 started with today's webinar. In this webinar we're going to be discussing how to free yourself from media dependency, basically how to not be a crybaby or a victim that's dependent on Facebook, on Google, on the various social media platforms where every single owner of a digital ad agency or production company gets stuck. We're going to discuss how to build a process that works on autopilot that's yours that you've built for yourself that will help you generate as many leads as you want for your business. There will be the growth engine for you to be able to fully control your business's growth. We're also going to be discussing how to make that process scalable, consistent, effective, and most importantly work on autopilot. So before we get started I just wanted to let you guys know you have a chat box here at the right of the screen. You also have a place for questions at the bottom. Feel free to ask me any questions that come up. We'll stop every few minutes to take care of questions and feel free to chat if there's anything that you'd like to say or ask. I will be responding to these throughout the call and at the end of the call we'll be having a Q&A session so if anybody wants to have a bit more of a comprehensive dialogue then you can just wait till the end. This is going to run for I would estimate about 45 minutes maybe an hour and I guarantee you this will absolutely change the way that you do business. It will change everything about the way that you run your business, run your marketing, about your philosophy regarding marketing. It will make you not dependent on all of these terrible dependencies that people currently have almost every single business owner that I talk to you know is stuck on either Facebook ads or Google ads or SEO or blogging and these are their only ways to to basically try to grow their business you know or referrals and we're going to talk about how to completely disconnect from that build your own ecosystem that's completely yours and is going to allow you to create whatever size of business you want. Now first of all who am I and why am I even qualified to talk about this so my name is Robbie Frank I've been an entrepreneur for about eight years now and throughout my career as an entrepreneur I went through insane ups and downs I've always been a 10x fan as you can see I've always been the crazy guy that just had wacky ideas and always tried to push the limits and my entire life I've looked for the holy grail when it comes to scaling when it comes to growing my business fast when it comes to being in control that's why I've always even though I've had a knack for digital marketing for Facebook ads and I've always been good at it I've always been more attracted to things like cold calling and I wasn't really sure why and over the years I figured out why and this skill cold calling I mean by the way which we're not going to be discussing in the webinar but just as part of my background this skill along with the other skills that I'm going to mention on this webinar have allowed me to basically never have an income problem in my business to always have as many customers as I want where for me unlike many other business owners my main problem in business was always how to handle all of these clients how to build a business that grows and scales properly without breaking so this is obviously very different than the reality that most business owners face most of them face the reality of stagnation of being afraid to lose clients of not feeling confident on a sales call not feeling confident presenting their product or pitching it to people heck I talk to about 300 business owners every month and I can tell you that 90% of the business owners that I talk to and I'm not even saying like like a roofing contractor or a lawyer I'm saying digital marketing agency owners people who who do marketing for a living cannot even pitch their product properly and we're going to be discussing all of this today and truly truly I'm here to change your life you know there's an offer at the end there's always an offer at the end but I can guarantee you I'm not selling you a course there's no digital product at the end the only thing I'll be offering you is a limited time chance to work directly with me which is something I have not been offering for years so there's nothing that I'm going to save from you here you're going to learn every single thing that I know at least as much as I can cover in this short video and I'm going to give you a quick introduction into where I came with this knowledge my my insane story over the past six months so about six months ago me and my partner opened up a company called Primatica and our initial decision was to open a company that would deal with automations that would help business owners automate parts of their website automates things that their employees are doing basically a company that helps people with efficiency and right off the bat I knew that the way I wanted to market this company was using cold emails the reason for that is a friend of mine who happens to be a client today basically grew an SEO company right in front of my eyes from zero to about $250,000 in monthly recurring revenue over just two years and he did that without spending a single dollar on ads and the process that he used was very simple actually he would basically email somebody that he didn't know somebody who was in his target market he would then offer to make them like a video that shows how like in a competitor analysis for how they can basically beat their competitors in the SEO game the people would watch the video they would get on the call with him and he would sell to them so he he built again a $250,000 a year business while spending almost zero dollar in ads maybe just retargeting and and the confidence that he had and the speed in which he grew is really what fascinated me into this strategy and made me want to try it for myself so I started off with emailing people myself I basically found businesses online that fit kind of the the the type of what we were looking for at the time I would send them an email I would say hey you know I saw some stuff on your website I'd love to make you a quick video analysis and people would generally reply and say yeah sure I'm interested send me the video and I would send about a hundred emails I would get about three or four replies and out of those usually about