excited to start off this season's Giving Tuesday with everyone. So just a brief overview of what we're going to be talking about in today's webinar. We're first going to be talking about what is Giving Tuesday, why participate, but also why participate on Mighty Cause as opposed to anywhere else. We're going to look at some insights from 2022, what we can learn from that, and what does that mean for this year, how in general to get involved with Giving Tuesday, building your road map towards your Giving Tuesday campaign, some strategies that you can implement for Giving Tuesday, and then how do you spread that and go into end of your fundraising for Giving Tuesday. So before we jump into all of the details about Giving Tuesday, for those of you who are not familiar with Mighty Cause or are brand new to Mighty Cause, we've been around since 2006, we're a year-round all-in-one platform specifically designed for nonprofits looking to fundraise. We have a bunch of different tools and resources that nonprofits can utilize to facilitate their fundraising, and in particular to facilitate their fundraising for Giving Tuesday. So why Giving Tuesday with Mighty Cause on our platform? So before I get into Giving Tuesday and Giving Tuesday on Mighty Cause, I have a question that I want to pose for everyone, so I'm going to launch a poll question. So out of curiosity, how many of you have participated in Giving Tuesday before? This could be on Mighty Cause or on a different platform, but how many of you have experience in Giving Tuesday? Wow, it's like a lot of you have experience, but also there is a significant amount that have not participated in Giving Tuesday before. Okay, awesome. So it seems it's a 5743, so a little close, but that's awesome that we have some people who are experienced and some people that are brand new. As I mentioned in the chat, feel free as we go on to provide any, you know, insight or questions that you guys have as we go on. So since we have a large group of people that have not participated in Giving Tuesday before, let's put some context and history about Giving Tuesday or if you have, maybe you weren't familiar with the background. So Giving Tuesday started back in 2012. It was created as a response to all of the consumer days that happen around Thanksgiving. We have Cyber Monday and Black Friday. So it was really a day that was specifically reserved to do good, to give back in the world. And it's not just dedicated to giving donations. It also means giving your time, giving material goods, etc. And throughout the years, it's become one of the highest volume giving days in the world. So because it is one of the biggest giving days in the entire world, it's a huge engagement opportunity. It's become synonymous with donors and supporters that it's the day to give to the causes that mean the most to you, to give to the nonprofits that you were thinking of giving to but you haven't given yet. One thing that also I think sometimes gets overshadowed when we talk about Giving Tuesday's end of year fundraising. So according to report, 30% of annual donation volume occurs between Giving Tuesday and December 31st. That's a huge volume of donations. And according to M&R benchmarks, nonprofits in 2022 receive 5% of their 2022 revenue on the last day of the year. A lot of times nonprofits think that Giving Tuesday and their end of year fundraising campaigns compete against each other and can sometimes choose to do one or the other when that's totally not the case. Giving Tuesday is the perfect opportunity to really start the end of year messaging and flow into your end of year campaign. It's something that you should utilize to your benefit and not as something that will compete with any end of your fundraising that you've done in the past or you're planning on doing. All right. So what does it mean to participate on Giving Tuesday on Mighty Cause? Well, in general, Giving Tuesday always happens on the Tuesday after Thanksgiving. So it's happening on November 28th. Registration for our Giving Tuesday event opens up today. It'll open up right after this webinar so that you can start your registration process and get registered. Early Giving starts on November 14th. So what Early Giving refers to is that starting November 14th on our platform, any donations you receive will count towards any prizes that we are providing for the event. So our event starts midnight of the 28th and will go until midnight Pacific time on the 29th. We provide resources, trainings, and support available to you. And again, this is just one of the ways that your nonprofit can participate in Giving Tuesday, which is being part of the Mighty Cause platform and fundraising on Mighty Cause. So when participating on Mighty Cause, what do you receive or what do you get? Why should you sign up to participate in our event? So one, if you haven't utilized our platform before, we've created a platform that's really kind of perfect for giving Tuesday campaign, where you have access to a lot of different fundraising strategic tools like peer-to-peer fundraising, matching grants, the ability to customize your checkout experience, et cetera. We also have a whole nonprofit toolkit that you can find on the Giving Tuesday website currently. And let me just go back. Again, that website is giving Tuesday.mightycause.com. And on our toolkit, you'll find not only webinars that you can sign up for, we'll also have office hours in the fall time for you to come in, ask any questions you have, et cetera. We have templates, graphics, images, email templates, social media