 Mae'r sgwpog wedi ddweud y cyfnogi yn ei ddweud, mae'r sgwpog mae'n ymgyrch. Mae'r ddweud yn eu ffug i favourite ar los. Mae'r sgwpog yn llaw'r sgwpog. Yeg gair gwybod i drws a dddasol gweithio, ddweud i gyffredinol,unching y ddweud y cwmp. mae'r ddweud i ddweud, ddweud i'r ddweud, i ddweud i ddweud neid y cyffredinol. Ac mae'r gyfwyddeutau tynnu'n gwneud ei ddweud. I can actually talk to you and you talk back. It's much more of a real thing and we'll talk more about the benefits of a community. So when I started out I joined lots of other people's Facebook groups, that was how I started. But I really got pissed off at the rules, you can't promote unless the day has a pee in it and on Tuesday you can only do this and the admins get annoyed with you. So I wanted to set up my group partially because I'm a control freak and it allows me to set the rules. My group, my rules. The other thing is that I get to control the conversation so I can talk about what I want to talk about, which is super important. Obviously it makes you look like the go-to expert. If you have a group about pigeons and you're talking about pigeons all day, people are going to think, wow that person really knows about pigeons and they're going to be top of mind next time they want to buy a pigeon, which obviously is a regular occurrence. You're going to build your authority, that's the same kind of thing, but you're also going to build relationships and trust. If you're chatting with people in the community every day, people start to like you, people start to feel like they know you and obviously we don't want to be too cynical about it. If people trust them like and know you, they're more likely to buy from you. You're not estranged to them. Obviously it's a great way to grow your email list and I'm going to explain how to do that shortly. Get more traffic to your website and while traffic isn't part of Google's algorithm, it's what the people do on the site that could increase your ranking and your conversion and all that kind of thing, you build a tribe, a potential customer. You can call them a tribe, I like to call my groups gangs, they are flick knives and shiny jackets, so you're building up a group of people who love what you do and will become advocates for you. You can also use it to test and launch new products, so whenever I launch something new, I always talk about it in my group first, I see if people like it or don't like it and that's a great indicator for me and it's a really cheap, easy way to A, B test different ideas. And finally you get to sell your products, so that's what it's all about, yeah? So if you're thinking about starting a Facebook group, you really need to think about your business why. In marketing there can be this tendency to think you have to do all the things. They've got a podcast, I need a podcast, they've got this, I'll do this, I need to be on Twitter and Instagram and LinkedIn and it's exhausting. So I see a lot of people starting Facebook groups because they think it's the thing to do. But don't do that, really try and think about why you want to have your group because that will guide the culture of the group, the rules that you set down. So an example, if you're a WordPress developer, a great reason to start a group would be to have one central place where you can talk to all your customers. So as soon as you sign up a customer to your business you say, hey, by the way, I've got a Facebook group. And then every time there's a WordPress update or something like that you can send a message out in your group going, guys, don't touch your WordPress update, I'll do it for you. Or there's an announcement about Yoast or something, you can share that in the group, it cuts down the email communication. It allows you to have all your people in one room and be able to talk to them directly. Now, obviously again, if they're in your group and they see something pop up, they might be inclined to go, oh, I haven't spoken to Olga for a while. I might ask her to help me with this new form I want to build. It's going to keep you top of mind. So that's a great reason. For me, I have products that I want to sell. It's a great place for me to have a captive audience of people where I can talk to them about my things. Rather than me having to go to 17 different groups, my people are already there. They're already in my virtual stall. So the other thing you need to think about is who you are as a human. Because running a Facebook group has its challenges. So if you're somebody who's easily triggered by people being rude or obnoxious, if you're someone who's not particularly patient and a little bit snappy, if you don't love social media hard, like, you know, you're like, oh, I've got to hate Facebook, but it's a necessary evil. Don't start a Facebook group. You've got to be really good at setting boundaries because people will push them as they do in business. In your Facebook group, people will take the piss. They'll break the rules. How are you going to deal with that? How are you going to push back on people? You also have to be okay with not being liked because you are the leader of your group. You may have to sometimes discipline people, throw people out. Those people are going to leave your group and think