 I'm a kid, Cuddy, and some times I sing. That's not how he sounds at all. But he was like, I'll rap first, and then boom, hit him with the vocals. On this week's episode, Brandon and I are talking about a concept that we are shooting a video on called Do It For The Feeling. And you came up with this idea. So I'm going to let you want to jam on this. Yeah, man. What's it about? Tell me how to do it for the feeling. It's about the only thing that ever matters, right? Which is like, you're state of being now, and now, and now, and now. And not doing the feeling like hedonistically, you know, where like you just like do drugs all the time. Oh, yeah. Like, yeah. I mean, you could do that. But like, Do it for the feeling. You should totally be doing math, because the feeling, the feeling, you know, it's great. But don't ever do that. Don't do math. I don't know. I mean, no, don't do math. No. I've never tried it. I never understand why you ever see before and afters of people on meth. It's like hot person and then zombie. Dude, that's what scared me about drugs when I was in high school, where they showed like the meth before and after. And I think it was like, oh, like probably LSD, all these other drugs, like that's what's going to happen to you. Dude, I used to think, I used to just lump drugs in as drugs for sure. Like I thought like, although when they showed the commercial of the girl smoking weed and she just deflated into her couch, I was like, yeah, that could be fun. That could be cool sometime. Seeing me and I can transform and I have superpowers. Exactly. Exactly. But the whole scarles on your face, like zombie thing. No, it's not cool. So do it for the feeling. We're not talking like hedonistically, like just do a really intense struggle all the time to get high as fuck. We're talking about like, live your life to get into the state of meaning that's going to make you feel your best all the time. Right. And so my boy Andy came and talked to our group coaching, our coaching group the other day. And he talked about how like when you have two decisions, you always have to play them out in your mind. And you just go like this with your fingers. I like this thing. And you look at this. So like, for example, we would say like, all right. So right now I could go do heroin or I could go work out. Right. This is going, this right now probably feel really good. Right. It feels really good to do heroin for like a short amount of time. It must feel really good because apparently like 85% of people who do it like never stop. They never really get, they never not do it again or something. It's serious, man. But if you follow this path, I want to say it keeps on going. You're going to feel really shitty down the road. Right. Versus working out, you probably won't feel as good as doing heroin. Yeah. But down the road, you're going to consistently feel better. And so we're talking about this whole picture. Yeah. Wait. Can we give a less extreme example, like a more realistic kind of thing with that? Okay. Okay. So like, like food. Yeah. Dude, like you could eat this piece of cake. Like you're sitting at, no, no, you're at lunch right now. You are a lawyer. You're sitting at lunch right now with people and you're having like a lunch meeting. You're at a nice restaurant. So the food is covered in oil. Let's say it's a really nice gourmet pizza place. So you have the option when sitting down to say, okay, I'm out to lunch right now with my colleagues. I can either choose to eat this pizza, which everyone else is getting that's loaded with tons of fat and oil and all this, like too much, too many calories. And it's going to make me feel lethargic and shitty when I get back to my office. If I eat that, if I don't eat this and I opt for the salmon salad, then I'll probably feel good and then be able to hit my workout later in the evening before going home. And I won't feel like shit. Mm hmm. Yeah. That works too. I'm a heroin pizza. Awful. I'm working out of heroin. Dude, my life is just a story of extremes. One day I'm in the gym. Next to me in a gut or doing drugs. I don't know. That's our life. But yeah, what we want to talk about is like how, how do you create? How do you optimize fitness for happiness? I think it's a big thing we talk about all the time. In this episode, this show is about like living life for that feeling and the feeling is happiness. Right. We want to have happiness as an experience, but we want to experience as much as possible. How can we optimize our life to make this happen? We want to teach you guys today how to optimize your life for like the best feelings possible sustainably. That's what we're after, right? That's what we're all after. And I think we get so hung up in society thinking about like, it's about the thing. It's about the goal. It's about the achievement, the objective. When really, fuck that, it's about the feeling. Absolutely. Dude, yeah, like, well, like a fitness related example is like people think that we like our gum hoe, like dude, hell yeah, exercise. Like let's do it all day long. Yeah. Like fuck yeah. No, not the truth at all. We exercise because it produces this feeling of like when we were in San Andreas, we're chilling on the beach. You know, we feel good. We look good. Or we're out to dinner with friends. You know, my girlfriend comes now, we go out to dinner. Like we get dressed up. You do it for that feeling of like, man, I feel confident in my own skin. Not because I identify myself as an exercise. Yeah, yeah. Love's exercise. For sure. It's that whole experience. It's like the feeling you get when you're exercising and you're moving your body, like the body releases endorphins, you feel better. And then long term, you look sexy and I don't care