templates. We also provide customer support. And also, we'll provide you the ability to chance to win one of our prizes. Our prizes are typically announced within closer to the beginning of fall. So be on the lookout for when our prizes are announced. So one of the options that are available to the platform, it is not required. Just available is our advanced plan. And I wanted to highlight it because for a large majority of you, whether it's new, whether you're new to Giving Tuesday or this is, you know, you're a seasoned vet and you're returning back, our advanced plan also has a ton of different tools and features that can help make your Giving Tuesday campaign more seamless and easier. So we have integrations available with Salesforce, MailChimp, Google Analytics, et cetera. We have a supporter CRM system, the ability to have volunteers sign up for volunteer opportunities, et cetera. We'll have a webinar that talks a little bit more about this if you want to sign up and learn more. But one of the benefits of being an advanced subscriber to our platform are a couple of things related to Giving Tuesday. So one, all of our advanced nonprofits do have access to additional webinar training that we'll have, as well as one-on-one specific coaching, whereas our office hours are more group, extra prize opportunities specifically for our advanced plan subscribers, as well as dedicated resources to the tools available. And as well, for Giving Tuesday, we're offering one month free towards your annual subscription. So a couple of resources, a couple of benefits for signing up for our advanced plan for Giving Tuesday. All right, so now that we've kind of covered the basics of Giving Tuesday on Mighty Cause, let's look back into 2022 and some insights that we can take a look at and learn from. So in 2022, and this is related to the Giving Tuesday look back report, total dollars and donors actually decreased in 2022. Now this is very unique. It's abnormal. This has not been seen since 2010. Some of the causes related to total dollars and donors decreasing in 2002 were obviously the recession and stock market. And specifically, dollars from large donors really decreased at the end of 2022, which was really led that decrease in total dollars being down for the overall year. What was shown in their report was that a lot of nonprofits were banking on those large donors at the end of 2022 and some of them didn't come through, which is why there was a decline in that last quarter. One other also interesting insight found from that report was winning donor participation. Many acquired donors in 2021 did not return back in 2022. The number of new routine donors fell drastically last year, decreasing 26.4%. According to M&R benchmarks, the overall retention for 2022 was 29%. Now this may seem a bit of a scary stat. However, if we put also some context in regards to this statistic is that with the pandemic and with COVID-19, from 2020 to 2021, a lot of nonprofits saw a consistent increase in donor retention. A lot of individuals were really supporting causes as well there were additional other social justice issues occurring. There was a huge anomaly in terms of the increase in donations at that time. Although there was waning donor retention, we have to make sure that we're also acknowledging that there was a very large increase previous to that. That was a bit abnormal. All right. Additionally, what also they found was that donors were giving in other ways. As I mentioned, giving Tuesday isn't just a day that meant for just giving donations, but what they found was that in the substitution for giving their dollars to a nonprofit, there was an increase in actually the amount of people that signed up for volunteer positions that gave material goods for nonprofits that collected materials, et cetera. As well, there was an increase in younger generations who were also giving funds. Younger generations were stepping up up to the plate and giving to more nonprofits. What does that mean for 2023? What can we take away from that brief overview of 2022? One is honing in on monthly donors. In 2022, there was a drop in overall one-time donations. However, there was an increase actually in monthly gifts. It increased overall by 11% within nonprofits on average. Honing in on monthly donors is a really great way to also set yourself up for the rest of the year. As I described in the last slide, one of the reasons why overall on average there was a decrease in donations in 2022 was that wait for those large donors at Q4 last year. But if setting yourself up for sustainable fundraising throughout the year is also setting yourself up for success so that you don't have to wait for those large donors at the end of the year. As I also mentioned on my last slide, focusing all of your energy on large donors, you want to make sure that you also branching out. As I mentioned, younger generations are stepping up to the plate. As well as your small to mid-level donors are also there to support your nonprofit and could be your next monthly donor. As I talked about in the last slide, as well, donor retention is still worth the effort. Because at the end of the day, recruiting new donors is a substantial amount of resources and time. Although there was a decrease in donor retention last year, as I mentioned, the anonymally from the year before, it is still worthwhile to focus on donor retention. Donors that have made a donation in the past are more likely to give again because they've either understood the impact of your nonprofit or they can see the impact that their gift has