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Uploaded on Jul 18, 2011
Repositioning a Recognized Brand through Innovation - Barbara Turf, Chief Executive Office and President, Crate and Barrel. Barbara Turf is the Chief Executive Officer and President of Crate and Barrel. In this capacity, she oversees all operations and directs the company's long term strategy, including international business development for Crate and Barrel and its retail divisions, CB2 and The Land of Nod.
The Terry J. Lundgren Center for Retailing is proud to present the annual Global Retailing Conference, which consistently delivers practical information, proven techniques and ground-breaking ideas that enable individuals and organizations to succeed in the intensely competitive, global marketplace.
The conference presents the best thinking of retail innovators whose strategies will determine tomorrow's most successful industry trends. The conference attracts global participation from retailers across all levels of industry operation, academicians, and university students interested in first-hand knowledge about industry challenges and opportunities.
The Global Retailing Conference is supported by the Terry J. Lundgren Center's Corporate Advisory Board, which includes retailers and partners from the world's largest and best -known organizations.