who you are. Like you can't just completely disassociate yourself from that ego. Like it feels good to be sexy. It feels good to be acknowledged by others for the way you look. It feels good to look at a mirror. Someone in our coaching group made a comment. Dude, someone in our coaching group made a comment about the challenge. Like, are there why? And they were like, you know, they made all these great things with them. And you know, I hate to be honest, but I do it because like I want people to stare at me. And I was like, dude, don't you ever don't hate to be honest. apologize for that. Like anyone who says to you, they don't give a shit at all what other people think is not, that's not reality. That's not true. You do, there's an extent. We do this because other people look at us and say, wow, I want that body. Like I'm never going to sit here and be like, no, that's not why. That's why everyone does this to an extent. You do feel good. But yeah, you want that. Of course you do. For sure. And I'm not going to call anyone out, but there's someone who came on the podcast months back and they said, I was like, well, what do you say to the person who just wants to like get sexy and feel good about that. And the person said, you know, well, that person needs to go to therapy because they have some serious issues. And that's not a good thing to tell people. Dude, and this is like a pretty big person in the fitness industry is like CrossFit, dude. And it actually really rubbed me the wrong way because I was like, listen, man, saying that, like I understand you're trying to be more enlightened. But what you're actually doing is coming off very judgmental because we're all here having our own experience. And if someone feels good because they worked hard on their body and someone else celebrates them for that or their wife or their girlfriend, it's like celebrating them and like gets more satisfaction because they're sexier. Fuck yeah, man. There's nothing wrong with that. Well, and I think like we are talking about, I totally agree. We're talking about like the middle balance of like, you need to have an enlightened perception of the world in order to find things like happiness and realize that your happiness is your decision not based off of external events, but it's that good mix between like, you need to understand that like human and be okay with the meaning. I think a lot of people are like, man, if I admit that I want people to, I'm seen as either weak, maybe a little bit arrogant and I care about like what that person thinks. But I totally disagree. I think it's okay to say, you know what, I want to do something and make myself look good. I want to do it for this feeling that I get when I'm walking down the street and that person looks at you kind of like, damn, like, look at that person. You know what I mean? They are like, they are taking care of shit. Yeah, for sure. I mean, it's the same constant with like, people like to wear nice clothes. Yeah. It makes you feel good. There's nothing wrong with that. Dude, how many random people do we see in the street and if they have a good outfit on, I'm just like, fuck yeah. I'm like, that's what I'm talking about. I dropped that. For sure. So, I mean, when it comes to fitness, we talk about do it for the feeling as in like, optimize your life, your experience in a way that you get to feel really good sustainably all the time, which means like, you're consistently moving your body and you're doing it in a way that allows you to look the way you want to look, feel the way you want to feel, have the energy you want to have because it's not, it's also not just about the aesthetics. It's also about what happens when you move your body consistently. Like, you feel better. You have more energy. You're more just alive, right? Yeah. Dude, I feel that alive part of that. Like, even when I'm not doing traditional exercise, like at the beach, we're swimming for like hours and like waiting water. And like, I get out and I feel tired, but I feel like movement and like dance and stuff makes me feel that feeling. Like, I feel mobile. I feel agile. I feel lean. You know, you're mood. Just, it helps out that. Yeah. The feeling. Absolutely. The feeling. Yeah. We get the feeling. Feel it. Feel it. But then also, let's talk about what happens when like, you're able to align like that good feeling, that kind of like bliss state, that flow state, being in a good state of mind with the other areas of your life. Like I was watching Ace of Rockies suddenly from Noisy last night. Great. And he was talking about, Yo, man, I'm just kicking with my boys and like, we're doing this no matter what. Like, we have so much fun creating music. And if other people like it, then awesome. And that's what happens when you start to like get yourself in alignment with what feels good for you. Like other people notice, it's like, it's electric. It's magnetic. It's like a big aura. And you get, you're more successful. Like you get money. You get, You get money. You get fame. You get girls. You get money. You get bitches. You get help man. It's like doing for the feeling, man. You get all the things. Well, all that stuff happens. Dude, I noticed that like in our business as well, in my own life, when I feel good, good shit happens. That's totally true. Dude, well think about it. Like this month, we felt really good this month. And like, our business did really well this month. So, I agree with that. What about some examples? Cause like, do it for the feeling. I think, cause we're, Brand and I are creating a video on do it for the feeling right now to really capture. Wait on it. Yeah. To really capture like what, what we mean, like what, like to give examples. So for example, I mentioned