that Kate Toones are right, cow. And you're happy with them going out into the universe having that feeling. You kind of have to be in business. Not everyone's going to like you. And that's okay. So let me tell you a little bit about my groups. I've got about, I can't even remember how many I've got. I've put some of them in here. My biggest one is the I Love SEO group. I recommend you all join it. It's splendid. And that's got nearly about 6,000 members. Oh, that's okay. It's a pretty big number. I can see why you're excited. So that's my big group. It's a free group and it's where I give support to people who do my free courses and my paid courses, my low cost courses. But obviously, as well, clearly, it's the start of my sales funnel. Yes, I said funnel. I'm sorry. Someone had to say it. It's a very low barrier to entry to join my group. You don't have to buy anything. You don't have to do anything. But then you're in the tune of Earth. You're my creature. And I can start trying to shove you down my sales funnel in a very gentle and persuasive way. The other groups that I have, I have a group called the Misfit Entrepreneurs. And that group was for a book that I wrote to try and sell the book. It doesn't do a great job of selling the book, but it's a very funny place to be. I have the clever copywriting community. That is a paid membership group. So people pay an annual subscription to be in there. There's about 160 or so copywriters in there. So that's an example of a paid group. I have the SEO master chefs, which is a paid subscription group for people who want to learn about SEO. I have my study group. So every time I run a round of my course, you all join a community for the three months that the course is running. And then you can either upgrade to the master chefs or go back to the I Love SEO group. I think I have more. No, I do have more, but I haven't put a slide in. So I have a lot of groups and I use them in a lot of different ways. But the one thing that is consistent on all of them is that I am the leader of the group. So you have to be confident about being a leader. And there's nothing wrong with being a leader. People want to follow people. People want advice. But you have to be comfortable being that person. When I first started out, I wasn't that comfortable. I kind of hid in my own group. So you have to be a leader because you're going to set the culture. You're going to set the rules. You're going to decide what does and doesn't go. So if you are not confident like that, your group won't work. We've all been in those groups where you go in and it's just a complete spam fest of just promo posts and there's no real what is this group about. It's called like business something or mummy mum business, mum mum. About 900 mummy mum groups. And you don't really sure what it's there about. You're not sure how it's going to help you. It's just more junk in your feed. And we all get enough junk in our Facebook feed anyway. So people are going to bounce straight out of the groups. You've got to be very clear about what you stand for, what your values are and what problem your group solves. Then you have to think about paid or free. So three groups are great because obviously anyone can join. There's a low barrier to entry. They take a bit more admin. There's going to have more people in them. And obviously you have to be careful about your competitors joining that group. And I'm going to talk to, you know, you start a WordPress group. Some other WordPress person comes in and they start giving advice and tips. And you're like, hey, hang on. This is my group. Bug off. It's very hard to control that if it's free. Paid groups are obviously better because you're getting money for them. Now, Facebook has recently announced that you're going to be able to charge membership on Facebook. I would never do that. So my Facebook membership groups are part of something else. They're a bonus. So when you join the clever copywriting community, you're joining the community for which there is a Facebook group. You're not paying for the Facebook group, if that makes sense. Now, why do I do that? Because we never want to build our business on someone else's land. That's why non of us are on Wix or Weebly or Shopify. We're on WordPress because we get to control it. So you always have to think if one day Facebook pulls the rug out from you, how would you keep communicating with these people? What would you do with them? You need to keep that in mind because we know that Facebook are trixie little beasts. So let me take you through the practical steps of setting up a Facebook group. You might already know, but there's some little extra pointers here that I want to talk to you about. The first step is before you set up a Facebook group, you have to have a lead magnet. So in wanky marketing terms, a lead magnet is something that lures people onto your email list. Because they could join the Facebook group and leave again. We want to be able to keep having that conversation with them. We want to get them onto our list. SEO is, I think, the most powerful marketing tool. I will say that because I'm an SEO teacher. Email marketing is the second most. You've got to get people on your list first. So come up with a lead magnet. This