made. So now that we've talked about some lessons from 2022, I'm just going to take a minute and pause here for some questions that people may have because I know that was a lot of information. So we raised donations for Indians' critical healthcare funding. Is our NGO eligible to participate in Giving Tuesday? That is a really great question. So to participate in Giving Tuesday on Mighty Cause, your nonprofit does have to be a 501c3 public charity. If your nonprofit is a 501c3 public charity, you can go ahead and start the registration process. If your nonprofit is not a 501c3 public charity, one thing you may want to consider is looking for a fiscal sponsor. A fiscal sponsorship is basically an agreement between two nonprofits, and it's when another nonprofit agrees to sponsor your nonprofit so that you can raise funds. We have more information about that in our support articles, and you can always contact us if you have any other questions, but that's one way that you could participate on our platform. All right, we use Mighty Cause for North Texas Giving Day. How will the system flip to prepare for Giving Tuesday? So within our system, it's actually all automatic starting on when donations start counting. And as well, you do want to make sure that you are always using the right URL when you're on either platform if you do participate in another Giving event. But when early Giving starts for our event, which is November 14th, your site will automatically redirect. But again, always make sure that you're also sharing the right links to your donors where you want them to donate. If you're already on the platform, can you sign up for Mighty Cause Giving Tuesday? Of course, yes. Anyone can sign up on that is already on the platform. You are more than welcome to sign up on the platform. Okay. What are some pointers for getting folks to match donations and how do I obtain a sponsor? All right, so we'll get to those questions in a second, but I just want to also highlight Deborah's comment. We have noticed a decline in donations, but we are happy to get back to holding major fundraising events now that COVID is pretty much behind us. Yes, that's also something that is really strong to consider in terms of winning donations and participation is that a lot of nonprofits still haven't gone to back to their live events, and this might be their first year going back to some of the live events that they've held previously. All right, so let's go back into our slide deck and talk about building your roadmap for Giving Tuesday. And we'll go back to questions in a second. All right, so when you are thinking about your Giving Tuesday campaign, it can feel overwhelming. So the first thing is, is you really want to look at your data and determine what are your priorities as a nonprofit. We have so many different nonprofits here in the webinar, as we saw a lot have participated before a lot haven't. A lot are in different categories and missions. So what is important for you is going to be different for someone else. So look at your donation data and see where you want to go. What are the good things that you saw from your donation data last year and what are you looking to improve upon? So this could be donor retention, donor acquisition, work bring giving, engaging partnerships. What exactly do you want to grow in based off the goals of your nonprofit? And I think it's always helpful to also collect feedback from your staff and your donors of what they, how are they interacting or what have they seen about your nonprofit. So when you're looking at your donation data, you also want to think about what is your overall goal for your Giving Tuesday campaign? What are you looking to raise? If you're not sure, maybe talk to your treasurer or your board of directors in terms of how much you want to raise for this year. Take a look, as I mentioned, to also last year's data to understand what you should expect. What is a realistic goal? You want to make sure that you're setting smart goals up, so specific, measurable, attainable, realistic and time bound. As I mentioned, everyone's going to have a very different goal. Some maybe to raise 50,000, where others maybe to raise 5,000. Everyone has different goals and that's perfectly okay. But also goals can be non-monetary. They don't just have to be, I'm looking to raise X amount. As I mentioned, we talked a little bit about donor retention and donor acquisition, but it could be we want to increase our social media following. We want to increase the amount of volunteers that we have, because once you have a specific goal in mind, it's easier than to think about, well, what do I want to then actually do in terms of a Giving Tuesday campaign? So when you have a focus for your Giving Tuesday campaign, you then know what exactly you're fundraising for. And then once you have that idea of the focus of your campaign, you can then consider, well, how can my idea stand out amongst everyone else? And of course, and we'll talk about this a little later, is utilizing when you have this focus and idea of exactly what you are fundraising for, you can then utilize this throughout your communications with donors. We'll also have a communications webinar in November, so feel free to sign up for that webinar after this. So I want to pause here and do a quick little challenge. I did this last year and I thought it was really helpful for a lot of nonprofits. We'll also do this in the communications webinar in case any of you sign up for that one. But in the chat, I want you guys to put your answers down. But I want you to, in a