the beach. I mentioned walking outside dressed up, you know, with a significant other or a girl or whatever, man, whatever. And another one could be like, man, I mean, there's so many like, let's say it could be the first time. Let's say you are someone who a busy business person. Let's say you work for a tech startup and you're a VP of marketing. So you give a lot of talks, that feeling that you get when you stand up on stage and you are a confident public speaker because you know that you, you're dressed up, you know, you look good, you sound good, you're confident, it becomes, that's why, like to me, that's why I exercise. I exercise because one day, you know, we'll be on stage somewhere, like talking to a bunch of people. And I want to feel like, you know what, man, I feel good interacting with this crew of people because I take care of myself and they're here to learn how to take better care of them. Yeah, for sure, man. And so here's the thing that I also want to get across to everyone is that my feeling or Dan's feeling, like what gives us that feeling cannot be the same thing that gives you that feeling. It could be different. It could be very different. And you have to find out what that is, like explore, get curious, start like finding out what brings you into that peak stage because we know plenty of people who like doing way different stuff than us and they get pumped on it and that's awesome. So it's about finding that like juicy spot in your life where like you get lit and up and do more of that. Like our girl Sheila, I'm gonna give you a shout out. Sheila getting lit and up. Young lady who works with us. Our girl Sheila. I know what gives her the feeling is when she gets on stage and she goes and sings. No, you're good. You're good. I'm Gucci. You're Gucci, man. Yeah. So I'm not gonna do that. I'm not gonna be singing on stage even feeling cool because I suck at singing. But like... I don't know, bro. You could like take the route of freestyle rap because you're getting it better at freestyle rap and then once you get into freestyle rap like A$AP Rocky. He was like, I'm a rapper, psych. I'm gonna like sometimes... I'm a fashion killer. I'm a kid, cutty and sometimes I sing. That's not how he sounds at all. But he was like, I'll rap first and then boom! Hit him with the vocals. For sure, man. So point... point being is that we all feel good doing whatever we like, right? And there's some people like our boy, give a shout out to Jason, you know? Jason B, baby. He blows glass. Jason like, I personally wouldn't want to do that. You fucking love it. And he's amazing. And he's fucking amazing. And he's beast. Yeah, Link Jason. He blows glass. He's in our group coaching program and crushes it. And so we all have these like these like bliss states where like we do stuff and we feel really good. And what I want to encourage everyone to do is find that thing and do more of that. And when you do that, you're gonna bring in more people who want to do that with you. So it's gonna be more fun. You're gonna just feel good about yourself. Your confidence is gonna get... is gonna increase. You're gonna get better at what you're doing. So it's gonna be even more fun. Like, and we want to bring us into fitness too. Like the more you like find out what you like to do, how you move your body, the more you do it, the better you get, the better experience it is. Well, but I think do it for the feeling in my mind. I think of do it for the feeling as I'm talking about like we're talking about you do exercise to produce the feeling of when you're not exercising. Like when you're sitting at work in a meeting and you're like, again, feeling confident, you're sitting in class you're about to give, you know, a speech for a paper or something like that. I don't know. But like, in my mind, I think do it for the feeling to me as well. I really want to stress to people that like, there, the big issue at hand here is that people who want to get fit think that to get fit they need more motivation, more willpower and they need to like, they need to love exercise. They need to pretend that they really love chicken and broccoli bullshit diet. Like, that's what I'm saying is there's a ton of shit that I don't actually like to do but I do it for the feeling. You know, honestly, like there are weeks where I'm like, no, I'll be straight up honest, dude. I go to the weight room. I've lessened it now because like, changes I'm making to my physique but like, I've gone to the weight room for the past 10 years because I know what result it produces. If I had it my way, dude, I would completely stop going to the weight room. I have no reason to be in the weight room. I don't like to go to the gym. Yeah. But I do it because I know that scientifically this is what it's gonna do to my body which will make me feel better. So, my whole thing is like, you don't have to do it because you love it. You just have to do it because of that thought in your head of like, man, when I walk in the door and my girlfriend looks at me and she's got that look of like, damn, like you look really handsome or whatever, like that's the feeling. That's why I do it. You know, I don't do it because I'm super, there are people who love, we have Jesse, who loves to run 100 mile races. Yeah, I don't necessarily like to run 100 mile races. I'll dance for like 10 hours, but like, Yeah, but I think he's also doing it for the feeling after the race as well. That's true. Yeah, I know you do. That's true. But yeah, but for me, you know, it's different. I actually enjoy lifting weights. It's like, I'm like, I buy into that whole idea around Arnold Schwarzenegger who's like, every rep is like coming. I'm like, I like that. Like that feels good to me. Yeah. So