one of them would actually go on a call with me now we started off with that and what I was just sitting you know we didn't have the money back and then to to delegate to hire employees to hire programmers or anything so I just did it all myself basically I would sit down in the middle of the night I would just look for leads online I would basically search for a company type like for example a roofing contractor and then just to the location and I had like a spreadsheet for that so for example roofing contractor in Houston Texas and what I would do then is I would add every single company that I find to a CRM I would then email them personally just type out the email and this will basically take me about eight or nine hours of my time to find about a hundred to 200 leads and then message them all by the way if you guys can hear me well please make sure to give me a comment in the chat if you can't hear me let me know just in case but let's continue so thank you so much so we started off doing that now again I realized it's stupid I realized there's really no point in me doing that over and over and over again but also hiring somebody to do that felt like really really stupid at the time because why would I pay somebody thousands of dollars just to do some manual work and I happen to have a bit of a background in python programming and I said hey why not maybe build a robot that goes online and basically does the exact same thing for me and then takes these leads and puts them in the CRM automatically so I would basically feed it with a list of industries and a list of locations and it would then look for them manually so literally like go click click click open up the website grab the email grab the phone and kind of build me a database like that and I did that and I was like whoa that's cool and that saved me like four or five hours a day and it was about five or ten times faster than me in the same amount of time so I was like okay we've got something here and then the second thing I started to realize was hey why am I sitting down and basically copying and pasting emails and personalizing stuff when maybe maybe I can also automate that and so I tried that and it took a while because Google did not like automating their email sending and we had capture problems and login problems and we had to learn about G suits it was a very very short but very arduous process and suddenly we've had a system that basically took what I did which worked which was finding businesses online and sending them a personalized email and it worked completely automatically so basically we took eight hours of my time and created a robot now that robot did not cost us money it worked on my computer it would send out about a hundred emails per day and it would just work and I showed it to the person I talked about earlier the owner of the SEO company and he said like I just sent him like a video screen recording of the system working and the moment he saw it he just called me and he said like we need to work together I'm gonna pay you like what what do we need to do to move forward with this I want this now and that's when I realized that we've built something special so funny enough as a as an automation company we've built a tool to market ourselves and ended up saying whoa we've just built the perfect product or service so long story short six months later from this and again six months I'm saying from the moment we just got started from zero we're now at over 50 customers with about half of that time not even war not even marketing ourselves like half of the time just building the system making it better and better working on it because the fast we grew so fast we actually had to stop marketing for about two full months of the company's lifespan so 50 when I say 50 companies I don't 50 customers I don't mean 50 customers that pay us $50 a month or $100 a month I'm talking about people that commit to pay us $2,000 a month for our system and we also grew to about 20 employees in in literally three or four months and we did that while building the system while thinking while fixing the bugs while thinking about different strategies realizing what we're supposed to do and we did that because we've managed to build a cold outreach process that as the webinar describes is consistent automatic efficient scalable and it just works and we reached points where I would turn on the automation and I would just send emails for five days and I would literally get 30 40 companies scheduling calls with me uh in those three four five days and I would close about 10 12 of them so the the results were absolutely insane and that was like the holy grail of of what we're looking for in terms of our service uh we were obviously our best clients and and to this day we use our system to do anything we want and basically are able to reach anywhere from 2000 people a month to three million people a month like the the scalability is is perfect so here's this is where I'm at this is where the webinar is is being taken taking place in terms of my progression me as a business owner I've talked to hundreds and hundreds of business owners in the past two or three months and I'm going to share with you the the actual strategies how we did that how you can do it in your business not just using our system how you can build your own system that's going to save you all the money you're spending on on advertising that's going to give you control and we're just going to get into that right now so why would you want to build a system like that what are the benefits and there's so many countless benefits but I've just picked out like five benefits that I think are stand out immediately as the best ones so first of all I've always been big on being at the cause not at the effect taking the initiative anything that I respond to I always considered as less good than something that I initiated so I would literally prefer to contact somebody and have them say no then have somebody contact me and get them as a client and the reason is I did not create that and the fact that I did not create it I did not initiate it means that I don't have possession of it I don't have control of it I don't feel like I own it like I did it which means I can't really replicate it and I can't multiply it so I've always preferred to be at the initiative and by building a system that does outreach meaning I'm not waiting for them to come