brief, one brief sentence, answer this how you would describe it to a child. What does your nonprofit do? How would a donation affect your organization? And how can a donor support my organization? So you can choose one of those questions, as I mentioned, or not all of them, just choose one and write it again as if you are asking a child. All right. I'm going to give one more minute just for people. All right. I see some awesome sentences coming in now. Awesome. So I'm going to continue, but keep putting in your responses, because I think it's really great to see, and I think it's really helpful for everyone to see how everyone would describe or answer these questions. And so the reason why I love this exercise is that I think it's really helpful for yourself to really just bring down or kind of circle in on exactly why are you raising money for GivingTuesday. It's so easy to kind of get into the cog of we need to raise funds, but why are you doing that? And you can even now that you're kind of answering some of these questions of what does my nonprofit do, you can then even evolve it to why give to my nonprofit on GivingTuesday, right? So if your nonprofit, you know, saves, let's say dogs, let's say we save, give dogs a new home. If you're looking, why would someone give a donation? We build a new kennel to save more dogs straight to the point and kind of helping you break down exactly what is the impact that you want to make for this year's GivingTuesday. Awesome. So many great, so many great breakdowns in the chat. All right, so I'm going to continue. So when we look at GivingTuesday campaigns that we've seen before previously, what we've learned from Great Campaigns is they have relevance. So why their work matters in the current moment? Again, with GivingTuesday, people are going to be inundated with not only just asks from other nonprofits, but people are inundated with asks about everything. They're Cyber Monday, Black Friday, they're being asked for a lot of things. But why is this moment important? As I gave the example with, you know, an animal rescue that gives dogs a new home, why is now the important moment? Because we're looking to build a new kennel to save more dogs. Now is the time that we need to do it, to have more dogs, save more dogs lives, etc. Authenticity. So examples of the challenge and how you're responding to it. You know, donors really like transparency. They want, you know, donors are smarter than you think. They want to know what exactly is the issue and how can they help? Again, it's much easier when you can simplify that, as I showed before, in a small condensed way. But how are you responding to the overall issue that you're looking to solve? Urgency. So the impact that a donor can make, I think that's really important to think about it in that way. And that's why I'm a big proponent of giving donors like donation levels or tangible donation amounts and what that means. So for $20, they can means one backpack for one student who needs to go to school. I think when you are able to make it super tangible, it adds more urgency in addition to, you know, the overall ask that you're asking and creativity, right? So standing out to show your unique value and that can be through the type of fundraising campaign you're doing, or that could be in regards to your communication, to your nonprofits or the story that you're sharing. Just as an example of a different way that to show creativity was a couple years ago, there was an animal organization that throughout their Giving Tuesday campaign, they shared the story of one specific animal that they were, you know, related to their cause. And even after Giving Tuesday, they in their communication continued the story of this animal to again kind of share the full story of the impact that donors were having with their organization. So creativity can be the type of campaign or it can be in how you tell your story. So once you've kind of thought through of what are your goals, what are you asking, what are you focusing on, you can then build your timeline. So we have the checklist for success in our toolkit that you can utilize that will help you keep on track until Giving Tuesday to help you set benchmarks for yourself each month and track your progress. It's also helpful to in addition to that, you know, based off the goals that you've said, if it's engaging more, you know, supporters online, setting benchmarks for yourself each month and tasks or goals so you can make sure you're keeping track for Giving Tuesday, because as we all know, Giving Tuesday will be here sooner than we think. And of course, you know, a lot of people here, they're one man show or one woman show, they're volunteers, but try to create a team around you that can help in whatever way that they can. If that means that, you know, one person kind of helps with social media on the day of, but you can handle the like planning of the campaign, etc. Make sure that you can kind of seek support within your nonprofit or your support network to see who can, you know, help you towards your Giving Tuesday goals. All right, so let's talk about some strategic fundraising, the strategic tools that you can utilize for Giving Tuesday. I know there's some questions about matches, so we'll talk about that right now. So matching grants is a really common and really popular fundraising tool that's utilized specifically for giving events or giving days like Giving Tuesday or in general fundraising campaigns. So what exactly is a match? So a match is really a marketing tool that helps motivate donors to give, and