is the step that most people miss out. They start their group, but they don't really have anything to give to the people. So whether it's a free checklist, an e-book, a video course, it doesn't have to be amazing. My lead magnet is called SEO Nipples, which was a terrible thing to call it, because throughout the videos I kept saying SEO Nipples, and I just couldn't stop myself, so in the end I just left it in. But it's a three-day video course with just 10-minute videos talking generally about SEO, and that's what you get when you join my group. It gives me a reason to collect their email addresses. Now I can remark it to people. So think of your lead market first. Checklist, course, whatever it may be. What are you going to sell to people in this group? Even if you're a service-based business with no products, try and have some kind of product, free product that you can give to people as a thank you for joining the group. The next thing you need to do is choose a name. Again, you need to be thoughtful about this. So is it going to be your business name, or is it going to be some kind of generic thing? So there's a big group on Facebook called Business Business Business. It's kind of clear what that's about. It's kind of about business, but be careful as well that you don't pick something so generic that you get mixed up. As I said, I'm in about 17 mum groups. Mum's in business, business mum's. Mum's off business, business mum's. Who like mum's? I can't remember which one's which. So try and pick a name that's open to everybody whether it is. But I think as well, think about the long term. Is it a business builder for you? Is it branding? So I've played around with my names a little bit. Now my group is called I Love SEO. So it sounds like it's for everyone who loves SEO. And then it says with K2. So it's got a little bit of branding in there as well. Because as well, remember how are people going to find it? Most of us find groups by just typing words into the search bar, SEO. So you want to have a keyword in there. Facebook has an algorithm just like Google. It's a crap algorithm. And also people might type in your name as well. So try and work those in. So you choose a name. And then you need to, obviously, that reflects what it's about. Then you need to create the group. So creating a group is really easy. It takes like one minute. And you need to add one friend. So to have a Facebook group, you do need to have at least one friend. Sorry about that. Maybe you can make a friend here today, Steph. It's going to happen. So you find you have to have one friend to make your group work. And then you have to choose whether it's public, closed or secret. So there are differences in how those work. So this little chart is the chart that shows that. You don't want to do public. It's pointless. Do you know what I mean? It's like having another Facebook page. So by having a closed group, it just gives us that little air of, oh, I'm entering something a bit special. It's a bit of exclusivity here. So with a closed group, you can't see the posts unless you're in the group. So again, especially if you're worried about competitors, closed group is a bit better. Secret isn't so great because you can't share a link to it. You actually have to be friends with the person to add them to. So it's kind of great because you can't see who the members are. And obviously people go through your member list and try and add them to your group. People are weird. So I would say if you're going to start when I'll start with closed, it's the best way to go. Then you can brand your group. Nice big header at the top. You can choose the type of group it is, whether it's a marketing group or support group. Now Google's just opened up something else, which is study groups, which have learning modules and units in them as well. So you can use that. Again, I teach courses, but I'm not going to get too invested in that units and courses thing in the Facebook group because if I do and I put too much effort into it, Facebook will start charging me for it and take it away. So, again, I'm never going to rely too much on my Facebook group because it's so tricksy. You can now choose a colour, so it shows up as a nice colour in your mobile device. The dimensions for the graphic at the top seem to change every two minutes. I just use Canva to create my graphics for the top of the group. You know, make it nice and clear, nice and clean. You can have a link to your lead, but just keep it nice and clean and simple. The next step is you write your group rules. I'd just like you to read the first three rules of my group there. So you have to write your group rules and that really comes back to your why. Why did you set this group up? What is and isn't allowed? And you are allowed to say. So, for example, in my I Love SEO group, there is no promotion. I can promote, it's my group, but no one else can promote. I don't do promo days. I didn't build a group of 6,000 people who are interested in SEO for some other SEO person to come in and start selling to them. That would be ridiculous. Why would I waste my time doing that? So set your rules and be ready to enforce them. So you have to be willing to enforce them. Things to cover are like, how and when is