to me I'm coming to them you're always at the initiative you're always at the cause the other benefit is that it allows you to pick your targets so what does that mean it means that because you're the one who's choosing you're basically able to choose who you contact and that has so many benefits and I'm going to explain them in a moment but just to name a few imagine that when somebody comes to your website from SEO from a Facebook ads campaign or a LinkedIn email campaign you can't really know who they're going to be basically somebody's going to contact you you can't control the variable so you don't know who's coming in on the other hand if you're a marketing agency that works only with roofing contractors you can literally target only roofing contractors in only certain places and only of a certain size and you can literally create the process where every single person that says yes is the exact person that you want and this leads to consistency now consistency is the holy grail of scaling and the reason is because I've been able to control which type of leads are coming in using our system I've been able to start predicting what's going to happen because when you have hundreds of people scheduling calls with you and every single call is the same because you're scheduling calls with the same type of people the same industry or the same locations or the same company size you're then able to quickly learn how to really do a good process and because again every call is the same you use the same process every time you don't have to try a new thing every single time so what that leads to is you'll say something like one way and then you'll say it a different way on the other call you say oh that worked better and oh that worked better and just naturally you'll start building a process that just works and the way that we've really maxed that out just to give you a tiny example of what I'm going to explain later we've actually been able to take the three to four minutes demo video that we use to schedule calls with people and I've literally been able to take my sales call turn it into a 20 minute demo presentation and basically just send it to people right off the bat so we'll email them they'll reply and say yeah I'm interested in learning more we would send them a video and I would get people who have literally watched a 20-minute video which includes the overview the pricing how it works how to get started questions and answers so by the time they actually get on the phone with me they're super warm they're super interested and I have about 40 to 50 percent closing ratio with these kind of leads imagine that being able to email somebody you don't know and being able to get a 50 percent closing ratio on a cold email on a sales call this is the type of power that you can get using our system now compare that to what you get on a facebook ads platform or a google ads platform and you'll start to see the difference another huge huge benefit and I'm actually going to go a bit beyond what I wanted so instead of five we'll do six is that if you build a proper cold outreach process it's actually scalable so the problem with most other processes is that they're not scalable when you're dependent on inbound marketing so facebook ads google ads stuff like that like you cannot scale it you cannot scale seo you cannot scale facebook ads and the problem with that and you might be saying oh of course you can you just increase the budget but the problem of that is if it was so simple and you could just scale it and just get the same amount of results like 10x the amount the money 10x the results if it was that simple it would just work but why haven't you done that yet so if you get a good ROI on your ads why haven't you scaled in 10 times and the reason is if you scale it 10 times you're going to get about two three times the results and the reason for that is because you're competing with other people and these companies do not have an interest for you to scale your campaign I know it sounds like oh why wouldn't they have an interest the reason is they prefer you to either invest a million dollars a month because you really don't care you're a huge band or just have a lot of small clients they don't want a client that kind of shoots up the ladder and that's going to always cap you that's why only about one percent of of the ad campaigns that generate revenue actually managed to survive scaling to 10x or 100x quantities unlike a cold outreach system which would always survive the growth another huge benefit and we're really almost done with this and now we'll move and then we'll move on to how to actually build the process so another huge benefit is that you have full control of the process you can literally dictate every single part of the process you're not beholden to Facebook or Google to tell you what you can or cannot say and I mean I've seen ad accounts that spend $50,000 a week get banned for no reason because they don't care and and that cannot happen to you if you have a process that you've created that is yours because you're not beholding to anybody you're not dependent on anybody else which leads me to the final benefit is being your own master being able to control your process and being able to really really do what you want to do if you guys have questions feel free to write in the chat feel free to write in the questions below I'll go over those soon but now I want to actually get started with you and I want to discuss how to actually build this process what you can do to actually create a process that's going to allow you to do this amazing thing that I'm telling you about so in order to build the process there's a certain number of steps and anybody who's attending this call I'm going to send you the entire thing like the whole summary so you can go over it at the end of the call first step you need to do is to build the process and the way you build the process is you decide on an end goal and by the way for this part we are going to now transition into kind of a viewing mode so I can draw for you and this way I'll be able to kind of demonstrate so first of all you want to start with an end goal so the end goal is basically where do I want to get to with my results so for example my end goal is I want to have a client that pays me $4,000 every single month and is from this industry and gets these kind of services so you must first of all