that's why it's used so often for giving days and giving events. It gives donors the opportunities to double their money and make their donation go farther, right? So it's a way for a donor to feel incentivized to give or even give a larger amount. And just to break this down further, again, for those who are not familiar with matching grants, a match is when an individual will agree to have their donation that they make be matched by other donors for your nonprofit. Now matches can come in all different shapes and sizes. We also have another webinar specifically dedicated to matching grants, because I know that's a big topic. So if you are interested in that, also please turn up for that webinar where we'll talk about it. All right, so there are lots of different types of matching grants. So the most common is one-to-one. So when we talk about one-to-one, that means that it's dollar for dollar. If I give $5, that means my donation is matched and it's really a $10 gift. Again, that's where the incentive to donors comes in. Percentage match. So this could be a portion of each donation is matched. So maybe it's actually 200%, not 100%. It's even being doubled even more. Or a cumulative threshold match. So that means that in order for you to receive your match, you have to meet a certain amount. So that could be for us to get $1,000, we need to raise $1,000. Or for us to get $1,000, we need to have 50 donations come in or 50 donors. So again, it's meaning that you have to meet that requirement in order to get the match as opposed to just dollar for dollar. So these different types of matches are all different types of matches that you can build on the Mighty Cross platform and on your page. Like I said, we'll have a webinar that goes into this more. And as well in our toolkit, we have more resources that talk about matching grants as well. So one of the questions I think that also we often get is what are the general overall other benefits of matching grants and in terms of donors. So as I talked about, it's really the opportunity for a donor to feel like they're really maximizing their donation. And again, why it works so well, especially for giving events and giving days is that you want people to give during this timeframe. So how do you ask people to give is you make an offer that is hard for them to refuse. So if you are asking for donations on Giving Tuesday or in general for any campaign and you want donations to come through for that campaign, when you tell a donor that they're going to make a bigger impact by giving now as opposed to later, they're more inclined to give. And that's why matching grants are so powerful. In terms for a grantor, this is also an opportunity for a large donor to give in a different way. So if you do have a large donor that let's say does write a check out to you every year for $1,000, this is the way for their donation to go even further. Their donation is going to make a bigger impact. And it's a different way to engage with your large donors and also make a different ask as opposed to just writing another check. So how do you ask for a matching grant? Where do you go? How do you get one? What should you say? So a matching grant can be also a really great icebreaker for a new or prospective sponsors. And sponsors can really be anyone. This can be your board of directors that are pooling your funds together, your local business, a business that you worked with in the past. This could be, as I mentioned, a large donor. A sponsor can be anyone. It doesn't have to be a company or a business. But it's a really great way to start the conversation with maybe a local business or company or organization that you want to work with. Again, it's a different ask then to just simply write a check, right? You're asking them to make a large impact for your nonprofit. You know that with a matching grant, more donations are going to come through. Matching grants also provide the ability for sponsors to get their name out about their philanthropic work. A lot of companies in particular, a lot of individuals, very particular companies, are doing more work in the philanthropic space of creating a philanthropic arm. So this is their way of kind of sharing what their company does with the public. So this could mean agreeing to share their logo on social media. On the platform, you have the ability to add their logo on our match tool, including in email communication, et cetera. All right. So how do you go about then securing a matching grant? We talked a little bit about who exactly can provide a match. So create a list of who are potential people that could make a match. And again, use your team to your disposal. Maybe have a quick meeting with other volunteers or other staff members of poor potential people that you can pull together to provide a matching grant. So once you kind of have that general list, use make the ask. So do personal outreach, either via email, a phone call, and let them know what is giving Tuesday, and as well what exactly you are asking them to do. I think one of the most common mistakes I see is a lot of nonprofits will maybe not specifically kind of explain what exactly a matching grant is or does to their donor or a donor that they're asking. So it may be not even using the term matching grant, maybe using it once, but really defining it in your own words of the impact that it would make. So as I mentioned, we'll dive into this more in our webinar, next webinar, and as well we have resources that kind of talk about this more, but that is definitely something to consider when you are reaching