 Recent advances in video analysis techniques have enabled researchers to measure and analyze animal behavior with greater precision, accuracy, and speed than ever before. Open source software tools have made it easier for researchers to record and analyze videos, allowing for faster and more accurate data collection. Additionally, the availability of standardized protocols and best practices for setting up and using these tools will help ensure consistency across laboratories. Finally, the need for increased collaboration between researchers and the sharing of datasets and code will allow for further refinement of these tools and their applications. This article was authored by Kevin Luxem, Jennifer J. Sun, Sean P. Bradley, and others.