the group supported? Is it supported 24-7? No, of course not. You've got a life. Are you going to be in the weekends or not? Are people allowed to free post or not? So what do I mean by that? Some groups when you go in, you can write whatever you want. It immediately appears. But in my I Love SEO group, I approve every post that goes live. Because I can't risk someone putting up something that's negative or that's going to be about a competitor. So I approve every post. But the other joy of that is that I can be first to comment. Because the other problem with the most Facebook groups is the business owner gets lost. You don't actually know who's running the group because you never see them. So when someone posts in the I Love SEO group, it doesn't go approved straight away. I pick some time when I've got a bit of time. Most of my things that get posted are questions. So I wait until I have some time, then I approve all the questions and I write the answers and they go live. And I'm first to answer. I'm showing my authority. I'm building trust. That works for me. In my Confessions of a Mispit Entrepreneur group, it's free posting. And that is a whole lot more work because people post wildly inappropriate things in that group. It's wildly strange, unusual things. And then I get notifications of people complaining and then I have to admin them and we have to have discussions. So I managed to run the I Love SEO group on my own. 6,000 people. There's no other admin other than me. The Confessions of a Mispit Entrepreneur group, I've got three admins now because it's free posting. So don't underestimate that. And people are sneaky. People will wait until 2 a.m. to post their promo thing. And then you won't spot it until 10 the next day. Like, why did they get to promo? And you're like, they didn't. I just didn't get time to remove it. You've got to think about these things. So free posting or not free posting in my paid groups, it's free posting again. So in your rules include your guidelines. I like to use hashtags in my group to signpost what the content's about. You can make the hashtag up but at least use one because it just pops. The hashtag really pops and you can see whether it's a question or whatever. You have to have rules about not PMing other members. This is a big thing, not messaging people. Anything that you think that weird people are going to do, they will do. Believe me. So you have to put the rules in there. Don't slag people off is another one. We had a lot of people screen-grabbing other people's stuff and saying, this is crap. And it's like other people in the group go, I know that person. You're a bitch. And then you're like trying to separate people. Yeah. You see the very worst of humanity in Facebook groups. The thing I like to do is make a Facebook live video of me saying, hey, welcome to the group. And then have that as my pinned post. So I pin that to the top of the page. And then I have my group rules there. Keep them updated. Include your lead magnet. Include terms and conditions. If you are thinking about starting a group, feel free to go to the ILO SEO group and copy my rules and edit them. There's some stuff there about legalities and privacy and stuff that you can use in your group as well, just to cover your bottom if people get arsed. OK, the next thing is to choose your questions. So now you have an ability to ask three questions when people join your group. 30 new things, six or so months ago. Use them wisely. So in the Misfits group, I ask them how they heard about the group because I'm interested to know which channel is driving people to my group. I ask them if they bought my book because most of them haven't. So I'm like, hey, book, buy my book, buy my book. And that's to try and help sell the book. And then I ask them to pop their email in and I send them the first chapter of the book. So that's my Misfits one. In my ILO SEO one, the first question I ask them is, do you teach SEO or do SEO? And because SEO people are so arrogant and obnoxious, they're like, yeah, I do SEO for this person and this person and this person. I'm brilliant, so I block them straight away. So that means that I'm cutting down the competitors in my group because I'm a nice, abundance mindset kind of person but I'm not stupid. So I ask that question straight up front and some people surely lie but most people answer it honestly and then I block them and they don't get in. The next question I say is, how did you hear about the group? Because that's really interesting to me. Was it the podcast? Was it this? Was it that? And then the final question I ask is, is their email address. So this is where you collect their email address. Now because of GDPR, all my emails are double opt-in. So the first email they get is an opt-in email but they can get a free course and a free checklist. So I make it very enticing for them to join to give me their email address. And then I've got them. I mean they may unsubscribe but most people don't. So then they're in. And if people do not answer the questions or people do not give me their email address, they do not get in the group. Just delete. So when people come into the group to approve them, you can filter them in lots of different ways. You can filter