 delegates every change opens up a window of opportunity from there the owner slides on us to climb through that window or miss it altogether reflective of this attitude our next panel discusses how media education should keep up with changes in the media industry I would like to call upon the chair for this session professor sushil behel faculty and head sushil behel consultancy Mumbai to please join me on stage professor behel we have a big round of applause please ladies and gentlemen joining him to discuss the motion I'd like to call upon Mr. Vikram Chandra founder editor G technologies please welcome him on stage Mr. Pankaj Pachori editor in chief and founder go news 24-7 Mrs. Anuradha Prasad chairperson news 24 and bag Mr. Ajay Upadhyay veteran journalist I believe we don't have him yet Mr. Shravan Garg veteran journalist ladies and gentlemen can we keep the round of applause going please and rounding off the panel Mr. Anil Singh we managing editor Z business can we have all our dignitaries on stage I'd hand over to the panel chair now professor sushil behel to take over for me good afternoon ladies and gentlemen I don't look like Anurag Bhattra do I except the hair part of it my pleasure to stand here and look at the 182 feet pillars of media industry I feel like a dwarf and therefore I thought I'll stand and talk and cut out the conventional chairman sitting down mics floating up and down and make it a chat of a different kind the second reason for my standing and conducting the session if I can conduct or if I'm equipped to conduct is that my knees shake so this podium covers my knees the subject that we have for this session with the stalwarts overlaps with some of the subjects as you would have seen in the program but I think that is the reason for us having these great people with us to share their views and share their thoughts on the subject the subject as you have seen is the changes in the media industry now you have heard one session it's been mentioned that the media landscape has changed media landscape is no longer what I learned in school being a PRO and being a advertising man it was news and it was first it was fast it was factual and if you as a professional both on the media side and the client side or the PR side could not do it then you would have to go to the press club as Anurag talked and compare notes on the red blood on the media side and the red blood on our side that scene has changed today in my opinion we also have a number of F's the positive F's and I would urge our panel to go extempore and talk about some of these F's which are issues because we are talking of change in the education sector which is directly connected with stall words like them today you cannot have what we used to call gin and tonic brigade you are domain oriented you are information oriented you are media oriented and the media which must come out and the location that we are talking of has to be as I said some F's number one and I would like the panel to take it up as they like as a chat features today we talk content today we look for content writers bag films looks for content writers we used to look for copy writers a tremendous change a copy writer is not a journalist please us people must realise that second is facilities we just talked about studio, camera today I feel funny so that I am using my cell phone for photography oh that's technology third F if I may submit is people like me who are faculty are we qualified or are we PhD's in media we need to think about it and the panel I request we act then comes funding the money where does it come private sector, public sector, government sector, international the collaborations and the various tie ups that we are talking about and last but not least the future we talk of changing the game I would say we should talk of the cutting edge which gives value to society which gives value to media and which gives what Anurag Batra said a little bit of profit today profit is not a bad word sirs you will all agree with me today you are in business for profit there are some reactions should we go left to right, my left to right a few random thoughts on the F's make it strong F's may we start with the experience behind media, journalism and what have you you want to use that we will have a quick summing up after the experts have said something you can choose your F like madam from back films you are all F in terms of facilities you ask me question and I will reply which of the F's should I pick it up Manch for Bathe all the great personalities from all over the country the education of the non-media and the communication with the media last panel's discussion and now when it started it started after the bond and it was said that we have to talk about the bond it was not such a thought but the one who has the right we will try to what we came to say and the father's decision we will talk about it before that the first panel was the academician's panel and I heard some of my fellow academicians complain that the state of media education is weak because there is no fund in it the state of media education is weak because there is no good faculty in it the state of media education there is no independent identity in it and the media industry drives it day by day it is right because the media industry is the only industry that can employ children from media education the benefit of the media industry is that they can employ children from media institutions and even if they don't they don't have to because they have a lot of options what is it that makes the media education so bad I remember a few years back some students came from Bhopal to visit a studio and the director told them that you should only sign on my door when you have forgotten everything that you have been taught the children had tears in their eyes it is good that you are in the media industry it is good that we are all in the media industry but