 One of them started talking about Linux and open source code, and that's when the light bulb just exploded, and I went, there's the template I'm looking for. So after the course, I ran back home and said, okay, we're going to take all of our proprietary data that spans 50 years. We're going to throw it up on the web and ask the world to tell us where they think we would find the next 6 million ounces of gold in our mind, and we're going to offer prizes of half a million dollars. We launched it at PDAC in 2000, and it really had some interesting elements, because I'd always gone up to the mine before that, and it said, do you have a model in this mine? They said, well, we have several models. We have one for the upper level and one for the lower level, and one partially developed for the middle. They said, why haven't you put them all together? And they said, well, they're all on different standards. They said, well, why don't you put it on the same standard? It takes more time and work. So when we announced this contest, they went, well, we're not ready. They said, well, you have six months to get it ready for database. And then our head of exploration went, what happens if the market doesn't agree with how we calculate it? And I said, well, you think this is a world-class deposit, right? You think that you're doing the best way of analyzing it and assessing it, right? So that won't be questioned. So there was a lot of nervousness around it. And then they said, well, maybe someone's going to take us over to get all this information. They said, well, if someone's taking us over, they're going to pay a premium. You have options. You're going to get a higher price. If they don't take it over and we make a bigger discovery, your career is going to be pretty good because your name is going to be on the front of this report and we're distributing it to every mining school in the world. Bob Mason out of, he was a professor emeritus at Queens helped structure this. And he contacted five people and said, these guys, they're really excited to be a judge I've spoken to. I remember calling up Bob and I said, I've got this idea and I'd like to bounce it off you. And he said, well, he listened and I said, I'll call you back in a couple of days until you think. He called me first thing the next morning and said, Rob, I haven't slept all night. I've been on the phone talking to people all around the world. I have your panel of judges for you. This is the most exciting idea I've heard in my life. And all the other judges are the same way. This is just off the charts in terms of... Pretty unorthodox when it comes to mining. So they were charged with picking their top 25 submissions and then we got them all together because they all had different 25s. There were some common factors and they picked a group 25 and we paid each group $10,000. And so that was a quarter million. And then there was three finalists and we said, refine your submissions. There's another quarter million to be had. The judges came up with a first, second and a tie for third. So I increased the prize money rather than divide it between the thirds. The first prize went, it was a collaborative effort between two consulting firms out of Australia. They've never been here. None of the contestants have ever been to the mine. But these two consulting groups found themselves sitting in a reception room in Australia going to talk to a large mining company. I guess a meeting had backed up and they found them both looking at each other. And one guy said, I think I have... There's a contest in Canada. I'd like to enter. But I can't do all of it. The other guy said, I could do it. So they went together on it. The winners, their submission was a very sophisticated computer graphic, 3D computer graphic. And when I saw it, I almost fell out of my chair. It was just pushing boundaries. And I think in the Gold corp challenge, it took a small Canadian mining company and put it on an international stage. It totally differentiated us from the rest. So what is a mining company doing with the internet? Businessweek named us as one of the 50 most innovative companies on the web shortly in about 2003. Native Business named us as one of the most innovative companies in Canada. We've been a number of books where we've been featured in it. Wikonomics, The World of Splat, a whole bunch of other things. And it's been very exciting. And it really shows that the biggest gold mine in the world lurks between everybody's ears. And if you can connect those thoughts, you can create very powerful opportunities.