blokes, women. You can filter how long they've been on Facebook. So a really important one because people set up fake accounts. So if they only joined Facebook in the last couple of months, it's probably a fake account. And you know, the every time that you trust that person and let them in, the first thing they do is try and spam the group. So again, have your rules, have your questions and don't be afraid of not letting people in. And make sure that you gather email addresses. Now obviously it's a manual process. I have a VA that lets people in every couple of days and adds their email to my email tool. There's no way of hooking that up from their straight into active campaign or convert kit or whatever. It's a manual thing. The next thing I do is think about creating content. And this is where people struggle the most with groups because they've got their group but they don't really know what to put in it. So you really have to mix it up. Obviously you're going to have the welcome posts for the rules and our video. And then I reckon it's a good idea to have 10 or so posts ready to go. Do you know what I mean? So you can post them in the next couple of days. So there's some stuff in there when people arrive. Because when people arrive, they kind of look around a little bit within five seconds decide whether that group's for them. So, you know, if you're just starting a group, maybe make sure that you've got some tips in there, some videos, you know, some useful stuff to get people started so they get the vibe of the group straight away. And then think about a content schedule. Now I'm terrible at this. So this is one of those examples of do what I say rather than do what I do. I have no schedule. And if there's one thing I can't abide in groups, it's Friday and Monday this and Tuesday this. You know, it's like, it's Tuesday, Tuesday's promo day. And then if you try and forget your promo on a different day, you're in trouble and blah, blah, blah. I don't like doing days of the week because I can't remember them and so I don't expect anybody else with either. So I just post a lot of random stuff. One of the most popular things in my mystic groups is the ugly selfie competition. So you might do what the heck's that got to do with business. Well, it doesn't have anything to do with business, but people are sharing funny pictures. They're in a building community and you're interspersing that kind of content with serious business content. If every post you post is a really useful wordpress tip, people are going to leave that group straight away. We all know that on Facebook that the thing that you put hours in the thoughtful post with useful advice, no one likes it, the picture of a cat falling off something, everyone loves it. So you have to mix it up and don't underestimate the fact that people do read those serious posts. They just don't interact with them as much. So the things that work really well for me are videos. So posting videos, people really like that. Facebook Lives takes a couple of seconds. Don't worry about looking sexy. Just do it, just start. Polls are great. So polls are the easiest type of content. Make it a really yes, no answer. Everybody interacts with them and the more interaction you get, the more people will see the next post you do. So classic thing that I always do is do a really stupid post like, you know, do you like, you know, I can't even think of anything. Do you like hedgehogs or piglets? Something stupid, do you know what I mean? Everyone goes, I prefer hedgehogs or piglets. And everyone comments and everyone, because it's a one-click thing. And then the next thing I post will be something that I actually want them to buy or are interested in, but because they're just interactive, they will see the one that I've done. So you're trying to build up engagement and interaction as much as you can. Tips and advice are obviously great news. So sharing other people's articles, I'll talk about that a bit more in a minute. But don't overthink it. I think with Facebook a lot of people worry too much about what they post. It can be just a picture of what you're doing right now, a picture of your desk, what coffee you're drinking. It's all just trying to make you relatable and likable and show that you're human. You don't always have to be some thought-leading guru with every post that you put live. I'm definitely not. The other thing I do is occasionally do posts where I allow people to interact. So I can see I'm quite a control freak. But I control that conversation. So if I do a promo post, it's not just like promo. It's like how could you help someone else in the group. Or promo someone else's business. So then if you're promo, do you promo someone else and tag someone and little ladders. I do something in the I Love SEO group which is one of the most popular posts which is called a help ladder. And basically you put your site live and the person who puts their site underneath yours in the next comment has to tell you one thing they like and one thing they don't like about your site. And then the next person comments. And the next person comments. And the last person to comment gets an audit from me live in the group. So usually I get 80, 90 people putting their sites there all commenting, all