 Every day, billions of people work hard to grow and produce food all around the world. In many developing countries, up to 70% of all employment is dedicated solely to the production of food. 500 million people work in small holding farms. Two and a half billion livelihoods depend on agriculture, but most of these households are very deprived. Agriculture's workers and families are more likely to live in poverty than any other industry. It's a bitter irony that those who produce most of our food are least likely to afford a nourishing diet. Expanding cities and a growing global middle class are dramatically changing food economies in developing countries. Food production systems must be transformed to assist the billions of people employed in the food sector, particularly small scale farmers. Food producers need to earn a fair income for their work and the food they provide. This will give their families access to a more nutritious diet, improving health and reducing global inequality. This challenge focuses on making food supply chains that include everyone and optimizing economic opportunities for those who help feed the world.