being so proud it is possible that the media industry is proud that we will give the job we want and we will not but the most important thing is that it comes in the cycle sometimes it writes on technology institutions sometimes it writes on technology institutions this is the era of electric age Marshall McLuhan was a professor of English literature in Toronto University the message of media is the message and the example of global village many people still think that many people may not think that today you will go to Facebook for a job on senior position one question is always asked what is Marshall McLuhan talking about the big musket of the communication industry there was no communication he developed a faculty of his own culture and society the bigger the situation is, the smaller it is where Marshall McLuhan used to work I went to that institute Marshall McLuhan says that when the information shall travel at the speed of electricity people shall behave in a tribal manner where is your audience going where are you going what you are doing is do you know that the things that are said in television that impact the audience the tweet that you put in the intoxication the Facebook that you put in the intoxication and you behave in a tribal manner sorry my tribal doesn't mean any deeming as in English dictionary the tribal is defined and Marshall McLuhan did not do it I am using the same tribal word if someone comes he will forgive me his tribal meant that before the plato like Homer, like Elliot who is called Marshall McLuhan a different tribal the plato tied the education the academy started the academy word came from there so the academy that the plato made they started tying the topic slowly the time of renaissance came after that the scientific age came the scientific age also tied the things this tied the art till the time till the time till the time of the electric age this electric age this electric age broke the foundation of the scientific age Max Planck is taught in physics but the Max Planck which doesn't understand the principle of uncertainty of Heisenberg which doesn't understand the concept of the time of Berks can't understand today's journalism you have to read a lot after reading this then the journalism the information the communication what is the difference instanties can never be journalism journalism has its own fundamentals objectivity fact finding verification making it interesting all responsibilities are very boring if you want to think and you are flowing it even then people will run the audience will run keeping it equal keeping it equal the mind is in the direction that we will finish our talk soon and I think I will finish my talk soon what I was coming from is that the expectations of the industry and the preparations of the media institutions the difference between the two the difference between the two can be sorted out by making a relationship in this new age understanding technology is the most important and this technology impacts the content to the limit I will say my last words this objectivity this objectivity doesn't exist in the live media today's social media is subjective there is no definition of verification you can't test it whatever you want you can live it on Facebook so this is subjective when the foundation of journalism is hurt I think in the time of social media to be fit to be alive you have to rediscover yourself or you have to say this is the time of communication the time of information there is no time for journalism there are many things to say but I will finish my talk with these words thank you very much one single or singular message relationship between media machine and people that's what I got out of it we need to build on that and to build on that may I request Mr. Chandra to tell us what he wants to do with augmented intelligence because we are talking a lot of intelligence unfortunately people like me who are let's say over sixties have no intelligence is the young people so let's hear what he has to say thank you so much sir but at 50 I don't think I no longer qualify as being young person so there we are but yes I am you have given us some f words if you permit me I would like to expand on that but perhaps some f words of my own the first f word one being which I don't think I should use in polite society but it reflects what I truly believe is the state of a lot of the media industry right now and I am taking liberty with many some of the top journalists out here we have all known each other for a long time and we respect each other a lot but frankly media and video news in particular is well I am not going to use the word but it is in a mess it is totally messed up and that is because of a number of structural reasons and I am going to just spend a couple of minutes perhaps talking about those structural reasons because there is another f word there there are five reasons to my mind that television news in particular is so bad now I am just going to ask all of you and be honest about this how many of you in this audience think that a large amount of television news today they are honorable exceptions but a large amount of television news today has the quality is deteriorated alarmingly how many people feel that way alright so I am interested in who didn't raise their hands even Anuradha and Fankat and I didn't raise their hands we all raised our hands both hands so there you are it is unanimous TV news is messed up when all of us got into television journalism no 20-25 years ago this is not the reason we got into it what are you telling children when you are educating them and saying get into journalism join the media what are you teaching them we used to teach people in journalism go out there talk about balance talk about being unbiased talk about the sides of the story be factual that was an effort factual you should have facts now it is fake that is another effort what are you