decide on an end goal now the next step you want to hypothesize the actual process so the way that you hypothesize the process and let me kind of put that here to make it very very easy for you to to read it as well so the way that you hypothesize the process is that you want to kind of sit down and say okay what would a process like that look like what would a funnel like this look what steps does a person need to take in order to reach the end goal that I'm striving to get to so let me kind of explain to you how you want to build your process the first thing you want to do is you want to make sure you have a good data gathering process so the data gathering process could be anything from for example going to basically building a spreadsheet imagine a spreadsheet where you have here you have a bunch of cities so for example you have here Los Angeles you have here New York and then Houston basically a bunch of cities and here you have a bunch of industries and then what you do is you do a search for the city plus the industry and then basically grab all of the results and put them in a spreadsheet so for example I could be looking for a roofing contractor in Houston Texas and then the end result would be that I would get here a lot of roofing contractors now the way that you want to really know if you're looking at a listing website or a good website is based on the arrows if you see these arrows it's usually a listing website and you want to avoid it these websites are good so you want to really look for websites like this and basically you go into the company you go to contact us you collect their information and we're going to talk later about optimizing about delegating automating we're going to talk about all of that in the next few minutes but again first step you really get just the information you need the email the phone number based on the process you're building but at the very minimum you want to get the company's name and the company's email and the industry so you build a process that has data gathering now the next part is you want to build your approach so the approach is what's called like the debate this is where you find a way to approach them in a smart way now the approach could be anything from sending them an email so basically sending them an email like hey I start your company and I noticed there's something on your website that you could improve it could be a cold call it could be approaching them on LinkedIn it could be a Facebook approach and I've really seen everything I mean I've seen everything to the point of like I've seen companies where their inner their inside approach is to basically contact the business owner for a consultation like actually pretend to be a client and then which obviously only works with a non-local business but I've literally seen that happen where I've had people that I've worked with and coached that are sales trainers and would literally go on sales calls with companies which would basically just guarantee them the meeting and then on the actual meeting they would then add value and actually turn the the prospect into a client you know from them being this prospect to the other person being prospect so again first part is the scraping and again you don't need to do that with Facebook you can do that with LinkedIn you can do that with Google you can do that with Facebook it really depends on your targets and again we're going to go into questions and answers very soon the next step is you want to add value and basically give them the bait so value slash bait now the way that you do that is you want one of the best ways is it could be a demo video so for example you could record a video for them that would basically get them really interested so a simple screen sharing video that kind of presents your personality another way you can do that is a free call where you can give them some value you can go over some stuff that's important and valuable to them and another type that's actually very interesting and we've worked with companies like that and it has been fantastic it's just really an amazing front-end offer I mean I've worked with companies for example a company that we've been working with for about two and a half months called OTR PR just so you see them I'm going to give them a small a small signal a small ad here so this company basically says look we'll give you we're the best PR company in the world we charge this much but we guarantee your publication so we have 100 success rate and we guarantee that we're going to get you the results or if not you get your money back basically the world's best offer and you know what they what people don't really know is that they're extremely picky but they've been using our system and they've basically been beating everybody in the amount of leads and the reason they've been doing that is because they have a better process a better front-end offer than almost anyone else because the front-end offer kind of sells itself I don't need to give you free value because the front-end offer is so bold it's so courageous and takes so many risks that basically it's you know it's very hard to say no to now let me go back and continue another company by the way that we work with is a logo company I'm not sure if they're willing to have me give out the name it's a it's a company that does custom branding it's one of the best companies for that in the entire market of North America and what they're offering because they work with large companies is we'll design your shirts for free like we have the best technology in the world we'll give you a free custom tailor design and send a sample to you for free obviously they're getting a ton of leads and it just it's working amazing so again you have the scraping the scraping process which you can use any kind of service that you want then you have the the value the bait you actually get them to come to you and again the idea is I come to you so I actually I approach you if this is the target I will be the one who approaches you but when I approach you my goal is to have you come back then to me so I approach you but you need to come back to me so it's about attracting it's not about pushing towards the person and forcing yourself on them just about getting them interested enough so that they'll come back to you now the next step is you move them up the ladder and you qualify them so let's say that you've had