out is the explanation of what a matching grant is and the impact you're looking to make. All right. So before I jump into peer-to-peer fundraising, I just want to pause and kind of go back to some of those matched questions. All right. All right. So just another question, how do I get my executive director to get ready for giving Tuesday? That is a great question. I'm not sure your position with your nonprofit, but the first thing would be to just register your nonprofit on the platform. That's probably the easiest step you can take in the first step. So start that. And then the next step would be maybe just having a call of what are you guys looking to do in 2024? Like, what is the impact you're looking to make? As I mentioned, when you have a general goal for your nonprofit, then creating a fundraising campaign is easier because you know what you're trying to reach. And when you can get as specific as possible, it's much easier. All right. If you don't, so there was a question about match. If you don't get the match, do you have to return the funds to the grantor? So that is totally up to you. Again, the our matching grants tool specifically on our platform, it's really a reporting and like visual tool on the platform. We're not keeping track. If you, you know, if your grantor is fulfilling it, fulfilling it, et cetera, really, you know, the crux of a match is it's really a marketing tool and a way for donors to, you know, make a larger impact for your nonprofit. So that is totally dependent on the agreement you have with the grantor. I would say typically I have not seen that that grantors will, you know, have forced you to return funds, et cetera. So I have not seen that. But again, that's totally dependent on the arrangement and agreement that you have with your grantor in terms of what are the details of your matching grant. So our matching grant donation amounts generally share it to the general audience potential or audience to giving Tuesday donors. So yeah, so typically you do want to advertise like the total donations. And again, it depends on kind of the setup of your match. But if you have a thousand dollar match, you do want to kind of include that in your communication. And also it's a really great communication tool in terms of as you start getting, you know, for example, donations coming in, let's say you have, you know, you're 75% there until your thousand dollar match. That's a really great and easy communication topic that you can use of, hey, we're 75% there, 25% is left of this match, like donate now to complete the match and make a larger impact. Okay, is there a difference between a donation and a grant? So that is a really good question. And I always encourage that questions those type of questions, because I think especially in the nonprofit space, there are a lot of words that are used very differently amongst different nonprofits and also different platforms. So I always encourage questions like that. So essentially the difference between a donation and a grant, I mean, essentially a grant is a type in terms of this, a grant is a donation, right. So a grant is essentially just typically a larger donation that someone is offering that will be matched. So essentially, they're the same basically in this context. All right, if I missed any questions, please feel free to re retype your question in here, but I'm going to and I will continue and we'll still go through questions at the end. All right, so the next common type of fundraising strategy used in Giving Tuesday is peer to peer fundraising. So peer to peer fundraising is basically a strategic tool where you are leveraging your existing supporters and having them bring in new supporters and new donors to your nonprofit. It's having your network of people create fundraisers and because they're sharing that with their social network, with their co-workers, employees, employers, their friends, their family, etc., you're now accessing new donors that you wouldn't have been able to access previously. So also common question we get, why would supporters be interested in peer to peer fundraising? So one, it's another way for donors to be part of your nonprofit in a different way. It's a different ask and it's also another fun way that someone can participate in your organization. I mean, I think the most common example is a fund run or a walk-a-thon. So many people participate in fund runs and walk-a-thons, maybe who wouldn't have just given a donation to those nonprofits, but because it's a different and fun way that they can support a nonprofit, they're more inclined to participate and raise funds. And also one thing about peer to peer fundraising that I think that is also sometimes overshadowed is that it's an opportunity for people to share their story about your nonprofit and why their work is important to you. So for example, if you have, let's say you're an animal organization and the parents of your adopted rescues, that's who's fundraising for your nonprofit, it's their opportunity to share their story of their pet that they rescued and why your nonprofit is important to them. So it's again kind of sharing the work that you're doing and the impact it's making. So one common peer-to-peer type of fundraising campaign that we've seen on the platform is board peer-to-peer fundraising campaigns. So if there are any yearly commitments that your board members have, this could be an opportunity for them to kind of count towards any of those yearly commitments. So it is an opportunity for them to really get involved and support your organization again in