 You don't have to be an influencer to use content in your business. See, people usually come in through an ad or outbound prospecting or something else in my business and then they see my social posts, right? They're not pulled in through my social posts first. And even if I only have 500 followers or 5,000 followers, as long as the right people, the leads that are about to buy are seeing that content, it's totally worth it. So you don't have to have a big following to make this work for you. What you want to do is publish content that builds trust, credibility, authority with your market. And then when a lead comes into your business, make sure it gets in front of them. That way you're not being an influencer, you're not spending your whole life on social media, but you're converting more of those leads that you generate into actual sales to fund your business. You can do this in 30 minutes a month by sitting down like I am right now, shooting 30 one-minute videos in a row, handing it off to a VA, then never touching it again, and it's going to explode your sales. If you don't know how to do that, check out the content machine. Click through this video right now and be a CEO not self-employed.