interacting. I'm not doing anything. They're helping each other. I'm just facilitating the conversation and then doing one 10 minute Facebook live at the end for the person who won, who was the last person. Is everyone live? Is everyone who is in the help ladder will then watch the Facebook live? So try as much as you can to get users to generate the content for you. That's very helpful. My slide is a bit wonky here. But think about being a content curator not a content creator. So as an SEO I sign up to things like SEO round table, search engine lands, various other SEM posts and then their posts come into my feed. And then I just share them into the group. So my group becomes you don't have to follow all these different websites. I'm going to follow them all for you. I'm going to pick the best posts that are the most interesting and I'm going to share them in my group. So it's a one stop shop for information. Because we've all got information overload. So I do that for you. I create the content for you and put it in one spot. And follow an 80, 20 rule. I think this is a good rule in terms of content versus your content. So probably about 80% of the content I post is not my own. 20% is my own. But also this is informational versus sales. So probably about 80% of what I post is just info, tip, help, useful. And maybe 10 even. 10% is sales. That's when I go, hey buy my course. Hey here's my free thing. Hey get this checklist. Hey get this template. So you don't just be sell, sell, sell in your group. Because again people will leave. But also don't be afraid about selling in your group. It's your group. What's the worst that can happen? Someone's going to leave. Be a owner, be a leader. If people don't like it, they'll go. So don't be afraid of it. I see some people going, I don't want to be too pushy. It's your group. That's what it was there for. So don't be afraid of selling your content. And then of course the thing you need to do next is promote your group. Now again, one of the easiest things is actually in my diary every week schedule two half hour blocks to go and help people on Facebook. So I go into all those groups that I'm in. I go to the search box. I type seo in the search box and I see all the posts that people have posted about SEO questions they've got. And I just take half an hour to just answer their questions. And then they ask me more and I go back and I just take that time. And then at the end I don't sell them a course or say I've got this. I've got a few more tips. I've got a group you can join. I'm not selling them anything. They don't have to join the group. It's a really low barrier to entry. So it's a really great way. And most admins won't be annoyed by this. If you come straight in going here's my group then they'll get a bit crossed with you. But that's worked really, really well for me. And obviously now because I've got quite a few people in the group and lots and lots of people have done my courses, about 4,000 people now have taken a course of mine of some description. I've got a lot of advocates. So that means I get tagged in other groups. So someone says I need SEO. I get tagged and then I can pop in. I've got a little thing on my desktop that I cut and paste. Hey, thanks so much for tagging me. By the way Sue, if you want some help here's my group. It takes me a couple of seconds. That's one really good way. Because people are already on Facebook they already understand the notion of groups. So it's a very small leap for them to come and join your group. The other things you can obviously do is link to your group in your WordPress navigation. Use the custom link. Free group. Free group on your homepage. Have it in the footer of every email that you send out. Post it on other platforms. So set up a regular tweet maybe via Hootsuite. So once a week you say, hey, join my group. Share it on LinkedIn. Share it on Google+. Yeah, cool. Gosh, that's gone quick. So yes, just make sure you share it. Okay, I've got to whizz through these now. This is a really important slide. This is my mantra. Don't kill yourself with your group. Don't feel that you have to be there for everybody. You don't have to set yourself on fire to keep everyone warm. That can be the problem with groups that they just burn you out and then you end up hating them. So here are some common Facebook headaches. I'm going to whizz through them. No one's joining your group. So the first thing, you have to promote it hard. You have to go other places. You have to go out of your comfort zone. You have to speak at things like this. And then people know who you are and they join. Start the group and think, I will build it. They will come because they won't come. The next thing is that you're not getting enough content or that people aren't engaging enough. So one really good way of doing this is to create advocates in the group. So reward people who do interact. We used to have to use critics to see what people were doing in our group. But now we have Facebook insights and it will show you who are the top people in your group. So I do this every month. I pick a member and I say you can promote the crap out of yourself in the group. Well done for being an awesome member and then they get to promote themselves and