going to tell people that really the way to succeed is to shout at people at 9 o'clock at night how do you give people that lesson is that what you are teaching people in your classes this is how you should shout and if somebody comes up with his opinion this is how you tell that person that Naini quietly in the break and I have seen it happening take him on take him on you must shout at him more is that what we are telling people shout at people more don't have the facts try and be biased and there is a reason why all of that works and that comes to what I think are the 5 reasons why the industry is messed up and why we need to change it so first of all television news has a problem with the business model and that is something which we have often discussed forum after forum for 7-8 years rather than I have been in I don't know how many panels to be met with the ministry this is what the issue is in television news you don't get subscription revenue in India you are paying carriage fees you are entirely dependent on advertising advertising comes from the basis of TRPs TRPs come from 20,000 boxes in a country of 1.3 billion people 20-25,000 boxes in a country of 1.3 billion people you get TRPs not by doing good quality news you get TRPs by doing bad quality news the more you yell and you scream the more the TRPs are if you get a Hindu and a Muslim to scream at each other even better if you can get a Tantric Baba to scream at somebody then you are really rocking and if you can't get a Tantric Baba let the anchor shout then you are really happy that is really what the media meant that is why you are chasing TRPs that is not the way the industry should be but that is unfortunately what the business model is forcing and those of us who try and say you are spamming it means fine then you reconcile yourself with the fact you won't get TRPs and therefore your revenues are going to dry up so many people have asked me why did I quit NDTV and why did I leave television news 2 years ago it is because I didn't see a future in the way the model is working right now and that is why I thought that we need to make a paradigm shift digital video many people thought would be the answer the reason that digital video news is a form factor it is not convenient behavior to go and tap on individual icons and try and find video news so many video destinations are being forced to just play live your live television news channel is just being played in a digital medium which is partly we are all experimenting with these formats and we are trying to change it Pankaj for example has very successfully tried to do it and we are all playing around with these form factors but it is still not working so it is a form factor issue the result of these television news is not working digital video news at the moment is not working really well means that people are getting their video news increasingly through social media whatsapp facebook whatsapp you get videos and that is the gospel truth you see something on whatsapp this is the truth that is not fact a lot of that information is fake and the reason is that though this is good distribution on social media the sources of content are not authenticated they may be wrong they could be fake so that is the problem out there on the other hand you have really strong sources of content really powerful people are producing really good content again I am looking at Pankaj out there really good content is coming and it does not get distribution so this is really the crux of the problem this is why we need the model to be changed and to some extent that is what many of us are trying to do that is what I am personally trying to do with editorgy is to create a platform a platform that will match good sources of content with the audience and you use like all other platforms around the world you use augmented intelligence you use new generation technologies you create the platform which enables this match to happen because if we are to have a future in journalism in 2018 there is no point in us just regretting oh it was to be so good 20 years ago yes it did there was a golden age of journalism 30 years ago yes we know that but how long are we going to go on ringing our hands and saying oh isn't it sad that things have deteriorated so much we have to try and change the model we have to look at another the future what is the future of journalism what is the future of media how do we create the model that can enable things to happen and with technology it is possible you were saying sir that you are amazed at the fact that people can use their mobile phones to take a picture but that is only starting and this is something I don't want to take too much time out here but this for example is possible I don't want to also plug editorgy too much but theoretically today you can use your mobile phone any of you in this room you can tell your classes you can tell your students and the courses that you are teaching they can run a news channel of their own using a mobile phone and you can download it right now in fact I would encourage you to do so let me get in that plug out here download it right now and by the time the day is over you can run be running your own TV news channel just press a button say add your own opinion share it with whomever you got a news channel up and running from your mobile phone that is what technology is going to permit it is already happening out here I am sure other people are going to come up and do even better platforms and they are going to create new forms in the future so the future is here we have got to not just think about what happened in the past but we have got to find a way to shake up the entire industry to embrace technology to find new ways of doing things and then the golden age of journalism will return but we have to find the right way of doing it and one of the ways of doing it when a lot of people look at me and say