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Body Crash - Behind the Scenes

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Published on Oct 19, 2012

In a campaign that sets out to change drivers' attitudes to low-level speeding by exposing the community problem that sits at the heart of it, we constructed a crash made up of people. The final image was made possible with the help of Adelaide body paint artist Emma Hack. The shoot took a total of 18 hours, using 17 men and women -- each with up to five layers of paint applied to their bodies.

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