what you, as I understand it is like, you know, find out what lens you need to view exercise through. Like it could be something where you're like, man, I love like my bliss state is going to the gym and doing whatever I like to do. Or my bliss state is thinking about the result that I get through working out and thinking about how it can show up in different parts of my life because of the benefits I get from moving my body. Ah, so like maybe with yours too, because I see this do it for the feeling. Like you sometimes go in there and do it for the feeling of like, man, I'm super stressed and every rep I'm like pushing through that barrier. Like that's like doing it for the feeling of like, dude, you know when you like squat and you get that 10th rep out of there and you like put the weight down and you're like, fuck. And like the eighth, ninth and 10th were like everything that you were really angry about. You're like, that's number eight. That one's number eight. That fucking, that fender bender earlier. That's 10. Yeah. And you like, you know, push that. For sure. I mean, dude, if I'm like stressed about something, like we run a business. It doesn't matter how like, how much you love what you do. There's a lot of shit that you have to do that you don't love, right? Fuck yeah. People, customers get angry for whatever reason. Things get messed up along the way. But if I pull out that jump rope, I know I can just go as hard as I can and I can move through whatever stress or anxiety I'm feeling. So true. Because I just get exhausted and I feel emotions are energy. So if I can move, I can, if I can expend so much energy, I can move through those emotions. Yeah. And that's my experience. I know, I mean, you know Amy Clover? I've know that name. I've heard that name. Like, from Austin. I think she's, yeah, she's Betty's coach, fitness coach. Okay. But her whole thing is like, she gets people through depression through exercise. Nice. Yeah. Yeah. So it's like, that's available. That's super cool. That's cool. Yeah. Cool on that. But we're also well aware that like some people just want to exercise and eat right. So when they go to the beach, they look fantastic. Or when they put on a fitted suit, like their, their shoulders are, you know, the captain, the captain, she's feeling good, they're looking good. So my vision of like this video is that at this time, we kind of, yeah, we have kind of, well, yeah, we got to go pro. Yeah. It's putting that all together to this ultimate experience of life. And I think we're always talking about, like when we talk about the ultimate experience of life, it's like the feelings, just feeling good all the time, man. And it's so possible when you give up what we talked about last week, which was the guilt around thinking you have to do certain things. And it said, do the things that make you feel good, because you're going to be a better person and be nice. You're going to be more loving. Your life's going to be better. Right? Better life. Do it for the feeling. Don't think about, oh my God, exercising sucks. Oh my God, blah, blah, blah. Think about the result, the big picture, the, the, and we're not saying, ignore the present moment. We're saying be in the present moment and recognize that, you know, what feeling are you trying to produce in your life? This is a pump-up session today. It's saying, I want you, no, I got homework for you right now. I want people to make a list. Yeah, you thought you were done. The top five things that make you feel awesome. Maybe it's exercise. Maybe it's not, maybe it's spending time with certain people, doing certain hobbies. Maybe you used to do them when you're a kid and now you're a dill and you're like, I can't do this hobby anymore. Go back for that feeling. Find that feeling and try to build your life around the things that make you feel awesome. It's pretty simple. And that's what was pretty simple. Like, you're like, this is the most fun thing that we could think of is making movies about being happy and shit. That's a great way to put it. If someone were to interview us on what we're doing, I'd be like, we're just like making movies to make other people happy and shit. You know, I would say that. Dude, I think I'd say that all the time because that woman just emailed us about the accounting. She was like, yeah, Brandon said we need some help Shit, man, shit, knucklehead, all right, man. Do it for the feeling and shit. And shit, find the places in your life that bring you the most bliss and aggressively go after them with your heart and your soul and everything, because, man. And shit. No, I'm just kidding. No, heart, soul, continue, sorry. Yeah, man, well, I don't know, man. I get worked up over this because we could die tomorrow. We always talk about it. You just made a good post. Was that today? What'd you say? There's something about, I don't know, I forget. No, the first line was like, something about doing, I do this because, oh, I do this because tomorrow I could die. You know what I mean? I feel, what was that? Anyway, you could die tomorrow. So you might as well just have fun and live in the present moment because this could be taken away from you like that. Like that. Not to end all the way. The next hug you give someone, really give it to them. Yeah. Don't crush their, unless it's like your 90-year-old grandmother and if you hug her too hard, the carbones might. You might snap her spine. Don't kill your grams. Do one of these up under the back, like Pat. You gotta be gentle with grams. Dude, yeah. But other people, though, hug the shit out of them. And hug the shit out of life. I love the idea. That's the t-shirt. Hug, let's go on the tour. Hug the shit out of life. Throw it on the Instagram later. We're out.