oh so you are encouraging citizen journalism not entirely because there is one thing that I think journalists have to keep in there and trained journalists which is why media educators become important the ability to tell that this is a genuine story and this is opinion that distinction is being lost on journalists every evening when we are putting on our TV news we are seeing it people are lying opinions to masquerade as facts that shouldn't happen so one of the things that we in particular on our platform are very careful about is the facts only come from authenticated verified sources it could be our own platform it could be our partners who will provide us with the facts so the building blocks of information are genuine and they come from trained professional journalists so people will be verified it on top of that anybody in this world can have an opinion and everybody in India has an opinion sometimes 10 opinions on the same day that's fine you should be able to share genuine facts with whatever your opinion is and we should always be able to tell the difference between the two and if we can get that correct that's where the future will lie thank you his platform sir has been fact fast factual and absolutely unfake because I would add on to what I said about the cell phone cell phone also quite a lot of fake we call it chat we call it whatever terminology my young students want to use they are welcome but that's the direction we are talking on and that leads me to a question ma'am you asked that I should ask you a question you are talking about changing the scene in terms of films he talked about TV the idiot box being out now the fake box coming in how would you prevent that in terms of students and their capabilities equipment today you are that big 35mm camera is outdated chandra sir has just said I can shoot a whole film on that cell phone could you enlighten the young lot here how this technological change is going to add on to what sir said a few points thank you chair my esteemed panelists and friends people here sitting in the not so far away but basically there are two things that I definitely want to answer and I also have a f in it which is I am answering from the front foot and I always look at the future so unless and until you are on the front foot you could never look at the future and that's why my good friends punk or you know Vikram they are right now they have entered the domain to play from the front foot now Vikram has explained that what is the reason that since I run a media company which is also in news which is also in digital which is also in content generation for you know the GEC channels and I also run a media institute so please understand without being arrogant being I forget what Ajay Ji said the word which was when the students entered Guru without having that with all my humility I want to say one thing that any human being has to keep on inventing oneself I have learnt what I have learnt what I have to do should always be so whatever youngsters or whatever people study or study for them this is more important because whether we like it or not like it we are not living in world which is alienated world we are living in a world which is a completely connected world if we don't do then someone else will do if here I understand that you know when you are taught there is certain level of knowledge which has to be passed on I am talking of knowledge I am not talking of bookish knowledge and how is that knowledge being passed on to the students please see please see and see all of you please see how the way that the students are being educated do they get the right kind of training do they get the practical training do they get to write the way because when we are on the other side we become consumers how the consumer is taking it how my story is being taken in definitely it was very good 20 years ago when we all entered television we were fresh we were new we knew we could take on the world but we all had a huge big enterprise with us I mean I am sure we all have gone through that 20 kilos of camera on our head and on shoulder and going and knocking a door of somebody like Tau Devilal at 12 in the night and saying we had the guts to do that and he had the humility to come out and say so what I am saying is that unless until you have an enterprise and that enterprise is immense in any Indian let's be very clear so when I talk of front foot with this enterprise I went ahead and I know unless and until I am able to match up with the future match up and catch up with the future I will be redundant I am very clear I will be redundant so therefore when I am not plugging in my eye sums but whenever my students are taught they are taught everything whether it is exposure their whole world view changes because we are not in an isolated world I do understand the pressures of journal of being a journalist today we all face it and you would see I am not so much on social media myself because I have taken a stand that I will not be so much on social media so I but it's a fact today if one has to do run a media organization or a journalism institute or a journalism news channel you have to go with a very clean mind and I don't want my mind to be clogged because I will also start believing that whatever is coming on WhatsApp maybe is true whatever is coming on Facebook is maybe is true so the issue is that we have to be very very sure and what is that surety that surety will come from professors and teachers like you you people have to ingrain this in the minds of those young students who are coming there that it is very important to discern between a fake and a non fake it is very important to know the world view it is very important to know the history of India it's very important to know the the whole history of world so you have to keep on gaining yourself you have to learn you have to learn and unlearn so it is so it's you know I