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Help Desk Hangouts on Air: AdWords and the Display Network

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Published on May 3, 2012

The Google AdWords Support team discusses advertising on the Google Display Network. Hosted by Dori Storbeck and Courtney Pannell, with guests Joanna Kim and Neil Mendelowitz.

0:30 Meet Joanna and Neil
1:32 Jumping into the Display Network!
1:38 What is the Display Network?
1:58 Benefits of the Display Network
3:26 Remarketing
6:11 Targeting Options
11:43 Viewer questions about setting up Remarketing
14:46 Coco shows her AdWords account
16:07 Metrics to evaluate performance
18:04 Best practices
24:44 Introduce AdWords Community Top Contributors (Kim and Theresa)
27:20 Setting & measuring goals
28:30 Get your website ready
29:48 Personal experience: Kim & remarketing
34:30 Personal experience: Kim & lead generation
37:37 Personal experience: Theresa & branding
42:15 Tips for advertising on the Google Display Network
51:25 Wrap Up

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