a short call or they watch the demo video or they applied for the front end offer what you that want to do is you want to have a good good qualification process and let me show you a quick example of the way that our qualification process looks somebody wants to schedule a call with us it's a 15 minute call if he even wants to schedule a call he needs to fill this entire form I need to know how much money they're spending on ads I need to know how much money they're able to invest in case they're are interested I want to know some extra details about them so I can say no at any point this is a good qualification process and of course every company has their own qualification process which is a critical critical part of the process and finally then you get the sales call where you really want to make it perfect you want to have the the you start off and you kind of obviously you're going to maybe blunder in the first few but once you get good at this or if you already know your target market well you're going to have an insane rate of success now a couple of quick tips for you so you want to be following up relentlessly with people so whenever you finish a call no matter what you do make sure that you send them a proposal at the end no matter what a good call that call send them a proposal because if you have not sent them a proposal they literally have no way of saying yes or getting started with you or anything of that sort so they cannot move forward there's a zero percent chance then what you want to do is you want to follow up so create reminders either using your CRM or your phone or whatever way that you use every week you want to check up on them and the types of messages that you want to be sending are simple simple messages like hey David just wanted to quickly check up on how you're doing or hey Alex how are you moving forward or hey Max is there anything else that we need to get started just quick small messages and really that type of value offering would get you insane results i mean i've closed about 10 deals in the past two three months just from people that you know they we have sent them a proposal had a great sales call and then just send them an email like two weeks later hey are we moving forward and then the person like wakes up and they're like oh yeah you know let's do it and then you just have them as a client like that one final tip regarding that also at the end of each call make sure to let the prospect know if you need any more information if you want to if you have any second any doubts any second thoughts let's do another call i'll be happy to do it offer it from from the beginning my motto is i want you to think about it you know i have a very special selling style which is also part of what i teach which is actually super relaxed super light where nobody feels pressured and still i have a 40 closing ratio and i do that because i just shower the prospect with love with attention with support i never pressure them in a way that doesn't feel extremely natural and then the the results of that is that you're building a process together and again that's a whole another topic for a whole another video which we're probably going to do one day in the future another webinar so that's step one step one building the process now let's say you've started that you've kind of built the process you have an outline you got started and you know you you script some leads you started sending some emails or making some calls or scheduling a call with them and again you really want to test out a bunch of different things i have gave that that example really on purpose of the sales trainer guy that would literally uh book himself sent in sales call with companies because he's a b2b sales guy why does he care so you know he just does the sales call with him and he treats it as their demo so they give him sales calling say oh it wasn't good because of this and this and this and then the prospect usually you know if they're really not good they'll be like oh really tell me more and at the end they'll pay him and he actually did that to me by the way which just shows you that it does work amazing once you actually are able to find the right person and give them a lot of value the whole script changes so again the whole process is you email them there's a bait in there so you they come to you so you don't need to push them you don't need to qualify yourself you're not pushing you're not trying to force yourself they're saying yes to you they're coming at you and to you then you get on the call or email or video and then you give them enough value so that they come to you again so again it's about attracting it's not about forcing then step number two you want to test and optimize so first thing you want to do you want to make sure that you're doing is you want to make sure that you're measuring everything like literally measure every single thing that you're doing so the reason you want to measure everything is because if you don't measure everything then you don't know what's not what's not working you want to make sure that every single part of the process is really really fine tuned and you need to find your bottlenecks so let's say you have the process and then somewhere in the process here there's a huge tightening so the funnel kind of goes like this it goes like this there's a lot of emails being sent out you're getting a lot of people interested in replying but then they actually send them the video and it shrinks down to a tiny tiny amount now that could be because you have a really special offer which is a completely different scenario but assuming you don't if this happens then you know this is where your bottleneck is and whether your bottlenecks are this is where you want to spend all your time because you want to get to a point where the entire process just works perfect because when you get to this point where every single part is just flowing and is good enough not even perfect just good enough you're going to be making more money than you've ever made while spending less money than you've ever spent on advertising or delegation or automation now once you've done that you want to really make sure so just to summarize one final point again find the bottlenecks everything yourself so keep trying until you figure out everything and keep numbers so obviously you want to have numbers how many people reached this point at this point