feel that without looking of future like that we should be you know but today everybody is a journalist I mean why why can't we how can we ignore it anybody and everybody is a journalist and I think in 2-3 years or maybe 5 years time it will be very clear that the good bad and ugly will get segregated so it's a process that we are going in and nobody should say no to technology how can we say no to technology we have to adapt we have to ensure that technology helps in a positive way today if one is making a film on this phone it's very good people have tool in hand we would have thought yes I agree Iran a news channel I understand the pressure of market forces than me would understand that it's very easy to say see they keep showing it's very easy to say but it's very difficult to sustain there is enough scope I mean I don't understand why a media student cannot go into any other field if you are running a media institute why a student cannot go in any other field they are more capable they are more aware and they are more their world view is much more than a typical graduate so I you know I don't know where to draw this line neither I want to draw this sake oh the future is bleak for us no future is not at all bleak for us future is very good for us it's how you look at it I would look at the glass always half full someone else can look at the glass empty but for me technology future journalism and media all is one and that's how I play it I always play it from the front foot thank you a few days back I think I put Facebook post looking at an ad from Maika Maika is Mudra institute of communication and advertising they say if it's marketing come to Maika it was an admissions ad ma'am what you are saying is absolutely correct we down there the stakeholders of media need to reinvent ourselves and if you don't reinvent reinvent yourself gone are your careers gone are your profits gone are your placement opportunities could be in the area of TV could be in the area of films could be in the area of journalism and what have you so sir may we have a few thoughts from you on that Mr. Bail thank you for organizing this and thank you all of you to have the patience to listen to old fogeys who about new technology can I request one of your can just come here ma'am I usually record everything I say on public platforms because so tomorrow no one can accuse me of saying things which I haven't said we won't call you fake sir you are genuine thank you thank you very much in 1984 I did my journalism course from Lalabadur Shastri Institute of Lucknow it was under Bharti Vidya Bhavan and that was the beginning for me for doing journalism and I have my name is Pankaj Pachori I have worked Arun Asaf Ali Vinod Mehta Arun Puri Mark Tully Pranoy Roy and not so journalistic work but Dr. Manmohan Singh journalism I could not leave I tried my hand at running a business school and then I thought that this is what is my calling and I'll stay in journalism and what should I do which is new what should I do and where should I go and that's how we started we have a team of 36 people and our office when we gathered for the first time I told everyone that this is not a journalism this is not a media house I said this is a media lab and we are all students because this is the first time anyone in India is trying to do this a television channel on app and that's where I was thinking of F's from 1984 to 2018 the big F about media world and media education and media at large in India is fail and if you are on Instagram it would be called epic fail we have singularly failed to keep to media the basic of what media should be doing we are all teachers here directors running institutions and I'm sorry to say that I have taught at many institutions in India especially the communication and journalism students and that fail is because we are not fast enough we are not keeping up with technologies in 2010 I was called to the Indian school of business which is I think one of the best school of management in the country and they asked me to start their media center I did research I was still working with NDTV those days I did research and I said these are the contours of a media school which will be teaching the business of media now ISP is a very well established well known institution for 8 years now and my only condition to them was that I'll come and I'll help you set it up my only condition is that the funders funders for this particular center should not have a clash of interest so I don't want a media house to fund it I don't want multinational some CNN or Murdov or Newscorp to fund it for them it will be like this 8 years on they are still finding someone who doesn't have a clash of interest with media including India's top corporate houses that is the failure because India's corporate houses while in the media or outside the media have not invested enough in media education it's a huge industry today I know the government is spending so much money IMC is opening up new centers every media house is having their own institution but a media house with an institution I've taught at NDTV school of journalism both of us have a media house funding an institution like this is like Halwai trying to taste his own Jalebi's because that's the clash of interest how many of you know who are sitting here have heard of video leap when I'm talking about running a media go news video leap is the latest app which is basically teaches you how to edit video Vikram talked about video short video is the latest on my iPhone there are 3 apps which I keep I'm teaching myself at the ripe old age of 55 what do we do the 3 apps which I use are iMovie, Want and video leap this is the latest and this is what we are teaching and working on for the last 6 months I've been trying to hire people for go news and who should know Hindi who should know basic ethical background of journalism and who should know want and video leap and