 Hey there, Chad Boninger here for High University Libraries. If you're looking to open an apparel or clothing retail establishment, you'll want to know the demographics of those particular consumers who buy those kinds of products. This video shows you national level data and trends on consumers who buy particular apparel products, whether they buy suits or a particular brand or shop at a particular store. And we're going to use that data and find that data using a database called Media Mark Reporter. So, here you go. So this is the homepage of Media Mark Reporter. What you'll need to do is register for free right here using your Ohio ID once you get here. And then you'll go over here and log in with that account once you get the confirmation e-mail. So my login is me here. It's going to take us to this page. We're going to click on Media Mark Reporter right here, ignore the rest of the page and click right here. And it's going to take us to this screen where it's a little bit goofy, but we can get into some data just by clicking on the Spring 2014 product. And for my example, I'm looking at men's suits and apparel and that kind of stuff. We could go down here and type in suit, but you might be better off just browsing by apparel here. So we're just going to search for apparel. And we're going to scroll down here and try to find men's clothing. So if we wanted to look at demographics of people who buy a particular brand of men's clothing, we can go over here and say, let's look at maybe Kenneth Cole. That's kind of a higher end brand of clothing here. And what this tells you is, let's look at a good example here. If we look at this total projected percent across and percent down, what this tells you is of all the adults, 237 million people in the U.S., 5 million of them are projected, that's what that project means, to have bought Kenneth Cole clothing in the last 12 months, which is 2.3% of the population. Okay, so if we scroll down, in order to identify our target market, we look at our percent down here, for example, okay? So we look at a percent down, let's find a good high number and percent down. Let's see, here's one right here, 28.3. Okay, so the way you read this is of those people who have bought Kenneth Cole clothing in the last 12 months, 28.3% of them were aged 35 to 44. So this is kind of how you identify, you know, potentially who your target market is for that particular product. If we take another example, we can go and look at big ticket items and let's see who bought a big ticket item. There is a business suit, for example, and again we can go down and look at maybe a low number of those who bought a business suit in the last 12 months, a men's business suit, 7.9% of them were aged 65. So that makes sense because a lot of people aged 65 and older are retired, so they're not buying a whole lot of suits for business purposes at least. That's for unfortunately funerals and things like that, but not so much in the way of buying things for business. So you can see maybe looking at educational attainment, a lot of people who have post-graduate degrees have bought business suits. Not a whole lot of people who didn't graduate high school are buying business suits and that makes sense because of the nature of the workforce. So this gives you basic demographic data of people who bought a particular product, in this case a men's apparel in the U.S. and this is nationwide data and what you'd want to do is try to figure out to get this down to a local level, compare this data that you see here with data from the census and other things to look at understanding the local level in your particular region, you know, county, city, neighborhood, that sort of thing. So again, this is how you find information for men's apparel or any kind of apparel demographics and media mark reporter. All of these video helped you better understand how to find data and find consumer demographics in media mark reporter. If you need any more help, look for the contact link on the business blog. I'm glad I helped you anyway. I can't take care and good luck with your research.