at this point at this point and a really easy way to do that by the way I can show you a quick example of a CRM that we used to to work with I still have it just to give you an example for people you want to have a process so for example we have an inbox meaning people who came to us we have people who replied to our video people who watched the video analysis who got the video analysis watched it we scheduled a call we're qualified who got a proposal who we're currently negotiating with and then with this process you can actually break down where everything is working and things are not working and by the way this is really outdated this thing is from like three months ago and I can tell you that at least 15 names on this list are currently clients so this is how you do the test and optimize part of the process that's step three step number four you want to delegate and automate now what does that mean what does delegate and automate mean so most people think that there's only one type of way that you can make a process more efficient so basically you need to delegate it and how do you delegate it oh you hire employees usually somebody from your local area and it's an employee and you have to train them and you have to pay for their insurance and you have to pay for their health benefits and they complain and it's a communication cost because they'll talk to you all the time and they're next to you and you don't like their breath it's a super expensive process that's why most companies they don't even delegate or if they do they have like two or three employees that's one thing that they do and then the other one the other kind of side of the of the coin for them is they have automation and they think okay automation it's either super complicated and I'm happy to do it or only a programmer can do it and it's going to cost me a lot of money so this is not this doesn't cost a lot of money and it's not correct you can actually easily automate and delegation can be super simple super cheap and I'm going to explain exactly why and how right now so you can actually delegate by using cheap labor and me and my partner really perfected this and reached a point where we have a staff of about 20 people that cost us about as much as three or four us-based employees would cost now you might be saying oh this is probably crap right they're working with unprofessional people like people that are really stupid or or not very good at what they do no we work with absolute insane professionals we work with developers we work with beautiful design artists we work with salespeople marketing geniuses and all these people are basically we're able to get by by paying them about 20 of what you would need to pay a regular us-based employee and we've really built a process to find these people in literally a matter of days so we reached a point where we're able to find somebody like that in about two three days qualify them get a ton of people into the bucket get them qualified end up with from 200 candidates about three or four candidates give them a quick a quick interview and then hire them for about again 20 percent of what they would cost and it's actually more efficient it's better and me and my partner happened to create a full course about that for our clients but because you're attending this webinar you can email me at this email in the chat so robby at primatica.com just email me please send me the hiring course and I'll send it to you personally it's really a comprehensive course on everything from how for free by the way it's a comprehensive one-hour course on everything from how to qualify your candidates how to find them how to get a ton of them in the bucket how to get them filtered how to discuss salary how to start working with them how to interview and see which ones are better or worse and we've really perfected this I mean we've reached a point where we can find high-quality developers high-quality design artists genius marketing people for again 20 the price in about two or three days and this is really one of the ways that we've built these companies by using what we call like human automation now the other part of what we've built is the automation side so when you're able to control simple processes like softwares like zappier or integra mat which again is something that I'd be happy to work with you on your with you can actually automate processes extremely simply and when you're able to do that or hire alternatively use our hiring course to hire really cheap developers that will cost you a few hundred dollars a month and would literally develop amazing projects for you you can then start to automate and delegate different parts of your process so the scraping part you can automate or delegate that the the part where you reach out where you schedule calls and emails you can delegate it you can have somebody do the call instead of you you can have somebody send out the email instead of you you can create an automation for that and again this is really our proficiency this is what we're good at this is what we do and I'm going to talk about that later once you actually did that once you've actually been able to kind of automate or delegate the entire process you're then able to scale it as much as you want because imagine now you have a process it's your own process it's 10 times cheaper than anything else you have it's the most effective process in the world you can actually improve it all the time it's custom tailored to you and the best part about it is now it's fully scalable because now if you want to scale it all you have to do is either add more cheap labor which has like an insane ROI or you need to just bump up the numbers in the automation so for example because we at the beginning for our email sending we actually had an employee that would like literally we had like 50 cloud computers and we had an employee from India that we paid like 200 a month that would literally just have to click and start 50 computers every single day just to have this work and at this point everything is automated so that means that we can go like we can go from zero to 40 000 emails per day on about a three hour notice if I build it for myself I can do it in about 20 minutes and that's really how efficient we've made this process out to be imagine that just going from zero to sending out 40 000 targeted emails to any industry you want in 20 to 40 minutes