It’s hard enough to get customers in the door. But bringing them back can be an even bigger challenge.
Square Customer Engagement can help. From a Directory and Insights to Marketing and Feedback, Square Customer Engagement makes connecting with your customers simple.
Let’s say you run a pretzel shop.
And you have customers coming in—because, duh, there are pretzels—but you’d like to know a little bit more about them.
It all starts at your register.
With Square, you can enter their contact info right at the register, and Square also collects their key information simply with a swipe of their card.
Their information goes into your Customer Directory. This integrates with your sales data to give you all kinds of valuable insights about your customers.
In insights, you can see how your business is doing at a glance, how many customers are new and who’s returning.
You can also get insights on specific customers. Take Danny here as an example. You can see his average spend, how many times he visited, and when he last visited, right in his profile.
Hmm. Looks like he hasn’t been back in a couple months. We’ll want to do something about that. With Square Marketing, you can send beautiful emails to specific groups of customers in minutes.
So go ahead, send a promotion to lapsed customers like Danny to bring them back in. And while you’re at it, announce that new mongo-sized pretzel to your loyal customers.
And, after you’ve sent them out, you can track how many people are opening your emails, who’s coming in and how much they’re spending.
Meanwhile, your customers can tell you how they liked their experience right from their digital receipt with Square Feedback. Think of Feedback like your own private line to your customers. Looks like they loved those mongo pretzels!
You can respond to customers directly. And, if you need to, you can send them discounts or refunds to make sure every customer is a fan.
So, whether you’re selling pretzels or petunias or pianos, Square Customer Engagement can help you make better business decisions and connect with your customers—all so you can keep customers like Danny coming back again … and again … and again.