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Confirmation Bias

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Published on Mar 29, 2014

The confirmation bias applies to how we seek, interpret, and remember information. When we want to believe something, we tend to only seek evidence that confirms our desired belief and ignore the rest. When we do come across disconfirming evidence, we are more likely to dismiss the evidence and not critically evaluate it (Nickerson, 1998). If two people have the same information, the information is generally interpreted in such a way that supports one's existing beliefs (Lord, Ross, & Lepper, 1979). People who seek and interpret information critically and systematically, without bias, can still later recall the information selectively based on existing beliefs (Hamilton, 2005).

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