I'm not getting that mix and that's why I say that our media education industry has failed so I have to hire someone who knows 2 out of 3 and teach them the third one that's the only way you go forward because among this entire technology when the Google wanted to come with Google news my only question to them I was working with the prime minister and I asked the Google ponchos that how many who's going to head it who's the editor so I was thinking someone from New York Times or CNN or some big you know company, global company would be heading Google's news no this is all it's all there we are just putting some technicians to give you the news anyone can be a reporter these days as Radha was saying anyone with a camera the trouble is not at the reporter level the trouble in news is at the editor level they are the gatekeepers they are the guys who will find out what's fake and what's not fake what is opinion and what's fact and how to put those facts in an interesting manner as you were saying so people watch it you need editors we don't have editors anymore in our news industry we have marketing people the number of managing editors who have approached me while I was working prime minister's office for commercial activities which are events and awards is remarkable and I used to tell them don't talk to me talk to the joint secretary of finance he's the one who will do this so that's another failure that we have mixed up the funding the finances of media with the ethical side of media two don't fuck there has to be a wall of china between the two editors are not supposed to go and pitch that's the job of your marketing department or sales department so this is the second thing which you have to discuss with your students and update them and upgrade them they will not be upgraded I'm still at my age a little bit of experience I've had in media I'm still learning every day every day I'm on that phone and looking at sources and you know where the source is coming from the best teaching for media it's not coming from marshal macloan anymore we've read all that when we were in college 1988 I visited Berkeley communications department Tom Goldstein used to be the head those days who's still writing books those are all gone your latest teaching modules and methods are coming from Hollywood write that down ask your students to watch movies how many have seen the post all the young people have seen the post how many have you seen the state of play the state of play it is Russell Crow Amy Smith and it's about journalism it's about what happens to journalism when your source is also your friend in this case a senator this is where the new media is coming from and this is what the new students want to learn from we don't learn these things we think we have done our PhDs and this and that in India no one has ever asked me ever after 1984 when I became a training reporter in the patriot newspaper with Arnau Safali no one has ever asked me about my media degree at only at the entry point you are asked for your media degree tell your students your media degree will get you in the profession one foot inside and then you are on your phone and media is like a calling and it's not a career tell them that also and tell them if they want to become rich or famous like Vikram don't get in the media because Vikram's first love is not being famous and rich his first love is news and this is what I keep telling people calling it's not a career fame money all these things are byproducts tell your students please these are byproducts you have to do good journalism and all these things I promise them and I promise all the students they will follow I'll just end this here there are some things I wanted to talk about about my venture but then Vikram says that I'll be pitching people what we have decided basically to do is to do our own news we unlike google or twitter will not depend on an algorithm created by some engineers because editorship is the main component of news of media that's what is most important and that's what we should do and with that you can win Vikram was talking about platforms and distribution we launched a platform we didn't have much money for marketing we'll just launch it and we'll see how it goes let's front foot this is what Anvada was talking about let's go on the front foot let's do it let's see what happens the platforms will come to you we have watched more on daily hunt now and then on our own platform millions 3 millions a day or something like that video views so and the future another F we talked about and the future is bright if you stick to these things if you don't waver if you don't let big guys acquire your equity for the first thing they will do if you got some new ideas they'll come and they'll say oh let's let's get into collaboration stick to your guns yesterday we got our first big advertiser big multinational company jeep and that gives me a lot of confidence and happiness to tell you that the news is living surviving and it will thrive thank you pankaj anand aside everything you said about requiring an editor can i take that recording from you people often ask me why have you named the company editor jeep so that's a very good reason as to why we called it editor jeep the requirement of editors in this entire system so if i get that recording i'll put it in my ad i'll whatsapp you he's talking about the 1991 liberalization of media in that the source who is the source the editor 360 degrees that's in the light of end with due respect to the gurus here he also made a commercial you're looking for a career career of an editor please come to me so it's open to all of us i hope oldies are allowed also because editors must also have grey hair or less hair and may be a punch so sir may i invite you to come and tell us something here is a gentleman who's a CA and a finance man and talks about finance in the stock markets which 90% of the people