they become advocates in the group. And you'll see the same names coming up again and again. The next issue is that I think that you're not visible in your group. So there are some very big groups in the US that shut down. I can't remember the name of it now. Kira, Kira, Kira Luma or something like that. She had a 40,000 person group and she closed it down because her voice was getting lost. No one knew it was her group. Every time she posted it just disappeared in the feed. So you've got to control that conversation. You've got to be the first to comment. You've got to be in there. Otherwise you will lose control of your own group and someone else will come up and start giving advice and tips and it will become their group. So you've got to have that authority. Lack of content, you know, that the tumbleweeds, nothing's happening. No one's interacting. Keep it simple. Yes, no answers, silly pictures. Just to build up the engagement and smatter that between the helpful stuff. Don't overthink it. It's fine to post a silly meme once in a while, you know. The other thing is that you just get tired, get exhausted. It is a long game. When you start, you may have very many members. Love those members hard. Tag them. Hey, Sue, you haven't commented for a while. How's it going? If it pisses them off they'll leave. But tag the ones who you have the best relationship with. Because obviously when you first start a group a lot of people will be your mates. So if people see other people interacting, they will interact. And if the worst comes to the worst, run a promo day. It brings all the lurkers out. It shows off. And then you can go back down again. The final thing is dealing with unruly members. You just have to be harsh. When I started off, if someone did something that broke the rules, I would write a little note saying, hey, Bob, you know, you break the rules and can you check the PIN post and please don't do it again. Now I just delete their post. And if I do it again, I just remove them from the group. Because who's got time for that? I'm not going to, if you can't be bothered to even read the PIN post, don't be in the group. You've got to be very rigid because also if you let someone do something and someone else not do the other thing, then people are going to get called out for nepotism and things like that. People get very emotional. So that's it. Does anybody have any questions? Thank you very much Kate. What a fantastic session for the last session on a, in the afternoon, funny, informative, top marks. So we do have some time for questions and I hope if anyone's got any questions, please throw your hand up now and we'll run a microphone out to you. Yeah, we've got one over here. Hey, awesome. I have a quick question around since you said you, when you're closing the group, you actually are proving each comment. Don't you find that it's creating more admin, like heavy admin rather than let them reply? Honestly, again, I'm with the SEO group. I'm not concerned about having oodles of activity in there. It's very much a family group. So it has to work for my business. I have money to make. I have things to do. So it's much better for me to spend half an hour proving all the questions in one blob than it is to kind of come into the group and try and scroll through and see what people have done. I'd much rather disapprove a comment or not allow it than have it be in the group for half an hour and then me find it. Also it's that anxiety with that group because I have so many idiots in that group. Do you know what I mean? Someone comes in and go, I can get you to number one ranking, 50 backlinks free, PBN. So that works better for me. In the misfits group, I kind of just let it happen and then deal with the aftermath. But you know, it works better for me that way. It's less admin, I think. Is it actually less admin? Great question. Throw your hands up who's got some more questions. I think they're all exhausted. Yes, we've got one over there. It's a pub, isn't that right? It's plenty of time for the pub. When you first start a group, obviously the number's not going to be great. How do you see that? Is there a sweet spot to get to 100, 1000? Obviously people are not going to join if it's just one or five people in the group. The thing is, first of all, you just talked to all your mates that you've ever had and said, please join my group because I have no one in it. The other thing that's a really good idea to do and this is what I did recently was to make people from different disciplines so say if you're a WordPress developer, maybe find a copywriter, a designer, an accountant and say, hey, you can be my experts in my group and I'll put your faces on the banner and I will promote you and then they come in and they will bring people with them as well. But I think, I don't know if there's a sweet spot. I mean my master chef's group only has 60 people. They're 60 people who are paying though. I'd rather have 60 paying people than 600 non paying. And you know, don't be frightened of a bit of silence. Like it doesn't matter. Like people are still in there. But love them hard. Give them a lot, like over deliver in those first early months and then they will start recommending it to other people. And also the other