a different way. And it doesn't just have to be peer-to-peer fundraising regarding your board, they can support your organization in a lot of different ways. However, this is a really easy way for your board members to again share their story about your nonprofit. Why do they spend their time or why do they want to be on the board of your nonprofit? They get to tell their story and again it also kind of creates that sense of friendly competition among your board members. We'll also have a specific webinar on peer-to-peer fundraising if you're interested in delving into peer-to-peer fundraising. All right so we're almost in the homestretch. So spreading the word about your fundraising campaign. So there's lots of different ways to engage donors on GivingTuesday. So in the past we've seen virtual kickoff calls. We've seen contests. We've seen, as I mentioned, a funny pants runway. We've seen so many different types of ways that organizations have engaged with their donors online. So when you're thinking of content planning for your GivingTuesday campaign, there's a couple of things that you should consider including in your communication. So one is what is that story that you want to share regarding your nonprofit? As I mentioned that one story about an animal organization who shared the story of one specific animal throughout their whole GivingTuesday campaign and even after. It doesn't just have to be about animal. It could be about a specific work, a specific project that you guys have focused on. What, again, based off the goal and the focus that you're working on, what is that story that you can tell? Videos are also I think really helpful and especially with social media platforms like Instagram and Facebook. They do tend to prioritize short videos like reels. There's also a lot some easy video editing tools like CapCut and iMovie will also have a communications weapon as I mentioned to go over some of these. But videos don't have to be complicated. It can be a quick video again showing highlight photos of your, you know, the work that you do or, you know, a quick call to action from all of your board members of saying, you know, please make a donation. Images in terms of again what exactly the work that you're doing and maybe also not only the work that you are looking to do but success that you've seen in the past and also any stats and important impact information that you think is important related maybe to your cause or your mission. So there is going to be a lot of planning related to your giving to the campaign in terms of fundraising, etc. So you want to make sure to keep it easy for yourself. So really stick to two or three ideas about the work that you do and how you're going to present it to your audience and to your donors. So meaning if there is a video and, you know, that you want to focus on that first, again work in small steps and stages. And use imagery colors and recurring themes to tie your campaign communications together. Again, if there is a specific photo that you're using, keep that consistent on your email or your social media or if there's a statistic that you're using in the infographic again using that same statistic in one of your emails. You can reuse communication that you have on social to email, etc. Because people are going to get information related to your nonprofit and more than one place. And also you really want to drive home what you're saying. So just some quick tips is keep your communication simple, short and sweet is always the easiest if we go back to again the challenge that we did of how would you describe it to a child. That's how I would look at your social media. What's the shortest and quickest way you can get your message across. Focus on channels where your donors are. If your donors are not on Instagram and they're only on Facebook, then that is okay to focus on Facebook. You want to focus on where your donors are of where they're going to see your message. Mailchimp and Buffer are two free platforms that you can use to pre-schedule your emails or any social media posts. And as well think about who you're sending this to or who you're trying to reach. So let's say your goal is getting more recurring donors. What is the call to action that you may want to tell a recurring donor this year? So maybe it's your list of recurring donors and you want to see who's willing to make a match, make a larger impact this year. Or if it's two donors who gave last year and you want to reach out to those, make an impact again or make a larger impact or etc. All right so closing the loop. All right so one thing just to keep in mind and also as I said a couple times we'll have a specific webinar also dedicated to this topic as well. The end of giving Tuesday going into end of year. This is your opportunity to keep donors and keep donor loyalty and have that go into end of year and 2024 right. So you don't want to just do this all in vain. You want to have keep donors engaged and have this as an opportunity to second to your end of year 2024 messaging. So after giving Tuesday how can you continue that story that you're telling? How can you show the impact that someone's donation made? So a couple of ways to follow up. So one I think it's helpful and important to share with donors what you've raised or in general like what are what were the goals that you've reached. Maybe you wasn't total donations. Maybe it's you receive new donors or you increased your donors by X amount etc. What are some of the milestones that you met through your campaign and how they were able to help? As well I think