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Published on May 3, 2012
The Google AdWords Support team discusses advertising on the Google Display Network. Hosted by Dori Storbeck and Courtney Pannell, with guests Joanna Kim and Neil Mendelowitz.
0:30 Meet Joanna and Neil 1:32 Jumping into the Display Network! 1:38 What is the Display Network? 1:58 Benefits of the Display Network 3:26 Remarketing 6:11 Targeting Options 11:43 Viewer questions about setting up Remarketing 14:46 Coco shows her AdWords account 16:07 Metrics to evaluate performance 18:04 Best practices 24:44 Introduce AdWords Community Top Contributors (Kim and Theresa) 27:20 Setting & measuring goals 28:30 Get your website ready 29:48 Personal experience: Kim & remarketing 34:30 Personal experience: Kim & lead generation 37:37 Personal experience: Theresa & branding 42:15 Tips for advertising on the Google Display Network 51:25 Wrap Up