and that's that's really the magic and the amazing power of building your own outreach process and really there's nothing you can compare there's nothing you can tell me that would even come close to comparing to this finally now that you have the process now that you've been able to scale it up this is where you can actually start scaling and start growing very very fast and we've done that and and again that's how we went from zero to more than 50 clients in just a couple of months with again really stopping most of the time just to handle all of the incoming new clients and we're planning to go to 100 by the end of this month and probably probably a thousand by the end of the year because we finally built the infrastructure to go in that route now this has been really an amazing journey for me and when you do that when you scale like that it's very important that you pay attention to a lot of stuff it's very important that you pay attention to that you don't have any bottlenecks bottlenecks are going to kill you and really if you're offering a service-based business this is where you really want somebody like me with experience to help you kind of guide you on how to go from those 10 clients to 50 clients without crashing and burning what you prepare of ahead of time how to build the right processes the right manuals for that as well as the parts of the of the actual outreach that are not automatic so for example the last thing that we automated was making the sales calls super super easy and this took us two three months to even think about and get done and this saved me so much time I mean I went from doing like 45 minutes to one hour sales calls to doing a 10-15 minute call and that person basically pays at the end with about 40 closing rate why because I automated I actually consolidated the part of the process so instead of them getting an email or replying and then getting a short demo then going on a call then having me explain the whole thing they basically send in we send them an email they reply they see the whole thing but again I've been able to do that because I've done 300 plus sales calls and know how to explain about my my product and services in a really compelling way that answers every single question at this point that's why I've been able to consolidate it and basically compress what would have been 100 hours of my time every month to only about 10 hours a month to get the exact same results and actually attract even better higher paying clients so we at this point we pretty much wrapped up the lecture part of this webinar feel free to send any questions here in the chat or below if you have any and I'm going to reply to them quickly but before that I want to talk to you about the offer so obviously it's a webinar at the end of the webinar there's always an offer and what I want to offer you is a chance to actually work with me so this is not something that I offer I haven't done coaching business coaching or any kind of coaching in about two and a half years I mean at this point my time is just too valuable I don't have time to own and manage a full company as well as do that which is why I'm offering it to only three people it's a very time limited offer and what I'm offering is to basically work with you over about five meetings where we go together over a few weeks and build this process together so it's a five-week process five meetings and we're going to build everything together so I'm going to help you with the step by step strategy to execute this 10x war plan and by the way I'm putting up the at the top you can actually see here the button you can click on to go to actual payment page to get started with this I'm offering a step by step process to work with you I'm going to work with you hand in hand we're going to build this entire process together just you and me we're going to get you're going to get a ton of attention from us again we have 20 employees so we're going to have a lot of backup if needed we have designers we have marketing people we're going to get give you every single resource that you need to help you build your own cold outreach process now I guarantee you at the end of this process at the end of the year you're going to 10x your investment you're going to reach a point where instead of finishing this year because of corona and the lockdowns and all that mess instead of finishing it and saying oh fuck I've lost 2020 you know and I'm stuck here and and my my referrals are down 30% my ads are done 70% I guarantee you we're going to get you 10x results on what you pay this is going to be the most amazing process of your life you're going to learn everything from how to sell how to mark yourself how to build the offer how to pitch it how to build this process how to automate every single part of the process and again you're going to get five meetings with me we're going to take as much time as necessary in these meetings I'm going to be available for you for questions and answers as much as you need you can feel free to email me text me anything that you need we'll be there for you we'll have the resources of our company to help you with that you'll be able to use our scraping process which can get you tens of thousands of leads of any type of industry that you want of any location so we'll already be starting off with a huge database and all that will also not limit you at all this is again extremely limited in availability offering it to only three people today so if that sounds something good if you it sounds like something that you'd like to work with me you like my energy you believe that I can help you I guarantee you this will be the best investment you've made in this entire year it will completely transform your business and the way that you work and the only question you'll be asking yourself now is how do I handle all these extra clients that I have now and again that's something that will help you with as well so now we've done that let's go to the questions and answers if anybody got any questions this is the time to to ask because we'll be finishing really really soon so I'm seeing a question from grace what if you're not bottleneck is limited number of prospects or industry specific so if you have a very limited number of prospects let's say that you have only a thousand prospects in the entire united states what I would suggest to you is you need to change your focus you cannot