always picking up the phone and specifically thanking any large donors, grand tours, volunteers is really essential and of course sharing also on social media or even sending a letter I think is really helpful for those important donors that you want to make sure that they're really getting the personal thank you. All right so as you're thinking about your giving Tuesday campaign as I mentioned this is a really great moment to kind of segue into your end of year campaign. So what is your end of year campaign and how can that segue kind of seamlessly move into that? Are you going to have the same focus, same overall theme, same story or is it completely new effort? How are those two things connected? Those are all things to kind of think through as you're planning out your giving Tuesday campaign and as you are going into your end of year giving season as I mentioned thanking your giving Tuesday donors and talking about your end of year giving and what you're trying to do I think is really helpful and important in kind of cultivating that donor loyalty and communication. All right we're towards the end just a couple of key things one today registration opens will open right after this webinar we'll send a recording of this webinar and this will be also on our toolkit as well. November 14th early giving opens and then Tuesday 28th is giving Tuesday. So I want to get to questions to answer. Okay so how does a first time non-profit get into giving Tuesday? That's a great question so like I mentioned first thing to do is just to register for giving Tuesday on Mighty Cause. So if you go to givingtuesday.mightycause.com first step is just to register. You will get added as an admin to your ORIC page where you can start customizing your ORIC page and putting together your page and then as I kind of went through in this webinar first step is kind of thinking through what is your overall goal that you want to have for this year. We're going to also have a webinar that is a platform training so if you are brand new to the platform and you kind of want to get more acquainted please feel free to join that to learn how to use the system for your giving Tuesday campaign. So someone says peer-to-peer fundraising is a great avenue we've started using this I recommend giving your system a name we call ours Connections. I love that idea and that insight and advice I think that's really helpful. On the platform we have two peer-to-peer fundraising tools that you can utilize to make participating for your participants a lot easier and again we'll kind of our toolkit talks has some resources about them but we'll talk about that more in our webinar. Does a non-profit have to have a webpage to participate we only have a Facebook page no you don't need a website in order to participate so if you are brand new to the platform we do have to we do verify that every administrator or everyone who's asking to be an admin of a non-profit on our site is verified to be an administrator of that organization. So we may have to ask you just you know clarify and confirm that you are the administrator for your nonprofit if you don't have a website depending on again your Facebook page and additional information but no you don't have to have a website in order to participate. On our platform you'll have your own organization page that you can utilize to collect donations and yes I'll send all of these points to also know this the PowerPoint presentation to everyone and as well a copy. Doesn't a grant have to be used for the reason that it was granted where a donation does not um I think it depends on the type of grant in terms of a matching grant again that is kind of an agreement that you're striking with either you know whatever entity or individual because there's different types of grants that can be provided to a nonprofit and specific a matching grant like let's say your board of directors come together and say we want to pool money to provide a match again the agreement for that is just based between you and your board of directors or a large donor. There are some nonprofits that do have large donors where their large donors want the match to count for a specific project or a specific goal so again that is just dependent on your agreement with the grantor in terms of again matching grants. Okay does Mighty Cause integrate into Salesforce for CRM purposes and Quick Book for Tax purposes? Yes so we have a direct integration with Salesforce we have a um integration tool called Zapier which essentially is um a it's a third-party platform that essentially is meant to create integrations and you through Zapier you can create an integration through Quick Books online not the desktop version but the online version but we have a direct integration with Salesforce. Okay any other questions and this doesn't have to be the end of questions if any questions do come up please feel free to reach out to our support team I'm going to put the email in here support at MightyCodes.com we're always here to answer any questions you guys have and support you whenever any way we can additionally there is a survey that will pop up for you when this webinar ends it's really helpful for us to know what are resources that will be helpful for you guys we are here to support you guys and we want you guys to succeed so please let us know you know what you need in order to make your giving Tuesday a success so I'm going to end the webinar here but thank you so much for everyone attending I hope this was helpful and yes welcome and excited to start this giving Tuesday season all right bye everyone