here are interested so media and communication sir thank you sir someone is munch, someone is sudden my effort is little bit different it refers to future and i call it freshness freshness of ideas this is what i feel our industry requires the most at this point in time probably i'm the youngest person on the panel in terms of not in terms of age but in terms of experience and i'm still a media student i finished my qualification of chartered accountancy and company secretarieship in 1993 and almost 13 years i worked in that field and by accident i came into media it's interesting that the field i'm from i'll talk about business media and that too hindi business media because people who know me i learn from them i can tell you both ways i'm experiencing when i was outside the media and now i'm a part of the media it took me 5 years to become a C.A. and C.S i had to work hard i mean it took me 5 years to read 15-16-17 hours i didn't have 5 minutes to come into the field i took time to become an editor with experience if a chartered accountant is an authority a doctor is an authority an architect is an authority for which there should be a certification as Mr. Pankaj said why shouldn't there be an editor it's good that you didn't have this discussion 15 years ago 12 years ago you couldn't become an editor but today there is a need for media professionals there should be a certification there should be some mandatory there is a need for us citizens every person every citizen has the right to say but also for the answers there should be some kind of certification second there is a mismatch mismatch in education and mismatch after that education in execution today when i do business media i get those people or the business or those people who read about the media a mix a combination can't a chartered accountant get less journalists can't a MBA get less journalists can't a MBA get less journalists can't a journalist get a job or a journalist get an MBA so all of us those people talking about media education if a domain expertise if a domain expertise a domain expertise a domain expertise a domain expertise a domain expertise a domain expertise but do you also read about business with journalism if you get that combination then i think it will be very good second when we talk about freshness we need our body fresh every day we need our mind fresh every moment then why don't we need our profession fresh every moment why not the crux is are we creating content with credibility and that's what is required in any kind of field in media if it happens we are copying one formula is successful is it right or wrong we don't know but formula is successful let's supply it we are not thinking out of the box and trying to create new ways and means to present news or to communicate that may be missing i want to tell you business media is too small but in English news we are almost lost in the last 5 months in business media electronic media are almost lost in the last 5 months in such a situation the new generation viewers are coming young viewers are coming are we giving them fresh ideas according to their thinking i think we need to think about this i don't think it is right you all know a lot about media i am learning from you but Anurag ji, Abhishek ji and all the viewers thank you very much for inviting me very interesting to note and particularly students if you are in the room two languages have been spoken English does exist but Hindi too and i am sure when he talks of domain whether it is in the stock market or it is in advertising or PR or government politics language localization we should not forget and i will club that with domain knowledge that you said when you talk of domain knowledge sir my understanding is think out of the box but think within the box please do not forget within the box otherwise you will get a kick on your backside and you will lose your job that experience i can share it with you you want me to name the company i won't however that was what he suggested domain new skills for new stakeholders so sir may i come to you last but not least gentlemen from Naiduniya fame Naiduniya, Chitralekha those are language magazines which brought in journalism TV came later and then now social media or the cell phone or whatever so sir your view sir since the time is very short i will start with the solutions first i mean we all know the problems and much has been talked about the problems later on i will come to the points which i had in mind to discuss can the exchange for media and Anurag Batra can take a lead of establishing some kind of a body to revise syllabus of different media schools first thing i mean much has been talked about the syllabus and old syllabus of 19th century or like that or 20th century can some body be created to invite syllabus and revise them as per the requirement customizing them as per the local requirement requirements of the cities and regional requirement lot of regional growth is taking place in media and mostly we are talking about what is being phase or being felt in the cities can we have the training courses for the teachers of media schools can we ask them to come and talk to them for a day or two interact with them and ask them what kind of teaching they are doing i am very confident that not many of would come because they would not want themselves to be exposed to the realities of the media requirement you said what media industry needs can it be done and if they come they will tell you what kind of political interference is taking place in media institutions what kind of appointments are taking place in media institutions what kind of vice chancellor are being appointed totally incompetent vice chancellor and they are heading media schools and they are revising syllabus as per their political requirement so ask teachers to come and discuss this body should take auditing of infrastructure existing in media schools