build a thriving growing powerful business if you only focus on one vertical and that vertical is very small you want to have a powerful business you want to have a business that can withstand crises like coronavirus you need a lot of clients they say that the most dangerous number in business is one you know one employee super dangerous one client super dangerous one type of industry super dangerous you want to really really avoid that because again I've worked with tons of clients this year where their business just crashed I mean corona started and they've lost like 70 of the client base just cut off at the neck immediately and that's what happens when you're dependent on one industry so you want to make sure that you're targeting at least a couple of verticals or at least two or three industries and that your target audience is big if you only have a thousand targets in the world uh first of all that means that they're the prize not you because there's barely any people to sell to and secondly it means that you're not going to be on the offense not going to be able to really just 10x your efforts because you'll always be worried about what's going to happen next you know as somebody if if I make a bad impression would that person then talk about me to other people and and then I'll lose like 200 potential clients out of a thousand you don't want that you really want to expand your industries expand your market expand your offers how soon after someone accepts your LinkedIn connection and should you message them any suggestions on the message yeah sure I'll be happy to demonstrate that right now so let me show you a quick example of what we found over about sending about 5 million emails every month what we found just works the absolute best so what we found works the best in terms of your approach is something like this whenever you approach somebody from anywhere your approach would be like hey like hey this is and then your name and then you could you don't have to from company you don't have to write your company's name but you can do it and then you want to start with how you got to them and by the way where did I learn to do this I learned how to do this by doing cold calling actually that's where I learned how to actually do a good process so you first of all they want to know who you are so I start off with way then they want to know how you got their number or how you got to them how did you get to me and if you don't are not able to answer that question quickly you're gonna have a lot of trouble so just be honest like I found your company and again you can actually be personalized I found your company and then you can say wow looking for a roofing contractors in LA and wanted to send a quick message so just how did you find me how did you get to me second thing you want to next thing you want to explain is you want to give them like what's called like a good good good pitch and most companies again even marketing agencies just have no idea how to pitch themselves so the way that you pitch is what you do is you by the way before that yeah okay so you get a pitch how you pitch you basically tell them a guarantee something big I'm contacting you because I believe I can get you a 358 percent increase in your convergence let's say it's a website website convergence in 30 to 60 days now now that you've pitched the person is interested and before we continue with this let me say once again guys limited time offer if you're interested in working personally with me let me pull up the thing again here just click on this button you can actually go to it later now let's go back to the recording so sorry for that so I'm contacting you and then this is the pitch and after you pitch the next part that you want to do is kind of like a quick qualifier about you by your company we're a local web design company that specializes in XYZ and has a 99 percent let's say 100 success rate with companies like and then the name of the company and then here you want to have the bait so and again this is the format you want to have in in in a cold email in a LinkedIn message in a in a text message in a cold call any type of warm of cold contact needs to have these things in there because again if you miss even one of them the person's gonna think oh who is he or why should I pay attention to him or or you know how do I know how I can trust him and again this answers who you are how you found me why should I why should I listen to you how can I know I trust you and finally a bait a really really good bait I'd like to send you a quick video explaining a quick two three minute video explaining exactly how I can do that for your company and then the magic words can I send it to you or are you the right person to receive this or another one is are you interested in in this you always want to end with a question always always always always and cold calling cold emailing whatever it is always ended with a question because if you don't if it's not like a yes or no or very simple sure or or or again just a very simple limited answer then you're not going to get half or even a quarter as many replies because it's too open-ended to apply and then finally the name so Robbie Frank Primatica and then if you really want to go personal you can put in your number so this is how you do cold outreach contacting sorry for that okay yes Alex very much like the answer okay awesome guys if there are no more answers we'll be finishing the podcast the webinar right now again thank you so much for attending again I'll give like half a minute more for last questions again you have the offer here at the top let me also add here the link just in case so you can review it I'm going to put it right here in the chat so here you go this is the 10x consulting package with me I'm looking forward to working with you helping you 10x your investment and get a massive massive boost in your business growth and your personal growth as a business owner the end of this year thank you so much and have pleasure to meet with you pleasure to talk to you feel free to subscribe to webinars with me you'll probably have that option in one of the emails that you got from me and there you can actually you can actually keep following in case I do another webinar which I'll probably do thanks Alex really had fun with you guys and looking forward to working with some of you thank you and have a great rest of your day