thing is ask them. Satan group, it'd be awesome if by the end of the week we get 200 people. Can everyone invite 10 people? It doesn't take them five minutes to do that. So just ask. If you don't ask, you don't get. But just love those first people hard because they will become your long term people. OK. What's your... It won't be a tricky question. What's your tips for people who are not doing video at the moment for their business and on Facebook groups and so on? What would be your tips for them to start doing that and doing it in a way which it doesn't suck and is successful? I mean, I think video is in terms of SEO and marketing and everything. It's where everything's going and it's a really quick way to build authority. Like, you know, a lot of people come to me as an SEO expert and say, oh, I need to do lots of blogs. It's a long game of blogs. It's going to take years to catch up with your competitor. If you do video, you're going to catch up super quick because it's more engaging. I honestly think buy a ring light from eBay because they make you look hot. Even if you're really ugly, they make you look hot. Buy a video from eBay and just answer one question. Three minute video, ask the question. When you first start doing them, no one's watching them. Anyway, it's only you and your mum watching them and you'll get more and more confident. Don't build up to it. Maybe set yourself a challenge to do one a day and just, you know, honestly, people are very forgiving, you know, and people who aren't just kick them out of the group. But I've never posted a Facebook live and someone's gone, your shit, you're ugly. Well, I have. But some of the other day, he said. Yeah, exactly. I just think you have to let go of your ego. What does it matter? It'll be gone down the feed in two seconds and if you do it and you hate it, delete it, do it again. But, you know, it's just like with public speaking, the more you do it, the better you get. So the ring light is my top tip. Because when you see how good you look in that ring light, you're going to want to make videos all day long. And then once you've made that video, just to say, you can download your Facebook lives from Facebook. So I download them, I send them to Rev, I get them transcribed, then I put them back on my blog, embedded from YouTube, second biggest search engine, and then I put the Rev transcription underneath. And now I've got a piece of SEO optimized content on my site as well. And then I take that video again and I natively embed it on LinkedIn. And I take that video again and I chop it up and make it an Instagram TV. Then I chop up again and make it an Instagram story. So for that one three minute video, you get 20 pieces of content. So, yeah. So firstly, could everyone join my group? No joking. My question is, how long does it take before you drop off people's feed before you drop off people's feeds? Like is it kind of like a one or two posts that they don't interact with and then they stop seeing yourself? Or is it more like, you know, after about 10 or so? Or is there no rhyme and rhythm between... Well, I mean, I think Facebook's being seen. Facebook's algorithm is the most mysterious of all and I'm definitely no expert in Facebook nus. But you can look in your insights at your engagement levels and you want them to be about 70, 80%. That means those people are engaging. You can't get rid of the people who aren't engaging because it's very difficult to do that. You can't stop booting people out. I don't know, but what I find is that as soon as I do a poll, the engagement goes up. It's really dumb. Or just find a really funny meme. That's my engagement. That means they're seeing... Yeah, exactly. Facebook I find incredibly hard to measure this kind of thing and you measure the ROI. You can get a good vibe. It sounds so woo-woo and stupid. But you can tell when it's not going well and you can tell when your content's bombing. Sometimes I'm embarrassed by a piece of content that no one likes so I just silently delete it. You get a vibe from your group but I don't know the exact metrics from it and I'm not sure that Facebook would even tell us that because they're evil. Yes. Might have time for one more. If anyone has one more question. Hi, how do you know what the algorithm is? Because it's constantly changing. I guess now Facebook group is the one that's a bit untouched. How do you know what the algorithm is and when... My area of expertise is SEO so I'm fully across their algorithm and again no one really knows what the Google algorithm is. We're all just guessing. Even the Rand Fishkins and the Neil Patels and the Cyrus Shepherds are all just guessing. What do they do? They do that thing again. They assume that that's part of Google's algorithm. Occasionally Google tells us. Facebook is a much more closed book. They very rarely tell us anything so the only way that you can really tell is just by doing stuff. I've very much noticed that if you have a post that has a lot of love the next post will get a lot of love. Videos do better than images. You can see that in your insights as well but I don't know Facebook's algorithm. As I said I just kind of muck along really. Sorry. Perfect. Thank you very much everyone. Thank you very much everybody.