now if the body visits media schools they will find what kind of facilities are existing there and what revision needs to be done and lastly call the meeting of media owners and ask them why they are not taking the graduates of media schools having spent more than 45 years in English, Hindi and Gujarati newspapers I have come to realize that the owners, proprietors are not interested in media education and lastly I mean if my time is still there I was a member of the press council of India when Markandey Karju was heading the body and he had formed two committees and I was made the convener why I am raising this point that our gentleman the last speaker said about certification of editors when I was made the convener of that body I was assigned two jobs first was to find out if some kind of a license is necessary for becoming a journalist now he said about chartered accountants surgeons have qualifications chartered accountants have qualifications, lawyers can't be active without having a degree to study if there could be some essential qualification needed for becoming a journalist so committee was formed I was convener, we went to the details we invited suggestions and there were lot of protests from lot many people that if if somebody with no education can become a politician and rule the country why do you want a qualified journalist so we went into the detail and ultimately we could not finish our report and second was the way media schools are growing I mean like saloons air saloons how can we introduce excellence in excellence in journalism or mass communication of these schools so we invited suggestions and we wanted to know that what kind of facilities are existing nobody came forward, not many came forward so I mean to improve media education is an old subject and it has been it has been discussed it will be continuing, it's a continued process and we will be discussing maybe even after 10 years and the last point what ultimately we want to teach in media schools and what media schools are teaching I mean in media for the last 45 years over 45 years and I am in industry also and I am teaching also in media schools, I am a regular visiting faculty if I become if I am sitting like an editor I would not like to take the students I am teaching and the kind of teaching I am doing is not relevant to my industry can you teach them about the politics the existing politics or we want to make them the schools or students how to become a good anchors on TV channels what our friend talked about can you ask them to graduate themselves and about enquiring about threats to democracy and democracy being stripped into the hands of dictators what kind of media we want to create in this country through media schools we want to create mediocre or media persons the issue before media school says that they don't want to teach what kind of media is required in this country you don't need media and dictatorships but you need media and democracy so that the democracies don't become dictatorships so it's a huge challenge and it's a challenge before everybody who is in media I mean when I started way back maybe more than 50 years 45 years 50 years the things were totally different and today the things are totally different to remain in industry as an independent and talk about democracy talk about the issues which are relevant to media nobody would come and I mean say anything so it's a huge challenge I would say and I'm so glad that actually for media thought of organizing this seminar I started with the suggestions if we start with the suggestions not complaining about the things everybody know what is happening we know what is happening in media houses we know what is happening in television channels we know how our conscience have been sold to I mean so if we are really serious about ourselves in media let us start doing something rather than discussing something thank you very much I think I think we are running running out of time we are running out of time it's lunchtime and we have done it in 1.20 at 1.20 we have finished this very good I will I am not talking about dictatorship you go Pakistan you like it thank you now that's like Virat Kohli well let me just say a few words and then we break the lunch first you would have wondered why I did not introduce each of the panelists here as I said at the beginning 182 feet pillars second my nervousness which is hidden by this but let me be sure and for myself that all these gentlemen were well known to you so I did not have to introduce that's one second is I think we got a lot of food for thought on all the F's in the world I tried to be a little what provocative is the word I am learning journalism now at this old age it worked it worked and I think we got some very useful insights from our panel so with that may I request you to give them a big hand put your hands together loud and clear and say thank you sir and madam you added color in the panel the suits and the ties full color a bag full of colors good thank you very much sirs and madam we look forward to interacting with you the rest of the day thank you I am sure lunch is waiting not yet sirs thank you all the panelists and the chair I would request you all to stay on stage briefly I would like to call upon Mr Shashi Kaushik once again the co-founder of please and strike foundation kindly come on stage and felicitate all our speakers with a token of our appreciation chairman is only for the chair I don't know why they are felicitating me I think the panel thank you with absolute gratefulness thank you very much excess baggage is on Anurag Bhattra they can go this ritual is also necessary this ritual is also necessary this ritual is also necessary this ritual is also necessary you have got a bag you have got a bag we should put more money bag you are Bombay based Delhi Bombay but I have heard about you thank you thank you thank you yes too many things to carry